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[Research Round-Up] New Study Shows the Continuing Value of B2B Thought Leadership

B2B Marketing Directions

Source: Edelman and LinkedIn (This month's Research Round-Up discusses the sixth edition of the B2B thought leadership impact study by Edelman and LinkedIn. This research has consistently provided valuable insights about the impact of thought leadership content on the perceptions and behaviors of business decision-makers.)

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Reflections on the 2019 B2B Thought Leadership Impact Study

Marketing Insider Group

Late in 2018, the powerhouse global communications firm Edelman teamed up with LinkedIn for an in-depth study on the impact thought leadership has on market demand. Here are some key takeaways from the study: Groundbreaking research starts with a thought-provoking question.

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Five B2B Video Marketing Strategies to Drive Demand

Webbiquity

Image credit: Headway on Unsplash It’s not just consumer brands working with content creators; B2B companies are also increasingly leveraging video content to engage with their target audiences and drive demand for their products or services. Customer testimonials tap into the deep-rooted psychological principle of social proof.

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5 reasons B2B thought leadership delivers better quality leads

G2M Solutions

The demands for your attention will be unrelenting, thirty seconds here, five seconds there. To simply make sense of and order the information coming at you in a way that allows you to make thoughtful, coherent decisions. Your personal and professional lives will blur into one. An assault on your senses. Your challenge?

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GDPR & Demand Generation: What Your Team Needs To Know

Speaker: David Crane, Head of Content & Thought Leadership, Integrate

Much of what we’ve seen in B2B marketing publications, martech vendor blogs and from word-of-mouth borders on fear-mongering. Join David Crane, Head of Content & Thought Leadership at Integrate, for this deep-dive webinar and learn: How GDPR will affect demand generation and specific B2B marketing activities.

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5 Thought Leadership Examples from Experts, Innovators, and Influencers You Might Want to Follow

Tomorrow People

It's easy to see why creating thought leadership content doesn't get prioritized. But that’s okay, because thought leadership content doesn't really impact near-term results. Well it turns out, thoughtful ideas from experts, innovators, and influencers can make a real difference for brands competing in the B2B space.

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The B2B Thought Leadership Approach to Set Your Organization Above the Noise

Mereo

Our parents, teachers, mentors have said it, and it still holds true: just because we think it does not mean we should share the thought aloud. The same sentiment applies to your B2B thought leadership approach. Your B2B thought leadership strategy needs to be driven by purpose and value.