PathFactory

APRIL 3, 2019

Marketing leaders share their thoughts. Now that the dust has settled and everyone has had time to absorb the results, we asked some marketing leaders to reflect on the survey and share their thoughts. “I Yes, of course, I want to talk to references and read case studies. Matt Heinz. President, Heinz Marketing.

Peer-to-peer 61

Peer-to-peer Buy Research Allocation 61

DealSignal

DECEMBER 28, 2021

Start by reviewing B2B demand generation best practices , strategies, and tactics you should bring with you in 2022 to boost your marketing-qualified leads. Partner marketing is a great way to expand your reach and continue building your position as an industry thought leader. Demand Generation Strategy and Tactics.

Demand Generation 52

Demand Generation Sales Management Lead Generation Lead Ranking 52

Marketing Craftmanship

APRIL 8, 2011

Distracted by all the social media buzz, it’s easy for a company to lose sight of the fact that their website remains the mother ship of brand expression and commerce. For many firms, “build it once & fill it with stuff” is considered effective website management. Dump the dated material and put a bullet in the blog.

B2B Thought Leadership 100

B2B Thought Leadership Content Case Study Case Studies 100

Metadata

SEPTEMBER 1, 2022

The majority of B2B marketers still think about demand generation as a series of tactics, rather than a larger marketing strategy. We’ll walk you through our approach to creating a winning B2B demand generation strategy. What is B2B demand generation? The definition of B2B demand generation covers a lot of bases.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Cost per Lead 52

Metadata

JULY 21, 2022

B2B marketing is tough. This is an inbound marketing strategy that relies heavily on data to help you create buzz, build pipelines, create sales, and retain customers. Email signups for whitepaper and case study downloads can prove invaluable here. Demand generation is about building buzz and excitement.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Paid Content Demand 52

Adobe Experience Cloud Blog

JUNE 13, 2016

Lately, there has been a lot of buzz around the RIGHT metrics to focus on. Today, I saw that pipeline is the #1 thing your business should be looking at if you’re in B2B. Which case study was the most successful for your sales team? Do you know which email program was the most successful for deal acceleration?

Lead Ranking 48

Lead Ranking Planning Top of Funnel B2B Thought Leadership 48

Single Grain

APRIL 24, 2023

With so many digital marketing tactics available, it can be challenging to know which ones will work best for your B2B business. That’s why we’ve put together a collection of eight B2B digital marketing case studies to inspire you. People loved it.

Case Studies 52

Case Studies Case Study Paid Content Paid Search Agency 52

Marketing Insider Group

APRIL 30, 2013

Previous interviews covered Social Business , Creativity , Big Data , Customer Experience , Thought Leadership , Content Culture , the Future of Search , the Science of Marketing , Content Brands and much more. The B2B versus B2C dichotomy is becoming irrelevant. CMOs must walk in customers’ shoes.

Peer-to-peer 100

Peer-to-peer CMO Urgency Marketing B2B Thought Leadership 100

markempa

AUGUST 17, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. What can you send via email?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Canadian Marketing Association

JANUARY 5, 2016

There has been a lot of buzz recently in the B2B marketing world about the power and purpose of content marketing as an important business and customer engagement tool. You must align your content marketing team and the leadership team of your company on business outcomes and customer needs. By: Mei Burgin & Marie Wiese.

Customer Satisfaction 75

Customer Satisfaction B2B Thought Leadership Marketing & Strategy Ad Building 75

Buzz Marketing for Technology

NOVEMBER 10, 2010

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. These are typically better than the broad brush webinars because we can have a real consideration discussion that includes such things as use cases, ROI modeling and even self funding ideas.

Top of Funnel 100

Top of Funnel B2B Thought Leadership Lead Nurturing Digg 100

Buzz Marketing for Technology

NOVEMBER 10, 2010

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. These are typically better than the broad brush webinars because we can have a real consideration discussion that includes such things as use cases, ROI modeling and even self funding ideas.

Top of Funnel 100

Top of Funnel B2B Thought Leadership Lead Nurturing Digg 100

markempa

NOVEMBER 17, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

B2B Sales 120

B2B Sales Lead Generation Sales Leads Sales Qualified Leads 120

B2B Marketing Zone Posts

JUNE 10, 2009

Buzz Marketing for Technology , May 28, 2009. Does your B2B website cut sales costs? 5 Important Ways Sales can help Marketing - Modern B2B Marketing , May 26, 2009. ZoomInfo, Chris Abraham and Me - A Social Media Case Study - WebMarketCentral , May 26, 2009. Buzz Marketing for Technology , May 18, 2009.

B2B Marketing 40

B2B Marketing B2B Thought Leadership B2B Buzz 40

B2B Marketing Zone Posts

JUNE 10, 2009

Buzz Marketing for Technology , May 28, 2009. Does your B2B website cut sales costs? 5 Important Ways Sales can help Marketing - Modern B2B Marketing , May 26, 2009. ZoomInfo, Chris Abraham and Me - A Social Media Case Study - WebMarketCentral , May 26, 2009. Buzz Marketing for Technology , May 18, 2009.

B2B Marketing 40

B2B Marketing B2B Thought Leadership B2B Buzz 40

markempa

JUNE 7, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Landing Pages 120

Landing Pages Lead Generation Lead Scoring Lead Ranking 120

markempa

JUNE 14, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Thats where you have the biggest influence.

B2B Sales 120

B2B Sales Lead Generation Lead Scoring Lead Ranking 120

markempa

FEBRUARY 1, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Generation Leads Lead 120

Online Marketing Institute

JANUARY 4, 2011

Thought Leadership As my client mentioned above, “blogs are just places where people can hear themselves talk about how smart they are…” Well, in my opinion, that’s only partially true. Thought leadership is a good thing. Case studies? What do people like to link to? White papers?

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Hubspot

JANUARY 15, 2013

If that sounds like marketing blasphemy, then read on to learn about some of those rare cases in which you actually should not use a lead-generation CTA in your marketing. PR and Social "Buzz" Campaigns. There are certain PR and social media campaigns where your goal isn’t to drive new leads, but to generate buzz.

Lead Gen 28

Lead Gen Lead Ranking Top of Funnel Marketing Qualified Leads 28

Hubspot

OCTOBER 16, 2013

The social media strategist not only has extensive knowledge related to social best practices, but she''s also not shy in tweeting other thoughtful content on the subject from industry experts you might not know. In other words, his account is thought leadership exemplified. 5) Contagious Magazine. Follow @contagious.

Twitter 28

Twitter Paid Search Agency Advertising Agencies B2B Thought Leadership 28

B2B Digital Marketer

MARCH 18, 2021

But in this episode, Dr. Pelè shares his thoughts on how to improve ROI in your content marketing strategy. Jim Rembach (00:00): Hey B2B DM gang. I am excited today because I’m going to get the opportunity to share with you the results of a case study that I did with content marketing on LinkedIn, which resulted in a 726.9,

Paid Content 52

Paid Content ROI Marketing & Strategy Top of Funnel 52

MLT Creative

SEPTEMBER 8, 2010

September 15, Mobile Social Communications: Case Studies & Roundtables New York, NY: The Keynote Presenter will be Eric Friedman, Director of Client Services, Foursquare. Konzynski will illuminate trends and new schools of thought on integrating social, mobile and location based targeting to engage users.

Advertising Agencies 40

Advertising Agencies Paid Search Agency Work Management B2B Marketing 40

Marketing Insider Group

FEBRUARY 8, 2021

For instance, legacy SaaS giant IBM maintains its relevance even today through a massive library of thought leadership content , much of it created by regular employees, not only its marketing department. Create graphs or infographics that tell the story in numbers, especially if your business is primarily B2B.

Paid Search Agency 333

Paid Search Agency Top of Funnel Content Marketing Companies 333

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Private brand communities vs. Facebook.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 The B2B Social Media Marketing Series is supported by IDG Enterprise. Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Zoominfo

SEPTEMBER 9, 2020

Yet each and every B2B professional reading this has had their time wasted by a sales pitch, probably as recently as within the last few weeks. ( *readers nodding* ). There is no mythical rule in B2B sales being both efficient AND effective. But at all costs, avoid fluff, buzz words, shop-talk, or industry jargon. Fail faster!”.

Demographics 200

Demographics Ideal Customer Profiles Work Management Marketing Management 200

Convince & Convert

JUNE 22, 2010

Never Heard Of It This is of course a situation that is most acute in B2B, where White Horse found that 60% of companies either have low executive interest in social media, or have modest interest but a lack of education. If anything, social media is MORE important for B2B companies than it is for B2C companies. This makes no sense.

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Convince & Convert

APRIL 1, 2010

Jay, do you think this is a result of a lack of strategy, leadership, or clarity on the objectives? – Get Your Social Media Story Straight | [link] (via @ShellyKramer) cravendickens I've always been a great believer of showing clients 'look what went wrong when…' case studies.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Online Marketing Institute

JANUARY 4, 2011

Write about customers successes – Write up a case study about a clients successful project, they will often let you publish their name 5. Case Studies are always popular to write about and not just your own 17. Very inspirational, thanks for sharing your thoughts. Publish content on what not to do!

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. For those not familiar with it, the B2B Marketing Zone (a.k.a. CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. March 18, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Convince & Convert

SEPTEMBER 21, 2010

But I get a lot of questions about why I like particular tools better than others and how I decide to use which, so here’s a summary of my thought process that I hope will help you make a similar decision for your client or your organization. Expion just compiled 8 case studies with one of our clients, Applebee's.

Social Media 158

Social Media Media Paid Content Work Management 158

SalesIntel

JULY 5, 2021

Here are 10 highly effective B2B demand generation strategies that you can use to consistently fill your sales funnel and make new customers: Blogs. An ideal blogging strategy includes a mix of top of funnel and bottom of funnel content to have an equal focus on traffic and use cases to ultimately build a large and engaged audience.

Top of Funnel 52

Top of Funnel Demand Generation Agencies Demand Generation Paid Content 52

Content4Demand

APRIL 18, 2019

Here is our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. B2B Buyers Want More Data and Research in Vendor Content.

Top of Funnel 69

Top of Funnel B2B Thought Leadership Marketing Management Gartner 69

NetLine

AUGUST 2, 2023

B2B demand generation marketers face a growing list of challenges, from navigating complex buyer journeys to breaking through the noise of a crowded marketplace. With that in mind, here are 25 rocket-fueled strategies and ideas that can help propel your pipeline and turbocharge your B2B lead generation efforts. 3… 2… 1… Blast off!

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Industrial Marketing Today

MAY 11, 2011

Highlighting completed projects and a few case studies seem to be the norm. Fortunately, there are exceptions and some smart marketers are using technical articles to their advantage in order to establish thought leadership and rise above the competition. What is thought leadership?

Thought Leadership 60

Thought Leadership Marketing Management Peer-to-peer Service 60

Altitude Marketing

NOVEMBER 20, 2018

B2B marketing is always evolving. With that in mind, here are 5 B2B marketing trends your business should focus on for 2019 – and why they might not be as new as you think. Thought Leadership. Thought Leadership. This has been a buzz term for the last few years. Yes, you need to have an opinion.

Paid Content 63

Paid Content Sales Management Paid Search Agency B2B Marketing 63