New Buyer Insights Needed To Unlock Growth In An Era Of B2B Digital Transformation
Tony Zambito
MARCH 6, 2017
Approximately forty years ago, 83% of the market value of the S&P 500 were tied to tangible assets – physical products. Intangible assets, such as copyrights, patents, training, procedures, data, digital innovations, and intellectual property, now comprise 84% of the market value of the S&P 500.
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