Rev

JUNE 21, 2019

History has given us many experiments and studies; often learning the hard way, colleges publish scientific papers regularly to prove or disprove hypotheses and theories – even Barack Obama wrote and published the most popular scientific paper of 2016. But wait… What is a Case Study? The results speak for themselves!

Case Studies 114

Case Studies Case Study Studies Practices 114

The Point

FEBRUARY 28, 2020

Earlier this month I presented a standing-room only session at the B2BMX Conference in Scottsdale on key principles of B2B email creative. Is it immediately obvious to the reader what that offer is: a Webinar, a white paper, an ebook? A #B2B Email Pre-Flight Checklist Click To Tweet. Is that offer specific & tangible?

B2B 243

B2B Landing Pages Webinar Metrics Paper 243

Heinz Marketing

AUGUST 13, 2022

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. How To Write an Exceptional White Paper for Your B2B Brand. In this article, Sarah Parker offers the 7 key steps in creating a successful white paper for B2B marketing.

Paper 52

Paper Effectiveness B2B Buyer's Journey 52

FunnelEnvy

FEBRUARY 19, 2024

Their initial impression, shaped by your B2B SaaS landing pages, determines whether they become a lead or bounce away. Technology and consumer trends are changing, so we’ve adapted our best practices for SaaS landing pages in 2024 to reflect changing buyer expectations and new AI tools. Frictionless Lead Capture.

Landing Pages 62

Landing Pages Top of Funnel Practices Demand 62

The Point

FEBRUARY 14, 2018

This functionality not only generates additional insights for marketers as to just how much of their content prospects are actually reading, but also enables more sophisticated lead qualification methods, for example: granting higher lead scores when an individual prospect reads more than say, 80 percent of a white paper. via @spearmktg.

Paper 193

Paper Demand Generation Agencies Lead Scoring Lead Ranking 193

PureB2B

MAY 30, 2022

No matter how much things change in marketing, it’s difficult to envision a future where B2B email marketing isn’t the core strategy for conducting marketing campaigns. Even after the rise of social media, messengers and the growth of mobile platforms, email marketing remains an essential and reliable part of B2B marketing.

Email Marketing 62

Email Marketing B2B Marketing Work Management Practices 62

Marketing Insider Group

APRIL 21, 2021

This new Checklist: Perfecting Your B2B Brand Identity helps B2B companies hone how their brand looks, feels, and sounds in the marketplace, which is a great first step to creating the voice that will transcend your content. In addition to choosing the topic, consider what format would best support it.

B2B 362

B2B Paid Search Agency Guidelines Content 362

Unbounce

NOVEMBER 13, 2021

White papers are content marketing powerhouses for business-to-business (B2B) companies. We’re not just sayin’ it: 62% of the most successful B2B marketers think white papers are the most valuable type of content. On the customer side, 71% of B2B buyers use white papers to inform their purchases.

Landing Pages 126

Landing Pages Paper Examples Digital Experience Platform 126

Rev

JULY 8, 2019

But how can B2B marketers use this craving-for-knowledge to their advantage? . It exists like a B2B Case Study , to prove credibility, engage your audience and teach a valuable lesson. I invite you to B2B Webinar Best Practices. What is a Webinar? Picking a Topic For Your Webinar. Making a List, Checking it Twice.

Webinar Metrics 113

Webinar Metrics B2B Marketing Practices B2B 113

Rev

MAY 10, 2019

In a social media-driven world where Tweets and Instagram posts are the most prominent and rewarding social currency, B2B whitepapers can seem like a marketing strategy of the past. B2B Whitepapers Don’t Have to Be Boring. Without further ado, let’s get started with our Best Practices for B2B Whitepapers.

Practices 113

Practices Best Practices Top of Funnel Trigger Marketing 113

Customer Experience Matrix

SEPTEMBER 30, 2014

I''ve just gotten around to posting a bunch of new white papers in the Resources section of the Raab Guide Web site. Here you go: Technology Evaluation Best Practices describes the challenges that marketers face in selecting the right systems and lists best practices to follow for success.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vendors Paper 120

Webbiquity

JANUARY 19, 2023

Business-to-business (B2B) and business-to-consumer (B2C) marketing are two distinct types of marketing strategies with different focuses. B2B is focused on developing relationships between businesses, while B2C is focused on connecting directly with end consumers. 10 Key Differences Between B2B and B2C Marketing 1.

Work Management 217

Work Management Marketing Management B2B Marketing B2B 217

Martech

APRIL 2, 2024

What’s the key to B2B marketing success? B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy. Influencers.

B2B Marketing 134

B2B Marketing B2B Planning B2B Thought Leadership 134

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Marketing AI 133

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 133

Webbiquity

MARCH 26, 2024

We’re victims of bad incentives, such as: Professors who ask us to write 10-page papers (when two pages would do). It provides “best practice templates, insightful analytics, and productivity-boosting AI features.” The post Book Review: Smart Brevity appeared first on B2B Marketing Blog | Webbiquity.

Newsletter 172

Newsletter Blogger PR Paper 172

Zoominfo

JULY 25, 2023

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions. Why Invest in B2B Lead Generation?

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Biznology

AUGUST 2, 2019

Last month, I wrote about some best practices that help to smooth the upfront work that leads to better productions. This comes up sometimes with companies launching their first B2B marketing videos, because it’s so easy to upload an mp4 file and put an HTML5 <video> tag around it. Don’t host your own video.

Screencast 116

Screencast Video Marketing Practices Best Practices 116

NuSpark Consulting

OCTOBER 27, 2013

A B2B Video Marketing Strategy Overview. That brings us to a discussion of video marketing for B2B. Depending on what you read, most research shows that white papers are still the most authoritative content asset, but video marketing continues to grow. The statistics are evident; B2B usage is on the rise.

Planning 100

Planning Lead Scoring Lead Ranking Lead Generation 100

Sword and the Script | B2B

APRIL 18, 2023

A study including behavioral data and a poll of 38,000 B2B professionals finds the more B2B content your “audience consumes, the more likely they are to be closing in on a purchase decision.” B2B content and buyer intent are two of the hottest topics in B2B marketing – and a new study offers some details as to how these are linked.

Intent 95

Intent Buy Webinar Metrics Top of Funnel 95

Launch Marketing

AUGUST 8, 2018

Has your B2B organization been considering refreshing its website? Maybe it’s time to update to a new look and feel or perhaps your website’s architecture needs to be modernized to reflect the latest best practices for improving speed, mobile-friendliness and search engine optimization (SEO).

Practices 54

Practices Marketing Websites Tips Top of Funnel 54

Webbiquity

APRIL 26, 2022

If you want your online copy to sparkle, but the best you can muster is a dull shine, what can you do? But on the off chance you’re not, and you are determined to be a better writer, practice. Read the good stuff: the classic books of yesterday, the best columnists and authors of today. It may just not be your thing.

Copywriting 361

Copywriting Budget Programs Content High Quality Lead 361

Trade Press Services

MARCH 4, 2024

Three Types of Content for the B2B Buyer’s Journey There’s no question that different types of content serve different purposes for organizations and their diverse audiences. B2B evergreen content focuses on valuable expertise that’s built to last. Current and Trending Content Evergreen content is a powerful long-term asset.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

Act-On

FEBRUARY 16, 2024

Sure, it’s always been there to some extent, but that pressure has recently increased, according to B2B marketers. As she looked through the data, she also figured out which messaging performed best with our target ICP but also aligned with where a person was in their journey (top of funnel, middle of funnel, or bottom of funnel).

Lead Nurturing 197

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 197

BOP Design

APRIL 19, 2021

Deciding what type of content to include in your B2B marketing emails depends on what type of email you are sending. There are three main categories of B2B emails, these include: Informative Emails. Informative B2B Emails. Read more: B2B email marketing and lead nurturing – planning tips. Newsletters.

Email Marketing 131

Email Marketing B2B Marketing Planning B2B 131

FunnelEnvy

MARCH 18, 2024

Studies prove that B2B prospects now prefer a digital buying journey over sales calls. Understanding their journey is where B2B customer insights come in. In this post, we cover the basics and then move on to the advanced insight strategies for B2B buyer personas that are now possible with AI. What are B2B Buyer Personas?

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

Rev

OCTOBER 2, 2019

The best way to do this? When it comes to building a successful nurture cadence, we’re breaking down four best practices to live by. . Putting similar segments through each cadence, you’ll be able to identify the timing that works best for you. . Getting them there is all about nurturing the relationship. Be Patient.

Lead Nurturing 113

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 113

Launch Marketing

DECEMBER 14, 2022

Blogging remains an important and effective B2B content marketing tactic, but with so many competitors, it is difficult to stand out. Looking at the past can be an indicator and measurement of success in B2B marketing. Include Actionable Best Practices and Tips. What Has Worked in the Past? What Is Trending Now?

Paid Search Agency 113

Paid Search Agency B2B Marketing Content Marketing B2B Thought Leadership 113

Launch Marketing

NOVEMBER 21, 2018

Author’s Note: the following blog post was inspired from Launch Marketing’s 2018 Digital Marketing Guide: In-Depth Digital Strategy for B2B Marketers. To learn more, follow this link to download your own copy of the white paper and get various digital marketing best practices. Test, measure, optimize and repeat.

Paid Content 54

Paid Content PPC Cost per Lead Paid Search Agency 54

Launch Marketing

JUNE 8, 2022

Marketers spend much of their time developing content for materials ranging from tweets and Facebook posts to email campaigns and white papers. Through expert resources and proven best practices, we offer the answers to all your content marketing questions you have about the length of specific content pieces.

Content Marketing 127

Content Marketing Paper Content SEO 127

Trade Press Services

MARCH 11, 2024

Industry editors and society directors, they have 37 years of B2B publishing experience between them. Cory Sekine-Pettite Cory Sekine-Pettite is president of ASBPE and an award-winning, Atlanta-based editor with more than 25 years of experience in traditional news reporting and B2B publishing.

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

Only B2B

FEBRUARY 21, 2024

Gone are the days of B2B marketing campaigns that land with a thud! We’re entering a new era where personalization reigns supreme and the key to unlocking its potential lies in a powerful tool: intent data Think of B2B intent data as the secret sauce that unlocks a deeper understanding of your prospects. Forget them!

Intent Data 71

Intent Data Intent B2B Sales B2B Marketing 71

Content Standard

JULY 9, 2019

One-size-fits-all messaging simply doesn’t have a place in email marketing best practices for 2019. Email marketing best practices for 2019 are focused on scaling efforts back. The post Email Marketing Best Practices for 2019: Putting a Stamp on Personalization appeared first on The Content Standard by Skyword.

Email Marketing 106

Email Marketing Practices Personalization Planning 106

Launch Marketing

OCTOBER 20, 2021

However, for B2B leaders, the mix of content for thought leadership looks a bit different. Being a B2B Thought Leader. Many B2B leaders are very knowledgeable about several topics, so creating and distributing thought leadership content is incredibly beneficial. Strategies to Make B2B Thought Leadership Content Stand Out.

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Marketing & Strategy B2B 83

Sana Commerce

MARCH 28, 2022

The benefits of B2B e-commerce can be wide-ranging. Whether you’re a seasoned e-commerce expert or just beginning your journey towards digital transformation, it helps to know how adopting B2B e-commerce can help with your overall strategy. Quick Recap: What B2B buyers really want . New | 2022 B2B Buyer Report.

Marketing Websites 98

Marketing Websites B2B Business Cross-Selling 98

Martech

JUNE 28, 2022

This is no small task, especially when B2B buyers, barraged by untimely automated messages, random cold calls and lackluster outreach from both sales and marketing, are opting out of vendor conversations. B2B marketing expert Tony Zambito calls this the “ Great Buyer Resignation.” A reality check. We know the facts.

Marketing Automation Services 117

Marketing Automation Services Work Management Marketing Analytics Tools Marketing Attribution 117

Hinge Marketing

JUNE 14, 2021

It perfectly aligns with B2B buyers’ behavior patterns. . Despite all these advantages, premium content is often misunderstood as a marketing concept and poorly applied in practice. White Papers/Executive Guides . Guides and white papers are primarily used in content marketing/thought leadership applications.

Paid Content 144

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 144

Delivra

MARCH 28, 2019

This quest for the best subject lines is worth it, as it’s the part of your email most conducive to open rates – perhaps followed closely by your overall reputation as a sender. Here are three email subject line best practices to improve your open rates, your chances of engagement, and the efficiency of your overall email strategy.

Practices 72

Practices Best Practices Open Rate Copywriting 72