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Elevate B2B Marketing News Weekly Roundup: Longer B2B Buying Cycles, AI Marketing Usage Study, & WhatsApp Gets Screen-Sharing

Top Rank Marketing

Thomas @GeorgeBThomas Kelly Hungerford @KDHungerford Lisa Marcyes @lisa_marcyes Purna Virji @purnavirji Learn more about TopRank Marketing‘s mission to help elevate the B2B marketing industry. Have you a top B2B marketing news item we haven’t yet covered?

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How Planful uses customer intent to speed up the B2B buying cycle 

Martech

A different kind of B2B buyer. Today’s B2B buyer cohort, made up largely of millenials, is much more inclined to research products and solutions online. Last year, Forrester reported that about 90% of 650 tech buyers surveyed want vendors to provide content that’s relevant at every stage of the buying journey. Let us know!

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Use of social networks in B2B marketing (2) The buying cycle!

Exo B2B

I mentioned LinkedIn 1 month ago in a blog post. It answered the pressing question of 2020-2021: what do I do with LinkedIn for my business development? I would like to discuss in this post, the importance of social networks in the B2B buying cycle. The B2B buying cycle is usually quite long.

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Stop Wasting Time on Poor Leads: Get Access to Contacts and Companies That Are Already in the Buying Cycle

Smarte

Stop Wasting Time on Poor Leads: Get Access to Contacts and Companies That are Already in the Buying Cycle. As B2B marketers, our primary goal is to generate leads. It also comes with a Chrome extension to help sales reps access contact and company information from within corporate websites and LinkedIn profiles.

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12 Essential Benchmarks for Understanding The B2B Buyers’ Journey

KoMarketing Associates

The B2B buyer’s journey is evolving rapidly. In addition to incremental changes, such as the shift toward mobile devices, B2B marketers must also contend with a rapidly changing workplace and online world. Overcoming these challenges requires B2B marketers to pay closer attention to the buyer’s journey.

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TrustRadius adds LinkedIn intent data integration

Martech

Review platform TrustRadius today unveiled an intent data integration with LinkedIn Matched Audiences , part of LinkedIn Marketing Solutions. This is then used to automatically target in-market buyers who are in late stages of the buying cycle. The integration provides access to downstream intent data.

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Why LinkedIn is a B2B Marketer’s Best Friend

Madison Logic

2023 is poised to be a pivotal year for B2B marketing. Faced with increased competition and shrinking budgets, marketers must navigate larger buying committees and more complex buying cycles. And with 810 million global members, LinkedIn is a critical component of an effective account-based marketing (ABM) strategy.