Adobe Experience Cloud Blog

SEPTEMBER 23, 2010

Traditional B2B public relations is no longer the highest-demand avenue to develop an effective voice for your brand. Other respondents reported some of the most important factors in PR and marketing hiring include knowledge of emerging channels such as micro-blogging (72%), social networks (80%) and blogging, podcasting and RSS (87%).

Public Relations 48

Public Relations Tips B2B RSS 48

Adobe Experience Cloud Blog

OCTOBER 6, 2010

Just like everyone else, B2B marketers wear different hats in the duties they perform. What is the essential skill set for modern B2B marketers? In B2B marketing , it’s imperative to communicate the features and benefits of your products to prospects in different mediums. Here is a basic outline of the skills required: .

B2B Marketing 48

B2B Marketing B2B Forecasting Marketing Management 48

Adobe Experience Cloud Blog

APRIL 14, 2011

by Maria Pergolino As the B2B buying process changes from a sales-driven process to a buyer-driven process, there’s a need to evolve past the traditional sales cycle and pipeline. This makes it easier for the sales team to quickly identify and focus on the most promising prospects first. Reduction in wasteful spending.

Lead Ranking 48

Lead Ranking Lead Scoring Lead Nurturing Sales Cycle 48

Adobe Experience Cloud Blog

FEBRUARY 15, 2011

by Bill Binch B2B companies don’t have the same luxury that businesses had in former years, when sales controlled consumer behavior. Now the digital marketplace has put the buyer in the driver’s seat and some sales forces behind the eight ball to keep up with consumer habits. Faster response.

Top of Funnel 48

Top of Funnel Forecasting Digital Marketing Funnels Sales Qualified Leads 48

Adobe Experience Cloud Blog

APRIL 12, 2011

by Maria Pergolino Market leaders require better ideas, information and unique thinking over their competitors, who may simply be regurgitating the same B2B marketing campaigns and statistics over and over. Just because a lead progressed into a sale doesn’t mean marketers should stop finding ways to connect with that customer.

RSS 48

RSS Marketo Lead Nurturing Marketing & Strategy 48

Adobe Experience Cloud Blog

MARCH 18, 2011

by Bill Binch As the economy improves, more companies will start to add to their B2B sales forces. Many companies will be expanding into and testing new markets by adding remote sales people. Many remote sales people prefer a wireless or bluetooth option with their phone. A steady stream of qualified leads. A score card.

Marketing Management 48

Marketing Management Lead Scoring Lead Ranking B2B Sales 48

Adobe Experience Cloud Blog

MARCH 31, 2011

by Maria Pergolino Today’s digital marketplace offers B2B marketing professionals a plethora of tools and channels to distribute messages. They have become the drivers of the buying cycle rather than passengers on the sales train. Consider these 5 B2B marketing tips for press release success: 1.

Press 48

Press B2B Marketing Tips B2B 48

Adobe Experience Cloud Blog

SEPTEMBER 1, 2010

Marketo’s CEO, Phil Fernandez, was one of the inaugural speakers for SLMA Radio, the Sales Lead Management Association’s (SLMA’s) weekly show bringing you the voice of industry leaders. When it comes to Sales, we know that the lifeblood of this organization includes the forecast and getting numbers on the board.

Lead Ranking 48

Lead Ranking Lead Scoring Marketo Paid Search Agency 48

Adobe Experience Cloud Blog

JANUARY 26, 2011

by Maria Pergolino B2B marketing boils down to one all-important fact: It’s all about creating relationships. From first click to sealing the deal, trust and rapport are critical to the sales process. When you provide this information first and foremost, prospects get reinforcement regarding the quality of your products or service.

Linkedin 48

Linkedin Demand Generation Agencies B2B RSS 48

Adobe Experience Cloud Blog

FEBRUARY 25, 2011

In the stampede to corral leads, B2B marketing efforts can lose momentum as soon as the prospects have moved into their sales cycle. Rather, relevant information generates increased response rates. Provide contextual information to first help them answer questions, solve problems or navigate to products of interest.

Work Management 48

Work Management Leads Lead Marketing Qualified Leads 48

Adobe Experience Cloud Blog

MARCH 7, 2011

by Bill Binch To create the best lead generation process, you’ve got to keep sales and marketing on the same page. There is a continuing challenge for marketing to fill the sales lead coffers. But before marketing can bring in the right leads for sales to close, both need to agree on what constitutes a qualified sales lead.

Top of Funnel 48

Top of Funnel Lead Scoring Lead Ranking Marketing Management 48

Adobe Experience Cloud Blog

MAY 13, 2010

Marketers spend a lot of time (and money) delivering leads to sales teams. Of course, one big mistake – or even a series of little ones – can be the end of a potential sale. Ensure you avoid these 10 worst things you can do with a qualified sales lead in your lead nurturing efforts: 1. Well, you know the rest.

Sales Qualified Leads 48

Sales Qualified Leads High Quality Lead Sales Leads Lead Scoring 48

Adobe Experience Cloud Blog

JUNE 27, 2010

The days are long gone when sales representatives could rely on their ability to “read” prospects to make the sale, thanks to buyers researching their purchases online. Attract prospects online who are searching for answers to business challenges by providing relevant content and information.

CRM 48

CRM Marketing Management Jigsaw Web 2.0 48

Adobe Experience Cloud Blog

MARCH 3, 2011

The industry wide statistic of 70% of leads never receiving effective sales follow-up is astounding. Send pertinent messages related to where your prospect is in the buying cycle offering them information to help move them from one stage to the next. Then sales can complete the cycle. It’s another to close them.

Sales Qualified Leads 48

Sales Qualified Leads Lead Scoring Lead Ranking Buying Cycle 48

Adobe Experience Cloud Blog

FEBRUARY 15, 2011

by Maria Pergolino Marketing studies have shown that 93% of B2B buyers begin their buying process using the Internet. Reassure your Prospect: Create an atmosphere that encourages users to part with their information without feeling like they are risking their privacy. Give them a reason to give you their information.

Landing Pages 48

Landing Pages Lead Generation Optimization Lead Scoring 48

Adobe Experience Cloud Blog

FEBRUARY 16, 2011

by Maria Pergolino Originally thought to be more effective for B2C markets, mobile email marketing is fast becoming an effective way to communicate with B2B prospects and boost lead generation. With this type of stellar growth, B2B marketers need to understand how and why an effective mobile marketing message works and make it a top priority.

Mobile Marketing 48

Mobile Marketing Email Marketing Paid Search Agency RSS 48

Adobe Experience Cloud Blog

SEPTEMBER 27, 2010

No matter what your role in B2B marketing , inspiration is something we can all use. Jackie Huba : B2B companies may not necessarily create the next iPod or TiVo, but with the right amount of focus and dedication, they can still create word of mouth that gives them an edge over competitors. Businesses have people who read stuff.

B2B Marketing 48

B2B Marketing B2B Paid Search Agency Word of Mouth 48

Adobe Experience Cloud Blog

MAY 30, 2010

Doesn’t your B2B marketing strategy deserve a makeover? As we wrap up the first quarter, try out these 5 ideas to improve your B2B marketing strategy: 1. Understanding customers’ unique challenges and recognizing the solutions they need is an essential element of any B2B marketing strategy. Hear your customers.

B2B Marketing 48

B2B Marketing Marketing Strategy Marketing & Strategy Marketing Management 48

Adobe Experience Cloud Blog

FEBRUARY 7, 2011

by Maria Pergolino Today, many marketers look to jump on the B2B social media bandwagon while expecting a simple integration with current B2B marketing efforts. Once they do this, they will reap the rewards that come from successful B2B social media marketing practices. Will one of your creative campaigns go viral?

Barriers 48

Barriers Social Media Social Marketing B2B Marketing 48

Adobe Experience Cloud Blog

SEPTEMBER 19, 2010

It was easy for the VP of Sales to see my results via a dashboard in the CRM system. Well, that is unless you were a sales rep. Your sales reps know this. For example, a few months ago one of my top referring terms was “Power Pack”, because of the deliverability power pack that Marketo sells as part of our solution.

Sales Management 48

Sales Management Paid Content Inbound Marketing Work Management 48

Online Marketing Institute

NOVEMBER 1, 2010

B2B Marketing POSTs by Laura Ramos About the Author About this blog High tech marketers face incredible challenges building awareness, developing demand, enabling sales, and demonstrating marketings impact on the business in an increasingly digital world. This blog draws on the heritage of my Forrester research.

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

If you dig into the design and capabilities, you’ll find that while CRM systems provide indispensable value to any kind of sales organization, the reality is that they fall short for most marketing departments. Track opportunities and pipeline, manage contact and account information. Individual communications (sales rep to buyer).

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Adobe Experience Cloud Blog

JULY 7, 2010

For our latest B2B Thought Leader Interview , we had the chance to talk to Stephanie Miller, Return Path’s email marketing expert. Miller is a regular contributor to the email deliverability blog, deliverability.com, and co-author of Sign Me Up: A Marketer’s Guide To Email Newsletters that Build Relationships and Boost Sales.

Email Marketing 48

Email Marketing Trends Deliverability Tips 48

Oktopost

OCTOBER 26, 2020

Social selling has become an almost inevitable part of B2B selling. Sadly enough, even though social selling is proven to increase company revenue by upwards of 16% , 3 in 4 sales reps don’t implement the strategy. This makes sense when you consider that 46% of B2B decision-makers are now between the ages of 18 and 34 years old.

Enterprise Management 159

Enterprise Management Work Management Social Media Marketing Management 159

SalesIntel

AUGUST 29, 2023

Possessing a precise B2B database holds significant importance in achieving business success. This database serves as the cornerstone of sales and marketing, allowing companies to focus on the appropriate target demographics, interact with key decision-makers, and initiate sales conversations.

Ideal Customer Profiles 40

Ideal Customer Profiles Enterprise Management Marketing Automation Services Zoominfo 40

Industrial Marketing Today

OCTOBER 13, 2010

However, is gated content still an effective lead generation tactic in the current environment of social media, RSS feeds, Slideshare and Docstoc? There are some high-profile B2B marketers who are openly challenging the old ways of generating leads. He should know, he is the author of the bestseller “ New Rules of Marketing & PR.”.

Lead Ranking 60

Lead Ranking Leads Lead Marketing Qualified Leads 60

Adobe Experience Cloud Blog

FEBRUARY 14, 2011

by Maria Pergolino As marketing and sales teams align, both become more accountable to effectively managing leads within the pipeline. The ongoing changes in lead generation can overwhelm marketing and sales teams if it’s not organized and each team is unclear of its role. Invaluable Lead Tracking Capability. Quality Lead Generation.

Work Management 48

Work Management Marketing Management Lead Management Marketing Automation Services 48

Online Marketing Institute

JANUARY 4, 2011

" Jon Miller, Marketo Learn More Recent Comments Kirk Taylor : That’s great advice for anyone writing a blog. I’ve been focusing on how the buyer experience and the sales. You should even reward yourself when you do your. Matthew Simmons : This is a very interesting point here and all to do with branding.

B to B 40

B to B Blogger B2B Thought Leadership RSS 40

Hinge Marketing

JANUARY 9, 2015

So as your firm takes the next steps towards designing a new B2B website , it’s helpful to familiarize yourself with the key acronyms and terms that you will hear in conversations with your web development team. A CRM uses technology to organize, automate and synchronize sales, marketing, customer service, and tech support.

CMS Development 48

CMS Development Marketing Websites Work Management Marketing Management 48

Webbiquity

FEBRUARY 11, 2013

Optimizing Twitter for Lead Generation by Marketo B2B Marketing and Sales Blog. In a world where media brands are competing for attention, Twitter is the strongest channel for media brands to focus on for people’s discovery of news and information.” ” Twitter Tools.

Twitter 100

Twitter Tips Tools Tactics 100

Convince & Convert

MAY 10, 2012

This episode features Marcus Sheridan of The Sales Lion. The RSS feed is: [link]. Actually, sitting here with me in an undisclosed hotel room in New Orleans, Louisiana, Marcus Sheridan, The Sales Lion. Special Guest: Marcus Sheridan, The Sales Lion. It is Marcus Sheridan , The Sales Lion. Listen Now.

Work Management 114

Work Management Mobile Marketing Marketing Management Mobile Advertising 114

Adobe Experience Cloud Blog

SEPTEMBER 23, 2008

The next interview in our B2B Marketing thought leader interview series is with Paul Dunay of the Buzz Marketing for Technology blog and podcast. Tell us a little bit about how you got into B2B marketing and what you like most about it. As short as a few years ago, B2B marketers were limited to search and targeted email marketing.

Thought Leadership 48

Thought Leadership Buzz BtoB Wiki 48

Zoominfo

OCTOBER 20, 2021

To help with this possible problem, Steve Bryerton , ZoomInfo’s Vice President of Sales sat down with Maurice Fuller, founder of StaffingTec and the New Vector Group, to discuss biz dev strategies that staffing firms can use to grow their business and find more clients. Then, look for information about company events.

Enterprise Management 100

Enterprise Management Zoominfo Marketing & Strategy Business 100