Envy

FEBRUARY 13, 2021

When you're working in B2B tech marketing agency, it can feel like you're drowning in a sea of TLAs (three-letter abbreviations) and technical B2B marketing terms. B2B (Business to Business) companies sell their products or services to other businesses, not to consumers. XML Sitemap. Did we miss any? Marketing terms.

Marketing Analytics Tools 119

Marketing Analytics Tools Cost per Acquisition Paid Content Lead Ranking 119

Walker Sands

FEBRUARY 8, 2022

At Walker Sands, we’re proud of our ability to create B2B websites and digital marketing programs that drive real business results. That’s why we’re pleased to announce that the work and expertise of our web and demand generation teams have earned our agency a platinum and two gold AVA Digital Awards in 2022.

CMS Development 98

CMS Development Demand Generation Agencies Work Management Advertising Agencies 98

The Lead Agency

JULY 31, 2019

What these marketers need to remember is that technical SEO is one of the most important elements of any B2B SEO strategy. Create an XML Sitemap An XML sitemap is basically a digital roadmap that outlines exactly where each page sits on your site. Some website hosts will create your XML sitemap automatically.

SEO 74

SEO CMS Development Marketing & Strategy Lead Scoring 74

Webbiquity

MARCH 5, 2020

Crawl optimisations available through your XML sitemap(s). The post How to Build a Technical SEO Dashboard Using Google Data Studio appeared first on B2B Marketing Blog | Webbiquity. Non-indexable URLs via: Non-200 status codes: 3XXs, 4XXs, 5XXs. Indexing considerations. Duplicate URLs. Orphaned URLs. Server response times.

SEO 313

SEO Google Ad Building Marketing Analytics Tools 313

Sprout Social

JULY 1, 2021

But for business-to-business (B2B) companies, the strategy shifts from a broad audience to a very specific one. B2B SEO has a few basic areas that differ from B2C SEO. In this guide, we’ll outline those key differences and how you can better your own B2B SEO strategy. What is B2B SEO? More time in each sales stage.

SEO 125

SEO Top of Funnel Buyer Personas B2B 125

KoMarketing Associates

JUNE 26, 2018

While most B2B marketers assume their organization appears prominently for branded keyword search results, they need to consider the rest of the results that appear on a Google search page, both organic and paid. Does your B2B organization’s website appear prominently in search engine results for your brand name and product names?

Paid Content 195

Paid Content Keywords Search Marketing Paid Search Agency 195

Sana Commerce

MAY 17, 2023

In today’s highly competitive digital landscape, B2B e-commerce SEO can be a key differentiator in an organization’s success. For the average business to business (B2B) organization, a significant portion of marketing spend goes towards paid advertising. What is SEO and what does it mean for companies selling B2B?

Paid Content 52

Paid Content SEO B2B Lead Scoring 52

KoMarketing Associates

MARCH 29, 2018

At the same time, having targeted and relevant organic visibility is vital to the overall success of a B2B organization. When determining the best approaches to drive organic visibility, there are several SEO tools that should be used to help make more informed decisions and guide B2B marketing strategies. Moz Open Site Explorer.

SEO 174

SEO Tools B2B Marketing Analytics Tools 174

Excelsior Research

SEPTEMBER 16, 2022

Best sitemap examples to increase website views. appeared first on Top B2B Market Research company in India : Excelsior Research. Why organic search marketing is better? Read More ». Key points in content marketing for beginners. Read More ». Read More ». Top 5 effective ways to avoid Email mistakes. Read More ».

Search Marketing 52

Search Marketing Organization Mobile Advertising Paid Search Agency 52

BOP Design

SEPTEMBER 16, 2020

A common question we get at the start of a B2B web design project is, “How can we maintain our SEO during a website redesign?” As an SEO Manager, below are my tips for maintaining your SEO before, during, and after a B2B website redesign. Read more: SEO for B2B – Beyond the basics. Who is submitting the sitemap?

SEO 116

SEO Marketing Websites Tips B2B 116

Excelsior Research

SEPTEMBER 16, 2022

Best sitemap examples to increase website views. The post Key points in content marketing for beginners appeared first on Top B2B Market Research company in India : Excelsior Research. Read More ». Key points in content marketing for beginners. Read More ». Read More ». Top 5 effective ways to avoid Email mistakes. Read More ».

Content Marketing 52

Content Marketing Paid Search Agency Content Social Media 52

Excelsior Research

SEPTEMBER 15, 2022

Best sitemap examples to increase website views. The post Top 5 effective ways to avoid Email mistakes appeared first on Top B2B Market Research company in India : Excelsior Research. Our Recommendation. Read More ». Top 5 effective ways to avoid Email mistakes. Read More ». Building SEO for Ecommerce? Read More ». Read More ».

Effectiveness 52

Effectiveness Ad Frequency Open Rate Click Rate 52

Moz

MAY 26, 2020

At this point in the project, we realized we had an XML sitemap that would change, but that we wanted the old sitemaps around to help reinforce the transition in Google Search Console. We also determined that an HTML sitemap would help in laying out our structure. Phase two: pre-launch preparation. Technical SEO specification.

Domain 71

Domain Contingency Planning Paid Search Agency Advertising Benchmark 71

Excelsior Research

SEPTEMBER 19, 2022

Best sitemap examples to increase website views. The post Different ways to launch a remarketing campaign appeared first on Top B2B Market Research company in India : Excelsior Research. Why organic search marketing is better? Read More ». Key points in content marketing for beginners. Read More ». Read More ».

Campaigns 52

Campaigns Adwords Paid Search Agency Display 52

KoMarketing Associates

FEBRUARY 9, 2015

It is becoming more common for B2B organizations to offer website visitors content accessible in multiple languages. In the past, B2B marketers would be concerned with duplicate content issues that could arise in the implementation of multilingual web content. It is also possible to submit this information via XML sitemap.

SEO 120

SEO B2B Marketing & Strategy Guidelines 120

Brandpoint

MARCH 13, 2023

Research to find a new B2B vendor, service or product starts with an online search. 71% of B2B buyers begin their research with a generic online search. Google factors in these technical SEO elements into their search rankings: Download speed Sitemap (is it intuitive and well-organized?) Mobile-friendly display.

SEO 62

SEO Paid Search Agency Long Tail Marketing Companies 62

KoMarketing Associates

SEPTEMBER 14, 2017

As one of the most important digital marketing practices, search engine optimization is essential to a B2B company’s success in China’s online marketplace. In this post, I will introduce seven items that B2B marketers should pay attention to when practicing Baidu SEO. percent were search engine users. Let’s dive in: .

Ideal Customer Profiles 149

Ideal Customer Profiles SEO B2B Marketing B2B 149

KoMarketing Associates

DECEMBER 5, 2018

In this post, I am going to review best practices we communicate to clients, and important points to consider when linking across frequently developed B2B content marketing assets and web pages. A web page sitemap. Internal Linking Between B2B Content Assets. Internal linking is an important part of a B2B SEO program.

Practices 123

Practices SEO Marketing Websites B2B Thought Leadership 123

KoMarketing Associates

FEBRUARY 15, 2018

In the below sections, we’ll discuss when B2B marketing automation is NOT a good idea, and what you should be doing instead. While this works for many types of businesses, B2B customers typically expect a higher level of support than an automated message. Ad creation is another aspect of B2B marketing that necessitates a human touch.

Automation 200

Automation B2B Marketing Paid Search Agency Marketing Automation Services 200

Webbiquity

DECEMBER 5, 2011

Most B2B website content (other than items like news releases and upcoming events) and much B2C content as well is fairly static; once it’s written, it tends to stay pretty much intact for the life of the website. Sitemaps help the search engines more fully and accurately index a website or blog. Fresh content.

Optimization 100

Optimization Marketing Analytics Tools Lead Scoring Lead Ranking 100

BOP Design

FEBRUARY 12, 2019

Although this is certainly true for meeting new people, it also applies to your company’s B2B website design. In B2B website design presentation is also key. The homepage should be like your B2B website’s highlight reel. Don’t forget to highlight what makes your B2B firm different! Include all the homepage essentials.

Design 64

Design Branding Brand Identity Paid Search Agency 64

Walker Sands

JANUARY 22, 2020

When Walker Sands underwent a rebrand last fall, we needed a website that would reflect our updated identity as the B2B growth agency. Our work with Billtrust received two awards – a Platinum Award in the Motion Graphics Product category and a Gold Award in the B2B Website category.

Work Management 52

Work Management Creativity Advertising Agencies Marketing Management 52

KoMarketing Associates

APRIL 7, 2014

There are a number of ways B2B companies can make their advertisements more effective. Think of it as a smaller sitemap that’s displayed on the search engine results page. In the B2B industry in particular, this is a substantial benefit. How Can B2B Companies Use Sitelinks Differently? Screenshot taken 3/20/2014.

Paid Search Agency 120

Paid Search Agency Advertisements Advertising Effectiveness 120

Adobe Experience Cloud Blog

NOVEMBER 5, 2012

So, if you want to improve the visibility of your B2B marketing videos – whether you’re hosting them on your site, or YouTube and Vimeo – consider sitemap build, search engine availability and a taking a slow, but steady start. Proper Sitemap Build. Bing: Currently, they only accept video sitemap submissions via email.

Video Marketing 48

Video Marketing Planning Tagging Youtube 48

Content Standard

JULY 16, 2015

B2B marketers consider video as the most effective content type behind in-person events and webinars. Create a Video Sitemap. Just as a standard sitemap allows Google to crawl and index your editorial content, a video sitemap ensures that your on-site video content can appear in video search results.

Video Marketing 40

Video Marketing SEO Webinar Metrics Marketing & Strategy 40

KoMarketing Associates

FEBRUARY 24, 2015

A while back we detailed several tactics B2B manufacturers and distributors should consider when seeking to improve their visibility in search engines and social communities. That said, Google Shopping, which is what Google Base was ultimately merged into, is still alive and strong as an option for B2B e-commerce advertisers in particular.

Search Marketing 120

Search Marketing Work Management Marketing Management Tactics 120

Hubspot

FEBRUARY 20, 2020

If your website is about B2B networking, for instance, seeing keywords like "business-to-business" and "networking" on your site can help Google understand how your content relates to these searches. In the next section, we're going to look at why Google considers certain things when indexing websites and how to get your website indexed.

Marketing Websites 95

Marketing Websites Paid Search Agency SERP Tagging 95

Metadata

APRIL 27, 2021

And we introduced a new brand identity that most B2B software companies would have shot down a long time ago. I created a new sitemap, defined our capabilities, and put together an SOW with our digital creative agency. B2B marketers like me use Wynter to get feedback on the messaging from the people they’re marketing to.

Marketing Websites 52

Marketing Websites Paid Search Agency B2B Thought Leadership Landing Pages 52

Digital B2B Marketing

DECEMBER 12, 2013

Two months ago, I examined the performance of more than 300 BrandVoice articles on Forbes, one of the most established native publishing platforms for B2B marketers. Google requires publishers to disclose paid content in sitemaps and treats paid content, including the Forbes BrandVoice articles I looked at, differently than editorial content.

Advertisements 100

Advertisements Advertising Google Work Management 100

Martech Advisor

AUGUST 22, 2019

A majority of buyers in both B2B and B2C segments start their query about a product or service with a Google search. Reports suggest that 89% of B2B buyers and 81% of online shoppers start their journey on Google , making your Google search engine ranking the key to organic traffic. Here’s What You Must Consider.

SEO 85

SEO Long Tail Marketing Tools SERP 85

Vidyard

MARCH 5, 2021

XML sitemaps. The MPOT acronym helps organizations of all sizes cover off the key pillars of what a true B2B video platform should provide them. Consider how the online video platform in question will let you optimize and map the different features in the customer journey or funnel. Look for features like: SEO features and metadata.

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

KoMarketing Associates

JULY 28, 2016

This takes time, even if your XML and HTML sitemaps are up to date. Oh, we are a B2B company, where C-level executives are our target audience. Web crawlers, like Google bots, look at webpages and follow links on those pages, similar to how you and I browse sites. Keyword Stuffing Is a Good Idea. Mobile SEO Isn’t Important. “Oh,

SEO 120

SEO Lead Scoring Lead Ranking Mobile Marketing 120

BOP Design

APRIL 17, 2018

There is a slew of questions that needs to be answered when building a new B2B website. In this article, I examine the pros and cons of custom B2B web design vs. template websites. The desired functionality can be achieved through a custom B2B web design. Perform a quick 5-minute B2B website audit. Custom Web Design.

Template 49

Template Design Marketing Websites B2B 49

Moz

FEBRUARY 11, 2021

Posted by carlycs A comprehensive audit of your B2B website can mean the difference between winning new clients and losing them to the competition. We're a B2B digital marketing agency here in Portland, Oregon. Take a look at their sitemap. Click on the whiteboard image above to open a high resolution version in a new tab!

SEO 69

SEO Top of Funnel B2B Digital Marketing Funnels 69

Martech Advisor

APRIL 6, 2020

Various e-commerce business models such as B2B, B2C, consumer to consumer (C2C), direct to consumer (D2C), and revenue models like dropshipping, white label manufacturing and distribution, etc. That means they should look after the website’s schema markup, structured data, XML sitemap. And that’s not it. Robots.txt, etc.

Marketing Automation Services 103

Marketing Automation Services Work Management Advertising Agencies Marketing Management 103

Valasys

OCTOBER 22, 2019

A B2B landscape comprising the website design as well as the landing pages are crucial to the optimize audience experiences. The following technics can be used by B2B marketers to optimize sales conversions: 1. Learn more on: How to Incorporate Geofencing in B2B Content Strategy.

B2B Sales 45

B2B Sales Top of Funnel Optimization B2B Marketing 45

BOP Design

OCTOBER 15, 2019

Chief Marketing Officers, VPs, and Marketing Directors really know their stuff when it comes to B2B marketing, strategy, and getting results. However, embarking on a new B2B web design project can be a totally different animal. Before you embark on a B2B website redesign , it’s helpful to brush up on a few terms.

Design 49

Design Paid Search Agency B2B Copywriting 49