Adobe Experience Cloud Blog

FEBRUARY 7, 2020

Acquiring buy-in from executive leadership and the C-suite . Many B2B organizations have static websites that serve up the same content to all visitors, regardless of where they are from, what device they’re using, and their business data. . But mobile selling is now coming into its own, both with B2B and B2C consumers.

Marketing Attribution 174

Marketing Attribution Top of Funnel Lead Ranking B2B Thought Leadership 174

Adobe Experience Cloud Blog

SEPTEMBER 5, 2013

Author: Jon Miller Google AdWords is one of the most important marketing channels for almost every company, and the ability to measure and optimize for conversions is one of its most powerful capabilities. Marketo Integration. A company may want to optimize for true prospects that match their profile of potential future customers.

Adwords 48

Adwords Marketo Optimization Conversion 48

Adobe Experience Cloud Blog

JUNE 11, 2021

Recognizing a company that has mastered the art and science of data-driven decision making to optimize customer journeys and drive significant business impacts. Recognizing a company that has built a world-class B2B engine that achieves significant lift in pipeline, bookings, or revenue. Glenn Watson, Ego Pharmaceuticals. Jess Kao, F5.

Peer-to-peer 146

Peer-to-peer B2B Thought Leadership Digital Transformation Advertising Agencies 146

Adobe Experience Cloud Blog

NOVEMBER 27, 2017

The internet is saturated with content marketing, people’s inboxes are full of well-designed emails , and account-based strategies are quickly becoming a B2B standard. 66% of B2B consumers want to advocate for brands that engage well. 66% of B2B consumers fully expect that all communications with a brand to be personalized.

Effectiveness 268

Effectiveness B2B Thought Leadership Customer Satisfaction SEM 268

KoMarketing Associates

AUGUST 23, 2016

There’s no doubt that LinkedIn is one of the most effective social media lead generators for B2B marketers, offering businesses the chance to tell their brand story in a unique and meaningful way. On the other hand, many B2B brands still struggle to engage their audience on the platform. Unique Updates, Tailored to Your Audience.

Linkedin 120

Linkedin Enterprise Management Work Management Examples 120

Adobe Experience Cloud Blog

APRIL 1, 2015

However, the system breaks when the purchase is made offline–like when a buyer works directly with a salesperson who takes the order (a typical use case for B2B purchases). However, Google is still optimizing bidding based on these conversions. Marketo’s Engagement Marketing Platform is now connected to Google Analytics.

Marketo 48

Marketo ROI Adwords Google 48

Kapost

APRIL 19, 2017

The Marketo Marketing Nation Summit is headed back to the city by the bay next week after a short detour in Las Vegas last year. San Francisco has a million things to offer, but optimizing your short time at the Summit requires some serious planning. Introduce yourself, ask a thoughtful follow-up question, and give them your card.

Marketo 48

Marketo Account Based Marketing B2B Thought Leadership ABM 48

Adobe Experience Cloud Blog

FEBRUARY 11, 2020

Customers are increasingly demanding more from B2B organizations. According to studies, 80 percent of B2B organizations say that customer’s expectations are higher because of what they experience as consumers. Creating content just for the sake of content, will not be as effective as having a thoughtful content strategy in place.

Lead Generation 174

Lead Generation Lead Ranking Ideal Customer Profiles Lead Scoring 174

Kabbage

NOVEMBER 9, 2016

Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. B2B Marketing Blogs. What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Why should I read it: If there’s one thing Marketo does really well, it’s content.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Adobe Experience Cloud Blog

MARCH 8, 2017

So why has account-based marketing only recently gained widespread popularity and practice among B2B businesses? In fact, our SMB marketing team at Marketo has seen great results with this account-centric strategy. According to data from the Marketo ABM Benchmark Survey, 33% of B2B SMBs are already conducting ABM.

Account Based Marketing 131

Account Based Marketing ABM Sales Qualified Leads SMB 131

Adobe Experience Cloud Blog

JULY 29, 2016

They can then use these offline activities to optimize their ad campaigns and ad spend. As a Facebook marketing partner, Marketo was excited to be a part of their launch announcement. Before I get into the details of how you can use the new Offline Conversions API with Marketo, let’s start with some basics. Increase MQLs.

Lead Ranking 48

Lead Ranking API Marketing Qualified Leads Sales Qualified Leads 48

Kabbage

NOVEMBER 9, 2016

Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. B2B Marketing Blogs. What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Why should I read it: If there’s one thing Marketo does really well, it’s content.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Adobe Experience Cloud Blog

MARCH 28, 2019

Steve Lucas, SVP of Marketo, an Adobe company, on Thursday challenged the thousands of attendees at Adobe Summit—The Digital Experience Conference to make every experience count. With that, Adobe CEO Shantanu Narayen came on stage to discuss with Lucas Adobe’s 2018 acquisition of Marketo. Helping B2B Meet the Experience Mandate.

Account Based Marketing 132

Account Based Marketing Lead Ranking B2B B2B Thought Leadership 132

markempa

DECEMBER 15, 2008

Personally, I’ve met only a handful of B2B marketers who are consistently testing their offers to optimize them and generate leads more effectively. I was glad to see Jon Miller who writes Marketo's blog, Modern B2B Marketing , recently interview Hunter Boyle, Managing Editor for MarketingExperiments on Testing B2b Marketing.

Lead Generation 120

Lead Generation B2B Marketing Optimization B2B Thought Leadership 120

Metadata

FEBRUARY 24, 2021

The momentum and uptick in company growth can be attributed to sophisticated B2B marketers embracing growth-focused demand generation technologies, and autonomous marketing operations as a vehicle for scale. Metadata saw over 100% increase in the number of customers and improved net retention by 3x. return on ad spend. “We for 2020 by Inc.

Demand Generation 102

Demand Generation Marketing Analytics Tools Demand Paid Search Agency 102

Adobe Experience Cloud Blog

JULY 26, 2019

Marketing Nation Live, a B2B Marketing virtual event, is bringing together marketers from all over the world on September 18 for a day full of inspiration, education, and social networking. Marketo Engage customers and members of our Marketo Advocate Nation will share their marketing truths and best practices with you.

Peer-to-peer 49

Peer-to-peer B2B Thought Leadership Marketo Digital Transformation 49

Adobe Experience Cloud Blog

OCTOBER 28, 2019

Marketing ROI now needs to be thought of right from the outset, and in a closed-loop fashion. In fact, according to Forrester Analyst Tina Moffett, B2B companies are seeing an average rise of 15–18% in revenue as a result of optimizing their marketing programs based on this more sophisticated approach to analysis.

ROI 106

ROI B2B Thought Leadership Cost per Acquisition Forecasting 106

Adobe Experience Cloud Blog

APRIL 29, 2019

They’re the unsung heroes of B2B marketing. There’s ample evidence that B2B buyers will binge content from a brand they like and trust—just like the latest Netflix series. And by testing and optimizing each element as you go, you can push your conversions even higher. Landing pages. So, why stop with just one piece of content?

Landing Pages 134

Landing Pages Conversion B2B Thought Leadership Marketing Automation Services 134

Adobe Experience Cloud Blog

JUNE 11, 2021

Recognizing a company that has mastered the art and science of data-driven decision making to optimize customer journeys and drive significant business impacts. Recognizing a company that has built a world-class B2B engine that achieves significant lift in pipeline, bookings, or revenue. Glenn Watson, Ego Pharmaceuticals. Jess Kao, F5.

Peer-to-peer 95

Peer-to-peer B2B Thought Leadership Digital Transformation Advertising Agencies 95

Content4Demand

AUGUST 17, 2021

Jon Miller, Chief Marketing and Product Officer at Demandbase , offers a helpful vision into the future value of intent data and practical advice for B2B marketers eager to get started now. He expects intent data to play a vital role in the future of B2B content. There’s vast opportunity for B2B brands to use intent data.

Intent Data 98

Intent Data Intent Buy B2B Thought Leadership 98

NuSpark Consulting

AUGUST 23, 2018

While the marketing gurus tell you content is a must-have gizmo in the B2B marketer’s tool belt, sometimes the return on investment (ROI) feels a little squishy. Goals for this tactic range from building a reputation for thought leadership to increasing traffic through search engine optimization. Or is it just busy work?

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Marketing Qualified Leads 100

Adobe Experience Cloud Blog

JULY 22, 2021

Namely, B2B advertising leader LinkedIn and the #1 B2B marketing attribution application, Bizible. LinkedIn Ads have proven to be a powerful tool for B2B marketers. Measuring B2B Marketing Performance. This post is about the intersection of those two things. Do they pay you back many times over in revenue growth?

Linkedin 80

Linkedin Sales Management Paid Search Agency ROI 80

Adobe Experience Cloud Blog

MARCH 22, 2017

Buzzwords become dated terms as time passes, but it’s just the tip of the iceberg for ABM as more B2B marketers than ever are realizing its significant impact and value. Regardless of your stage, the key to success is to continuously learn, iterate and optimize your strategy. Why Is Account-Based Marketing Gaining Traction?

Account Based Marketing 128

Account Based Marketing Work Management Planning Marketing Management 128

Adobe Experience Cloud Blog

MAY 4, 2017

Artificial Intelligence (AI) in the realm of B2B marketing may not be as sexy (or terrifying) as some of the more commercial and (so far) fictional applications of AI—but, here are three reasons why it is exciting for marketers : You Can Start Using It Right Now. AI is Being Rapidly Adopted—So Don’t Get Left Behind.

Marketing AI 134

Marketing AI B2B Thought Leadership Gartner Thought Leadership 134

Adobe Experience Cloud Blog

FEBRUARY 23, 2017

These insights can direct strategic recommendations for the types and topics of content that should be created or optimized to meet the needs of your target account segments. SEO is Always an Optimal Channel. SEO Provides Valuable Metrics for Optimizing ABM Campaigns.

Account Based Marketing 131

Account Based Marketing SEO Top of Funnel Marketing Management 131

Adobe Experience Cloud Blog

OCTOBER 11, 2018

Too often, B2B marketers get wrapped up in the world of click and lead volume optimization. Organizations can plan, manage, and optimize for what they can measure. appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. In short: effective marketing organizations have high ROI.

Multi-Touch Attribution 134

Multi-Touch Attribution ROI Planning B2B Thought Leadership 134

Adobe Experience Cloud Blog

JULY 23, 2009

The next interview in the B2B Marketing thought leader interview series is with Terry Whalen, a partner at CPC Search , a full-service SEM agency that optimizes PPC campaigns on behalf of its clients. This interview is focused on search engine marketing as it relates specifically to B2B.

CPC 48

CPC Cost Per Click B2B Thought Leadership Thought Leadership 48

Adobe Experience Cloud Blog

JULY 5, 2016

Historically in B2B demand generation, more has been better too. At Marketo, a lead has to meet three criteria to become a lead: right demographics, right behavior, and right account profile. Even if you bring in leads who buy your product or service, if they ultimately churn, that is not an optimal outcome. More leads?

Demand Generation Agencies 91

Demand Generation Agencies Demand Generation Demand Lead Ranking 91

nDash

JANUARY 13, 2022

Marketing Automation & Campaign/Lead Management: Limelight, Marketo, and CoverKit. Optimization, Personalization & Testing: Marketing Optimizer, Load Impact, and Sticky. Additional benefits of using ClickUp include: Workflow customization and optimization. Interactive Content: Survey Monkey, Adobe, and Typeform.

Resource Management 95

Resource Management Marketing Automation Services Work Management Marketing Management 95

Adobe Experience Cloud Blog

APRIL 6, 2018

It rarely fits neatly into spreadsheets, it generally defies quantification, it isn’t easily tied back to top-line metrics, and thus isn’t talked about enough in B2B. An example of a fully word-of-mouth optimized story comes from a speakeasy bar in New York City called Please Don’t Tell or PDT. And the kicker?

Promotion 134

Promotion Word of Mouth Product Work Management 134

Adobe Experience Cloud Blog

OCTOBER 2, 2018

53% of B2B organizations are using marketing automation technology today, and 37% surveyed say they are planning to implement it, according to an eConsultancy report. Adding AI to marketing automation can help you harness all your audience data to auto-optimize millions of experiences with precision. Get Leadership Buy-in Earlier.

Marketing AI 134

Marketing AI Marketing Automation Services Marketing Automation Enterprise Management 134

Adobe Experience Cloud Blog

NOVEMBER 11, 2016

To help you along, we’ve compiled a list of 20 of the top content marketers in both B2B and B2C. B2B Content Masterminds. He’s also a Marketo alum and rock ‘n’ roll photographer on the side.) Ardath Albee is a B2B marketing strategist, CEO of Marketing Interactions, conference speaker, and author of Digital Relevance.

B2B Marketing 134

B2B Marketing Top of Funnel Content Marketing B2B Thought Leadership 134

Adobe Experience Cloud Blog

JUNE 21, 2016

Now, let’s explore how to measure the ROI of B2B social campaigns with multi-touch attribution: 1. If you’re using Marketo, you’ll need to configure an easy, out-of-the box integration with your CRM and SRP. In Marketo, you can run the Program Analyzer to see which channel drove the highest ROI.

Multi-Touch Attribution 101

Multi-Touch Attribution ROI Top of Funnel Social Marketing 101

Adobe Experience Cloud Blog

NOVEMBER 1, 2016

At Socedo, as well many other B2B organizations, our marketing team focuses on facilitating a successful hand-off to sales. As a next step, marketing can create optimized content experiences for leads by linking one piece of content to another (i.e. when a lead watches a webinar, send them a related e-book).

Top of Funnel 48

Top of Funnel Lead Ranking Optimization Marketing Qualified Leads 48

Adobe Experience Cloud Blog

SEPTEMBER 22, 2017

Start with an audit—dust off your sales playbook, review your sales process, and get feedback from sales leadership. ” Using the analytics available in your tool, revisit your templates every few weeks with sales leadership to optimize messaging, subject lines, and content to improve performance over time. Outbound—B2C.

Work Management 134

Work Management Marketing Management Practices B2B Thought Leadership 134

Martech

JULY 28, 2021

As more B2B marketing teams adopt B2C strategies to engage and convert business customers, electronics giant Panasonic has found success in focusing on engaging customers where they are. What are your thoughts on in-person, virtual or hybrid events? Virtual event, courtesy of Panasonic. Answer our Events Participation Index now!

Marketing & Strategy 115

Marketing & Strategy B2B B2B Thought Leadership Trade Show 115

Adobe Experience Cloud Blog

JANUARY 6, 2017

Author: Ellen Gomes As we kick off 2017 with the fresh energy and optimism that a new year brings, like me, I bet many of you have made some achievable (and not so achievable) New Year’s resolutions. Mari Smith is a social media thought leader, Facebook marketing expert, globe-trotting speaker, and an author. JnNsHDVRbY.

B2B Thought Leadership 0

B2B Thought Leadership Social Media Thought Leadership Storytelling 0