KoMarketing Associates

AUGUST 19, 2013

Building a network in Google+ could be the next critical tactic when it relates to B2B search engine optimization and broader social media initiatives. The stats also show that the growth rate of Google Plus shares was approximately 18.5% per month, almost double that of Facebook (9.3%).

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

ClickDimensions

MARCH 21, 2023

Whereas in the B2B world, businesses are utilizing more of an informational approach towards SMS messaging through personalized texts automatically being sent when a meeting has been booked or updates when contracts have been signed and more.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Automation Lead Ranking 98

Lattice

DECEMBER 14, 2015

How do you know two B2B marketers are talking about account-based marketing? He brought together a couple hundred B2B marketers to hear from himself, Jon Miller of Engagio , Megan Heuer of SiriusDecisions , Jim Williams of Influitive , Alex Turner of Wrike , and Brad Rosen of G2 Crowd all talk about ABM. Their lips are moving. –

Sales Management 100

Sales Management Account Based Marketing Top of Funnel ABM 100

Unbounce

AUGUST 4, 2021

For example, you can get away with more jargon on business-to-business (B2B) landing pages, but you should be careful with business-to-consumer (B2C) pages. That stat helps you understand the importance of headlines, right? Given the emphasis on the headlines, would this be more effective if reworded?

Landing Pages 144

Landing Pages Work Management Copywriting Marketing Management 144

Proteus B2B Marketing

MAY 7, 2014

Prior to getting into ON24’s report, they prefaced the presentation with a couple interesting stats; 65% of B2B buyers do self-education prior to engaging with sales and find 70% of their content on their own—through search, blogs, forums, communities, webinars, social media and what not—prior to making a purchase decision.

Webinar Metrics 48

Webinar Metrics B2B Peer-to-peer B2B Thought Leadership 48

Unbounce

NOVEMBER 13, 2021

White papers are content marketing powerhouses for business-to-business (B2B) companies. We’re not just sayin’ it: 62% of the most successful B2B marketers think white papers are the most valuable type of content. On the customer side, 71% of B2B buyers use white papers to inform their purchases.

Landing Pages 126

Landing Pages Paper Examples Digital Experience Platform 126

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

Heinz Marketing

OCTOBER 12, 2018

From technological advancements in AR/VR to the ever expanding Internet of Things (IoT), B2B marketers have to work hard to stay ahead of the game with marketing trends. To help you make sure your B2B marketing strategy is on-point come the New Year, check out our list of the 6 essential marketing trends for 2019.

Trends 106

Trends Marketing Automation Services Top of Funnel Paid Search Agency 106

Adobe Experience Cloud Blog

SEPTEMBER 29, 2010

Knowing what’s happening in the B2B marketing industry is key to understanding current and future trends. For your use in PowerPoints, to share with associates or just to get up to date, below are 17 usable and compelling B2B Marketing stats collected from various sources around the B2B industry: B2B Social Spending.

Statistics 48

Statistics B2B Marketing Emarketing B2B 48

Martech Advisor

JANUARY 21, 2020

What works in Business to Consumer (B2C) now works in Business to Business (B2B). I predict that in the B2B space there will be more brands focused on the power of reviews in their paid, owned and earned initiatives and invest in a formal referral marketing program to scale word-of-mouth awareness. Conclusion.

Top of Funnel 105

Top of Funnel Digital Marketing Funnels Marketing Automation Services Funnel Advertising 105

Marketing Insider Group

JUNE 30, 2020

Content marketing can give B2B companies a truckload of options to keep their audience engaged. Top Priorities & Unique Challenges for B2B Content Marketing. Unlike B2C Marketing, B2B companies have the unique challenge of not always being present in the eye of the customer. Types of B2B Content. Let’s see how.

Work Management 362

Work Management B2B Marketing Marketing Management Content Marketing 362

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Ambal's Amusings

SEPTEMBER 17, 2009

One of the many goals of B2B marketing is to continuously forge better customer relationship. We have invited B2B Experts to shed light on the following question: " What is your one tip on how B2B marketers should forge customer relationships by providing compelling content? Recommended Resources from B2B Marketing Experts.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

Single Grain

MARCH 9, 2021

What is B2B search engine optimization? B2B SEO refers to getting your business site ranked higher in the SERPs in order to drive more traffic and sales to you. Here are some useful B2B SEO stats to whet your appetite: 55% of enterprise-level companies invest more than $20,000 per month in SEO. Click To Tweet.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Tiecas

MAY 1, 2024

B2B thought leadership marketing is not clearly understood by most small to mid-sized manufacturers I talk to regularly. Table of Contents The 95-5 Rule: Guidance for Industrial Sales What is B2B Thought Leadership? What is B2B Thought Leadership? Don’t be so quick to dismiss this idea. Don’t believe me?

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership B2B Marketing Advertising Agencies 52

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Private brand communities vs. Facebook.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

KoMarketing Associates

JANUARY 25, 2018

The most significant difference between B2B SEO and B2C is the core goals and objectives of campaigns. By nature, the B2B buying process is more complex because of larger and more costly purchases, and a longer sales cycle. What’s the Difference Between B2B and B2C? 5 Key Challenges of B2B SEO. Decision Makers.

SEO 219

SEO B2B Top of Funnel B2B Thought Leadership 219

Single Grain

MAY 26, 2023

The world of search engine optimization in the business-to-business world is forever changing, but knowing the latest B2B SEO statistics can help you stay current. Being on top of the latest data will help you understand what’s really going on right now and what your business needs to do about it. HubSpot ) 3.2-3.5

Statistics 52

Statistics SEO B2B Marketing Long Tail Marketing 52

ClearVoice

APRIL 10, 2023

Looking down the barrel of a business-to-business (B2B) content marketing plan can be stressful. But when you get it right, B2B content marketing can have a huge impact on the success of your organization. Millennials make 73% of all B2B buying decisions. Especially in the world of B2B marketing, it seems it is!

Statistics 52

Statistics Top of Funnel B2B Thought Leadership B2B Marketing 52

Online Marketing Institute

DECEMBER 23, 2010

Several readers asked how B2B companies could take advantage of the tips we shared, and I know that some organizations are still wondering if it even makes sense to try to reach a business audience on Facebook Facebook. If you’re using Facebook to market to other businesses, I’d love to hear what else has worked for you!

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Industrial Marketing Today

MAY 26, 2010

Here are some stats, results and recommendations that I found very useful: In the Needs Awareness and Research stages, buyers use a broad array of sources, including social media, Webinars, e-newsletters, search engines and [vertical search engines like] GlobalSpec. He is the Founder & President of Tiecas, Inc. –

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Adobe Experience Cloud Blog

JULY 6, 2010

Last week Focus.com’s Mastering Lead Management Virtual Event brought some of the leaders of B2B Demand Generation and Sales 2.0 His session talked about how the B2B market is rapidly changing and how this change is being led by the buyer. shannan0 : More than 50% of marketing teams can’t track sales stats. .

Lead Management 48

Lead Management Work Management Marketing Management Lead Scoring 48

Schubert B2B

JULY 28, 2023

Some businesses spend the entire marketing budget posting ads and countless hours making cold calls, only to get little to no results. The role of content marketing in B2B inbound strategies is to let the customers come to you, rather than spending time, money, and effort chasing the customer around.

Paid Content 62

Paid Content Marketing Budget Inbound Marketing B2B Marketing 62

Biznology

FEBRUARY 27, 2020

Here are eight video marketing stats for you to keep in mind: 92% of Marketers Say Video Is an Important Part of Their Strategies. However, looking for relevant stats that illustrate the potential payoff of the promotional method should help you feel more confident. video an important component of their strategies.

Statistics 118

Statistics Video Marketing Planning Paid Search Agency 118

Sana Commerce

FEBRUARY 11, 2023

B2B2C, B2X, B2E: Breaking down business barriers Business lines are blurring — and they have been for some time now. Where B2B and B2C businesses used to stick to their own arenas, technology has made it possible to explore different channels. Why are B2B businesses expanding to B2C?

Work Management 98

Work Management Marketing Management Marketing & Strategy Cross-Selling 98

ClearVoice

MARCH 3, 2023

Case studies are instrumental marketing tools for business-to-business (B2B) brands. They show how a B2B service or product addressed a business pain point. Whether you’re a B2B brand or a B2C business, these marketing tools provide social proof to prospective leads and customers.

Case Studies 97

Case Studies Case Study Studies Touchpoints 97

Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. For those not familiar with it, the B2B Marketing Zone (a.k.a. the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. June 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Launch Marketing

DECEMBER 21, 2017

Because of that, younger buyers are reaching out to sales reps later in the B2B sales cycle. Why does sales need to consider younger generations in the B2B sales process? For starters, consider the following stats: 18% of individuals ages 18-34 are already making buying decisions for their company. The experience.

B2B Sales 54

B2B Sales Top of Funnel Generation B2B 54

Sana Commerce

FEBRUARY 11, 2023

B2B2C, B2X, B2E: Breaking down business barriers Business lines are blurring — and they have been for some time now. Where B2B and B2C businesses used to stick to their own arenas, technology has made it possible to explore different channels. Why are B2B businesses expanding to B2C?

Work Management 59

Work Management Marketing Management Marketing & Strategy Cross-Selling 59

Salesforce Marketing Cloud

NOVEMBER 17, 2023

The rise of digital shopping How important has online shopping become for businesses and consumers? Check out these stats: Ecommerce sales are projected to reach 57% of retail sales by 2024. B2B (Business to Business) B2B ecommerce refers to selling products or services to businesses. There are 2.6

eCommerce 59

eCommerce Work Management Marketing Management Merchandising 59

accelerate agency

FEBRUARY 27, 2023

Many B2B SaaS businesses provide prospects with a free demo. For B2C SaaS businesses, it can be extremely beneficial to offer single users a free trial. On an attractive page with minimal text, they manage to display their tool in action, explain its USP, and even support its worth with a stat.

Work Management 52

Work Management Enterprise Management Paid Content Marketing Management 52

accelerate agency

FEBRUARY 27, 2023

Many B2B SaaS businesses provide prospects with a free demo. For B2C SaaS businesses, it can be extremely beneficial to offer single users a free trial. On an attractive page with minimal text, they manage to display their tool in action, explain its USP, and even support its worth with a stat.

Work Management 52

Work Management Enterprise Management Paid Content Marketing Management 52

Convince & Convert

FEBRUARY 23, 2012

Read on for insights from Lauren, our “Work It Out” advice segment, and Eric’s Social Media Stat of the Week (this week: has the role of the salesperson changed because of social media?). What do we have for this week’s Social Media Stat of the Week, Eric? They surveyed about 2,500 B2B consumers or buyers.

Social Media 118

Social Media Paid Content Media Paid Search Agency 118

B2B Marketing Zone Posts

OCTOBER 5, 2010

Best of B2B Marketing for September 2010. Great stuff in the B2B Marketing world in September. Savvy B2B Marketing , September 1, 2010 The other week I had a post on the Content Marketing Institute about how to develop an editorial calendar for content marketing. B2B Voices , September 1, 2010 Image via CrunchBase.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Online Marketing Institute

DECEMBER 23, 2010

Real-Time Activity Stream 4 Steps to B2B SEO Accountability Ryan DeShazer | May 4, 2010 | 0 Comments Tweet Though measurement and analytics tools have evolved to a new level of robustness and utility, many (if not most) B2B SEO initiatives are still judged by one primary KPI : rankings. Here are the highlights of the discussion.

SEO 40

SEO SEM Paid Search Agency B2B 40

KoMarketing Associates

DECEMBER 22, 2015

How emotion influence B2B buying. It is surprising that in the B2B space emotions instead of pure rational thinking, could drive business to business decisions. I’m always looking for stats and other data that could be used to improve the impact of content marketing assets. From Ryan Young.

CTR 120

CTR Lead Scoring Lead Ranking SERP 120

Online Marketing Institute

NOVEMBER 4, 2010

The B2B Social Media Marketing Series is supported by IDG Enterprise. Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too. Let us know how your brand uses social media for B2B marketing in the comments below.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40