Webbiquity

JANUARY 18, 2024

When done properly, sending cold emails—that is, messages to people or companies with whom you have no prior relationship—is still one of the best tactics for B2B lead generation or making direct sales. Moreover, they can complement your other marketing strategies in substantial ways. Then, process it using data analytics.

Email Marketing 169

Email Marketing Work Management B2B Marketing Marketing Management 169

KoMarketing Associates

JANUARY 19, 2022

Choosing the right stack of MarTech solutions can be a difficult task for B2B marketers, especially for those working in cybersecurity, who may have a more complicated sales cycle, changing regulations, and other obstacles. Lauren Patrick, VP of Marketing at Curricula. Conversational marketing platforms, such as Qualified.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

Binary Demand

MARCH 1, 2024

Among the latest innovations, Artificial Intelligence (AI) stands out, causing quite a stir in B2B demand generation companies. Its potential for storytelling and marketing is undeniable, making AI in B2B marketing and sales a transformative force, reshaping interactions with brands, information, and services.

Ideal Customer Profiles 97

Ideal Customer Profiles B2B Marketing Enterprise Management Marketing Automation Services 97

Marketing Insider Group

NOVEMBER 18, 2020

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies. Have a Formal Marketing Plan. Partner with a Marketing Agency. Go Multichannel.

Resource Management 356

Resource Management Demand Generation Agencies CMS Development Work Management 356

Top Rank Marketing

MARCH 25, 2024

TopRank Marketing has worked with clients in both the B2B and B2C realms over the last two decades. In that time, we have definitely witnessed the much-discussed convergence of these two previously diametric categories; the so-called consumerization of B2B. Address the full funnel with your SEO content.

Top of Funnel 119

Top of Funnel SEO Long Tail Marketing B2B 119

KoMarketing Associates

DECEMBER 5, 2017

Instead of planning for 2018 when you’re already starting it in January, the most prepared B2B marketers already have priorities identified and plans for execution come January 1. We reached out to B2B marketers across different industries and asked them the following question: What are B2B marketers prioritizing in their 2018 budget?

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

KoMarketing Associates

AUGUST 26, 2020

Does your B2B marketing program include LinkedIn video marketing? LinkedIn video content generates five times the engagement as image or text-based content and Live video on LinkedIn generates a whopping 24x more engagement. 87% of LinkedIn video marketers say it’s been an effective channel for them.

Linkedin 209

Linkedin Video Marketing B2B Marketing Marketing Strategy 209

Velocity Partners

MAY 8, 2024

This is the seventh in a series we’re running about the new B2B GTM playbook. This is an interview with Udi Ledergor about the real goal of content marketing and the 95-5 rule. Udi, we’ve been making the case that the inbound-driven era of Go-to-Market is morphing. How is the face of B2B marketing changing?

Marketing Analytics Tools 83

Marketing Analytics Tools B2B Marketing B2B Thought Leadership Planning 83

The Point

DECEMBER 5, 2023

Do the new Google/Yahoo deliverability rules make using a third-party list too risky? My response: First, whereas the new rules (see below) increase the potential risk from using purchased lists, they don’t necessarily render such tactics irrelevant. Yahoo’s rules are expected to be similar.

Deliverability 162

Deliverability Rules Purchase Marketing Automation Services 162

B2B Marketing Directions

APRIL 2, 2023

In a 2021 paper published by The B2B Institute , Professor John Dawes, Associate Director at the Ehrenberg-Bass Institute for Marketing Science , described what has come to be called the 95:5 rule. The rule states that up to 95% of business buyers aren't in the market for many goods and services at any one time.

Rules 52

Rules B2B Marketing B2B Trigger Marketing 52

Sword and the Script | B2B

APRIL 30, 2024

Sometimes statistics shared on social media take on a life of their own – that’s a problem if we don’t understand the source and methodology; here’s the source on the “95:5 rule” Only 5% of B2B prospects that vendors are trying to reach are in the market for a product. How can this be? That makes sense.

Statistics 85

Statistics Work Management B2B Marketing Marketing Management 85

BOP Design

JULY 27, 2021

A simple and effective rule of 3 to consider when leading prospects through your sales funnel to the finish line. How many hours and resources could you save and invest elsewhere by sticking to the rule of 3 when it comes to sales communications ? Read more: Three strategies to close B2B website leads. 3 Ways to Be Notified.

Rules 124

Rules Work Management Marketing Management Sales Qualified Leads 124

Top Rank Marketing

AUGUST 11, 2023

Constant Contact “As AI continues to reshape the marketing industry, one thing is sure: adaptability and creativity will be the keys to success.” — George B. Search Engine Journal Americans Held Dim Views of Twitter Prior to Its Rebrand Some 40 percent of U.S.

Buying Cycle 98

Buying Cycle B2B Marketing Demand Generation Agencies Studies 98

Zoominfo

JUNE 14, 2022

Marketing mistakes are costly. If you get one variable wrong — the audience, the content offer, or even the channel — you can waste thousands of dollars. Although B2B display advertising isn’t an exact science, enough experimentation can teach you valuable tricks of the trade. Yet marketers often struggle with this crucial step.

Display 130

Display Lead Ranking Marketing Qualified Leads Advertisements 130

Webbiquity

JULY 2, 2019

Cats rule the internet—so much so that the topic has its own Wikipedia page. Even with millions of cat photos and videos online, any content that features a cute or funny cat still has a good chance of going viral. Felines have made their way into marketing campaigns from companies like GoDaddy , Ikea , and many others.

B2B Marketing 238

B2B Marketing Godaddy B2B Paid Search Agency 238

Martech

FEBRUARY 22, 2023

With an engaged and diverse user base, it’s no wonder marketers are looking for ways to leverage TikTok to reach their target audiences. 53% of marketers expect TikTok to deliver the biggest growth in 2023, according to Reuters’ State of Marketing 2023 report. ad campaigns and creator marketing activations.

B2B Marketing 115

B2B Marketing B2B Enterprise Management Paid Search Agency 115

Biznology

AUGUST 2, 2021

The yawning gulf between sales and marketing is a fact of life in B2B companies. We grab onto new strategies like account based marketing (ABM) in the hope that this will be, at last, where the two functions will finally work together in harmony. This is the truth in B2B today. We all know this. It starts at the top.

B2B Sales 197

B2B Sales Account Based Marketing B2B Marketing Cost per Lead 197

Marketing Interactions

OCTOBER 24, 2021

Every year, Content Marketing Institute and Marketing Profs release their latest B2B marketing research. This year the report includes a chart of current B2B content marketing challenges. Let’s look at 4 content marketing challenges and how you can defeat them. Disappointing.

B2B Marketing 100

B2B Marketing Content Marketing Planning B2B 100

Webbiquity

APRIL 4, 2019

A major, tectonic shift has occurred in marketing over the last decade. Content-based digital marketing is now mainstream, as more than 91% of B2B marketers have embraced content marketing. B2B marketers need to shift from an advertising mindset to a publisher’s mindset. ImageCreator.

Paid Content 263

Paid Content Advertising Agencies B2B Marketing Marketing AI 263

Top Rank Marketing

JUNE 29, 2023

Being able to attend LinkedIn’s first B2B Marketing conference, B2Believe was a real privilege and amazing experience. Hearing from the wealth and depth of B2B marketing and business expertise that exists within LinkedIn was equally informative and inspiring. I’ve heard Ty Heath also talk about this concept.

Rules 63

Rules Brand Identity Branding B2B 63

Exo B2B

NOVEMBER 28, 2023

It was while reading a post on Mark Schaefer’s blog that I got the idea to write this post on B2B content marketing and especially on the importance of creating content on YOUR website or blog and then using social networks to spread it further. A social network like LinkedIn isn’t a content platform.

Distribution 52

Distribution B2B Marketing Optimization Content Marketing 52

Top Rank Marketing

OCTOBER 20, 2023

While AI-related buzzwords are now more common than morning coffee, differentiating B2B brands through authentic thought leadership has never been more important. At Content Marketing World in Washington D.C., At Content Marketing World in Washington D.C., Here is an overview of his presentation.

B2B Thought Leadership 124

B2B Thought Leadership Thought Leadership Top of Funnel Optimization 124

The Lead Agency

JULY 24, 2023

This blog was originally posted on the 11 th of September 2015 and has been updated for 2023, incorporating practice questions to ask yourself with regard to the B2B marketing mix, and an 8 th P to consider! is essential, that B2B Marketers tailor their seven Ps for their offering in a way that targets their business clients.

Marketing Mix 118

Marketing Mix B2B Marketing Advertising Agencies Paid Search Agency 118

Top Rank Marketing

AUGUST 25, 2023

Also be sure to check out our own Elevate B2B Marketing LinkedIn newsletter which recently premiered. Marketing Dive Video Continues To Drive Programmatic Spending Growth By 2025 video advertising spending is expected to hit $96.06 MediaPost How Might AI Affect Marketing and Communications Jobs?

Newsletter 98

Newsletter Spending Linkedin B2B Marketing 98

The Lead Agency

APRIL 2, 2024

How to improve SEO for B2B blog writing In the digital marketing landscape, nothing stays the same for too long. Search engine optimisation (SEO) may still be paramount to business-to-business (B2B) blog writing, but my oh my, how the rules are constantly changing. Then Google did what Google does best.

Lead Scoring 118

Lead Scoring Lead Ranking SEO B2B 118

Marketing Insider Group

DECEMBER 17, 2019

B2B marketing has a bad reputation. Marketing materials targeted at businesses are not exactly known for their innovative and exciting ideas. If you think about the first words that pop into your head when you think about B2B marketing, they’re probably “corporate”, “dull”, “old school”, “safe”, and similar.

Tactics 267

Tactics B2B Marketing Work Management Planning 267

Launch Marketing

NOVEMBER 9, 2022

Marketers have a love-hate relationship with the end of the year. Have you thought about your B2B marketing plan for next year? These four components ensure your marketing plan is successfully developed to increase leads, opportunities and revenue. Be sure to evaluate all your marketing tactics.

Planning 118

Planning Marketing Plans B2B Marketing Effectiveness 118

Circle Studio

NOVEMBER 24, 2020

As we approach the end of 2020, it’s time to take a look at key 2021 B2B marketing trends that will emerge in the year ahead. Continuing a pattern from previous years, 2021 will see the ongoing evolution of many B2B marketing trends from recent years, and the increasing influence of B2C marketing will make a big impact.

Paid Content 193

Paid Content Planning Marketing AI Trends 193

Webbiquity

DECEMBER 13, 2022

While growth is the primary objective of most B2B businesses — or any business, for that matter — there is such a thing as scaling too quickly. This may be because you set unrealistic targets by failing to fully research the market or indirect competition. How to Avoid Scaling Too Quickly.

Work Management 261

Work Management Marketing Management B2B Terms and Conditions 261

Launch Marketing

FEBRUARY 8, 2023

Every new B2B product needs a sound marketing plan to foster awareness and ultimately revenue growth, but before you can walk, you must learn to crawl. Read on, to learn about the four essential elements of a product launch marketing plan. Download our B2B Product Launch Toolkit!

Planning 118

Planning Marketing Budget Creation Marketing Plans Product 118

KoMarketing Associates

MARCH 26, 2019

As a B2B content marketer, you may think that best practices for writing a fiction novel don’t exactly translate to your post about SaaS solutions. But, there are a few techniques we can apply to create content that engages our audience and leaves a lasting impression. Good storytelling is an art form.

Top of Funnel 138

Top of Funnel Storytelling B2B Marketing Content Marketing 138

NetLine

APRIL 19, 2022

This past summer, LinkedIn’s B2B Institute published a study in unison with the University of South Australia’s Ehrenberg-Bass Institute for Marketing Science. Up to 95% of business clients are not in the market for many goods and services at any one time.” . More Than 5% of B2B Buyers Are Ready to Make a Purchase.

Intent Data 72

Intent Data Buyer Intent Rules Intent 72

KoMarketing Associates

JULY 2, 2020

B2B advertising has a reputation for being dull, but it doesn’t have to be – especially when you’re advertising on social media. The more relaxed nature of social media platforms gives B2B marketers a valuable opportunity to be more approachable and relatable. So how many B2B marketers use LinkedIn ads?

Social Media 290

Social Media Paid Search Agency Advertisements Advertising 290

KoMarketing Associates

SEPTEMBER 8, 2020

B2B marketing on LinkedIn has come a long way. After years of being seen as “just” a platform for job seekers, it’s become a hub for marketers, sales people, influencers, and even freelancers serving the B2B market. This is basically a headline, and so it follows all the usual rules of headlines.

Linkedin 165

Linkedin B2B Marketing Ideal Customer Profiles B2B 165

Scoop.it

OCTOBER 11, 2022

B2B content marketing can help boost search engine rankings, increase brand awareness and help establish a business as a leader in an industry. Content can boost brand visibility and plant seeds in the minds of readers, leading to an increase in traffic, leads, and sales. Top 3 tips for creating quality B2B content.

Curation 81

Curation B2B Marketing Work Management Marketing Management 81

Marketing Interactions

OCTOBER 15, 2021

While the events I’ve attended and material I’ve read tend to apply the focus on sales as the central pivot for RevOps, I find that approach distracting for sales and a discredit to B2B marketers. But in a market driven by subscription business models, CS plays a key role in onboarding, retention, and expansion.

B2B Marketing 131

B2B Marketing Lead Ranking B2B Paid Search Agency 131

Marketing Insider Group

AUGUST 7, 2023

We’re living in a world where marketing ads are flying at us in every direction. They’re turned off by old marketing tactics, impersonal emails, and robotic B2B buying processes. That’s a quarter of your audience that’s no longer engaging with one of your most common marketing channels.

Conversion 197

Conversion Top of Funnel Content Lead Nurturing 197