Webbiquity

APRIL 18, 2023

If your B2B business has plateaued and you’re struggling with new ideas to generate leads and grow sales, here’s good news. What are B2B eCommerce Marketing Tactics? For B2B companies, the final goal is very simple : increase customer reach while decreasing cost-to-serve in order to increase margin and income.

eCommerce 297

eCommerce Social Media Tactics B2B Marketing 297

Webbiquity

MARCH 31, 2022

B2B marketers are expected to wear many hats. For B2B marketers, staying on top of the latest digital marketing strategies is not just a job requirement, but a matter of corporate survival. Here are eight B2B marketing strategies that can make a big difference today. People won’t buy what they don’t understand.

Marketing Budget 291

Marketing Budget Enterprise Management Sales Management Work Management 291

Sword and the Script | B2B

JUNE 4, 2024

Note to readers: the monthly PR tech sum will get back on schedule next week. click image for higher resolution) To stand out in B2B marketing, we’ve got to be different. You are not your target audience. Yet it’s important to remember because sometimes what sounds different to us, sounds the same to others.

B2B Marketing 59

B2B Marketing Peer-to-peer B2B Differentiation 59

Champion Communications

NOVEMBER 8, 2023

Did you know PR contributes to or is responsible for 74% of new business opportunities? That’s what 150 senior marketing decision-makers told Champion when we conducted our B2B PR for Growth research. This buys them into the process and gets them invested in the outcomes.

PR 62

PR Touchpoints Sales Cycle Email Campaigns 62

Sword and the Script | B2B

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

B2B Thought Leadership 89

B2B Thought Leadership Thought Leadership Studies B2B 89

Champion Communications

JULY 26, 2023

More than two-in-five B2B business development teams don’t see or use editorial coverage as a sales enablement tool. It can be used to nurture existing warm leads while also maintaining and building longer-lasting relationships with brands that aren’t quite ready to buy yet. See the results of this here.

Thought Leadership 62

Thought Leadership PR B2B Thought Leadership B2B Sales 62

Sword and the Script | B2B

SEPTEMBER 12, 2023

58% spending more time researching products before making purchasing decisions; social media has become increasingly important in B2B marketing The consumerization of business technology is probably one of the biggest driving forces in the development of B2B software. This shouldn’t be a surprise.

B2B Marketing 112

B2B Marketing Peer-to-peer B2B Paid Search Agency 112

Champion Communications

AUGUST 2, 2023

Case studies are so important when it comes to driving B2B sales. In the same survey, nearly a quarter (24%) said that in a recession, they would prioritise producing more case studies to help drive sales. And yet, B2B businesses struggle when it comes to writing case studies. What was their pain? Think journalist first!

Case Study 62

Case Study Case Studies PR Studies 62

BDB

MARCH 1, 2024

And this is perhaps even more true for B2B marketing, where sales processes are typically slower and more considered than the fast-paced world of B2C sales. 1 When it comes to B2B marketing, PR can be an invaluable tool for supporting your objectives and reaching these research-savvy audiences.

Paid Content 26

Paid Content PR Lead Scoring Lead Ranking 26

BDB

FEBRUARY 23, 2024

And this is perhaps even more true for B2B marketing, where sales processes are typically slower and more considered than the fast-paced world of B2C sales. 1 When it comes to B2B marketing, PR can be an invaluable tool for supporting your objectives and reaching these research-savvy audiences.

Paid Content 26

Paid Content PR Lead Scoring Lead Ranking 26

Sword and the Script | B2B

APRIL 30, 2024

Sometimes statistics shared on social media take on a life of their own – that’s a problem if we don’t understand the source and methodology; here’s the source on the “95:5 rule” Only 5% of B2B prospects that vendors are trying to reach are in the market for a product. By contrast, 95% are not in the market currently.

Statistics 89

Statistics Work Management B2B Marketing Marketing Management 89

Sword and the Script | B2B

AUGUST 29, 2023

Studies show B2B buyers are getting younger and want to engage with companies on social media; B2B marketers are finding social media supports both leads and revenue About one-third of respondents find new products and hear about brands for the first time on social media. Stay with me, I’ll bring this back to B2B in a moment.

Social Media 85

Social Media B2B Marketing Social Marketing Emarketing 85

Top Rank Marketing

NOVEMBER 10, 2023

With over 70 million decision-makers, LinkedIn is the place to B2B.” — Keith Browning @TweetOfKeith Click To Tweet What Are B2B Content Marketers’ Biggest Challenges? But even if they don't understand, LinkedIn has the people who do. Rival IQ Google Ads Editor version 2.5

Advertising Benchmark 110

Advertising Benchmark Marketing Report B2B Marketing Linkedin 110

Sword and the Script | B2B

JANUARY 23, 2024

All these years later, a new report by 6sense, penned largely by a former Forrester analyst, has come to the same conclusion: when buyers first contact a seller, they are “69% of the way through a buying cycle.” The study had a range of B2B statistics that ought to resonate with anyone who’s spent time in B2B marketing or sales.

B2B Thought Leadership 68

B2B Thought Leadership B2B Sales Studies Thought Leadership 68

Sword and the Script | B2B

AUGUST 15, 2023

B2B buyers say they want quality content that demonstrates you understand their industry, and their company and helps them to build a business case to buy your tech product One of the reasons content marketing is so important to B2B companies is the fact that the last person a buyer speaks to is a salesperson.

Marketing Management 83

Marketing Management Vendors Studies Top of Funnel 83

KoMarketing Associates

APRIL 7, 2021

2020 was a tough year for B2B marketers – and everyone else. A few B2B marketing strategies did particularly well in 2020, and demand generation was one of them. For the marketers who were able to pivot quickly, many B2B demand generation best practices helped to ease the pain of 2020. But there were some bright spots.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

KoMarketing Associates

FEBRUARY 6, 2018

One of the common concerns B2B marketers have with a content marketing-focused SEO program is whether the content will align with target audiences and prospective buyers. Thus, B2B SEO programs can fail when keyword-specific content marketing efforts miss the mark in connecting with broader marketing requirements. SME Interviews.

SEO 179

SEO B2B Marketing SME Planning 179

Schubert B2B

JUNE 22, 2023

However, in our today’s world, social media has become a vitally important tool in B2B inbound marketing as well. But, what really is the role of social media in b2b inbound marketing? With the help of social media, B2B companies can build brand awareness, generate leads, showcase their expertise, and create long-term relationships.

Inbound Marketing 62

Inbound Marketing Social Media Social Marketing B2B Marketing 62

Zoominfo

MARCH 12, 2018

Defined, programmatic advertising is the use of data-driven software to automate the buying and placement of digital ads, including online desktop display, mobile, video, etc. Yet, B2B marketers have been slow to adopt programmatic advertising, especially compared to their B2C counterparts. billion in 2017. Keep reading.

Advertising Agencies 185

Advertising Agencies Advertisements Advertising Marketing AI 185

Sprout Social

JULY 1, 2021

But for business-to-business (B2B) companies, the strategy shifts from a broad audience to a very specific one. B2B SEO has a few basic areas that differ from B2C SEO. In this guide, we’ll outline those key differences and how you can better your own B2B SEO strategy. What is B2B SEO? More time in each sales stage.

SEO 116

SEO Top of Funnel Buyer Personas B2B 116

Walker Sands

JANUARY 12, 2023

And the ongoing innovation that continues to take place across the agency ensures we stay at the forefront of B2B marketing trends. Our public relations department has scaled rapidly as we have established deep expertise and thought leadership in high-growth B2B industries like fintech, HR tech, IT services, martech and retail tech.

Demand Generation Agencies 98

Demand Generation Agencies Demand Generation Advertising Agencies Paid Search Agency 98

Champion Communications

APRIL 30, 2020

For the B2B?tech In light of this disruption, how else can B2B tech brands start conversations and generate demand? Advertising is rigid, expensive and very hard to buy. The PR industry is less rigid in the services they offer, focusing more on holistic thinking and creativity in order to add true business value.

Demand Generation Agencies 48

Demand Generation Agencies Demand Generation PR Demand 48

Top Rank Marketing

AUGUST 21, 2023

Are you ready to dive into the world of B2B marketing like never before and hear exclusive interviews with some of the top voices in B2B marketing today? This series is created by TopRank Marketing in partnership with MarketingProfs B2B Forum , an event that gathers the brightest minds in the B2B marketing industry.

B2B Marketing 73

B2B Marketing B2B Paid Search Agency Co-Registration 73

The Marketing Blender

JULY 19, 2022

How To Build A B2B Marketing Funnel. When you’re in the business of marketing B2B products or services, it’s crucial to create a B2B marketing funnel that will guide potential customers through the buying process. However, if you’re a B2B digital marketer, then you know that the customer journey is not always linear.

Top of Funnel 98

Top of Funnel Marketing Funnels B2B Marketing Ad Building 98

Act-On

SEPTEMBER 25, 2023

The “marketing vs. sales” challenge is a tale as old as B2B time. It’s always been a problem—but in the modern, multichannel, digital-first era of B2B buying , this misalignment puts customer experience at risk. The majority of their buying journey hours are now spent on independent research.

Work Management 147

Work Management Planning Marketing Management Paid Search Agency 147

sagefrog

NOVEMBER 14, 2023

In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support. Explore nine essential B2B marketing strategies that can help companies succeed in all of these areas in 2024.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Sword and the Script | B2B

NOVEMBER 21, 2023

For example, if you buy a computer, it has value, you could sell it if you had to, just like other assets on the balance sheet – office buildings owned, furniture, and even invoices that haven’t been paid. Need an extra pair of B2B marketing and PR hands? Contact me at frank-at-swordandthescript-dot-com for an introductory call.

Cost 100

Cost B2B Thought Leadership Paid Search Agency Customer Surveys 100

Sword and the Script | B2B

APRIL 14, 2020

A study by Edelman and LinkedIn connects B2B thought leadership to trust and sales; and what it takes to be effective Effective thought leadership content is a staple of B2B marketing. That’s my analysis of the 2020 B2B Thought Leader Impact Study by Edelman and LinkedIn. Give our services a try.

B2B Thought Leadership 130

B2B Thought Leadership Thought Leadership B2B Marketing Effectiveness 130

Sword and the Script | B2B

SEPTEMBER 17, 2020

B2B marketers that outperform peers are more likely to devote 40% or more of their marketing budget to long-term goals Good things really do come to those who wait. That’s always the case in B2B marketing , no? Marketers across B2B tech all a similar language. There’s a lot of downsides to this too. Give our services a try.

B2B Marketing 101

B2B Marketing Marketing Budget Advertising Agencies Allocation 101

Sword and the Script | B2B

MAY 21, 2024

Gartner survey shows B2B marketing leaders divvy up ‘anemic’ marketing budgets, which are at the lowest levels in four years If it feels like your marketing budget is tight, you are not alone. You don’t get AI by procuring manila folders and staples, so if you are buying AI, you must buy tech.

Paid Content 72

Paid Content CMO Paid Search Agency Spending 72

Walker Sands

OCTOBER 19, 2023

Recently, my wife and I decided to buy a new couch. B2B companies especially benefit from video content, with motion design and videos enabling straightforward explanations of complex concepts. Broaden your view When creating client work at a B2B video agency, I find it helpful to think of branding and marketing campaigns like puzzles.

Paid Search Agency 52

Paid Search Agency Design B2B Marketing Advertising Agencies 52

Sword and the Script | B2B

MAY 9, 2023

Your sales team is more likely to use the content B2B marketing products when it is presented by a high-performing peer in sales – rather than a sales leader or a product marketer. If you’ve worked in B2B marketing for a minute, you already know the sales team doesn’t like to use marketing content. Everyone is doing it!

B2B Sales 54

B2B Sales Peer-to-peer B2B Marketing Work Management 54

Martech

JANUARY 25, 2024

Ruth Stevens found her way into B2B marketing by accident, as many B2B marketers do. Thus began a career combining marketing and technology for B2B businesses like Ziff Davis and IBM. So I learned self-taught publishing, PR and marketing and realized I needed an education. So I went to Columbia and got an MBA.

Work Management 82

Work Management Marketing Management Database Marketing Lead Gen 82

Lenny's Newsletter

SEPTEMBER 5, 2023

In B2B, it always starts with hand-to-hand combat. PR can work, but rarely does. People who were doing B2B that I knew living in the Valley for a while. And if we sell to friends, they might buy it because they feel bad or whatever. That’s why they work. Cold outbound works—if done creatively.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

KoMarketing Associates

DECEMBER 16, 2014

Earlier this month, MarketingSherpa’s chart of the week covered survey results on the types of content sources B2B marketers trust most, as they pertained to the quality of the source publishing third-party contributed content. Key Takeaways for B2B SEO Professionals. B2B Online Marketing Blog Content Marketing'

B2B Marketing 120

B2B Marketing Advertorials Content Marketing B2B 120

KoMarketing Associates

DECEMBER 14, 2015

Even though many B2B marketers are already looking ahead to 2016, it’s may be worth recognizing the accomplishments of the past year. Because a component of your B2B marketing strategy certainly needs to focus on leveraging the experience gained executing tactics and campaigns that worked well. REDEFINING THE ROI OF PR. “We

Tactics 120

Tactics B2B Marketing Top of Funnel Effectiveness 120

Oktopost

SEPTEMBER 21, 2020

In recent years, B2B marketers have started to see the value of social listening and incorporate it into their marketing strategy. With the usage of social media platforms up by 44% this year, and more than three out of four consumers saying they are more likely to buy from a brand they follow on social media over one they don’t?

Lead Scoring 89

Lead Scoring Lead Ranking Social Marketing B2B Marketing 89