Adobe Experience Cloud Blog

APRIL 6, 2018

She had so much control over customer marketing that she gave her boss 20 named references as a tongue-in-cheek holiday present. Objects can serve as a bridge to people or feelings, and actually evoke those feelings while the object is present. All of these individuals carved time out of their busy days to speak. And the kicker?

Promotion 134

Promotion Word of Mouth Product Work Management 134

Adobe Experience Cloud Blog

MAY 30, 2017

I recently had the pleasure of attending one of the biggest marketing conferences of the year— Marketo’s Marketing Nation Summit. A gathering of hundreds of marketing executives, partners, and thought leaders from around the world came together to learn about the latest marketing trends and strategies in the new “Engagement Economy”.

Webinar Metrics 133

Webinar Metrics Ad Building B2B Thought Leadership Peer-to-peer 133

nDash

JANUARY 13, 2022

For example, in the content and experience category, you’ll find subcategories filled with various tools, including the following examples: Content Marketing: Buzzsumo, Oracle, and nDash. Marketing Automation & Campaign/Lead Management: Limelight, Marketo, and CoverKit. Mobile Apps: Augur, Progress, and Buildfire.

Resource Management 95

Resource Management Marketing Automation Services Work Management Marketing Management 95

ANNUITAS

FEBRUARY 19, 2015

Also, as we close in on Spring event season, there’s a list of some of the best B2B marketing events to look for in 2015. 1) If you go, be present. If you aren’t going to be present at the event, why did you go in the first place? 4) Plan on presenting what you learned to your team when you return. Unsure what to present?

B2B Thought Leadership 100

B2B Thought Leadership B2B Thought Leadership Salesforce.com 100

Adobe Experience Cloud Blog

MARCH 13, 2017

And, that’s not just online—I’ve been lucky enough to get to meet and work with a handful of influencers in my role here at Marketo, and let me say that they are even more dynamic, interesting, and engaging in person. He always shares not only an interesting presentation but an actionable one. Why am I belaboring this point?

Sales Management 126

Sales Management Account Based Marketing Planning ABM 126

Adobe Experience Cloud Blog

FEBRUARY 23, 2017

Building out a list of long-tail keywords can start by adding, “for the finance industry,” “in Los Angeles,” or “for CFOs,” for example. It can also help plot content along each persona’s buying journey so each piece of content answers the right questions and presents an appropriate CTA.

Account Based Marketing 131

Account Based Marketing SEO Top of Funnel Marketing Management 131

KoMarketing Associates

MARCH 30, 2017

Before it’s possible for B2B marketers to implement successful social media tactics and tools, it is essential to understand what exactly social media is and how it supports your overarching business objectives. Like all online marketing strategies, social media presents a certain set of challenges, particularly for B2B marketers.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

Adobe Experience Cloud Blog

APRIL 25, 2017

We kicked off the 2017 Marketing Nation Summit on Sunday with an amazing Fun Run, Marketo University training, and our annual customer and partner awards gala, The Revvies. The next guest to take the stage was Charles Phillips, CEO of Infor, who shared the vision for Infor and Marketo as a strategic partnership. What a start!

Paid Search Agency 113

Paid Search Agency Marketo Marketing Budget Planning 113

KoMarketing Associates

FEBRUARY 9, 2016

How can a good B2B video be characterized? Why is it a good idea to incorporate video into your B2B marketing? It provides a forum for company thought-leaders and visible employees. Categories of B2B video, with examples: Branding and Corporate Awareness. Marketo: What is Marketo? Informative.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

Inbox Insight

FEBRUARY 3, 2021

With fierce competition in the world of B2B content marketing, Insights for Professionals (IFP) have set out to discover content trail blazers who have been leading the way on their global publishing platform. As experts in curating B2B thought leadership from leading brands, the bar was set high this year.

B2B Thought Leadership 52

B2B Thought Leadership Content Account Based Marketing ABM 52

Adobe Experience Cloud Blog

JANUARY 3, 2017

At Marketo, we get the opportunity to work with some of the brightest minds in our industry—both within and outside of our company—and our content team works hard to bring you their insights. Interactive content is a great way to engage your audience, presenting information in an easily digestible way. Lead by example.

Marketing Automation Services 106

Marketing Automation Services Marketo B2B Thought Leadership Work Management 106

Adobe Experience Cloud Blog

OCTOBER 20, 2010

For example, Salesforce.com’s Todd Forsythe impressed me with his presentation on how Salesforce.com is using Chatter to align marketing and sales to build millions of dollars of new pipeline. Marketo 2010 User Summit Focuses on Revenue Performance Management was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

Marketo 48

Marketo Work Management B2B Thought Leadership Salesforce.com 48

Adobe Experience Cloud Blog

FEBRUARY 1, 2019

Marketers are ever-present through all stages of the sales journey , and their jobs are never done. Most B2B databases house thousands of contacts. Take trade shows, for example. Marketing will always have to prove its worth and show ROI , but marketers might be doing so in ways they can’t presently imagine.

Marketing AI 134

Marketing AI Campaigns Marketing Management Word of Mouth 134

Adobe Experience Cloud Blog

OCTOBER 5, 2017

Perhaps you’ve devoted days to perfecting every word and graphic for your presentation at a conference. Then, despite nailing your booth or presentation, you’ve been disappointed in the results. Use your inside sales people or a B2B telemarketing service to follow up on the phone. Leads trickled in and then wasted away.

Tactics 134

Tactics ROI Planning B2B Thought Leadership 134

Adobe Experience Cloud Blog

MARCH 19, 2018

If you have don’t have a blog or resources section on your website, maybe you need to build the business case for content marketing to present to less fearless marketing executives. You can quantify email subscribers’ monetary value if your email database has ever been used to nurture leads or present direct offers to sales/revenue.

Cost Per Click 134

Cost Per Click Lead Ranking Content Marketing Budget Programs 134

Adobe Experience Cloud Blog

JUNE 28, 2017

But for B2B products and services, especially those with a long, complex buying process, the brand needs to be accompanied by information the buyer cares about. If for example, they skip to Y, you can insert a pop-up button that offers to take the viewer to more information about Y. The solution is nurturing, buy how do you do that?

Lead Nurturing 134

Lead Nurturing Top of Funnel Video Marketing Account Based Marketing 134

EveryoneSocial

JULY 24, 2018

While the importance of social media has been taken more seriously by companies in the last few years, many (particularly in the B2B space) are not focusing much attention as they should to social. More than ever, B2B needs to focus on becoming a complete social business. Why is Being a Social Business Important for B2B?

Marketing Automation Services 67

Marketing Automation Services B2B Thought Leadership Work Management B2B 67

Adobe Experience Cloud Blog

MARCH 6, 2015

It was a theme that was reinforced presentation after presentation. He used the example of buying flowers for someone. Our CMO at Marketo, Sanjay Dholakia , shared a framework for marketers to use when engaging with consumers. Engagement Marketing b2b Consumer' So how do we address this issue? It’s Difficult.

CMO 48

CMO Conversion Personalization B2B Thought Leadership 48

Adobe Experience Cloud Blog

APRIL 6, 2015

For example, with web personalization, you can detect mobile web visitors and direct them to download your mobile app. Another example might be listening to an action taken in a mobile app and sending a corresponding email. For example, you can target people who aren’t opening your emails with push notifications.

Marketing Automation Services 48

Marketing Automation Services Mobile Marketing Marketing Automation Automation 48

Adobe Experience Cloud Blog

JUNE 20, 2016

Interestingly enough, now that I’m a Content Marketer at Marketo, part of my responsibilities include managing the blog, where oversharing can actually be a good thing! B2B or consumer? At Marketo, we publish a blog every weekday and on select holidays. Darn it, Google you win again. Practitioners or executives?), Blog title.

B2B Thought Leadership 92

B2B Thought Leadership Advertising Agencies Paid Search Agency Marketo 92

Adobe Experience Cloud Blog

SEPTEMBER 30, 2016

You can check out Joe’s podcast for his thoughts on this subject.). Some organizations, particularly B2B companies and consumer companies with considered purchase products, measure the pipeline impact of content–essentially, how it’s driving prospects through the customer lifecycle.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Marketo Content 48

Adobe Experience Cloud Blog

SEPTEMBER 15, 2015

For example, you may be marketing an app specializing in payroll fulfillment. HOT TIP: Check out the agenda on the event website and review both the titles of the presenters and the descriptions of their sessions. For example, do you want to spend $50,000 to have signage at a luncheon that only has 100 attendees? Case Studies.

Enterprise Management 48

Enterprise Management Work Management B2B Thought Leadership Marketing Management 48

Adobe Experience Cloud Blog

APRIL 10, 2015

Author: Ellen Gomes One of the questions we get asked a lot at Marketo is “what features are included in a marketing automation platform, and how can these features help my business?” Whether a business is focused on B2B or B2C marketing will determine the focus of their strategy. 5. Score Leads for Sales Readiness.

Marketing Automation Services 48

Marketing Automation Services Marketing Management Marketing Automation Software 48

Adobe Experience Cloud Blog

JANUARY 22, 2015

Marketo recently co-hosted a Twitter Chat with our friends at Advertising Week to find out where marketers stand on the value of today’s (incredibly expensive) Super Bowl commercials. An example of a pro-digital perspective from our Advertising Week & Marketo Twitter chat:: More common ground than expected.

Ads 48

Ads B2B Thought Leadership Marketo Thought Leadership 48

Adobe Experience Cloud Blog

MARCH 11, 2016

As a B2B company, we have field representatives—otherwise known as account executives—across the globe, with field marketers aligned to each and every one. Take a lesson from Schoolhouse Rock and make the information you present digestible. For example, some of the tools we use include: Internal wiki for company information.

Ad Building 48

Ad Building B2B Thought Leadership Marketo Advertising Agencies 48

Adobe Experience Cloud Blog

FEBRUARY 9, 2015

There are a variety of tools that you can use to do this, but recently we did a webinar that focused on how combining the power of Marketo’s Real-Time Personalization and Google’s Remarketing can help accomplish these tasks. We’ll use an ecommerce store as an example here.

Personalization 48

Personalization Conversion Marketo B2B Thought Leadership 48

Adobe Experience Cloud Blog

NOVEMBER 4, 2014

At Marketo, our core values include aspiration and learning, so when we work at our booth, we are encouraged to go to key sessions to expand our horizons. Events like this often include presentations from many amazing brands, for example ad:tech’s presentation roster includes: Forbes, Heineken, Twitter and many many more !

Conference 48

Conference Organization B2B Thought Leadership Advertising Agencies 48

Adobe Experience Cloud Blog

APRIL 7, 2016

Author: Stacey Thornberry A joint Marketo and Reachforce research piece found that businesses are 67% better at closing deals when sales and marketing work together. Recently, I spoke about sales and marketing alignment during my presentation,“Close More Deals with Effective Lead Scoring”at the InsideSales.com Sales Acceleration Summit.

Lead Ranking 48

Lead Ranking Top of Funnel Marketing Qualified Leads Lead Scoring 48

Adobe Experience Cloud Blog

OCTOBER 26, 2016

For example, a B2B organization might use big data to evaluate its most common customers–say, small and medium-sized business owners or sales managers. Of course, these different events present new opportunities. segment, vertical, target market, company size, geography). Data to define what they need for success (e.g.

Marketing Automation Services 48

Marketing Automation Services Analytics Automation B2B Thought Leadership 48

Adobe Experience Cloud Blog

JULY 14, 2015

In my role as Director of Business Development at Marketo, I see a wide range of partners offering new and innovative ways that marketers can engage. Beacon Technology in B2B Marketing. B2B marketers hosting their own events can utilize beacon technology to know which booths an attendee visits. Beacons to the rescue!

B2B Thought Leadership 48

B2B Thought Leadership Paid Search Agency Advertising Agencies Lead Ranking 48

Adobe Experience Cloud Blog

APRIL 16, 2015

As I sit here on my couch (in my pajamas) writing the day 2 recap blog, I am feeling very inspired (and exhausted) from the whirlwind that was Marketo Marketing Nation Summit. You must be present where your customers are interacting! As an example, a person with a fixed mindset might believe “I am simply bad at math.”

B2B Thought Leadership 48

B2B Thought Leadership Multi-Channel Thought Leadership Marketo 48

Strategic-IC

NOVEMBER 17, 2022

Alice De Courcy , CMO of Cognism , one of the leading Sales Intelligence platforms, sat down recently with our very own CMO, Declan Mulkeen to talk all things ABM - its past, its present and its future. There are plenty of voices in the world of B2B marketing who have their own opinion and definition for ABM - but here’s our stance.

Account Based Marketing 62

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 62

Adobe Experience Cloud Blog

JULY 6, 2017

Mid-funnel Content —After a few introductory content pieces, or after the prospect indicates interest by clicking or filling out a form, try presenting more detailed and strategic content. Consumer drip campaigns differ from B2B campaigns because the goals are usually simpler and shorter-term.

Top of Funnel 134

Top of Funnel Campaigns Buyer's Journey Lead Scoring 134

Adobe Experience Cloud Blog

FEBRUARY 26, 2016

If so, think about what that means for your data as a B2B marketer. For example, what portion of funnel improvement and closed deals can you confidently attribute to each new solution? Author: Ed King Does your MarTech stack look like your kitchen drawer? Marketing automation. Data management and integration.

De-duplication 48

De-duplication Work Management Marketing Management Marketing Automation Services 48

Adobe Experience Cloud Blog

APRIL 15, 2015

While some did a brisk morning jog, others got started sharpening their minds and honing their Marketo skills with University Day and certification courses. One of our Tuesday breakout session came from Marketo’s own, Heidi Bullock and Lizzy Funk, two pretty awesome demand generation marketers. Marketing Transforms.

Top of Funnel 48

Top of Funnel Marketo B2B Thought Leadership Sales Qualified Leads 48

Adobe Experience Cloud Blog

JANUARY 26, 2015

For example, ChiefMarTech reported there was over $3.3B It’s been fun to see Marketo LaunchPoint partners prominently represented among the outdoor displays. Example: Twilio —seen on Highway 101 in Silicon Valley. Example: Totango —seen on Highway 101 in Silicon Valley. Example: Box —seen on Highway 101 in Silicon Valley.

SMS 48

SMS Mobile Advertising B2B Thought Leadership Marketing Management 48

Adobe Experience Cloud Blog

JANUARY 28, 2015

I recently did a live webinar event with Marketo about The Art of Social Media, and we’d like to share the takeaways from the presentation and a few of the follow-up questions that we answered: Curate yourself. For example, a first tweet at 3:00 am Pacific then hits 11:00 am Pacific and 7:00 pm Pacific. Start an email list.

Social Media 48

Social Media Media B2B Thought Leadership RSS 48