LeanData

DECEMBER 7, 2015

I thought this was just really, really interesting,” recalled Burgess, senior vice president of ITSMA Europe. “So Account-Based Marketing has become the thoughtful strategy to navigate the increasingly complex B2B landscape. They discussed an intriguing idea – creating campaigns specifically tailored toward individual accounts.

Account Based Marketing 63

Account Based Marketing ABM B2B Thought Leadership Paid Search Agency 63

LeanData

DECEMBER 7, 2015

I thought this was just really, really interesting,” recalled Burgess, senior vice president of ITSMA Europe. “So Account-Based Marketing has become the thoughtful strategy to navigate the increasingly complex B2B landscape. They discussed an intriguing idea – creating campaigns specifically tailored toward individual accounts.

Account Based Marketing 40

Account Based Marketing ABM B2B Thought Leadership Paid Search Agency 40

LeanData

DECEMBER 7, 2015

I thought this was just really, really interesting,” recalled Burgess, senior vice president of ITSMA Europe. “So Account-Based Marketing has become the thoughtful strategy to navigate the increasingly complex B2B landscape. They discussed an intriguing idea – creating campaigns specifically tailored toward individual accounts.

Account Based Marketing 40

Account Based Marketing ABM B2B Thought Leadership Paid Search Agency 40

LeanData

DECEMBER 7, 2015

I thought this was just really, really interesting,” recalled Burgess, senior vice president of ITSMA Europe. “So Account-Based Marketing has become the thoughtful strategy to navigate the increasingly complex B2B landscape. They discussed an intriguing idea – creating campaigns specifically tailored toward individual accounts.

Account Based Marketing 40

Account Based Marketing ABM B2B Thought Leadership Paid Search Agency 40

MLT Creative

JANUARY 20, 2012

WEEK OF JANUARY 16-20, 2011 This week in B2B marketing the B2B blogosphere is buzzing about mirroring leadership, mastering new innovation, and building relationships via new means. We appreciate the content contributors who keep the B2B marketing community informed with your reports, thoughts and observations.

B2B Marketing 40

B2B Marketing B2B B2B Thought Leadership BtoB 40

markempa

NOVEMBER 15, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Marketing Strategy Marketing & Strategy Webinar Metrics 120

B2B Marketing Savvy

AUGUST 20, 2009

Read time = 3-4 minutes) Breaking new ground, today, as we invite our first guest, leadership blogger Kevin Liebl to add his fingerprint to our B2B marketing conversation… discussing here his thoughts and ideas around the “new” corporate landscape as social media and new technology tools are transforming the space.

Social Media 40

Social Media B2B Thought Leadership Media B2B 40

Top Rank Marketing

OCTOBER 2, 2023

This year, B2B Forum by MarketingProfs (#MPB2B) is blowing the doors off with a killer lineup of B2B superstars. Some of these folks are practically synonymous with great B2B marketing, and they’re all in one place for three full days! So it’s always exciting when conference season comes around again.

Marketing Analytics Tools 131

Marketing Analytics Tools B2B B2B Thought Leadership Conference 131

Sprout Social

OCTOBER 4, 2022

In fact, Gartner predicts 90% of B2B social media marketing strategies will have scaled employee advocacy programs by 2023. Creating buzz and increasing impressions for your marketing team. Employee posts boost buzz around your business from trusted voices. Maintain consistent brand messaging and fuel thought leadership.

Paid Content 80

Paid Content Budget Programs Brand Identity Branding 80

Zoominfo

SEPTEMBER 9, 2020

Yet each and every B2B professional reading this has had their time wasted by a sales pitch, probably as recently as within the last few weeks. ( *readers nodding* ). There is no mythical rule in B2B sales being both efficient AND effective. But at all costs, avoid fluff, buzz words, shop-talk, or industry jargon.

Demographics 200

Demographics Ideal Customer Profiles Work Management Marketing Management 200

Online Marketing Institute

JULY 9, 2009

Phase One: Pockets of Innovation Strategic typically engages with a client in a pilot program environment, with the scope of work aligned with a funded requirement, such as a product launch, thought leadership campaign or industry conference. This internal buzz stimulates action. You have to fish where the fish are, right?

Social Media 40

Social Media Media Budget Programs B2B Thought Leadership 40

Oktopost

MAY 13, 2021

B2B marketers know that social media is where people share their thoughts and opinions. In this post, we’ll break down exactly how to define and measure Share of Voice, explain why it’s such an important metric for B2B marketers today, and share actionable tips to increase your share of voice on social media.

Social Media 123

Social Media Paid Content Media B2B Thought Leadership 123

Single Grain

APRIL 24, 2023

With so many digital marketing tactics available, it can be challenging to know which ones will work best for your B2B business. That’s why we’ve put together a collection of eight B2B digital marketing case studies to inspire you. People loved it.

Case Studies 52

Case Studies Case Study Paid Content Paid Search Agency 52

Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. For those not familiar with it, the B2B Marketing Zone (a.k.a. CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. March 18, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Heinz Marketing

AUGUST 15, 2022

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. This week’s show is entitled, “ Leading Your Sales Team in Times of Change “ and my guest is Steven Rosen , Sales Leadership Coach at STAR Results. Today is no different.

Thought Leadership 80

Thought Leadership B2B Thought Leadership Work Management Spending 80

Madison Logic

MAY 18, 2023

These days, it seems like you can’t get through a meeting—much less a cocktail party—without someone bringing up ChatGPT. ChatGPT is a generative AI tool that’s caused a lot of buzz in the marketing industry with its ability to streamline content creation and research tasks.

Work Management 52

Work Management Practices Marketing Management Generation 52

6sense

JANUARY 14, 2022

Clearly, there’s tremendous value and buzz around the topic. In the evolving field of B2B revenue technology, for example, many Account Engagement Platforms (AEPs) define themselves as AI-“powered,” “backed,” or “supported.” . It receives “I would have never thought of that” advice. Determining When AI is at the Core.

Marketing AI 62

Marketing AI Enterprise Management Work Management Lead Ranking 62

ClearVoice

AUGUST 17, 2022

A blue-collar business can be B2B (selling lumber to a construction company) or B2C (selling roof repair to a single homeowner). Blue-collar workers are also less likely to hold advanced degrees and less likely to work in an office setting, so using business jargon and fluffy thought-leadership slang won’t exactly win them over.

Business 52

Business Work Management Content Marketing Management 52

NetLine

AUGUST 2, 2023

B2B demand generation marketers face a growing list of challenges, from navigating complex buyer journeys to breaking through the noise of a crowded marketplace. With that in mind, here are 25 rocket-fueled strategies and ideas that can help propel your pipeline and turbocharge your B2B lead generation efforts. 3… 2… 1… Blast off!

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Valasys

DECEMBER 2, 2019

Prologue: The B2B marketers have a lot to juggle around with while developing an effective marketing strategy. B2B marketing is very different from marketing to individual customers. Marketo: The SaaS (Software as a Service) platform is amongst the foremost resources for B2B marketers.

Resources 59

Resources B2B Marketing Marketing Management Marketing Automation Services 59

PureB2B

JANUARY 25, 2016

It’s the main driver for top funnel leads, especially in B2B sales, and that’s no exaggeration. 1] 83% of B2B marketers use content marketing for lead generation.[2] With a cost-efficient price tag and significant ROI to boot, content marketing is a critical strategy every company should employ to drive B2B sales and revenue.

Lead Generation 62

Lead Generation Linkedin Lead Scoring Lead Ranking 62

PureB2B

JANUARY 25, 2016

It’s the main driver for top funnel leads , especially in B2B sales, and that’s no exaggeration. 83% of B2B marketers use content marketing for lead generation. [2]. With a cost-efficient price tag and significant ROI to boot, content marketing is a critical strategy every company should employ to drive B2B sales and revenue.

Lead Generation 62

Lead Generation Linkedin Lead Scoring Lead Ranking 62

PureB2B

MAY 10, 2017

There are numerous B2B marketing concepts that we’re all saturated with and engrossed in—from lead generation to lead nurturing to conversion acquisition and the actual sales process. There are demand marketing concepts that most B2B marketers often use interchangeably such as lead generation, demand generation, and demand creation.

Paid Content 78

Paid Content Demand Demand Generation Agencies Top of Funnel 78

Buzz Marketing for Technology

MARCH 13, 2014

Posted in Advertising Behavioral Targeting Big Data Business Intelligence Commerce Content Marketing Conversational Marketing Conversion Optimization Customer Customer Experience Inbound Marketing Influencer Interactive Marketing Lead Generation Lead Nurturing Leadership Online Advertising Online Testing Optimization Strategy Thought Leadership.

Sales Qualified Leads 100

Sales Qualified Leads Lead Ranking Lead Scoring Ideal Customer Profiles 100

Marketing Insider Group

JULY 28, 2011

Much of marketing today is all about using new technologies to drive better decisions, more effective campaigns and more efficient customer support. Cheryl has written about this in the Quest For The Marketing Technologist , so she was the first person I thought of to ask. Cheryl Burgess is the Managing Partner at Blue Focus Marketing.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Tools 100

PureB2B

MAY 10, 2017

There are numerous B2B marketing concepts that we’re all saturated with and engrossed in — from lead generation to lead nurturing to conversion acquisition and the actual sales process. There are demand marketing concepts that most B2B marketers often use interchangeably, such as lead generation, demand generation, and demand creation.

Paid Content 62

Paid Content Demand Buyer Personas Demand Generation Agencies 62

B2B Digital Marketer

APRIL 1, 2021

15:33 – What does a B2B digital marketer need to be asking themselves today? 29:27 – What is currently overrated with B2B digital marketing? 35:27 – How does a B2B Digital Marketer become a disruptor? 35:27 – How does a B2B Digital Marketer become a disruptor? B2B DM gang. Memorable Quotes.

Planning 52

Planning Work Management Marketing Management Business 52

Webbiquity

DECEMBER 19, 2017

Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). ” — 2018 Trends: B2B Marketing , Edelman. . ” — 2018 Trends: B2B Marketing , Edelman.

Marketing AI 362

Marketing AI Marketing Automation Services Trends B2B Marketing 362

ClearVoice

JULY 12, 2022

It’s a mutual partnership that, when executed well, uses existing resources efficiently and fruitfully. With the combined data, knowledge, and leadership of the sales and marketing teams, strategies are generally more informed from the start. What are some of the top ABM benefits? Able to evolve to meet new needs. White papers.

Account Based Marketing 52

Account Based Marketing Sales Management Work Management Planning 52

Adobe Experience Cloud Blog

FEBRUARY 8, 2016

Author: Daniel Kushner Social media marketing, for B2B companies, often means one thing: generating new leads. Thus, social traffic is something that B2B marketers need to get right. But what do you do with these leads? The trick is, your social marketing should ensure this happens. Make your web properties social media-ready.

Social Media 48

Social Media Traffic Media B2B Thought Leadership 48

Buzz Marketing for Technology

NOVEMBER 9, 2009

Then how do B2B Marketers use that content with Social Media to do the same - here are 5 tricks to Marketing B2B content socially. Tags: social media Conversational Marketing Thought Leadership Content Marketing.

Social Marketing 100

Social Marketing B2B Marketing B2B Thought Leadership B2B 100

B2B Marketing Zone Posts

MAY 3, 2010

Best of B2B Marketing. Great stuff this month in the world of B2B Marketing. HP, P&G) to the channel… The Difference Between B2B Leads and Personas - Marketing Interactions , April 17, 2010 B2B marketers have relied on lead definitions to define their marketing programs for years. April 2010.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Buzz Marketing for Technology

NOVEMBER 9, 2009

Then how do B2B Marketers use that content with Social Media to do the same – here are 5 tricks to Marketing B2B content socially … 1) Tell good Stories – You have a new kind of marketing evolving now – a marketing that is driven by good stories. Related posts brought to you by Yet Another Related Posts Plugin.

Social Marketing 100

Social Marketing B2B Marketing B2B Thought Leadership B2B 100

Adobe Experience Cloud Blog

NOVEMBER 11, 2008

There is an amazing amount of great content about B2B marketing out there, ranging from trends in demand generation to best practices in lead nurturing, lead scoring, and landing page optimization to how to buy and select marketing automation systems. How To Use Thought Leadership To Build Brands and Nurture Leads (blog post).

Budget Programs 48

Budget Programs Marketing Automation Services Resources Marketing Budget 48

Webbiquity

AUGUST 2, 2010

Substituting thought-leadership content for ad copy— telling rather than selling —should benefit both buyers and sellers, by increasing the knowledge of buyers and shortening sales cycles (though this latter effect may be masked by current economic conditions). And SM is MUCH more efficient. How are they doing it?

Social Media 100

Social Media Marketing Report Social Marketing Paid Search Agency 100

accelerate agency

FEBRUARY 26, 2023

Added to that, today’s tech-savvy B2B SaaS buyers like to complete their own research process before even thinking about contacting your sales team. In this post, we’ll explore why it’s important to find an effective B2C or B2B SaaS marketing agency, what to look for in an agency, and the right questions to ask.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

Added to that, today’s tech-savvy B2B SaaS buyers like to complete their own research process before even thinking about contacting your sales team. In this post, we’ll explore why it’s important to find an effective B2C or B2B SaaS marketing agency, what to look for in an agency, and the right questions to ask.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52