Circle Studio

FEBRUARY 21, 2018

Blogging is a cornerstone of B2B content marketing and can be highly effective at driving website traffic, while nurturing relationships with both prospects and clients. Many B2B companies have a blog but are not seeing the results they had hoped for or expected. Setting specific goals and objectives for your blog.

Business Blogging 88

Business Blogging Business B2B Thought Leadership Ad Frequency 88

Spiralytics

FEBRUARY 19, 2017

While blogging can work wonders both for B2B and B2C companies, we want to look at how business blogging is particularly effective for the B2B industry.

Business Blogging 91

Business Blogging B2B B2B Marketing Business 91

Hubspot

JULY 10, 2019

Effective marketing is difficult to get right. Between creative demands, budget limits, and channel decisions, marketers have a lot to juggle when developing their marketing strategy. The biggest determinant of effective marketing, however, is your audience. You might as well not be marketing at all.

Paid Content 101

Paid Content B2B Marketing Work Management Marketing Management 101

Writing on the Web

MARCH 28, 2012

Maintaining a business blog is time-consuming. As you establish your blog, define your goals to determine whether to keep it alive. Below are five common uses for feeding regular content into a business blog. Most businesses won’t host a blog for this purpose alone, but blogs do not have to be uniform.

Business Blogging 100

Business Blogging Business Copywriting Sales Qualified Leads 100

ViewPoint

JULY 25, 2013

Online content in the sales and marketing industries is dynamic and constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. Running A Successful Business Blog: Why It Pays to Post. The Five Cs of a Successful Blog.

PointClear 120

PointClear B2B Marketing Trends B2B 120

PureB2B

MAY 18, 2016

In the age of content marketing, blogging has fast become one of the most effective ways to market your brand. It’s simple, cost-efficient, and a nicer way to drive traffic to your website than traditional interruptive marketing tactics like email blasting. Why You Should Blog for Your Business.

Business Blogging 67

Business Blogging B2B Sales Top of Funnel Lead Scoring 67

The Point

SEPTEMBER 23, 2015

Email all new blog content to your marketing database. Create a separate demand generation blog. Let’s say that social media strategy at your company is owned by the PR folks, and they’re not too crazy about the demand gen team converting their precious blog into some kind of lead generation vehicle (the nerve!).

Business Blogging 100

Business Blogging Lead Scoring Lead Ranking Generation 100

PureB2B

MAY 18, 2016

In the age of content marketing, blogging has fast become one of the most effective ways to market your brand. It’s simple, cost-efficient, and a nicer way to drive traffic to your website than traditional interruptive marketing tactics like email blasting. Why You Should Blog for Your Business.

Business Blogging 48

Business Blogging B2B Sales Top of Funnel Lead Scoring 48

Webbiquity

OCTOBER 18, 2010

Find the answers to those questions and others here in more of the best guides to business blogging of 2010 so far. Annabel Candy details eight traits to cultivate for blogging success, such as being concise, focused and persistent. Meaningful Metrics for B2B Blogging by Proteus B2B Marketing.

Business Blogging 100

Business Blogging Tips Blogger Peer-to-peer 100

Industrial Marketing Today

AUGUST 10, 2010

However, none of that can happen until you drive lots of interested traffic to your business blog. Optimizing (SEO) your business blog is critical because it allows your target audience to find you in search engines and attract traffic. Achinta offers his industrial clients marketing for engineers by an engineer.

Business Blogging 60

Business Blogging Optimization Web 2.0 Business 60

KoMarketing Associates

MAY 24, 2012

So why aren’t more B2B advertisers utilizing it? What it means for B2B: You get more ad views across a more qualified list of sites (i.e., places that your errant C-level exec might actually be searching in the middle of the night: business blogs, periodicals, and specialized forums). 2) Retarget Your Fans.

B2B Marketing 120

B2B Marketing Marketing Management Sales Qualified Leads Allocation 120

Content Standard

DECEMBER 14, 2023

A Content Disrupted podcast with Dusty DiMercurio, Senior Director of Industry and Portfolio Marketing at Autodesk. At Autodesk, content marketing started as a program to drive demand within a new audience segment. Dusty DiMercurio is the Senior Director of Industry and Portfolio Marketing at Autodesk.

Top of Funnel 87

Top of Funnel Enterprise Management Account Based Marketing Marketing & Strategy 87

Webbiquity

AUGUST 5, 2010

Lisa Barone offers 100 topic ideas to kick start your blog posts, divided into various categories such as Go Social, Highlight Your Customers and Get Personal. How to Never Run Out of Blog Topics to Write About by Internet Marketing for Business Owners. Marketing Your Blog: 10 Essential Tips You Should Know by Hongkiat.

Business Blogging 100

Business Blogging Tips PageRank Business 100

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

SendX

DECEMBER 28, 2020

Marketing tools easily come to mind when you think of how to scale your business. One of the challenges is the ability to figure out which is suitable for your business especially if you have little or no idea of what they do. CRM and email marketing tools are popular choices. for every dollar spent.

Work Management 195

Work Management Marketing Management CRM Email Marketing 195

Webbiquity

OCTOBER 22, 2020

Marketing yourself can be just as important as marketing your business. As the owner of your business, you are the face of your company. There are many ways to market yourself. Here are 11 effective ways to use personal branding to boost your business. Contributed post. Dress to impress. Speak at events.

Business 219

Business Ideal Customer Profiles Work Management Youtube 219

Webbiquity

AUGUST 17, 2011

Several great new features were recently added to the B2B Marketing Zone and Social Media Informer by co-founder Tony Karrer. Topics on B2B Marketing Zone include social media , inbound marketing and business blogging. The home page itself will show you the latest and best content at any time.

Social Media 100

Social Media Paid Search Agency Features Social Marketing 100

B2B Marketing Traction

JANUARY 19, 2012

If the blog author is on social networks, provide links to their profile. Are there any other must-have blog features, in your opinion? For help on blogging, social media, online (and offline) marketing, please contact us via our website form or call author Jennifer Beever, New Incite, at 1-818-347-4248.

Business Blogging 100

Business Blogging Features RSS Blogger 100

Industrial Marketing Today

JANUARY 3, 2011

Industrial marketers who don’t use a business blog are missing a key component of feeding the top of their sales funnels. You can find lots of online articles about the advantages of using a business blog for building thought leadership, communities and humanizing your company. The answer is a resounding yes.

Top of Funnel 60

Top of Funnel Business Blogging High Quality Lead Business 60

NuSpark Consulting

OCTOBER 28, 2011

The strategy of blogging, especially from a b2b perspective, can be somewhat misunderstood. So I thought I’d raise the question on the benefits of blogging to the NuSpark Marketing content alliance team, and get their reaction to the following question. There are plenty of reasons why a business should have a blog.

Business Blogging 100

Business Blogging Business Work Management B2B Thought Leadership 100

Webbiquity

OCTOBER 25, 2023

Despite these obstacles, businesses from across industries are blogging. According to recent research , roughly 65% on consumer businesses and 69% of B2B companies have active blogs. Lawyers have blogs, eCommerce sites have blogs, and even plumbers have blogs.

Business Blogging 312

Business Blogging Creativity Business Marketing & Strategy 312

Industrial Marketing Today

MAY 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How to Make Your Business Blog Be All It Can Be by Achinta Mitra on May 3, 2010 in Industrial Marketing & Web 2.0 , Industrial Marketing Blog Remember the U.S. army’s “Be All You Can Be” campaign?

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Webbiquity

APRIL 5, 2022

The use of content marketing continues to grow because high-quality content has value, to both vendors and their prospective customers. The popularity of content marketing and unfortunate proliferation of awful writing was addressed here previously in the post 17 Tragically Common Copywriting Mistakes to Avoid.

Copywriting 331

Copywriting Marketing Budget Budget Programs Internet Marketing 331

Webbiquity

MARCH 13, 2019

But, at the end of the day, they need to generate “leads” that get fed into some kind of offline sales process—just like most b2b [and many b2c] companies do. These are usually the same people who say something like, “We don’t sell anything online” when I ask them about their internet marketing strategy.

Social Media 208

Social Media Search Marketing Social Marketing Optimization 208

Writing on the Web

JUNE 11, 2010

Fast Food for the Brain" alt=" Click, Read, Learn: B2B Marketing Zone Is Fast Food for the Brain" />. Are you staying informed with the latest marketing tips and trends? Marketers are particularly vociferous and the Web is a perfect platform to gather and write, speak, and film. Click, read, learn. I like that.

B2B Marketing 100

B2B Marketing Aggregators B2B Paid Search Agency 100

Webbiquity

APRIL 11, 2023

Artificial Intelligence (AI) is quickly becoming an integral part of the digital marketing landscape. Image credit: Nguyen Dang Hoang Nhu on Unsplash AI can also be used—carefully—to help create more content for your blog and social media. While AI still won’t take your marketing job , it can help you be more productive.

Marketing AI 318

Marketing AI Curation Content SERP 318

Influitive

APRIL 6, 2018

You’ve probably heard it declared that “customer service is the new marketing” on several prolific business blogs. In an age where bad experiences can easily go viral on social media, it’s a pretty accurate sentiment.

Word of Mouth 215

Word of Mouth Viral Marketing Social Media Business Blogging 215

Zoominfo

JANUARY 28, 2019

Discussions will dive into topics related to sales, marketing, recruiting, business growth, and of course, data. Whether you’re looking for a daily dose of inspiration or simply want to network with the best in the business, #ChatZoomInfo is for you. B2B Sales and Marketing Alignment. Business Blogging.

Zoominfo 157

Zoominfo Twitter Account Based Marketing Cold Calling 157

Hubspot

AUGUST 13, 2013

to someone just getting started with inbound marketing. For instance, business blogging. What''s the difference between regular blogging and business blogging? But I''ll keep it short. :-) And if you''re currently employed as a full-time business blogger, maybe bookmark this for future family gatherings.

Business Blogging 28

Business Blogging FAQ Business Lead Scoring 28

Industrial Marketing Today

APRIL 26, 2010

Paul Dunay in his blog post, “4 C’s of B2B Marketing” has defined this very nicely. Wikipedia defines content marketing as “an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases.” Don’t sell.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Webbiquity

AUGUST 22, 2017

Building a great brand is the holy grail of marketing. It enables your business to occupy a sizeable amount of public mindspace and consistently drive more customers. A memorable brand is self-propelling and can grow a business to dizzying heights. Here are five brand building tips that you can use to grow your B2B business.

Ad Building 273

Ad Building Branding Brand Identity Enterprise Management 273

Directive Agency

MAY 24, 2017

Especially in the digital marketing space, the content we create is constantly in need of innovation and optimization. To make sure you blog topics are relevant, always do your research. See what other sites and blogs are saying. Focus on business blogs that offer the same services and products you do.

Planning 40

Planning Marketing Plans B2B Marketing Ad Building 40

Sword and the Script | B2B

APRIL 18, 2020

There’s an opportunity for content marketing as audiences become fatigued with Coronavirus news and marketers reallocate live event funding One of the goals of content marketing is attracting an audience of likely buyers to your web properties and giving them a reason – and the means – to return regularly.

Trade Show 80

Trade Show Conference Paid Search Agency Content Marketing 80

Webbiquity

APRIL 26, 2022

” While AI tools for sales and marketing and sales can be helpful, they can’t create original content for you. And granted it’s anecdotal, but I recently came across a review of AI content generators written by an affiliate marketer who promotes them—yet the quality of his writing was awful. Conclusion.

Copywriting 362

Copywriting Budget Programs Content High Quality Lead 362

Industrial Marketing Today

APRIL 30, 2010

With a majority of marketing efforts going digital, that means even more content is needed. The instant gratification mindset of B2B content consumers means they’re demanding more content, faster. See my post Rule of 5 for B2B content development. If the market has shifted and it’s no longer relevant.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Industrial Marketing Today

JUNE 29, 2010

Most CEOs of manufacturing, engineering and technical companies do not believe in the value of brand building and consider it the domain of consumer marketing (B2C). Branding is an expense item like the rest of marketing. Yes, GE and Microsoft sell directly to end-users but they are primarily B2B companies. Definitely not.”

Relevance 60

Relevance B2B Marketing Web 2.0 Branding 60

Optinmonster

OCTOBER 29, 2023

Only 14% of bloggers write blog content that’s 2,000+ words in length. 65% of content marketers say they have a documented content strategy. 71% of B2B buyers consume blog content during their buyer journey. A blog increases your chances of ranking higher in search by 434%. SEO leads have a 14.6% close rate.

Statistics 91

Statistics Paid Content Stats Blogger 91