KoMarketing Associates

AUGUST 19, 2013

Building a network in Google+ could be the next critical tactic when it relates to B2B search engine optimization and broader social media initiatives. SEO impact aside, recent statistics indicate Google Plus is on pace to overtake Facebook (the current leader) in social shares by 2016.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

ClearVoice

OCTOBER 14, 2022

The shift toward paid promotion is changing the content landscape ( Digital Agency Network ). Aligning content with customer personas and journeys ( Digital Agency Network ). Measure the ROI of content marketing initiatives ( Digital Agency Network ). 72% of businesses publish video content ( The Manifest ).

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

ClearVoice

MARCH 9, 2023

The B2C content marketing strategy checklist The goal of a business-to-consumer content strategy is transactional. In other words, you want the end user to eventually buy your product or service. Go beyond Facebook or Twitter posts. Rather, that potential buyer is a business. Boosting your social media efforts.

Marketing & Strategy 81

Marketing & Strategy Marketing Strategy Planning Content Marketing 81

Convince & Convert

JUNE 24, 2014

Twitter, Facebook, Instagram, YouTube, Google+… the list goes on. For the user of these social networks, the question is how much time do you want to spend posting, tweeting, pinning, creating or following? There are dominant channels for every industry and type of product or service. And you shouldn’t try, frankly.

Advertising Channels 168

Advertising Channels Social Networks Enterprise Management Youtube 168

SpotMe Blog

JUNE 2, 2021

All companies working in B2B sales can benefit from hosting events to generate more leads. B2B lead generation is made simpler through online event platforms. In our comprehensive guide, we’ll talk more about B2B lead generation and why it’s important, as well as offer our winning strategies to get the most out of your next B2B event.

Webinar Metrics 52

Webinar Metrics Lead Generation Paid Content Lead Scoring 52

QuanticMind

NOVEMBER 9, 2017

?SEM for B2B is a different space than consumer marketing. Here, we’ll discuss some of the tactics and ad types you can use today in SEM for B2B. SEM for B2B (business-to-business companies) is a bit different than what marketers normally think about when they discuss search engine marketing.

SEM 56

SEM Top of Funnel Paid Search Agency Ads 56

Exo B2B

JUNE 5, 2018

These are the audiences that are targeted in our innovative approach but also, in a strategy that appeals to the media and social networks. The importance of media and social networks. Obviously, the trending ones are social networks. Facebook is. It also often consists in disseminating knowledge to make business happen.

B2B Thought Leadership 40

B2B Thought Leadership Thought Leadership B2B Marketing Planning 40

Crimson Marketing

JULY 11, 2013

Google+ is absolutely one of the best social media networks available to you. A lot of you plan your marketing strategies around Twitter, LinkedIn, and Facebook, but its a detriment to you if you don’t include Google+ in your marketing mix. An active user isn’t someone who signed up for their services and disappeared.

Google 100

Google Marketing Mix Social Networks Social Media 100

Optinmonster

DECEMBER 21, 2023

After people convert as your email subscribers, send regular updates about your products or services to keep them engaged. Once the article is published, be the first one to share it on your social media network. Social media platforms like Facebook and Twitter have millions of daily users. 69%) and Facebook (.77%).

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Only B2B

JANUARY 29, 2018

Connect with Douglas: Linkedin | Website | Twitter | Blog | Facebook | YouTube. Set a follow-up survey about your service to the client that’s sent upon project completion. Samantha was Director of Marketing of SAP back in 2003 and she is currently the founder of The Marketing Advisory Network. Samantha Stone.

Marketing Automation Services 115

Marketing Automation Services Lead Scoring Lead Ranking Peer-to-peer 115

BenchmarkONE

SEPTEMBER 5, 2019

Google Ads (formerly Google Adwords) is an extremely powerful service. The benefit of using Bing Ads is you reach a network that is untouched by Google. Facebook Ads. Facebook is the third most used website in the United States. Facebook Ads integrate into Instagram as well, so your ads can do double-time on Facebook.

Paid Search Agency 63

Paid Search Agency Advertising Agencies Ad Agencies Ads 63

Altitude Marketing

OCTOBER 23, 2018

Every business-to-business company is different. This post covers how to set a B2B marketing budget, including breakdowns of how much you’ll need to invest on executing your preferred strategies and vision. “How much do companies spend on marketing?” What is the cost and value of your product or service?

Marketing Budget Creation 56

Marketing Budget Creation Marketing Budget Work Management Paid Search Agency 56

Convince & Convert

APRIL 13, 2011

Guest post by Eric Schwartzman , coauthor of S ocial Marketing to the Business Customer , the first book devoted exclusively to B2B social media communications. When it comes to selling soap, marketing to Facebook’s 500 million members is a no brainer. How do you know if your market is active in social media?

Social Media 130

Social Media Lead Scoring Lead Ranking Work Management 130

Online Marketing Institute

DECEMBER 23, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 A couple of months ago, we talked about ways to engage your fan base on Facebook.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Chris Koch

DECEMBER 2, 2011

Fly-by-night opportunists hoping to win your Facebook sweepstakes. If all you do is run contests and campaigns on Facebook, how can you expect to hold onto prospects over the long term? The campaigns used two methods that play well to Facebook users: Let them play games. Facebook is the fun social network.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Chris Koch

DECEMBER 2, 2011

Fly-by-night opportunists hoping to win your Facebook sweepstakes. If all you do is run contests and campaigns on Facebook, how can you expect to hold onto prospects over the long term? The campaigns used two methods that play well to Facebook users: Let them play games. Facebook is the fun social network.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Webbiquity

JUNE 11, 2013

With more and more purchases, for business-to-business (b2b) and high-value consumer goods, now starting with online research, it’s imperative to make your business ubiquitous when potential buyers are searching for what you sell.

Allocation 100

Allocation Optimization Peer-to-peer Social Networks 100

KEO Marketing

MARCH 2, 2015

A HubSpot study found that LinkedIn is 277% more effective at lead generation than Facebook and Twitter. Yet most business-to-business (B2B) marketers still likely haven’t started using LinkedIn to its full potential. Here are a few ways that you can see maximum results from LinkedIn: Create high-quality content.

Linkedin 48

Linkedin B2B Marketing Paid Search Agency Planning 48

ClearVoice

NOVEMBER 2, 2018

MarketingProfs B2B Forum. Description: Many of the conferences available spread their focus so that it applies to both B2B and B2C marketers, but MarketingProfs B2B Forum is one of the few that provides the kind of focus that allows B2B marketers to get a finely tuned experience specifically for them. Date: Jan.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

KoMarketing Associates

MAY 31, 2012

Leapfrogging isn’t just child’s play; the same concept can be applied to the B2B marketing space. But, according to the B2B Lead Roundtable Blog , “social media is one of the most challenging channels for B2B marketers to manage. Watch what’s being said, and where, about your company, product or service.”.

Social Media 120

Social Media Media Work Management Marketing Management 120

Martech Advisor

JANUARY 31, 2020

MediaRadar B2B Digital Advertising Report. B2B digital advertising grew 1% over the previous year, but mobile advertising grew at 5.6%. Display accounted for 96% of all B2B online ad sales. In fact, B2B advertiser Ziprecruiter was ranked as a top three podcast advertiser last year across all industries.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Merchandising 52

Biznology

APRIL 15, 2014

Promoting yourself, your brand, your products, your services, and your clients via social media is what we’re about here at Biznology. Social media marketing is what I have been doing for my clients, my business, and my own brand since 2003. Maybe you’re still in the same job and aren’t looking for one.

Social Media 80

Social Media Linkedin Social Marketing Ideal Customer Profiles 80

Televerde

JUNE 5, 2018

Implementing a layer of social selling is essential in order to keep up with the business-to-business buying trend. For instance, decision makers primarily use Twitter and LinkedIn, according to Forrester research , so an SDR on Facebook is not nearly as effective. LinkedIn has more than 400 million users and 1.8

Forrester 53

Forrester Social Media Linkedin Account Based Marketing 53

Hinge Marketing

SEPTEMBER 29, 2022

Many professional services firms still struggle with digital marketing. Some are stuck in the past and believe that word-of-mouth referrals are the only way to build their business. By definition, professional services firms are collections of individual experts. In fact, traditional referrals have been in decline for years.

Work Management 139

Work Management Marketing Management Marketing Automation Services Paid Content 139

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! The B2B Social Media Marketing Series is supported by IDG Enterprise.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

accelerate agency

OCTOBER 14, 2021

The SaaS business model How SaaS differs from traditional software Types of SaaS companies: B2B & B2C Why businesses use SaaS Stages of a SaaS company Top 20 SaaS companies of 2022 Top 6 SaaS companies to work for FAQ about SaaS Getting started with a SaaS company What is a SaaS company? billion by 2024.

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Automation Services 52

accelerate agency

OCTOBER 14, 2021

The SaaS business model. Types of SaaS companies: B2B & B2C. Why businesses use SaaS. As a subset within cloud computing, ‘Software as a Service’ or SaaS has transformed how we work and interact online. How does software as a service work? . What is a Saas Company? Stages of a SaaS company.

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Automation Services 52

Online Marketing Institute

OCTOBER 29, 2010

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! The B2B Social Media Marketing Series is supported by IDG Enterprise. But what about the use of social media between businesses?

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Online Marketing Institute

NOVEMBER 8, 2010

Home » B2B Marketers Have Little Social Media Engagement B2B Marketers Have Little Social Media Engagement Almost 60% of B2B marketers have little or no engagement in social media, according to a recent study by digital marketing firm White Horse.

Social Media 40

Social Media Paid Search Agency Social Marketing B2B Marketing 40

Sprout Social

AUGUST 24, 2022

For example, Raven Gill , Social Media Manager at Communicators Group , a full service marketing agency, meets with her creative team on a monthly basis to discuss ways their content calendar will deliver on business goals. Understand each network. Successful creators don’t just churn out content, they inspire communities.

Social Media 103

Social Media Work Management Marketing Management Clickthrough 103

SnapApp

OCTOBER 18, 2017

So what are the implications for the B2B market ? . Sending B2B Promotion On the Weekend. Data from Smart Insights shows that entrepreneurs (and workaholics, self included, I guess) tend to open and click on B2B emails more during Saturday and Sunday. Examples and Ideas: B2B Marketing Over the Weekend. Image source. .

Planning 54

Planning Marketing Automation Services Top of Funnel Marketing & Strategy 54

Online Marketing Institute

NOVEMBER 1, 2010

Reviewing this year's survey results I was surprised that, while B2B marketers experimented enthusiastically with social networking sites (Facebook, LinkedIn) and microblogging (Twitter), social media have yet to create budgetary or business impacts on the marketing mix.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Industrial Marketing Today

JULY 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Can Industrial and B2B Marketers Learn Creative Problem Solving from Fifth Graders? How can industrial and B2B marketers apply the same creative problem solving lessons in engaging with their prospects and customers? Share your thoughts.

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

MLT Creative

SEPTEMBER 27, 2011

I enjoy business-to-business marketing, and I’ve discovered many others with the same mindset through social media. The term social media shouldn’t be limited to sites like Twitter, Linkedin, Facebook , YouTube and foursquare. But it’s also about listening, learning and helpful thought leadership.

Social Media 40

Social Media Advertising Agencies Media B to B 40

KoMarketing Associates

AUGUST 3, 2017

Apart from knowing that the target audiences are different, the average business professional may not know the differences between business-to-business and business-to-consumer marketing. That said, there are definite nuances and characteristics of B2B marketing that are different from marketing to a general consumer.

B2B Marketing 120

B2B Marketing Planning Paid Search Agency Allocation 120

Optinmonster

NOVEMBER 20, 2023

Whether you run a 1-person direct-to-consumer (D2C) brand or own a $100-million-dollar business-to-business (B2B) company, you can use discount coupons to your advantage. As a business owner (or a marketer), if you’re considering using fun promo code ideas to boost sales during the upcoming holiday season, this blog is for you.

Examples 59

Examples Urgency Marketing Loyalty Mobile Advertising 59

Only B2B

DECEMBER 16, 2022

Here are some B2B lead generation strategies to attempt in 2023. Finding the appropriate leads is the ultimate aim of B2B marketing management and is critical to the success of your business. We have some B2B lead generating strategies you may implement to ensure that 2023 is a lead-filled year.

Lead Generation 118

Lead Generation Sales Qualified Leads Marketing Qualified Leads Lead Ranking 118