Zoominfo

APRIL 18, 2019

As a sales professional, you know how difficult it can be to reach decision makers. Whatever it may be, if you’re looking to shorten the sales cycle, you need to understand who your best buyers are in order to fuel your pipeline with new contacts. Fastest sales cycles? Who are your top performing customers?

Top of Funnel 140

Top of Funnel Lead Scoring Lead Ranking Generation 140

Zoominfo

APRIL 1, 2018

Though you may not realize it, your sales and marketing database is one of your company’s most valuable assets. Here are four sure signs your B2B database could use a little help. Let’s imagine this lead doesn’t progress through the sales cycle and instead lies dormant. Worried about data quality? The list goes on.

Contacts 207

Contacts Zoominfo B2B Sales Buyer Personas 207

Zoominfo

MARCH 5, 2021

Creating B2B marketing content is a significant investment of time and money. According to Content Marketing Institute, 69% of top-performers in B2B content marketing have a documented content strategy. Create Your Buyer Personas. That’s where your buyer personas come in. Most likely, it’s your sales reps.

Marketing & Strategy 257

Marketing & Strategy Marketing Strategy Content Marketing Planning 257

Zoominfo

MARCH 5, 2018

It’s no secret, sales and marketing teams don’t always work well together. In fact, research shows that 53% of sales professionals are unhappy with the support they get from marketing ( source ). Consider these statistics ( source ): Only 8% of companies have strong alignment between sales and marketing.

Sales Qualified Leads 201

Sales Qualified Leads Lead Scoring Lead Ranking Product 201

Zoominfo

OCTOBER 5, 2021

Increasing sales with enterprise customers starts here — find out how to build custom solutions. ZoomInfo MarketingOS Finally, ABM with data you can trust. Because B2B organizations often mistake go-to-market strategies as being a new launch. Though no two buyers are exactly the same, they can be grouped into similar behaviors.

Enterprise Management 147

Enterprise Management Ideal Customer Profiles Marketing Analytics Tools Work Management 147

Zoominfo

MARCH 26, 2018

The differences between B2B marketing and B2C marketing run deep. These differences range from price point to length of sales cycle, to key buying motivators, and beyond. Today we’re putting our differences aside because we believe, there’s a lot B2B marketers can learn from their B2C counterparts. Ready to learn more?

B2B Marketing 209

B2B Marketing B2B Buyer Personas Storytelling 209

Zoominfo

MARCH 9, 2021

On the other hand, while it is aided by top-of-funnel awareness that demand generation drives, lead generation is the process of converting sales-ready prospects into qualified pipeline. Demand Gen = Sales + Marketing. Demand generation is a joint effort between a business’s marketing and sales organizations.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Zoominfo

JULY 4, 2018

As social media platforms grew in popularity, businesses began to recognize how essential social media is to the sales process. Although we have covered B2B social selling in the past, there are many social selling mistakes that can actually harm your business. Social Selling Mistake #1: Leading with a sales pitch. Keep reading!

Peer-to-peer 233

Peer-to-peer Zoominfo Blast Campaigns B2B Sales 233

Zoominfo

JULY 29, 2019

How can it be that technology has come so far, and yet data quality issues still plague sales and marketing professionals What is Data Hygiene? Using dirty data can lead to lengthy sales cycles, low ROI, unsuccessful marketing campaigns, and misguided decision-making. If left unchecked, dirty data can render your CRM unusable.

Data Hygiene 130

Data Hygiene Zoominfo Practices Marketing AI 130

Zoominfo

JANUARY 11, 2021

The email inboxes of B2B executives are already filled with so much marketing clutter. Creating customer profiles for these prospects is crucial for your marketing campaigns—and in the end, your sales. In a nutshell: Customer profiles give your marketing team a steadfast starting point to the buyer cycle.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Enterprise Management Work Management 100

Zoominfo

SEPTEMBER 23, 2020

And it’s a crucial feature of any successful B2B business. From poorly thought out plans to unidentified buyer personas , a small crack in the foundation can lead to the crumbling of the entire structure. Is ZoomInfo an integral part of your GTM strategy? GTM motions can fail for a variety of reasons. What does that mean?

Marketing Analytics Tools 100

Marketing Analytics Tools Ideal Customer Profiles Zoominfo Marketing & Strategy 100

Heinz Marketing

AUGUST 20, 2021

When we begin a strategic engagement with clients, we look at the five pillars of what we call the predictable pipeline : Target Market, Sales Cycle, Messaging, Tech Stack, and Metrics. Can they segment their database into buyer persona groups? About 94% reported their sales and marketing performance improved as well.

Ideal Customer Profiles 122

Ideal Customer Profiles Marketing Automation Services Zoominfo Work Management 122

Zoominfo

APRIL 18, 2019

As a logistics sales professional, you know how difficult it can be to reach decision makers. Whatever it may be, if you’re looking to shorten the sales cycle, you need to understand who your best buyers are in order to fuel your pipeline with new logistic contacts for your transportation solution. Fastest sales cycles ?

Top of Funnel 100

Top of Funnel Lead Scoring Lead Ranking Generation 100

Zoominfo

OCTOBER 5, 2021

ZoomInfo MarketingOS Finally, ABM with data you can trust. On the other hand, while it is aided by top-of-funnel awareness that demand generation drives, lead generation is the process of converting sales-ready prospects into qualified pipeline. The goal is to target the right prospects, as well as bring them along the buyer’s journey.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

Zoominfo

FEBRUARY 18, 2018

If you’re a regular reader of our B2B blog, you already know the drill. Direct Dials: The Secret to B2B Sales Success. If we told you just one direct dial phone number could help your sales team generate a million dollars in revenue, you probably wouldn’t believe us. B2B marketing often gets a bad rap.

B2B Marketing 124

B2B Marketing B2B Zoominfo B2B Sales 124

Zoominfo

SEPTEMBER 14, 2020

In the world of B2B, things change quickly. So something that worked a year ago (*cough* your current sales process *cough*), probably isn’t as effective presently. Sales process optimization isn’t a one and done activity. And today, we’re telling you to give your sales process a little TLC. What Is A Sales Process?

Top of Funnel 162

Top of Funnel Ideal Customer Profiles Process Optimization 162

Zoominfo

JULY 5, 2018

We cover topics related to sales, marketing, recruiting, and business—just as we do on our own B2B blog. 6 Ways to Be a Better B2B Designer. But, businesses vary drastically regarding branding, products, sales cycles, and much more. Today we make the critical distinction between B2C design and B2B design.

Data Hygiene 113

Data Hygiene B2B Zoominfo Storytelling 113

Zoominfo

APRIL 3, 2018

Discord between marketing and sales departments is an age-old story. The marketing team gets annoyed at the sales team for failing to follow up on leads and in return, the sales team is annoyed with the marketing team for generating low-quality leads in the first place. 5 Ways to Facilitate Better Marketing and Sales Alignment.

Sales Management 223

Sales Management Marketing Qualified Leads Top of Funnel Sales Qualified Leads 223

The ABM Agency

APRIL 10, 2023

Reading Time: 11 minutes As a leading strategy for B2B SaaS marketing, account-based marketing (ABM) has become increasingly important in today’s rapidly changing landscape. ABM helps organizations focus on their top priority accounts without wasting any marketing spend, leading to higher return on investment in marketing efforts.

Account Based Marketing 97

Account Based Marketing Top of Funnel Enterprise Management Work Management 97

Zoominfo

NOVEMBER 28, 2017

The biggest mistake you can make in the B2B world is one that is all too common—chasing the wrong leads. Create Buyer Personas If you want to increase your qualified lead generation, the first step is to understand your target audience. But 60-70% of B2B marketers admit they don’t truly understand their buyers.

Sales Qualified Leads 100

Sales Qualified Leads High Quality Lead Lead Scoring Lead Ranking 100

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. What is a Lead?

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Zoominfo

SEPTEMBER 14, 2020

In the world of B2B, things change quickly. So something that worked a year ago (*cough* your current sales process *cough*), probably isn’t as effective presently. Sales process optimization isn’t a one and done activity. And today, we’re telling you to give your sales process a little TLC. What Is A Sales Process?

Top of Funnel 130

Top of Funnel Ideal Customer Profiles Process Optimization 130

Zoominfo

AUGUST 26, 2021

You can add “business development vs. sales” to that long list. Sales is, well, sales: bringing your product to individuals in your predetermined target market segment. You’ll even see sales rep positions advertised online under the title of “business development representative.” What Is Sales?

Top of Funnel 130

Top of Funnel Sales Qualified Leads Buyer Personas Best Practices 130

Zoominfo

OCTOBER 21, 2021

Every business needs to fill its sales funnel with qualified leads, convert those leads into customers, and retain paying customers for the long term. What makes the difference between a high-performing sales funnel and one that isn’t ready for the needs of a modern B2B sales motion? Awareness Stage 2.

Sales Management 130

Sales Management Top of Funnel Sales Qualified Leads Work Management 130

DealSignal

OCTOBER 26, 2022

With so many B2B data platforms providers available today, how do you know you’re choosing the right vendor for your business? B2B Data Platforms Providers: Essential Differences. How B2B data is sourced and verified has a direct effect on the outcome of your team’s performance. Except that’s not always true.

Marketing AI 52

Marketing AI B2B Aggregators InsideView 52

Zoominfo

APRIL 15, 2018

The importance of data cannot be understated in the modern sales landscape. Now, data and analytics reign supreme when it comes to running a successful sales organization. Maybe you’re new to data-driven sales, or maybe you just need to brush up on how to leverage data as part of your sales strategy.

Marketing & Strategy 170

Marketing & Strategy Marketing Automation Services Lead Scoring Lead Ranking 170

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. What is a Lead?

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

Directive Agency

AUGUST 28, 2017

Effective B2B marketing is kind of like the third date. B2B marketing basics are all about understanding your audience, but in this case, it’s about more than just one person. Typically, B2B buying involves roughly 3-5 different departments. Age, gender, location, race, and so on all play a role in creating a buyer’s persona.

B2B Marketing 40

B2B Marketing Buyer Personas Work Management Top of Funnel 40

Zoominfo

JUNE 6, 2019

Sales prospecting—a common source of misery for most sales reps—is a critical aspect of selling for nearly all businesses. Prospecting uncovers potential buyers, fuels an organization’s sales pipeline, and provides important context to future sales conversations. What is B2B Sales Prospecting?

B2B Sales 212

B2B Sales Top of Funnel Cold Calling Buyer Personas 212

Zoominfo

JULY 9, 2020

How can it be that technology has come so far, and yet data quality issues still plague sales and marketing professionals? Using dirty data can lead to lengthy sales cycles, low ROI, unsuccessful marketing campaigns, and misguided decision-making. Digital Marketing ZoomInfo. Social Media Management ZoomInfo.

Data Hygiene 244

Data Hygiene Opinions Zoominfo Practices 244

Zoominfo

FEBRUARY 19, 2019

We can’t promise anything groundbreaking or innovative, but we do promise the most comprehensive, no-nonsense guide to creating a content calendar for your B2B organization. A comprehensive content calendar takes all buyer personas, marketing channels, and stages of the sales funnel into consideration. Let’s get started!

Top of Funnel 189

Top of Funnel Buyer Personas B2B Zoominfo 189

Zoominfo

JUNE 30, 2020

You’ve probably heard the buzz around the B2B sales tech stack. And if you want success in sales, you need to put one together. Sales professionals experience serious pressure to perform and sell. Every sales professional needs tech solutions to aid performance and help them attain their quotas.

B2B Sales 162

B2B Sales Ad Building B2B Enterprise Management 162

Zoominfo

NOVEMBER 9, 2020

Does your (sales) funnel have flow? Learn data-driven strategies that support each stage of the sales funnel, along with key performance indicators (KPIs). Contents What is a Sales Funnel? What Tools Do People Use for Sales Funnels? Marketing Funnel vs. Sales Funnel Resources. What is a Sales Funnel?

Sales Management 246

Sales Management Top of Funnel Sales Qualified Leads Work Management 246

Zoominfo

JUNE 15, 2022

Sales professionals can anticipate prospects’ objections more easily, which can lead to higher close rates and greater revenue. Profiling prospective customers also enables sales and marketing teams to predict larger problems before they arise. ZoomInfo MarketingOS Finally, ABM with data you can trust.

Ideal Customer Profiles 130

Ideal Customer Profiles Profiling Work Management Marketing Management 130

Zoominfo

FEBRUARY 19, 2019

The premise of B2B content marketing is simple: Offer something of value and, in exchange, earn the trust of potential customers. We can’t promise anything groundbreaking or innovative, but we do promise the most comprehensive, no-nonsense guide to creating a content calendar for your B2B organization. What should I write about?

Top of Funnel 100

Top of Funnel Buyer Personas B2B Work Management 100

Zoominfo

AUGUST 11, 2021

No business can survive for long without a healthy sales pipeline. It’s what keeps your sales team organized and focused on managing opportunities to close deals. Unfortunately, many B2B organizations suffer from ineffective sales pipeline management. What Is a Sales Pipeline? The Daily Briefing Executive Summary.

Marketing Management 217

Marketing Management Top of Funnel Sales Qualified Leads Sales Cycle 217

Zoominfo

NOVEMBER 8, 2018

For more information about setting clear, attainable marketing goals, check out the following articles: 5 B2B Marketing Metrics that Matter. Learn more about B2B branding in the following blog posts: Contact Data Hygiene and the Future of Branding. 9 Great Examples of B2B Brand Storytelling. 2. Create Unique Branding.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Buyer Personas Zoominfo 100