ClearVoice

JANUARY 26, 2024

Creating a data study or white paper for $10,000 may sound extravagant when that same amount in a paid campaign could drive 20 new qualified leads immediately, but how does that white paper help convert leads into customers by validating your product or service? Here’s an example from ClearVoice’s marketing.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Metadata

AUGUST 19, 2021

Metadata named one of the fastest-growing private companies in America, changing the way B2B marketers think about demand generation. Our customers’ success fuels our continued growth, and that is the ultimate validation that our work is disrupting the status quo for B2B marketers.”. SAN FRANCISCO (AUG. The associated Inc.

Peer-to-peer 98

Peer-to-peer B2B Thought Leadership Demand Generation Conference 98

Metadata

AUGUST 19, 2021

Metadata named one of the fastest-growing private companies in America, changing the way B2B marketers think about demand generation. Our customers’ success fuels our continued growth, and that is the ultimate validation that our work is disrupting the status quo for B2B marketers.”. SAN FRANCISCO (AUG. The associated Inc.

Peer-to-peer 97

Peer-to-peer B2B Thought Leadership Demand Generation Conference 97

KoMarketing Associates

AUGUST 23, 2016

There’s no doubt that LinkedIn is one of the most effective social media lead generators for B2B marketers, offering businesses the chance to tell their brand story in a unique and meaningful way. On the other hand, many B2B brands still struggle to engage their audience on the platform. Offer the Support Your Community Needs.

Linkedin 120

Linkedin Enterprise Management Work Management Examples 120

Marketing Insider Group

JULY 18, 2015

92% of B2B decision makers want to engage with a thought leader. Follow relevant coworkers – so you can learn from each other and build a unified solid social community. Curating content helps you remain top of mind with your community.- Communicate Daily. 2 Key Facts Supporting A Subject Matter Expert Strategy.

Social Media 100

Social Media SME B2B Thought Leadership Media 100

Inbox Insight

APRIL 20, 2023

B2B thought leadership marketing ranks in the top 5 content marketing goal priorities for 42% of B2B marketers , highlighting how quality content from subject matter experts can provide truly valuable insights for B2B buyers. As a result, buyers look for short cuts to help them navigate their decision making.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership B2B Marketing Top of Funnel 52

Heinz Marketing

OCTOBER 4, 2021

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. What I love about what Sangram has always done with Flip My Funnel, with Peak Community, it is not a hard sell, it is not, what’s the word I’m looking for, Sangram?

Top of Funnel 120

Top of Funnel Account Based Marketing Communities Cross-Selling 120

Hubspot

OCTOBER 23, 2019

If you're thinking about category creation, you've already thought of it, too -- there are no customers. There has been a widely accepted belief in B2B that analysts are the defining voice for new categories. However, without any disrespect to the analyst community, the world is changing. The community is your "product" too!

Product 62

Product B2B Thought Leadership Enterprise Management Thought Leadership 62

KoMarketing Associates

JULY 11, 2013

It is certainly true that in many cases, the “about section” is left stagnant, only updated when there are leadership changes or major news updates. Prospective buyers have greater access and ability through social media to research a B2B vendor. And that should change. Social media is part of the reason. Showcase Coverage.

Organization 120

Organization B2B Thought Leadership Work Management Marketing Management 120

Hubspot

OCTOBER 17, 2019

In fact, studies have shown that 80% of B2B leads come from LinkedIn , and 94% of B2B marketers use LinkedIn to distribute content. You'll want to ensure your page is active, with thought-provoking content and contributions to conversations already happening on LinkedIn. This makes sense.

Linkedin 100

Linkedin Generation Marketing Budget Leads 100

Inbox Insight

OCTOBER 6, 2021

If you know where B2B tech buyers are planning to invest their budget, you are in a strong position for identifying in-market buyers and the optimal time to target them. Our first party research does just that through providing timely insights into where and how much B2B buyers are looking to invest in tech solutions over the next 18 months.

Work Management 98

Work Management Marketing Management Planning Budget Programs 98

Marketing Insider Group

APRIL 4, 2013

In case you are just catching up, previous interviews have discussed Social Employees , Digital Marketing , Personal Branding , Content Brands , Customer Brands , Creativity , Big Data , Customer Experience , Thought Leadership , the Future of Search , the Science of Marketing and many more…. Principles. Photo Source.

Paid Search Agency 100

Paid Search Agency Enterprise Management Advertising Agencies Business 100

MKT1

MAY 20, 2024

co Caspian Studios Caspian Studios is a content-as-a-service studio for B2B. Think Linkedin Videos, Video Series, Podcasts, and even fiction series for B2B brands. Why MKT1 recommends Caspian Studios: I met the Caspian team years ago and have been continually impressed by how far they push the envelope when it comes to B2B content.

Ideal Customer Profiles 52

Ideal Customer Profiles Cost Product Startups 52

Marketing Insider Group

MARCH 7, 2013

We’ve been busy building the Listly platform to scale to meet business expectations while also building our network and our community. On a community level we’ve been: Reaching out to bloggers in person, online and via events. Celebrating community successes. It’s the ultimate validation of all our hard work.

Brand Identity 100

Brand Identity Branding B2B Thought Leadership Blogger 100

KoMarketing Associates

FEBRUARY 9, 2016

How can a good B2B video be characterized? Why is it a good idea to incorporate video into your B2B marketing? It’s a way to reward high-value customers in a feature highly visible to the business community. It provides a forum for company thought-leaders and visible employees. MarketingProfs: B2B Marketing Forum.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

Valasys

SEPTEMBER 30, 2019

BrightTALK launched its buying-intent targeting tool called Intent Leads early in the year 2019 to provide its B2B clients with a full-funnel suite of demand generation & lead generation products. The tool helped the B2B brands identify the prospective leads possessing the buying-intent.

Intent 40

Intent Marketing Automation Services Lead Ranking Buy 40

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

53% of the B2B organizations and 43% of B2C and combination B2B/B2C organizations have adopted marketing automation systems.– Marketing automation customer communities, such as Marketo Community. Conversion rates: For a B2B organization, this might include conversions from MQLs to opportunities to closed-won deals.

Marketing Automation Services 134

Marketing Automation Services Enterprise Management Work Management Marketing Management 134

Adobe Experience Cloud Blog

AUGUST 4, 2015

Research from Google demonstrates that 60% percent of B2B technology buyers read product reviews before making a purchase. This indicates that what buyers want most is to interact with a community of like-minded professionals through product reviews and peer discussions. What is B2B Tech Yelpification?

Enterprise Management 48

Enterprise Management Peer-to-peer Work Management Marketing Management 48

Moz

AUGUST 7, 2019

Every B2B company is investing in content marketing right now. We validated our hard work by measuring organic growth (traffic and keywords) against our email list growth and revenue, which correlated positively, as we expected. Sales Hacker is a publishing hub led by B2B sales, marketing, and customer success contributors.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Heinz Marketing

DECEMBER 20, 2021

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Each week, we’re featuring some of the best and brightest minds in B2B sales and marketing. Today, very excited to have with us, Kathleen Booth.

Peer-to-peer 70

Peer-to-peer Communities CMO B2B Sales 70

Litmus

JULY 24, 2020

Welcome to Delivering, a podcast about the email industry, from strategy to design, code to leadership, and everything in between. Hopefully you’re paying attention to both, but let’s say your leadership team wants to focus on getting more customers in the door during the first half of the year. Episode Transcription.

Work Management 72

Work Management Marketing Management B2B Thought Leadership Top of Funnel 72

6sense

DECEMBER 8, 2021

And in CMO Coffee Talk, a community of 500+ marketing leaders I help moderate, many CMOs are realizing that, while sponsoring trade shows, conferences, and events has long been a mainstay of our marketing strategy, there’s a lot we’d change if we could. Right to Quality. green on-site materials, travel carbon offsets).

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Personalization Lead Scoring 62

Adobe Experience Cloud Blog

NOVEMBER 25, 2014

The campaign adapted to each participant, allowing them to impart their experience and thoughts, and it drove virality by encouraging participants to challenge their friends. The United Nations’ World Humanitarian Day social media campaign garnered over 1 million impressions by leveraging the power of their fan base and community.

Social Media 48

Social Media Media B2B Thought Leadership Advertising Agencies 48

Content4Demand

DECEMBER 29, 2019

A choose your own journey of sorts, self care largely depends on what your priorities are, what helps clear your head and frankly, what brings you the most joy. Since this is a blog for B2B marketers and we’re in prime New Year’s resolutions time, I thought I’d share my own professional resolutions.

Planning 40

Planning Peer-to-peer Content Marketing Business 40

Proteus B2B Marketing

MAY 7, 2014

Prior to getting into ON24’s report, they prefaced the presentation with a couple interesting stats; 65% of B2B buyers do self-education prior to engaging with sales and find 70% of their content on their own—through search, blogs, forums, communities, webinars, social media and what not—prior to making a purchase decision.

Webinar Metrics 48

Webinar Metrics B2B Peer-to-peer B2B Thought Leadership 48

markempa

AUGUST 29, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Social Networks 120

Social Networks Lead Generation Network Marketing B2B Marketing 120

The Point

FEBRUARY 14, 2024

At a time when marketing budgets are tightening, surveys and survey reports represent some of the most compelling and cost-effective content a B2B marketer can produce. To generate true thought leadership and brand awareness and sales leads, a survey needs careful planning, from choosing a topic to marketing the data.

Customer Surveys 278

Customer Surveys Marketing Budget Creation Planning B2B Thought Leadership 278

LEADership

JULY 23, 2013

So now here is what the “social media gurus” are saying in the world of B2B marketing: Social media can accelerate revenue marketing. As you start to see more meaningful relationships develop, you can feed and nurture these relationships to ultimately work your way to where qualified B2B leads convert into sales.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Lead Ranking Sales Qualified Leads 40

6sense

AUGUST 28, 2021

And in CMO Coffee Talk , a community of 500+ marketing leaders I help moderate, many CMOs are realizing that, while sponsoring trade shows, conferences, and events has long been a mainstay of our marketing strategy, there’s a lot we’d change if we could. Right to Quality. green on-site materials, travel carbon offsets).

Ideal Customer Profiles 48

Ideal Customer Profiles Lead Ranking Personalization Lead Scoring 48

Heinz Marketing

JULY 1, 2019

The show is less than 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. You guys have clearly positioned yourself as a leader in this space, and I feel like we’ve been talking about AI in B2B for quite a while. How would you characterize that?

Top of Funnel 74

Top of Funnel Account Based Marketing Marketing AI Enterprise Management 74

Terminus

OCTOBER 29, 2021

ABM is a good fit for B2B companies selling high-ticket products to mid-level and enterprise customers. B2B companies with long and complex sales cycles also need demand generation, inbound marketing , lead nurturing programs, sales enablement and paid acquisition. The Biggest ABM Myths. Why is this a misconception?

Ideal Customer Profiles 58

Ideal Customer Profiles Account Based Marketing ABM Campaigns 58

markempa

MARCH 30, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Ranking 120

LeadSquared

FEBRUARY 23, 2016

While both blogs and whitepapers can help you build your thought leadership and brand credibility, Blogs help you rank higher in search engines, for the ‘terms’ that your customers search for. Hence, B2B marketers can use them to capture leads. How can we generate more leads for a B2B software company? Great webinar.

Inbound Marketing 52

Inbound Marketing FAQ Webinar Metrics Work Management 52

Adobe Experience Cloud Blog

MAY 12, 2016

Unfortunately, the stats show that 90% of B2B businesses use content marketing, but only 30% are effective at it. The panel took questions curated from the Marketo Community and addressed topics from building a personal brand to leadership to navigating your career. Validation of forecast accuracy. happier customers).

Top of Funnel 48

Top of Funnel Account Based Marketing ABM Lead Ranking 48

Metadata

DECEMBER 3, 2020

B2B Category Creators Episode 3 Complete Transcript Gil Allouche: All right, gentlemen. I do B2B marketing. I’ve been doing B2B marketing for longer than I’d like to admit. And nowadays I do advisory with a bunch of great B2B sales companies. Well, it’s nice to have you both. We had some cool guests.

Paid Content 52

Paid Content B2B B2B Thought Leadership Top of Funnel 52

Metadata

DECEMBER 3, 2020

B2B Category Creators Episode 3 Complete Transcript Gil Allouche: All right, gentlemen. I do B2B marketing. I’ve been doing B2B marketing for longer than I’d like to admit. And nowadays I do advisory with a bunch of great B2B sales companies. Well, it’s nice to have you both. We had some cool guests.

Paid Content 52

Paid Content B2B B2B Thought Leadership Top of Funnel 52

SmartBug Media

FEBRUARY 2, 2024

Consumer behavior has validated this; 84 percent of consumers believe that a company's reputation is influenced by its employees’ personal brands. Over time, social media has become more niche-oriented and community-focused, allowing for the emergence of virality within these communities. That’s not by mistake.

Work Management 59

Work Management Marketing Management Social Media Service 59