Onalytica B2B

DECEMBER 14, 2017

It requires a PR culture of building 1-to-1 relationships with a marketing activation of scaling engagement with a 1-to-many model. An added challenge is that there’s no one size fits all approach. This includes topical content and general content too to build rapport. it’s a real give and take.”

Ad Exchange 233

Ad Exchange Work Management B2B Thought Leadership Marketing Management 233

ClearVoice

MARCH 8, 2022

When I first took on this assignment to find — and write about — influential women in the content creation/content marketing world, my first thought was: “Eh, piece of cake.” Once upon a time, finding a professional woman writer was akin to searching for that infamous needle in its equally famous haystack.

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

KoMarketing Associates

SEPTEMBER 18, 2012

As B2B marketers work on refining 2012 strategic marketing initiatives, social media has become a central focus. Advances in search engine algorithms bring social media in focus for link acquisition and as a potential signal of trust for engines. The Role of Social Media. Define Social Media Goals.

BtoB 120

BtoB Social Media Paid Search Agency Media 120

BOP Design

SEPTEMBER 4, 2019

For many organizations, a lot of resources are poured into ideating and creating B2B content marketing pieces such as blog posts, articles, guides, whitepapers, brochures, videos, etc. However, many organizations fail to properly promote the content once it is created. Share on Social Media. Use Hashtags.

Promotion 56

Promotion Tips B2B B2B Thought Leadership 56

EveryoneSocial

FEBRUARY 16, 2021

Influencer marketing exploded over the past five years, and it is estimated to grow to a $13.8 To better leverage this growing marketing strategy, it’s helpful to understand the different types of social media influencers that can work with your brand. What Are Social Media Influencers? Types of Social Media Influencers.

Social Media 102

Social Media Media Word of Mouth B2B Thought Leadership 102

Marketing Insider Group

NOVEMBER 30, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 30, 2010 Subscribe Internet Trends From The Web 2.0

Web 2.0 100

Web 2.0 Paid Content Trends Paid Search Agency 100

Ambal's Amusings

MARCH 18, 2010

Does viral work for B2B marketing? We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? Blog Marketing Interactions Twitter Ardath421. "B2B Marketing Campaigns Need Results Beyond Views" Ardath Albee's Bio.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. And that’s how I pick the right social media monitoring tool for the job.

Social Media 157

Social Media Media Paid Content Work Management 157

Marketing Insider Group

FEBRUARY 2, 2021

Chances are, not every digital marketing channel available to you will benefit your business. It all depends on your marketing goals, target audience, resources, budget, industry, and competition. Some decisions are more obvious than others for most B2B businesses – like having a responsive, active website and a social media presence.

Paid Content 264

Paid Content Marketing Budget Paid Search Agency Advertising Channels 264

Content Standard

OCTOBER 22, 2016

When I told my sister over dinner that I had been at a B2B marketing conference, she asked what my job had to do with apiaries. In this wrap-up post, we’re sharing top tips from speakers at MarketingProfs B2B Marketing Forum 2016. How do you make B2B history? Embrace thoughtful and deliberate marketing.

Marketing Strategy 40

Marketing Strategy Marketing & Strategy B2B Marketing Work Management 40

Directive Agency

MAY 2, 2017

There is never-ending competition in the B2B industry. As a B2B marketer, you constantly have to cut through the noise to reach those high-value buyers and ensure the success of your company. One tactic that can help you stand out from other businesses is to utilize influencer marketing in your campaigns.

Paid Search Agency 40

Paid Search Agency B2B Marketing Companies B2B 40

Hinge Marketing

SEPTEMBER 29, 2022

Many professional services firms still struggle with digital marketing. Others have invested half-heartedly in marketing technology but lack the knowledge, skills and commitment to make the most of them. In this article, we will not recommend specific digital marketing platforms or technologies. They cost less.

Work Management 146

Work Management Marketing Management Marketing Automation Services Paid Content 146

Oktopost

JUNE 10, 2024

.’ They’re a new breed of financial influencers that have risen to prominence using Instagram, TikTok, and YouTube to share financial advice. 89% of banks believe social media is important to their institutions, and 50% plan to spend more on social media resources.

Social Media 62

Social Media Work Management Marketing Management Service 62

Sharpspring

APRIL 25, 2022

Social media has transformed the world of digital marketing. That’s why many brands are eager to establish a strong social media presence — and these days, potentially even sell their products and services directly on the platform. Meanwhile, LinkedIn has emerged as the top platform for thought leadership and B2B marketing.

Social Media 74

Social Media Statistics Paid Content Social Marketing 74

Sharpspring

APRIL 25, 2022

Social media has transformed the world of digital marketing. That’s why many brands are eager to establish a strong social media presence — and these days, potentially even sell their products and services directly on the platform. Meanwhile, LinkedIn has emerged as the top platform for thought leadership and B2B marketing.

Social Media 73

Social Media Statistics Paid Content Social Marketing 73

Golden Spiral

NOVEMBER 6, 2018

There’s no denying the power of social media. We’ve seen brands build (and destroy) their empires through social media alone. And while the power of social media is unmistakeable, we still see many B2B tech companies fail to adopt successful social media strategies. How should B2B Tech Companies Use Social Media?

Paid Search Agency 86

Paid Search Agency Social Media Social Marketing B2B Marketing 86

Online Marketing Institute

JANUARY 4, 2011

Jeffbullas's Blog Internet Marketing Home Bio Speaking Grade your Site Marketing Resources Twitter Jeff’s YouTube Contact Congratulations: You have successfully subscribed! I then added to that post with some ideas from readers and more of my own with a post titled “ 50 Ways To Optimize Your Blog “.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Atomic Reach

APRIL 2, 2019

What are the content marketing statistics that matter? How can you convince your team, let alone your boss that content marketing is worth the investment? Content Marketing has a host of benefits and is definitely worth the time and effort. Content Marketing ROI. Source ). Source ).

Paid Content 94

Paid Content Statistics Planning Marketing Automation Services 94

Martech Advisor

JANUARY 28, 2020

B2B content marketing is defined as a set of strategies centered around distributing content to drive brand awareness, engage your audience, generate and nurture leads, and ultimately boost sales. Table of Contents. What Is B2B Content Marketing? What Is B2B Content Marketing?

Paid Content 113

Paid Content Top of Funnel Advertising Channels B2B Marketing 113

SnapApp

DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Circle Studio

NOVEMBER 15, 2018

As we approach the end of 2018, it’s time to take a look at key B2B marketing trends that will emerge in the year ahead. Continuing a pattern from previous years, 2019 will see the ongoing evolution of many B2B marketing trends from recent years and some newer concepts will become more mainstream.

Marketing AI 148

Marketing AI Trends B2B Marketing Account Based Marketing 148

Scoop.it

DECEMBER 27, 2022

Currently, there are more than 200 social media applications available worldwide. Different social media platforms appeal to different target audiences. Knowing which platforms to utilize for your business requires first researching your target audience and seeing which social media they’re most active on.

Social Media 59

Social Media Media Best Practices Merchandising 59

Unbounce

MARCH 23, 2023

Enter: The Internet and the wide, webby world of digital marketing. With the ability to communicate with just about anybody on the planet—all without getting outta your pajamas—digital marketing makes it a snap to raise awareness about your brand. Choose your marketing channels, create some content, and voilà.

Paid Content 52

Paid Content Advertising Agencies Paid Search Agency Planning 52

Content Marketing Institute

JUNE 27, 2018

We’re sharing Aaron’s updated version today, as more efficient teamwork is a constant need for content marketers. As content marketers, we have our work cut out for us. By a landslide, social media posts top the lists of types of content both B2C (96%) and B2B (94%) marketers say they use.

Curation 111

Curation Tools Enterprise Management Content 111

Martech Advisor

MARCH 11, 2020

Content marketing is defined as a marketing approach that pertains to the creation and distribution of valuable and relevant content with an intention to entertain, educate, inform, or inspire the target audience to guide them through the buyer's journey. Table of Contents. What Is Content Marketing?

Top of Funnel 107

Top of Funnel Paid Content Practices Examples 107

Webbiquity

JANUARY 10, 2010

With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. But what metrics are really most appropriate for social media measurement? Discover the answers to these questions and others here in more of the best posts on social media from this year. by HubSpot.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Convince & Convert

AUGUST 3, 2010

Make your content at least semi-friendly for search engines. A digital marketing success story. Now, the move is toward “social objects&# which are invariably smaller, more directed pieces of content. Build a website. Make it useful and at least moderately pleasing to the eye. Keep it updated. Facebook, of course.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

DivvyHQ

SEPTEMBER 27, 2018

What does this have to do with content marketing strategies? Well, marketers are no different from the general population in that we feel compelled to say “yes.” Any of the above suggestions could realistically work wonders with the proper content planning , execution and promotion. And how about video?”.

Marketing Strategy 45

Marketing Strategy Marketing & Strategy Webinar Metrics Paid Search Agency 45

Hinge Marketing

JULY 21, 2022

Improving your website’s search engine ranking has become more challenging than ever. Each time search engines update their algorithms, website traffic experiences a drop. Ads now dominate search engine results pages and offer higher click-through rates. The marketplace of digital content is more crowded than ever.

Paid Content 96

Paid Content CMS Development Lead Ranking Work Management 96

EveryoneSocial

MARCH 3, 2020

There is no question that content should be at the forefront of everything your business does. After all, you have certainly heard the cliche phrase, “Content is king.”. Building a digital content strategy at your company is imperative for multiple aspects of the business. The Importance of A Digital Content Strategy.

Webinar Metrics 73

Webinar Metrics Ad Building Marketing & Strategy Generation 73

Marketing Insider Group

DECEMBER 15, 2014

My journey into content marketing actually started in 2004 when I left The Nielsen Company after 9 years to work for a local firm. They hired me as their first VP of Marketing. And they asked me to run marketing like a marketing person would. How do you execute a marketing strategy for a company with no budget?

Guerilla Marketing 100

Guerilla Marketing Budget Programs Work Management Marketing Management 100

Valasys

NOVEMBER 5, 2018

Finding the right target to sell to is as important as actually selling to them and due to this it is important that lead generation becomes a vital part of your digital marketing strategy. The landing page has the sole purpose of converting website visitors or to collect information which will then be used for marketing and sales purposes.

Lead Generation 53

Lead Generation Paid Content Lead Scoring Lead Ranking 53

Scoop.it

OCTOBER 29, 2020

We are all just humans (as the saying goes) so the tips below work for all the market segments, be it B2C or B2B – because when something is viral, everybody knows it. If you look at most of the creators and compare their content five years ago and now, you will notice how their character changed. Be Genuine.

Viral Marketing 86

Viral Marketing Tips Curation Paid Search Agency 86

Directive Agency

JULY 15, 2019

Blake Emal: Welcome to the Yours in Marketing podcast. On this episode, we speak with Tim Soulo, the Chief Marketing Office and Product Advisor at Ahrefs. This episode of the Yours in Marketing podcast was really special because I was able to speak with Tim Soulo who is the Chief Marketing Officer of Ahrefs.

SEO 40

SEO Paid Content Budget Programs Tools 40

EveryoneSocial

OCTOBER 26, 2021

Whether you’re a marketer or social media expert — or even if you’re just a social media savvy executive — you’ve probably come across the term dark social lately. Many marketers, thought leaders, and general audiences are intrigued by this concept more than ever before. Why’s that?

Ideal Customer Profiles 69

Ideal Customer Profiles Work Management Paid Search Agency Marketing Management 69

Marketing Insider Group

AUGUST 8, 2023

Not only does this make it hard to keep up as a user, but it’s especially challenging when you’re trying to master the art of social media marketing. And, with the right tools and techniques, you can navigate this dynamic digital world of social media marketing like a pro. Advertising.

Social Media 206

Social Media Social Marketing Planning Media 206

Single Grain

NOVEMBER 16, 2023

If you are looking to drive high-value MQLs and raise the CLV of your SaaS organization, you need a killer SaaS content marketing strategy. Content marketing allows companies to educate their target audience about the benefits, features, and functionalities of their products to elevate your SaaS sales.

Paid Content 98

Paid Content Enterprise Management Webinar Metrics Work Management 98