Zoominfo

DECEMBER 16, 2020

Sales professionals — yes, even managers — on frontlines of business development. Because, let’s face it, even in a perfect world, CRMs benefit company leadership more than the quota-carrying sales rep. . Because like most sales and marketing technologies, CRMs are only as good as the data stored within its database.

Zoominfo 219

Zoominfo Marketing Management Peer-to-peer Opt-out 219

Zoominfo

JUNE 25, 2019

Because of this, many organizations are working with a B2B database that is cluttered with outdated, invalid, or incomplete contacts. Don’t Let B2B Business Data Decay Ruin Your B2B Database. The experts at ZoomInfo put together an infographic outlining the costly impact of data decay.

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Database Marketing B2B Marketing Zoominfo B2B 213

Zoominfo

SEPTEMBER 23, 2020

And it’s a crucial feature of any successful B2B business. . From poorly thought out plans to unidentified buyer personas, a small crack in the foundation can lead to the crumbling of the entire structure. Basic marketing and sales strategies no longer make the cut when it comes to modern go-to-market motions.

Marketing Analytics Tools 189

Marketing Analytics Tools Ideal Customer Profiles Zoominfo Marketing & Strategy 189

Zoominfo

MARCH 24, 2021

You hire talented sales and marketing professionals and set them up with state-of-the-art CRM and automation tools. However, if that data isn’t clean, your marketing and sales efforts take a hit. 30-50% of CRM and ERP data is inaccurate,” says Henry Schuck, Founder, and CEO of ZoomInfo. How Does Dirty Data Affect Sales?

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Data Hygiene Buyer Personas Churn Rate B2B 251

Zoominfo

FEBRUARY 23, 2021

Learn what sales prospecting is, and how business development professionals can go to market using outreach strategies that deliver business results. What is Sales Prospecting? The ultimate goal is to guide your prospects through the sales funnel until they eventually make a purchase. How to Prospect: Step by Step.

Sales Management 208

Sales Management Top of Funnel Ideal Customer Profiles Cold Calling 208

Zoominfo

JUNE 6, 2019

Sales prospecting—a common source of misery for most sales reps—is a critical aspect of selling for nearly all businesses. Prospecting strategies uncovers potential buyers, fuels an organization’s sales pipeline , and provides important context to future sales conversations. What Is B2B Sales Prospecting?

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B2B Sales Top of Funnel Cold Calling Buyer Personas 100

Zoominfo

JUNE 28, 2023

At ZoomInfo, we think of go-to-market as encompassing the entire revenue-generating lifecycle: a cohesive motion that targets ideal customers through aligned sales and marketing strategies, built with high-quality data, seamless outreach and engagement, and scalable automation and orchestration. What is a Go-to-Market Strategy?

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Marketing Analytics Tools Ideal Customer Profiles Work Management Marketing & Strategy 130

Zoominfo

JANUARY 11, 2021

The email inboxes of B2B executives are already filled with so much marketing clutter. Creating customer profiles for these prospects is crucial for your marketing campaigns—and in the end, your sales. In a nutshell: Customer profiles give your marketing team a steadfast starting point to the buyer cycle.

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Ideal Customer Profiles Profiling Enterprise Management Work Management 162

Zoominfo

JULY 25, 2023

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Zoominfo

MARCH 6, 2021

For instance, types of customer segmentation in B2B marketing might include industry, business size and location, and technology stack. Something to think about: According to Folloze, 77% of B2B sales and marketing professionals believe personalized marketing experiences make for better customer relationships.

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Segmentation Account Based Marketing Lead Scoring Lead Ranking 204

Zoominfo

APRIL 14, 2019

In fact, 55% of B2B companies report using marketing automation as part of their marketing strategy ( source ). Fear not, today we show you how to solve four of the top B2B marketing automation problems. For more infographics like this one, check out one of the following: A Guide to B2B Blogging Success [Infographic].

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Marketing Automation Services Marketing Automation Automation Zoominfo 174

Zoominfo

AUGUST 4, 2020

There has been an ongoing debate in B2B marketing circles: Is the Marketing Qualified Lead (MQL) an antiquated, vanity metric? A MQL is the foundation of processes within a marketing funnel — namely, an inflection point of engagement met that drives expectations for sales intervention. No matter where the lead was sourced.

Lead Ranking 246

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 246

Zoominfo

JULY 9, 2019

Check out some of our other infographics: 4 New Year’s Resolutions for Your B2B Organization. Buyer Personas: The Missing Piece to Your Lead Generation Puzzle [Infographic]. The Marketer’s Guide to B2B Blogging Success [Infographic]. 4 B2B Marketing Automation Problems [Infographic].

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Cost Zoominfo Buyer Personas B2B Sales 188

Zoominfo

JULY 13, 2020

personas based on poorly sourced data, or worse, no data at all), they can be highly misleading and result in failed product launches, subpar marketing campaigns, and lost sales. They don’t serve a whole lot of purpose when it comes to making personas the best they can be. So what, exactly, does a data driven persona look like?

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Ad Building Buyer Personas Zoominfo Paid Search Agency 213

Zoominfo

MARCH 5, 2018

It’s no secret, sales and marketing teams don’t always work well together. In fact, research shows that 53% of sales professionals are unhappy with the support they get from marketing ( source ). Consider these statistics ( source ): Only 8% of companies have strong alignment between sales and marketing.

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Sales Qualified Leads Lead Scoring Lead Ranking Product 201

Zoominfo

MARCH 12, 2018

If you keep this infographic in mind, you’ll be on the path to sales and marketing success. The Sales Rep’s Guide to Beating a Prospect’s Defense [Infographic]. 4 New Years Resolutions for Your B2B Organization [Infographic]. Buyer Personas: The Missing Piece to Your Lead Generation Puzzle [Infographic].

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Zoominfo Buyer Personas B2B Sales Marketing & Strategy 188

Zoominfo

OCTOBER 24, 2018

Welcome to our October B2B Blog Post Round-Up. If you’re new to the ZoomInfo blog, we use our monthly round-ups to highlight the work our writers have done for outside publications. This month’s round-up covers a variety of topics including email marketing, sales reporting, storytelling and so much more. What are buyer personas?

Buyer Personas 140

Buyer Personas B2B Zoominfo Paid Search Agency 140

Zoominfo

DECEMBER 3, 2018

There’s no way around it – prospect and customer data is one of the most valuable assets a B2B organization has access to. Unfortunately, low-quality data is a real problem for many companies—simply because B2B data decays so rapidly. The Impact of Bad B2B Marketing Data. The Old Solution: A B2B Data Audit.

Work Management 223

Work Management Marketing Management Data Hygiene B2B Marketing 223

Zoominfo

OCTOBER 5, 2021

Many B2B marketers recognize the value of both and incorporate them into the same campaigns. First, you need to understand your buyer personas. Once you’ve looked at the data and analyzed information such as the job function, company size, and industry of your best buyers, it’s much easier to hit them with relevant campaigns.

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Demand Generation Agencies Demand Generation Lead Generation Demand 130

Zoominfo

MARCH 17, 2021

More traffic means a greater likelihood of conversion, and possibly a sale. Find out exactly who to target in your SEO strategy – Buyer Personas: The Missing Piece of Your SEO Strategy. link] pic.twitter.com/ym7pQvVpZS — ZoomInfo (@ZoomInfo) October 20, 2020.

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Traffic SEO Marketing Websites Zoominfo 246

Zoominfo

OCTOBER 5, 2021

Increasing sales with enterprise customers starts here — find out how to build custom solutions. ZoomInfo MarketingOS Finally, ABM with data you can trust. Because B2B organizations often mistake go-to-market strategies as being a new launch. Though no two buyers are exactly the same, they can be grouped into similar behaviors.

Enterprise Management 147

Enterprise Management Ideal Customer Profiles Marketing Analytics Tools Work Management 147

Zoominfo

DECEMBER 16, 2018

B2B data isn’t glamorous. Yet, it’s a critical resource for both sales and marketing teams. Check out the infographic below to learn how B2B data cleansing in the form of automated data maintenance is the best gift you can give yourself this year. The Impact of Bad Data on Sales. A B2B Sales Thanksgiving [Infographic].

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Data Hygiene Automation Zoominfo Buyer Personas 182

Zoominfo

FEBRUARY 11, 2018

Successful sales professionals know exactly who to target, how to engage with them, and most importantly, how to close the deal. So just in time for Valentine’s Day-a day spent celebrating relationships, we give you the following infographic: Sales is a Love Affair: How to Target, Engage, and Score.

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Lead Scoring Lead Ranking Zoominfo Buyer Personas 157

DealSignal

SEPTEMBER 5, 2023

However, DealSignal stands out as the preferred choice for sales and marketing professionals seeking extensive data coverage, unmatched accuracy, precise targeting filters, and strong integration capabilities. While LeadIQ has gained attention for its EU B2B data, it’s crucial to look at the bigger picture. times more meetings.

B2B Sales 52

B2B Sales Ideal Customer Profiles Generation B2B 52

Zoominfo

JUNE 26, 2018

Everywhere we look there’s talk of data-driven sales, data-driven marketing, predictive learning, data hygiene , and so on. The use of Big Data, combined with your intelligence, can create growth, profits and more sales.”. Yonatan Stern, CEO, Founder, & Cheif Scientist of ZoomInfo. But, there’s a reason for all this talk.

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Opinions Zoominfo B2B Thought Leadership Business 147

Zoominfo

AUGUST 4, 2020

There has been an ongoing debate in B2B marketing circles: Is the Marketing Qualified Lead (MQL) an antiquated, vanity metric? A MQL is the foundation of processes within a marketing funnel — namely, an inflection point of engagement met that drives expectations for sales intervention. No matter where the lead was sourced.

Lead Ranking 195

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 195

Zoominfo

FEBRUARY 5, 2019

Welcome back to our B2B Blog Post Round-Up series. We use this monthly post to highlight the great work the ZoomInfo team has contributed to outside publications. We use this monthly post to highlight the great work the ZoomInfo team has contributed to outside publications. 5 Reasons Your Buyer Personas Aren’t Good Enough.

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Buyer Personas Zoominfo B2B Work Management 150

Zoominfo

MAY 1, 2018

But, because live video is unpredictable and strays from traditional marketing methods, many B2B marketers speculate whether live streaming has a place within their corporate social media strategy. So, today, we’ll let you decide for yourself— is live video an effective B2B marketing tacting? Key Takeaways.

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Video Marketing Zoominfo Buyer Personas B2B Sales 232

Zoominfo

APRIL 1, 2018

Though you may not realize it, your sales and marketing database is one of your company’s most valuable assets. Here are four sure signs your B2B database could use a little help. Let’s imagine this lead doesn’t progress through the sales cycle and instead lies dormant. Worried about data quality? The list goes on.

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Contacts Zoominfo B2B Sales Buyer Personas 207

Zoominfo

FEBRUARY 12, 2018

If you’re interested in learning more, check out some of our other infographics: Beating Your Prospect’s Defense: A Guide for Sales Reps [Infographic]. Buyer Personas: The Missing Piece to Your Lead Generation Puzzle [Infographic]. The Marketer’s Guide to B2B Blogging Success [Infographic].

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Zoominfo Buyer Personas Paid Search Agency B2B Sales 165

Zoominfo

JANUARY 28, 2018

Sales and football have a lot in common. In both sales and football, there’s one major obstacle that stands in the way of winning—and that’s the other team’s defense. In sales the other team your prospect and their defensive line is an objection to your sales pitch. The Sales Rep’s Guide to Beating a Prospect’s Defense.

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Zoominfo

FEBRUARY 25, 2021

Are you thinking about increasing sales with a webinar? A webinar funnel works a lot like a sales funnel or marketing funnel. Now, as people get comfortable with the idea of running a sales webinar, we’ll likely see a continued uptick in these sales presentations. How Do I Create a Sales Webinar? Define Your Offer.

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Top of Funnel Webinar Metrics Advertising Funnels Landing Pages 208

Zoominfo

AUGUST 22, 2022

. “Your company puts out products in the market to solve problems for people — which naturally begets the messaging,” says Mitchell Hanson, senior director of demand generation at ZoomInfo. Identify your different value propositions and personas, and use the content you create as a vehicle to deliver those key messages.

Segmentation 130

Segmentation Ideal Customer Profiles Enterprise Management Marketing Automation Services 130

Zoominfo

NOVEMBER 1, 2018

B2B marketers have long since understood the benefits of social media—yet many still struggle to leverage its full potential as a demand generation tool. In fact, 49% of B2B marketers rank social media marketing as the most difficult lead generation tactic to execute ( source ). Social media accelerates the sales pipeline.

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Demand Generation Agencies Demand Generation Social Media Demand 204

Zoominfo

MARCH 26, 2018

The differences between B2B marketing and B2C marketing run deep. These differences range from price point to length of sales cycle, to key buying motivators, and beyond. Today we’re putting our differences aside because we believe, there’s a lot B2B marketers can learn from their B2C counterparts. B2B Influencer Marketing 101.

B2B Marketing 209

B2B Marketing B2B Buyer Personas Storytelling 209

Zoominfo

JULY 29, 2019

How can it be that technology has come so far, and yet data quality issues still plague sales and marketing professionals What is Data Hygiene? Using dirty data can lead to lengthy sales cycles, low ROI, unsuccessful marketing campaigns, and misguided decision-making. If left unchecked, dirty data can render your CRM unusable.

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Data Hygiene Zoominfo Practices Marketing AI 130

Zoominfo

FEBRUARY 12, 2019

Lead management refers to the entire process of generating leads, qualifying them, tracking their activity, passing them on to sales and prioritizing well-timed follow-up. Consider these statistics ( source ): 46% of marketers with mature lead management processes have sales teams that follow up on more than 75% of marketing-generated leads.

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Lead Ranking Work Management Lead Management Marketing Management 172