Adobe Experience Cloud Blog

AUGUST 20, 2018

Look for a tool that allows you to plan your social media moves and grab relevant statistics when you need them. To do so, you build a following within a Facebook group and establish yourself as a thought leader in your industry. For B2B: LinkedIn. Use the proper platform for your needs. For Almost Every Brand: Facebook.

Sales Management 116

Sales Management Social Media Advertising Channels Top of Funnel 116

KoMarketing Associates

MARCH 30, 2017

Before it’s possible for B2B marketers to implement successful social media tactics and tools, it is essential to understand what exactly social media is and how it supports your overarching business objectives. Like all online marketing strategies, social media presents a certain set of challenges, particularly for B2B marketers.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

Adobe Experience Cloud Blog

JANUARY 6, 2017

At Marketo, we finished the year by running a social countdown, called #marketocountdown , that highlighted some of the top influencers to follow so you can stay up to date on trends, tips, and best practices. A terrific post on why statistics are catnip to social and content marketers. I’ve got some thoughts – https://t.co/VUd3N9H84y.

B2B Thought Leadership 0

B2B Thought Leadership Social Media Thought Leadership Storytelling 0

Customer Experience Matrix

FEBRUARY 4, 2014

I’ve just published the latest edition of our B2B Marketing Automation Vendor Selection Tool (VEST), with updated entries on all your favorites and several new entries to boot. mid-market leadership may be up for grabs. A few interesting trends stood out: revenue growth is accelerating. SalesFusion did just take an $8.25 We''ll see.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Top of Funnel 120

Adobe Experience Cloud Blog

SEPTEMBER 23, 2010

Greg Link’s keynote at the OTA 2010 summit had one statistic that stands out and answers the question: Why does trust matter to B2B marketers? For example, thought leadership is often an important stage of lead nurturing. And what is thought leadership about? It’s that simple.

Trust Marketing 48

Trust Marketing Statistics B2B Thought Leadership B2B Marketing 48

Adobe Experience Cloud Blog

JULY 13, 2018

Predictive analytics is the use of data, statistical algorithms, and machine learning techniques to identify the likelihood of future outcomes based on historical data,” according to SAS’ definition. You can use a toolset such as StiristaLINK, which connects B2B and B2C identities for a 360-degree view of your prospects.

Marketing AI 113

Marketing AI Ideal Customer Profiles Trends Paid Search Agency 113

Adobe Experience Cloud Blog

JUNE 4, 2018

There are many other statistics, but you’re here to read about how to make your emails more compelling and ‘better’ right? As a precaution, these are tests I’ve done during my days of sending emails and they mainly apply to the B2B market. This number is expected to grow to around 246 billion emails sent worldwide in 2019.

Landing Pages 134

Landing Pages Banners B2B Thought Leadership Marketing Automation Services 134

Adobe Experience Cloud Blog

JANUARY 20, 2017

If you’re not familiar with the jarring statistics, here’s a recap: SiriusDecisions research shows that more than 90% of B2B marketers consider ABM “important” or “very important,” and 73% of B2B companies plan to increase their budgets for ABM initiatives in the next 12 months. Gain Full Company Support .

Account Based Marketing 48

Account Based Marketing Budget Programs Marketing Automation Services Ideal Customer Profiles 48

Adobe Experience Cloud Blog

JANUARY 15, 2020

Let’s start this with a statistic that should by itself be enough to have any small business owner invest in digital marketing. LinkedIn offers 80% of social media B2B leads , for example. According to RetailDive , 87% of buyers start searching for products to buy online. Eighty-seven. Picture this: 41% of U.S.

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

Adobe Experience Cloud Blog

APRIL 25, 2017

We kicked off the 2017 Marketing Nation Summit on Sunday with an amazing Fun Run, Marketo University training, and our annual customer and partner awards gala, The Revvies. The next guest to take the stage was Charles Phillips, CEO of Infor, who shared the vision for Infor and Marketo as a strategic partnership. What a start!

Paid Search Agency 113

Paid Search Agency Marketo Marketing Budget Planning 113

Adobe Experience Cloud Blog

JUNE 20, 2016

Interestingly enough, now that I’m a Content Marketer at Marketo, part of my responsibilities include managing the blog, where oversharing can actually be a good thing! B2B or consumer? At Marketo, we publish a blog every weekday and on select holidays. Darn it, Google you win again. Practitioners or executives?), Blog title.

B2B Thought Leadership 92

B2B Thought Leadership Advertising Agencies Paid Search Agency Marketo 92

Smarte

SEPTEMBER 29, 2021

If you are a B2B company and you were to focus on only one channel for your company’s lead generation, it has to be LinkedIn. It allows you to build relationships, establish thought leadership, gain insights, generate leads , improve branding, and build communities.

Lead Gen 52

Lead Gen Linkedin Cost per Lead Sales Qualified Leads 52

Smarte

SEPTEMBER 29, 2021

If you are a B2B company and you were to focus on only one channel for your company’s lead generation, it has to be LinkedIn. It allows you to build relationships, establish thought leadership, gain insights, generate leads , improve branding, and build communities.

Lead Gen 52

Lead Gen Linkedin Cost per Lead Sales Qualified Leads 52

Adobe Experience Cloud Blog

SEPTEMBER 21, 2016

Clean and accurate data is always top-of-mind for B2B marketers because without it, your demand generation team can’t send relevant content to leads and your sales team can’t tailor their conversations with leads during each step of the buyer’s journey. First, let’s talk about data.

Lead Ranking 48

Lead Ranking Top of Funnel Marketing Qualified Leads B2B Marketing 48

Adobe Experience Cloud Blog

DECEMBER 20, 2016

Many times, we lift short statistics or quotes out of larger pieces of content to create snackable assets. These meetings also serve as a good way to ensure we’re walking the walk (not just talking the talk) when it comes to testing a good mix of brand awareness, lead generation, and thought leadership content. Be Fearless.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Marketo Demand Generation 48

Adobe Experience Cloud Blog

APRIL 7, 2016

Author: Stacey Thornberry A joint Marketo and Reachforce research piece found that businesses are 67% better at closing deals when sales and marketing work together. According to MarketingSherpa, 61% of B2B marketers send all leads directly to sales; however, only 27% of those leads will be qualified (aka in that “right time” window).

Lead Ranking 48

Lead Ranking Top of Funnel Marketing Qualified Leads Lead Scoring 48

Adobe Experience Cloud Blog

OCTOBER 20, 2016

Even as long ago as 2013, industry leaders like Marketo were touting the dangers of attention deficit in the digital era, and we are no doubt nearing the singularity of media saturation. Here are a few statistics that back this idea up: . Next year, that number is expected to jump to 86.6 million people.

B2B Thought Leadership 48

B2B Thought Leadership Emarketing Paid Search Agency Thought Leadership 48

Adobe Experience Cloud Blog

OCTOBER 4, 2010

Since our first entry in August of 2006, the Marketo team has published nearly 300 posts read by hundreds of thousands of marketers seeking to step up their b2b marketing game. Following are 19 of the most popular posts from Marketo’s Modern B2B Marketing Blog: 1. Big List of B2B Marketing Blogs.

B2B Marketing 48

B2B Marketing B2B Thought Leadership Marketing Budget B2B 48

Adobe Experience Cloud Blog

NOVEMBER 17, 2014

Rewrite: Inevitably you will create content that goes a bit stale – it could be the design, or some of the predictions, statistics, or technology moved on. Content Marketing Modern B2B Marketing b2b Consumer' One way to fix this is to rewrite your content. Also, don’t underestimate the power of a simple design refresh.

Content Marketing 48

Content Marketing Planning B2B Thought Leadership Content 48

Adobe Experience Cloud Blog

APRIL 7, 2015

Based on statistics from WishPond, the average click-through-rate for a Google Adwords (search related) is 3.16%. For B2B organizations, ad campaigns can be personalized based on: Organization. How to Get the RIGHT People to Convert on Your Targeted Ads appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Top of Funnel 48

Top of Funnel Paid Content Paid Search Agency Ads 48

Adobe Experience Cloud Blog

MAY 2, 2016

85% of B2B marketers use content marketing to achieve their lead generation goals and 83% of consumer marketers use content to achieve their sales goals, according to Content Marketing Institute. I’d love to hear your thoughts in the comments below.

SEO 48

SEO Long Tail Marketing B2B Thought Leadership Thought Leadership 48

Adobe Experience Cloud Blog

MARCH 10, 2015

There I was—in the passenger seat while my wife was driving—and I thought I would knock off one item off of my to-do list by trying to secure a mover. If you take a look at data from “ The rise of the Marketer ,” a survey conducted by the Economist Intelligence Unit on behalf of Marketo, you can see these ideas emerge in the numbers.

Rules 48

Rules Planning B2B Thought Leadership First-Mover Advantage 48

Adobe Experience Cloud Blog

JUNE 6, 2018

The evidence is in the sheer volume of companies—including 89% of B2B —that have content marketing programs. But industry statistics and case studies from other businesses’ successes aren’t really enough to prove the value of your content marketing program. Share your thoughts in the comments below!

Paid Search Agency 134

Paid Search Agency Top of Funnel Planning Content Marketing 134

Adobe Experience Cloud Blog

NOVEMBER 15, 2017

Alignment needs to happen across the board and if your B2B brand is targeting named accounts but hasn’t yet implemented an ABM strategy—your competition is getting a head start on your customers. Account-based strategies require input from across the organization because they work for, and benefit, the entire organization.

Account Based Marketing 134

Account Based Marketing ABM Planning Lead Ranking 134

Adobe Experience Cloud Blog

FEBRUARY 28, 2017

Author: Chandar Pattabhiram I frequently cite the statistic that only 13% of marketing leaders are working to retain and grow customer relationships through improved customer experiences. A great example of this is Kaspersky Lab, a multi-billion dollar enterprise security software provider (and a Marketo customer). So what can you do?

Cross-Selling 48

Cross-Selling Budget Programs Allocation B2B Thought Leadership 48

Adobe Experience Cloud Blog

JULY 15, 2014

Author: Raymond Coppinger Today, B2B marketers have many core objectives – brand building, customer communications, multi-channel coordination…the list goes on. In our recent survey with a set of B2B marketers in the UK , we set out to understand how marketers define demand generation, and the metrics they use to judge success.

Demand Generation 48

Demand Generation Demand Generation Sales Qualified Leads 48

Adobe Experience Cloud Blog

DECEMBER 1, 2014

At Marketo, our infographics serve 2 main purposes—1) we use them to entertain our audience, get social shares, and get hits on large publications such as Mashable and Inc. Since most infographics include data visualization and statistics, you need to ensure that you are using reputable sources. Content Marketing b2b Consumer'

Cost 48

Cost B2B Thought Leadership Stats Marketo 48

Adobe Experience Cloud Blog

NOVEMBER 27, 2013

But the healthcare industry (including hospitals, B2B medical manufacturers, and health clubs) has hesitated to embrace social media. And if you want more information, be sure to download the new ebook created by Infinigraph and Marketo, The State of Content Marketing and Social Media in the Medical and Fitness Industries. Use Images.

Social Media 48

Social Media Facebook Social Marketing Media 48

Adobe Experience Cloud Blog

OCTOBER 2, 2014

This statistic makes optimizing your websites for mobile devices more compelling. Best Practices for Mobile SEO was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Mobile Marketing b2b Consumer' In 2013 there were 1.4 Here are a few ways to make your website mobile-friendly: 1.

Practices 48

Practices SEO Best Practices Mobile Marketing 48

Adobe Experience Cloud Blog

NOVEMBER 6, 2014

in statistics to keep track of all the data for you. Always Be Improving: The 5 Rules of A/B Testing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Testing b2b Consumer' If you insist on conducting multivariate testing to “save time,” consider hiring a Ph.D.

Rules 48

Rules B2B Thought Leadership Landing Pages Thought Leadership 48

Adobe Experience Cloud Blog

FEBRUARY 3, 2015

Social Proof can be used in a variety of ways—from encouraging purchase through peer evaluations, to using statistics to show buyers what actions other buyers ‘like them’ took, to suggesting a tipping amount—it can be an incredibly powerful way to prompt buyer action. Digital Marketing b2b Consumer'

Peer-to-peer 48

Peer-to-peer B2B Thought Leadership Cross-Selling Television marketing 48

Adobe Experience Cloud Blog

JULY 12, 2013

A company that collects and uses data of individuals in a B2B or B2C environment is a data controller. For example Marketo EMEA Ltd, is headquartered in Ireland and therefore is registered as a Data Controller and a Data Processor (more on that term later) with the Irish Data Protection Commissioner. Data Controller. Data Processor.

Privacy 48

Privacy Work Management Marketing Management Marketing Automation Services 48

Ambal's Amusings

OCTOBER 15, 2009

In ClickInsights Expert Interview Series we feature top notch industry experts and thought leaders and get their insights, opinions and predictions. What types of metrics do B2B marketers need to measure a marketing campaign's success? Recommended Resources from B2B Marketing Experts. Marketo's Modern B2B Marketing.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Valasys

AUGUST 19, 2019

The very purpose of content marketing has been associated with the feedback mechanisms to trigger lead generation processes for B2B businesses. Within the B2B dominion, content marketing can be used as an ultimate tool to drive quality leads. Marketing has to create content people actually want.”.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Adobe Experience Cloud Blog

FEBRUARY 17, 2011

Any B2B marketer concerned with marketing ROI and sales enablement needs to know how and when to use it. Conveniently for us B2B marketers, video also conveys more information per minute than any other media platform. Repurpose webinars and establish thought leadership. by Jon Miller Online video is exploding.

Top of Funnel 48

Top of Funnel B2B Sales Video Marketing B2B Marketing 48

Adobe Experience Cloud Blog

JULY 27, 2009

Understanding the value of your B2B newslet ter can be tricky for m an y mark eters.    Comparing the data from your other email campaigns will provide much more value than trying to achieve results similar to other published statistics because often it is difficult to understand how or when others calculated their information. 

Newsletter 48

Newsletter Lead Scoring Lead Ranking Clickthrough 48

Adobe Experience Cloud Blog

JUNE 25, 2018

To do this, we’ll examine the marketing operations of some well-known brands in the B2B space, and take a closer look at what’s worked for them. #1. For example, the blog you’re reading right now, Marketo’s blog, has over 20 different topic categories and nearly 50 internal bloggers. Find Internal Subject Matter Experts.

B2B Thought Leadership 133

B2B Thought Leadership Content Thought Leadership Marketo 133