Rev

SEPTEMBER 20, 2023

Manuel has witnessed these transitions firsthand for the past two decades in B2B demand marketing. In this environment, buying behaviors have changed well beyond just the tools that marketers use to communicate with potential buyers. Trust is shifting from brands to peers. So much info, so much noise. People know the process.

Demand 60

Demand Peer-to-peer Work Management Marketing Management 60

Heinz Marketing

JUNE 7, 2021

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We talk to some of the best leaders in B2B sales and marketing every day. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m

Forrester 126

Forrester Top of Funnel B2B Thought Leadership Lead Ranking 126

Onalytica B2B

AUGUST 23, 2017

Last week we published our white paper called The Definitive Practical Guide to Influencer Relationship Management. First thing’s first- what does the white paper cover? This guide is both definitive and practical (yes you guessed it- hence the name). Dare we call this the influencer marketing bible? So, what is influencer marketing?

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

NetLine

JULY 27, 2023

Jacqueline Schklar is an experienced marketing director with a proven track record in B2B and tech. How Jacqueline Schklar Builds B2B Buzzword-Less Strategies Cutting through marketing buzzword noise and delivering big results to companies has earned Jacqueline a reputation as a skilled and dynamic B2B marketer in the cloud and SaaS space.

B2B Marketing 52

B2B Marketing Enterprise Management Marketing Analytics Tools Work Management 52

Top Rank Marketing

AUGUST 30, 2023

For over 22 years , TopRank Marketing has had the honor of helping a diverse selection of the world’s top B2B marketers and major global brands elevate beyond merely being competitive, to truly standing out from the crowd with creative and award-winning successes.

Enterprise Management 98

Enterprise Management B2B Marketing Work Management Marketing Management 98

Buffer

NOVEMBER 12, 2021

People often think of LinkedIn as the place to go for personal career growth but it can also be an incredible resource for growing your company. This is especially true when your individual thought leadership aligns closely with the mission of your company. It won't take much time and it can go a long way!

Linkedin 78

Linkedin B2B Thought Leadership Paid Search Agency Peer-to-peer 78

New North

AUGUST 14, 2023

” If you’re a B2B marketer, at some point you’ve heard these questions in a marketing strategy meeting. Stuck in a rut: What's wrong with many B2B content marketing strategies right now? As a B2B marketer, the pressure to produce content is relentless. Maybe it was the CEO. Or maybe it was your CMO.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy B2B Marketing Ad Building 52

6sense

JANUARY 20, 2022

This is why 6sense is leading what we’re calling the RevTech Revolution – the convergence of martech and salestech that’s revolutionizing the way B2B revenue teams go-to-market with data, insights, and orchestration capabilities at the core. It just doesn’t happen. And yet, it was happening to us. . It requires a movement. .

Lead Ranking 62

Lead Ranking Work Management Marketing Automation Services Marketing Management 62

Hubspot

OCTOBER 26, 2022

It's hard to overstate the importance of B2B prospecting in the context of most B2B sales processes. But what is B2B prospecting? What is B2B prospecting? B2B Prospecting Methods. Learn how to communicate with gatekeepers. What is B2B prospecting? What is B2B prospecting?

Ideal Customer Profiles 66

Ideal Customer Profiles Cold Calling Work Management B2B 66

Televerde

AUGUST 9, 2021

This can be complicated because marketing and sales teams both want (and usually need) significant resources to operate, and the last thing you want to do is cut corners and hurt performance. It takes some strategic thought and commitment, but the tools and resources you need are already there for you to leverage.

Acquisitions 72

Acquisitions Cost Allocation Ideal Customer Profiles 72

Sprout Social

APRIL 15, 2020

In the wake of the crisis, some brands and social marketers find themselves pivoting away from the social strategies they worked so hard to plan. However, not all is lost nor does it have to be. Knowledge, empathy, purpose and agility are core to successful brand positioning right now. What SMMs can do: Coronavirus (COVID-19) outbreak.

Marketing & Strategy 142

Marketing & Strategy Paid Search Agency Peer-to-peer Communities 142

Savanta

MARCH 27, 2011

With this philosophy in mind we’ve partnered with B2B Marketing Magazine to compile a series of benchmarking reports. How are my peers allocating their budgets? The latest in the series concerns B2B Search Marketing and in this post I’d like to share some highlights. Life’s hectic. One note of caution though.

SEO 120

SEO Allocation Webcast Peer-to-peer 120

MKT1

JULY 13, 2023

I thought this project was a great example of where “content marketing” and marketing in general is going. B2B Marketing Strategy: 2-Hour Workshop next week on 7/19 from 9-11 AM PT. Includes peer review. So I wrote this newsletter and made a video with some early-stage marketers to help.

CMS Development 52

CMS Development Top of Funnel Product Lead Ranking 52

Televerde

AUGUST 31, 2021

Focusing on customer satisfaction after the purchase decision has long been a best practice in the B2B world. Customer success increases the likelihood that customers will make additional and renewal purchases, builds better relationships, and encourages customers to recommend your company to peers. Define Customer Success.

Work Management 52

Work Management Marketing Management Marketing & Strategy Paid Search Agency 52

Chris Koch

MARCH 19, 2010

I’d like to create a guide for how to use social media in B2B that does not involve talking about the specific tools—as least not in the top line. Take an active role in facilitating and managing conversations, such as creating a blog or community. Image by HubSpot via Flickr. Here they are: Monitor. Develop a target audience.

Social Media 100

Social Media B2B Thought Leadership Peer-to-peer Media 100

Inbox Insight

APRIL 20, 2023

B2B thought leadership marketing ranks in the top 5 content marketing goal priorities for 42% of B2B marketers , highlighting how quality content from subject matter experts can provide truly valuable insights for B2B buyers. As a result, buyers look for short cuts to help them navigate their decision making.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership B2B Marketing Top of Funnel 52

Vidyard

NOVEMBER 13, 2019

Video Marketing: The B2B Storyteller 2. Video Marketing: The B2B Storyteller. This exceptional B2B marketing team tells masterful stories that inspire action and produce an emotional response. “ Skyping in Space ” by NetMotion Wireless is the ultimate example of show don’t tell storytelling by a B2B brand.

Video Marketing 117

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 117

Content4Demand

DECEMBER 29, 2019

After they’re used for a campaign or two, they stay on our resources page for anyone to discover and consume. “How can I practice self care?”. While there’s a clear definition of self care — “the practice of taking action to preserve or improve one’s own health” — the ways in which people embrace it are vastly different.

Planning 40

Planning Peer-to-peer Content Marketing Business 40

Marketing Insider Group

AUGUST 31, 2020

Quick takeaways: Today’s B2B buyers demand informative content that solves their pain points. B2B buyers often jump from casual reader to hot lead before a company’s marketing or sales team knows they exist. B2Bs should create an empowering digital marketing experience focused on human conversations and relevant content.

B2B Thought Leadership 363

B2B Thought Leadership Peer-to-peer Lead Scoring Lead Ranking 363

Adobe Experience Cloud Blog

JULY 26, 2012

In the last year, we’ve seen a substantial increase in our social media engagement, community contribution, and overall reference activity by our Marketo Champions and customers hoping to reach Champion status. Leads thought leadership conversations offline and online. Advocates for Marketo in B2B social media.

Lead Scoring 48

Lead Scoring Lead Ranking B2B Marketing Peer-to-peer 48

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

53% of the B2B organizations and 43% of B2C and combination B2B/B2C organizations have adopted marketing automation systems.– But being successful and getting ahead of your competition isn’t just about using marketing automation anymore; it’s about optimizing your platform and resources to grasp its full potential.

Marketing Automation Services 134

Marketing Automation Services Enterprise Management Work Management Marketing Management 134

Adobe Experience Cloud Blog

JULY 18, 2013

We visited the reviews section of Spiceworks , a busy community of more than 2 million IT pros who work at precisely the kinds of companies he was targeting. What started in consumer markets is spreading to B2B industries. Nearly every active Internet user is familiar with ratings services like TripAdvisor, Yelp and Amazon Reviews.

Opinions 48

Opinions Peer-to-peer Work Management B2B Thought Leadership 48

Chris Koch

NOVEMBER 13, 2009

Despite all the breathless hype about social media these days, what I hear most from B2B marketers is frustration. For these target executives, peer relationships are everything, but for now anyway, most of those relationships are happening offline. If you’re strapped for resources (who isn’t?) I think that’s short sighted.

Social Media 100

Social Media Allocation Media Marketing & Strategy 100

Chris Koch

NOVEMBER 13, 2009

Despite all the breathless hype about social media these days, what I hear most from B2B marketers is frustration. For these target executives, peer relationships are everything, but for now anyway, most of those relationships are happening offline. If you’re strapped for resources (who isn’t?) I think that’s short sighted.

Social Media 100

Social Media Allocation Media Marketing & Strategy 100

Vidyard

NOVEMBER 13, 2019

Video Marketing: The B2B Storyteller 2. The Video Mastery Award: Winner and Runners Up Video Marketing: The B2B Storyteller The Storyteller understands that creative storytelling isn’t just for Hollywood. This exceptional B2B marketing team tells masterful stories that inspire action and produce an emotional response.

Video Marketing 65

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 65

Online Marketing Institute

APRIL 4, 2011

I am going to set up PPC for three senior living communities, all. Pop-out the activity stream to keep a real-time feed of what the SEW community is saying, reading and sharing. The B2B blog team must develop content that resonates with a target audience and is tailored around specific goals.

B2B Thought Leadership 40

B2B Thought Leadership SEM Peer-to-peer Enterprise Management 40

Moz

AUGUST 7, 2019

Every B2B company is investing in content marketing right now. In my current space, Unified Communication as a Service ( UCaaS ), some of the CPCs have nearly doubled since 2017, with many keywords hovering close to $300 per click. Sales Hacker is a publishing hub led by B2B sales, marketing, and customer success contributors.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

LEADership

SEPTEMBER 15, 2015

CMO Spotlight: Philip Clement, Global Chief Marketing and Communications Officer, Aon . A vast majority of the general public confuses Aon with being a consumer insurance provider, when in reality it is a B2B risk advisory company that guides its clients on improving their internal insurance practices.

B2B Thought Leadership 40

B2B Thought Leadership Brand Identity Branding P2P 40

Vidyard

NOVEMBER 13, 2019

Video Marketing: The B2B Storyteller 2. Video Marketing: The B2B Storyteller. This exceptional B2B marketing team tells masterful stories that inspire action and produce an emotional response. “ Skyping in Space ” by NetMotion Software is the ultimate example of show don’t tell storytelling by a B2B brand.

Video Marketing 50

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 50

Integrated B2B

OCTOBER 8, 2012

Leveraging subject matter experts in your B2B marketing and communication can be a highly valuable way to improve your company’s credibility and build industry thought leadership by sharing real insights and forward thinking knowledge straight from the source. A quick way to get started is video. Here’s why and how.

Thought Leadership 40

Thought Leadership B2B Thought Leadership SME Peer-to-peer 40

Heinz Marketing

AUGUST 5, 2019

The show is less than 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We were thrilled this last time to talk to Mark Nardone , Executive Vice President at PAN Communications. Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , or Stitcher.

Top of Funnel 67

Top of Funnel Paid Search Agency B2B Thought Leadership Advertising Agencies 67

Marketing Insider Group

SEPTEMBER 20, 2021

For most B2B content creation , personas guide marketers in developing tailored pieces that resonate profoundly with a particular group. Businesses often get started on social media with a burst of energy but quickly fizzle and fade upon a lack of community interest and growth. Define Your Social Media Goals.

Buyer Personas 329

Buyer Personas Social Media Media Webinar Metrics 329

Heinz Marketing

DECEMBER 11, 2017

It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. In order to succeed in this day in age, modern marketers need to take a seat at the revenue table and own the revenue number along with their Sales peers. What’s better than one team winning … three!

Top of Funnel 51

Top of Funnel B2B Thought Leadership Lead Ranking Demand Generation Agencies 51

Outreach

MAY 19, 2020

Two years ago, Outreach shook the sales industry when it acquired Sales Hacker , the world’s top destination for sales innovation, thought leadership, and actionable advice. Our vision for this hasn’t existed anywhere in the B2B sales world — until now. Because today, Sales Hacker became a community. Good question.

Communities 52

Communities Peer-to-peer B2B Thought Leadership Thought Leadership 52

SalesIntel

MAY 7, 2024

What is B2B Content Marketing? What is B2B Content Marketing? B2B content marketing involves creating and sharing valuable content, such as industry articles, blog posts, videos, whitepapers, case studies, or social media posts. Why is Content Marketing Important to B2B? Email and ads have a short lifespan.

Marketing AI 64

Marketing AI Trends B2B Marketing Content Marketing 64

Sword and the Script | B2B

DECEMBER 26, 2023

That much is apparent I compiled this year’s list of marketing and communications predictions. The thoughtfulness and passion in these predictions are an inspiration. Great communicators will have the mental toughness and swift ability to pivot that is necessary to respond to this chaotic world and keep PR and marketing on course.

Marketing AI 127

Marketing AI Paid Content Work Management Marketing Management 127

Directive Agency

JUNE 24, 2019

Blake Emal : Here’s what you’re going to get out of this episode. First off, we talk about how to start a career in something you know nothing about. Then, we move on to the dynamics of working at a company versus working for yourself. We also talk about the future of SEO, and here’s a hint, it’s about the people.

Work Management 40

Work Management Planning Marketing Management Peer-to-peer 40