Vidyard

OCTOBER 27, 2019

Companies need many things to thrive: Visionary leadership, a compelling offering, exceptional service, and much more. A really great story can communicate the entire character of a brand in less than three minutes, and video storytelling can be especially persuasive. Even B2B brands are taking this indirect approach.

Storytelling 65

Storytelling Video Marketing Top of Funnel Work Management 65

Heinz Marketing

MAY 22, 2023

While video marketing is commonly associated with B2C marketing, it’s becoming increasingly popular in the B2B space as well showing immense opportunity. To utilize video marketing to its highest potential, it’s crucial to understand the distinct characteristics and advantages that set apart B2B vs B2C.

B2B Marketing 107

B2B Marketing Video Marketing B2B Thought Leadership B2B 107

Marketing Insider Group

JULY 27, 2015

I hear it all the time: “you can talk all you want about thought leadership and content marketing , but we’re here to sell stuff.” Well I know there is more value to effective storytelling over hard selling and cold calling. The Art of Effective Storytelling from Michele Miller. I was intrigued.

Storytelling 100

Storytelling Examples Best Practices B2B Thought Leadership 100

Marketing Insider Group

JULY 6, 2020

LinkedIn is undoubtedly one of the best social platforms for B2B marketing. The type of content that does well on LinkedIn includes: Thought leadership articles. Storytelling. Slides and presentations. Just like any other social network, you need to have a good strategy in place to succeed with LinkedIn marketing.

Linkedin 363

Linkedin Marketing & Strategy Marketing Strategy Enterprise Management 363

Marketing Insider Group

NOVEMBER 16, 2021

I cannot exactly remember when I started working with ITSMA, and leveraging their work in B2B solutions and services, but it was sometime in the mid-2000s when I led the SAP Services Marketing team for SAP North America Field Marketing. The Thought Leadership Journey is Here to Stay. Sales Enablement is a Key Core Competency.

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

Marketing Insider Group

JANUARY 2, 2020

Start Your Transformation with Thought Leadership. Everything rises and falls on leadership. When you begin such a massive undertaking as a marketing transformation, effective thought leadership is unquestionably the key to success. Use Data and Storytelling to Sell Your Transformation.

Work Management 207

Work Management Paid Search Agency Marketing Management Advertising Agencies 207

Stevens & Tate

JULY 19, 2021

Millennials are the largest generation in the workforce today and they’re taking on important leadership and decision-making roles. In fact, nearly half of all B2B researchers are Millennials. In order to connect your brand with today’s prospects and customers, make storytelling a part of your content creation and messaging.

Brand Identity 101

Brand Identity Branding B2B Thought Leadership Business 101

Heinz Marketing

MAY 22, 2023

While video marketing is commonly associated with B2C marketing, it’s becoming increasingly popular in the B2B space as well showing immense opportunity. To utilize video marketing to its highest potential, it’s crucial to understand the distinct characteristics and advantages that set apart B2B vs B2C.

B2B Marketing 52

B2B Marketing Video Marketing B2B Thought Leadership B2B 52

Content4Demand

FEBRUARY 15, 2023

The lucky marketers registered for the 2023 B2B Marketing Exchange have some pretty fantastic sessions in store for them. You’ll meet plenty of your fellow B2B marketers at receptions and networking events—even in the marketplace, where of course you’ll find members of the Content4Demand team at Booth 309. to 11:15 a.m. to 11:55 a.m.

Marketing Analytics Tools 94

Marketing Analytics Tools B2B Marketing Ad Exchange B2B 94

B2BMarketing.net

NOVEMBER 6, 2023

On 1 November, 500+ marketing leaders gathered to attend The Global ABM Conference from B2B Marketing. B2B Marketing’s Editor-in-Chief, Joel Harrison, kicked off the event and teased what was in store for the day, including four different breakout rooms which focused on key ABM topics – so what did you miss?

Account Based Marketing 52

Account Based Marketing ABM Conference Lead Ranking 52

Zoominfo

OCTOBER 22, 2019

Or worse, a bad sales kickoff can become an interminable slog featuring presentation after presentation that bores employees to tears. “We have different people lead sessions, so it’s not just sales leadership. It’s also our CMO, we bring in outside thought leaders. Final Thoughts on SKOs.

Zoominfo 182

Zoominfo A/B testing Best Practices Cross-Selling 182

KoMarketing Associates

JANUARY 20, 2015

It embodies a unique element: storytelling. So, what does this mean for B2B companies? The importance of building a brand through consistent storytelling became even clearer to me as I watched a webinar the other day, Cracking the SEO Code for 2015 by Rand Fishkin. While other social media platforms (e.g.: Followers: 9.9k+.

Paid Search Agency 120

Paid Search Agency Companies Examples B2B Thought Leadership 120

ClearVoice

JANUARY 26, 2024

Content marketing and producing content presents an additional challenge when building the business case, as not all content activities drive immediate ROI. Brand Authority and Thought Leadership It may seem like everyone wants to be a thought leader today, but this doesn’t mean putting out any old content will do.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

ClearVoice

MARCH 8, 2022

When I first took on this assignment to find — and write about — influential women in the content creation/content marketing world, my first thought was: “Eh, piece of cake.” Just do a little research, target the names that pop up frequently, and present them through clever write-ups. I find them inspirational and awe-inspiring.

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

NetLine

JULY 27, 2023

Jacqueline Schklar is an experienced marketing director with a proven track record in B2B and tech. How Jacqueline Schklar Builds B2B Buzzword-Less Strategies Cutting through marketing buzzword noise and delivering big results to companies has earned Jacqueline a reputation as a skilled and dynamic B2B marketer in the cloud and SaaS space.

B2B Marketing 52

B2B Marketing Enterprise Management Marketing Analytics Tools Work Management 52

ClickZ

FEBRUARY 7, 2022

While it might sound limiting to focus marketing on just a few of the countless markets you need to reach, local markets present big brands with an opportunity to create the kind of deep connection and perception of omnipresence that local businesses enjoy. . Join the conversation with us on LinkedIn and Twitter.

Small Business Marketing 126

Small Business Marketing Paid Search Agency Business B2B Thought Leadership 126

Marketing Insider Group

AUGUST 2, 2015

Such events contain storyteller gold because they demonstrate the magnitude of an obstacle, the risk of failure, and the responsibility that comes with that risk. While in the shower, he thought about all of the smart people that worked for him. The CEO’s choices revealed much about his character and leadership. It had heart.

B2B Thought Leadership 100

B2B Thought Leadership Public Relations Storytelling Thought Leadership 100

Hinge Marketing

OCTOBER 22, 2020

Marketers know that they have to tolerate this dilemma because content development is proven to generate awareness, thought leadership , leads, engagement, and sales opportunities. Download Research as Content: A Guide for B2B Marketers. It enables you to be seen as a subject matter expert or thought leader by association.

Top of Funnel 128

Top of Funnel Product B2B Thought Leadership B2B 128

Zoominfo

DECEMBER 19, 2018

Carla Johnson is a world-renowned storyteller, an entertaining speaker, and a prolific author. Over the last two decades, Carla has helped architects and actuaries, executives and volunteers, innovators and visionaries leverage the art of storytelling to inspire action. 7. Carla Johnson. 8. Capterra.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Sprout Social

NOVEMBER 17, 2022

Sharing facts about issues your company cares about is an easy, effective way to present your brand values. Its high production quality paired with authentic storytelling makes the Reel a standout, but it’s also a great way to feature current students to prospective students who are still deciding where to continue their education.

Brand Identity 115

Brand Identity Branding Advertising Agencies B2B Thought Leadership 115

Metadata

FEBRUARY 5, 2024

“We’ve experimented with new forms of storytelling to really humanize the typically stale world of enterprise sales, SaaS, and B2B.” Refuse to be B2B-oring Most B2B marketers read from the same script: LinkedIn ads with similar messaging. Unsurprisingly, the video went viral in B2B circles.

Paid Content 52

Paid Content Advertisements Advertising Peer-to-peer 52

nDash

MARCH 16, 2022

For this Wednesday Writer Roundup, we have a former litigation attorney; a B2B tech & healthcare writer; a human rights filmmaker & journalist; and a technology & civil rights expert. I’m Celita, a seasoned freelance writer specializing in B2B technology, marketing, and healthcare content. Liz Daniels. Celita Summa.

B2B Thought Leadership 52

B2B Thought Leadership Ideal Customer Profiles Television marketing Ethics 52

Content4Demand

FEBRUARY 28, 2020

In 2019, Brian Fanzo’s B2BMX keynote on millennials was so popular that this year, the B2B Marketing Exchange brought him back for an encore. Some 82% of B2B buying committees now include at least one millennial, according to Fanzo. How can B2B organizations get the attention of this generation? Connect via thought leaders.

B2B Thought Leadership 53

B2B Thought Leadership B2B Marketing Effectiveness Thought Leadership 53

Marketing Insider Group

NOVEMBER 19, 2014

Storytelling. Thought leadership. Last week I presented on a NewsCred webinar on the future of content marketing. I talked about how marketing has always used great storytelling to connect with people. So check out the presentation below. appeared first on B2B Marketing Insider. Native advertising.

Content Marketing 100

Content Marketing B2B Thought Leadership Paid Search Agency Content 100

Contently

AUGUST 22, 2017

I use it in three different presentations. First, everyone gets super excited based on fawning TechCrunch articles, Ad Age trend stories, and prophetic thought leadership from charming founders leading the way. Committing to a higher standard of storytelling , which I like to call “breakthrough content.”

Paid Content 166

Paid Content Content Marketing Content Forrester 166

Heinz Marketing

MARCH 19, 2021

If you read any B2B Marketing Trends for 2021 article, you’ll likely find marketing with empathy is a hot topic. I watched a great LinkedIn Learning course last year on Marketing to Humans , presented by Stefan Mumaw , Director of Narrative Strategy at First Person. Get human in your marketing now to reach B2B buyers in 2021.

Planning 136

Planning Marketing Management Storytelling B2B Sales 136

Content Marketing Institute

MAY 22, 2018

Look at how enterprising brands found a smart approach to storytelling – no matter the technique: Social media posts: The Virginia Aquarium’s #CuteAnimalTweetOff. HANDPICKED RELATED CONTENT: 16 Visual Storytelling Tips to Give Your Content Marketing a Boost. Online presentations: 24Slides. Online presentations: 24Slides.

Content Marketing 102

Content Marketing Microsite Planning Paid Search Agency 102

Content4Demand

MAY 21, 2020

Written by Marjorie Romeyn-Sanabria & Michael Rodriguez Republished with permission from Demand Gen Report With in-person engagement on hold this spring and possibly into summer, B2B marketers continue to pivot their strategies to make up for lost leads, maintain relationships with clients and attract new business.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

Zoominfo

OCTOBER 5, 2021

Carla Johnson Carla Johnson is a world-renowned storyteller, an entertaining speaker, and a prolific author. Over the last two decades, Carla has helped architects and actuaries, executives and volunteers, innovators and visionaries leverage the art of storytelling to inspire action. We strongly recommend you go check it out!

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Adobe Experience Cloud Blog

NOVEMBER 11, 2016

To help you along, we’ve compiled a list of 20 of the top content marketers in both B2B and B2C. Read on for an overview of each (presented in no particular order) along with their top content marketing tips. B2B Content Masterminds. Be newsworthy, and let your readers learn something new. And don’t forget about distribution.

B2B Marketing 134

B2B Marketing Top of Funnel Content Marketing B2B Thought Leadership 134

Engagio

SEPTEMBER 9, 2020

Orchestrating and contributing to the creative and storytelling aspects of ABM campaigns. While finding someone with fitting industry experience is a given, the following outlines relevant background for this position: Strong, proven leadership skills. Excellent communication and presentation skills. Managing your ABM budget.

Account Based Marketing 125

Account Based Marketing ABM Ideal Customer Profiles De-duping 125

Content4Demand

OCTOBER 12, 2022

Content & Storytelling. You have to translate all that information into storytelling for your buyers and everyone influencing the buying decision. There aren’t a lot of ways to evaluate the quality and the storytelling nature of your content. Digital Strategies & Campaigns. It’s very subjective. How did that work?

Top of Funnel 59

Top of Funnel Webinar Metrics Marketing & Strategy Content 59

KoMarketing Associates

FEBRUARY 9, 2016

How can a good B2B video be characterized? Embodies good storytelling principles. Why is it a good idea to incorporate video into your B2B marketing? It provides a forum for company thought-leaders and visible employees. Categories of B2B video, with examples: Branding and Corporate Awareness. Informative.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

KoMarketing Associates

JANUARY 8, 2019

Data without content makes the data not actionable and storytelling in content marketing without data makes it directionless. Data, while not necessarily creative, is a crucial part in how your B2B marketing creates the content and stories that it decides to tell its target audience. Discover Trends of What People Like.

B2B Marketing 125

B2B Marketing Content Marketing Planning B2B 125

Marketing Insider Group

OCTOBER 12, 2015

Most of these predictions were much slower to come to pass than I thought. I also thought that we would stop asking about social media ROI (not so right) and that we would start to see a shift to content marketing (slow start but right.). I thought augmented reality marketing might become a reality (boy was that wrong.)

Paid Search Agency 100

Paid Search Agency Advertising Agencies Content Marketing Demand Generation Agencies 100

NetLine

MAY 1, 2018

Providing valuable insights for so many areas of sales and marketing, this event is designed to bring together thought leadership for six areas of revenue generating business strategy: Account Based, Sales Development, Sales Effectiveness, Marketing Ops and Tech, Sales Ops and Tech and Executive Leadership. And it begins!

Account Based Marketing 40

Account Based Marketing ABM B2B Thought Leadership Thought Leadership 40

Digital Marketing World Forum

OCTOBER 4, 2019

Authors want you to love their storytelling, comedians want to make you laugh, movie makers want to transport you (and make you come back for the sequel). As a B2B marketer, it pays to take careful note of consumer insights. Mangle your messaging, or come over too sales-y, and thought-leadership suddenly loses credibility.

Brand Identity 40

Brand Identity Branding B2B Thought Leadership B2B 40