Navigate the Channel

JULY 27, 2023

According to a recent study by Forrester Research, Inc., these strategies have proven highly effective in engaging customers and driving sales. Content Marketing: Crafting Customer-Centric Messages Gone are the days when generic marketing messages could sway B2B customers. Why is database marketing important?

Database Marketing 65

Database Marketing Product Ad Building Content Marketing 65

Kaon

NOVEMBER 3, 2015

Even though people are using the Internet to get through the buying cycle before reaching out to a sales person, that does not mean face-to-face meetings are unnecessary. In fact, real data proves that in-person meetings are the most important part of a customer’s buying experience. Even more than digital marketing.

Effectiveness 100

Effectiveness Allocation Interactive Marketing Customer Satisfaction 100

Martech

DECEMBER 8, 2021

.” Colby Cavanaugh, VP of Product Marketing at Integrate, was reflecting on the rapidly changing B2B marketing environment. We describe what B2B marketers are trying to do as ‘precision demand marketing.'” That includes B2B buyers, of course. The radical evolution of the B2B buyer is unmistakable.

Account Based Marketing 68

Account Based Marketing Buy Process Marketing Automation Services 68

The Mx Group

AUGUST 8, 2018

Few B2B marketers dispute the value of personas for strategy, messaging and execution across sales and marketing. And in fact, personas are one of the hottest B2B topics searched for online. Email open rates are five times higher for companies using personas (Forrester).

Buyer Personas 86

Buyer Personas Budget Programs Buying Cycle Deliverability 86

Oktopost

JANUARY 5, 2021

I speak daily with product, marketing, and sales professionals about the impact that social media can have on developing buyer personas, launching a product, building a brand, or even on individuals standing in their respective marketplace. But it’s relatively new for B2B organizations. Click To Tweet. Click To Tweet.

Buyer Personas 131

Buyer Personas Top of Funnel Enterprise Management Marketing Budget 131

Mereo

MARCH 24, 2022

Recent studies from CSO Insights found that only 23% of B2B buyers prefer to engage salespeople to solve their business problems. The discipline of business development within a sales organization is crucial to driving revenue success. THE ONUS OF BUSINESS DEVELOPMENT. Back it up.

High Quality Lead 48

High Quality Lead Business Sales Qualified Leads Marketing Management 48

ViewPoint

MARCH 6, 2012

Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. She has produced hundreds of white papers, case studies and eBooks for a range of organizations, including some of the world's leading technology companies.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

ANNUITAS

MARCH 19, 2013

If Si Robertson , one of the the “Duck Commanders” on A&E’s hit show “Duck Dynasty” , were to assess today’s B2B Marketer on how well they know their buyer, I can imagine he’s sum it up by saying, “Hey! Yet, according to Forrester , only 14% of marketers align compelling content with buyers’ journeys. What about the second step?

Buyer Personas 100

Buyer Personas Buying Cycle Forrester Buyer's Journey 100

NuSpark Consulting

FEBRUARY 5, 2017

In the B2B marketing environment, successful ABM is the gold standard companies aim for. Studies show that two-thirds of account-based marketers believe they have enough data – their problem is being able to draw usable insights from it. Development of Customer Profiles. Making it Personal.

Account Based Marketing 100

Account Based Marketing Marketing Automation Services Marketing Management Top of Funnel 100

Biznology

AUGUST 11, 2016

Recent studies show 87% of B2B sales and marketing leaders are using LinkedIn and other social media platforms, but less than 1 in 5 can clearly prove and demonstrate social media ROI. Forrester reports that 99% of leads don’t convert, and LinkedIn says 87% of leads don’t convert.

Linkedin 80

Linkedin Top of Funnel Marketing Automation Services Sales Qualified Leads 80

Marketing Insider Group

JANUARY 24, 2013

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. New York, NY.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

6sense

MAY 23, 2016

A fairly regular question I get when speaking with B2B marketers interested in predictive intelligence is how 6sense is different from everything else out there. Inevitably, the conversation leads to a discussion about what data is truly predictive of a prospect or account being in an active buying cycle.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Lead Ranking 48

ANNUITAS

APRIL 10, 2014

The continued rise in revenue is indicative of the increased sophistication of the B2B market and the need for marketers to be more strategic in driving demand for their organizations. Each of these often operates independently of each other or at the bequest of various sales teams eliminating the continuity in dialogue with their buyer.

Paid Search Agency 100

Paid Search Agency Enterprise Management Marketing Management Automation 100

The ROI Guy

FEBRUARY 20, 2019

Let’s explore two very different sales scenarios. He’s well-spoken and obviously well-trained, as he’s been talking for the last twenty minutes about his company and the capabilities of the product he wants you to buy. The sales assets he’s brought to leave behind are glossy and attractive. His hour is almost up.

Training 40

Training Case Studies Validation B2B Sales 40

Industrial Marketing Today

JUNE 19, 2010

That is pretty much the mantra of B2B content marketing. Personas do matter in B2B content marketing You would be wasting your scarce resources if you pumped out marketing content without first having a clear and complete understanding of the personas of your B2B buyers. In other words, it is time to walk the talk!

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Ambal's Amusings

NOVEMBER 12, 2010

We asked our panel of B2B marketing experts "How can B2B marketers measure return on investment (leads generated, market awareness etc) for the money/effort spent on creating and marketing content? Ardath Albee is a B2B Marketing Strategist. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping!

ROI 100

ROI Top of Funnel Work Management Marketing Management 100

Valasys

FEBRUARY 10, 2020

Customer Experience Management (CXM) is an absolute imperative for B2B marketers to get a competitive edge in the year 2020 & beyond. Read more on 8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM). With the evolution in the field of B2B marketing, customers have become more powerful than ever before.

Enterprise Management 52

Enterprise Management Work Management Marketing AI Marketing Management 52

Industrial Marketing Today

DECEMBER 7, 2010

Here’s the shocking reality of B2B lead generation – 79% of marketing leads never convert into sales opportunities. B2B marketing and lead generation experts point to a lack of lead nurturing as the primary cause of this poor performance. Of the remaining 21%, 70% are discarded by sales as not being qualified.

Lead Nurturing 60

Lead Nurturing Lead Generation Sales Qualified Leads Marketing Qualified Leads 60

The ROI Guy

NOVEMBER 29, 2010

Fueled by a wealth of on-line resources and social networks, buyers have seized control of the buying cycle, engaging with sales representatives later and later, and further elongating sales cycles. Two economic downturns over the past decade have made buyers more spendthrift, and more skeptical of vendor claims.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

Valasys

JULY 29, 2019

We breathe in an era where optimizing customers’ experiences are an indispensable element of B2B marketing endeavors & eventually paves the way for Conversion Rate Optimization (CRO). More & more B2B marketers are gradually recognizing the vital importance of emotional elements in marketing.

Analytics 49

Analytics Marketing AI Work Management WOMM 49

The ROI Guy

SEPTEMBER 17, 2010

For example, the typical B2B prospect receives an average of 20.3 email pitches per week, up 32 percent from 2006 according to sales and marketing research firm SiriusDecisions. Rounding up the challenges, recent studies indicate that 9 out of 10 of buyers say that when they are ready to buy, they find you.

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

Ambal's Amusings

MAY 27, 2010

We asked our panel of B2B marketing experts " What do you recommend to marketers that create and market content? What kind of content is most useful in each phase of the B2B marketing cycle? " Match Content to the Buying Process " Ardath Albee's Bio. Ardath Albee is a B2B Marketing Strategist.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

The ROI Guy

JANUARY 25, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

ROI 40

ROI Marketing Budget Work Management Budget Programs 40

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Adobe Experience Cloud Blog

MARCH 31, 2011

by Maria Pergolino Today’s digital marketplace offers B2B marketing professionals a plethora of tools and channels to distribute messages. A 2010 study by Forrester research found that online viewing now equals that of TV viewing. They have become the drivers of the buying cycle rather than passengers on the sales train.

Press 48

Press B2B Marketing Tips B2B 48

The ROI Guy

SEPTEMBER 3, 2010

Formally defined, Demand Generation is the use of targeted marketing programs to address four key objectives for B2B marketers: Building awareness of a company’s products and services; Establishing relevance to a prospective buyer/end user; Supporting validation for the purchase; and Mitigating customer concerns.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Peer-to-peer Demand 40

Ambal's Amusings

OCTOBER 15, 2009

What types of metrics do B2B marketers need to measure a marketing campaign's success? We have invited B2B Experts to shed light on the following question: "In what ways have metrics evolved with the increase in digital B2B marketing? Recommended Resources from B2B Marketing Experts. Marketo's Modern B2B Marketing.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

The ROI Guy

DECEMBER 6, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. The Death of a Salesman?

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Adobe Experience Cloud Blog

JULY 12, 2010

While the presentation focused on B2C, highlighting segments, such as those who abandon carts, best practices from the session could be applied to B2B organizations. . Forrester Research shows that 59% of consumers open email based on their individual interests and 51% open emails based on their needs at that time. Distribute.

Email Marketing 48

Email Marketing Practices Lead Scoring Lead Ranking 48

NetLine

NOVEMBER 30, 2023

Intent data is an essential part of sales enablement. But with the volume of content online continuing to increase, how exactly should B2B marketers highlight the right content for sales teams to use at the right time? After that, make sure you ask your sales team. Naturally, marketing has a key role to play, too.

B2B Sales 52

B2B Sales Intent B2B Marketing Digital Asset Management 52

The ROI Guy

JANUARY 17, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. For most buyers it’s easier to do-nothing, than to change.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

The ROI Guy

NOVEMBER 4, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. In this blog post, I present a few of the key research metrics and advice.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

Online Marketing Institute

JANUARY 25, 2010

Re-casting How We Think About B2B Marketing Automation I was analyzing results from our recent B2B Marketing University series , which Silverpop launched this past Fall, and the data seem to point to an eye-popping, potential ‘banner year’ for marketing automation in 2010. Is their definition the same as mine?

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Top of Funnel Work Management 40

Madison Logic

DECEMBER 14, 2023

Anticipating future B2B marketing trends is crucial to campaign and strategy development. These are the five B2B marketing predictions that cut through the noise and set you up to deliver clear, insightful messaging to your audience. Let’s stop that habit now. Another challenge is the learning curve with any new platform.

Marketing AI 52

Marketing AI B2B Marketing Marketing Automation Services Work Management 52

DiscoverOrg

AUGUST 7, 2018

But they’re not asking for help from your sales team. The average B2B buyer is 67% of the way through the buyer journey before they ever engage with a salesperson ( SiriusDecisions ). 47% of buyers viewed 3-5 pieces of content before engaging with a sales rep. Unfortunately, sales does not reward second or third place.

Intent Data 314

Intent Data Intent Lead Ranking Bombora 314

The ROI Guy

APRIL 12, 2013

You’ve worked hard to produce new value-focused tools, empowering your sales team to meet the growing challenges of today’s more empowered, skeptical and frugal buyer. And you are not alone, as SiriusDecisions reports that the average company now spends a whopping $43K on marketing content and sales tools per salesperson per year.

Tools 40

Tools Work Management Paid Search Agency Advertising Benchmark 40

The ROI Guy

DECEMBER 23, 2010

From our social media ROI studies, analyzing the investment, popularity, practices and results of social media marketing for the Fortune 500, and select small / medium companies, a key indicator to social media ROI success was level of engagement. the quantified return on investment (ROI) from social marketing efforts.

Social Media 40

Social Media ROI Practices Media 40