KoMarketing Associates

DECEMBER 7, 2017

Some marketers think there is a big difference between B2C (business to consumer) and B2B (business to business) marketing, but the fact is, there are facets of both that have similar qualities. Because of this, B2B marketers can employ many “traditional” B2C strategies of marketing into their own campaigns.

Paid Content 198

Paid Content B2B Marketing Allocation Marketing & Strategy 198

SmartBug Media

MARCH 19, 2021

If you’re an inbound marketer in the B2B space, you understand how much time and energy goes into planning and executing your marketing campaigns. of my favorite inbound marketing resources that any B2B marketer can benefit from subscribing to in 2021 and beyond. Must-read articles: Are Blogs Dead in 2021?

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Paid Content 94

Paid Content Paid Search Agency Social Media Social Marketing 94

Launch Marketing

MARCH 4, 2020

As the digital marketing landscape continues to grow, it’s crucial to take advantage of all the channels at your disposal, including pay-per-click (PPC) advertising. While some may view PPC as a B2C marketing exclusive, PPC can be an integral and valuable component of B2B digital marketing strategies—if executed correctly.

PPC 72

PPC Campaigns Effectiveness B2B 72

Atomic Reach

MARCH 18, 2019

While conducting their search, about half of users cannot differentiate between PPC links and organic links in search engines. Also, PPC has shown at least 50% more conversions than organic web traffic. She wrote “Web Marketing for Dummies” and a series of other e-books on PPC. Find her on Twitter and LinkedIn.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

Hubspot

JANUARY 22, 2020

According to a recent survey from Lawless Research and Factual , marketers are spending an average of 43% of their ad budget on Google and Facebook, with Amazon not far behind. These programs also include ad offerings on sites owned by the oligopoly, such as YouTube (owned by Google) and Instagram (owned by Facebook).

Paid Content 95

Paid Content Amazon Paid Search Agency Facebook 95

Envy

SEPTEMBER 20, 2018

PPC campaigns and choosing an agency - that’s the oh-so-big question we’re grappling with today. Plus, let’s bust some PPC myths while we’re at it. Busting the PPC Myth. Many companies leap into PPC with the hope of increasing their reach, scoring hot leads, and growing their customer/consumer base. What takes so long?

PPC 91

PPC Paid Search Agency Advertising Agencies Ad Agencies 91

Adobe Experience Cloud Blog

AUGUST 22, 2018

Creating and managing a successful pay-per-click (PPC) campaign is hard work. While every PPC campaign is unique, the most successful campaigns share organized characteristics. In this blog, we’ll help make your paid campaigns successful by highlighting four PPC mistakes that most marketers make.

PPC 107

PPC Advertisements Advertising Campaigns 107

KoMarketing Associates

JANUARY 2, 2018

In learning new skills, members of the KoMarketing team ultimately become better digital marketers, better support client programs, and the organization. Cross training provides value for broader B2B marketing professionals as well. Social Media: LinkedIn Marketing Solutions (shortcuts here ), Twitter.

Training 185

Training Work Management Marketing Management Paid Search Agency 185

Envy

SEPTEMBER 20, 2018

PPC campaigns and choosing an agency - that’s the oh-so-big question we’re grappling with today. Plus, let’s bust some PPC myths while we’re at it. Busting the PPC Myth. Many companies leap into PPC with the hope of increasing their reach, scoring hot leads, and growing their customer/consumer base. What takes so long?

PPC 88

PPC Paid Search Agency Advertising Agencies Ad Agencies 88

KoMarketing Associates

DECEMBER 21, 2017

Much like our Secret Santa gift exchange, this list of our favorite articles and blog posts from past year has become an annual end-of-year tradition. In a reflection of our growth as digital marketers and as a team, I’m happy to report that this year’s list features more contributors and articles than any previous year!

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

Adobe Experience Cloud Blog

JANUARY 10, 2017

However, I quickly realized that pay-per-click (PPC) campaigns for typical B2B products are very different from those for B2C. PPC campaigns for B2B and other considered purchases typically have longer sales cycles, so marketers may not be able to prove ROI right away. Don’t Focus Solely on Conversions.

PPC 48

PPC Cost per Acquisition Paid Search Agency Allocation 48

KoMarketing Associates

JULY 7, 2015

Oftentimes, B2B marketers need to focus on promoting what they already have to gain new customers and strengthen a loyal following. However, when the B2B organization is is rolling out new products or services, some of the most successful aspects of B2B marketing should be leveraged to aid in exposure and acquire new customers.

Marketing Management 120

Marketing Management Online Marketing Promotion B2B Marketing 120

BenchmarkONE

NOVEMBER 17, 2021

Every business needs a way to generate leads (and sales) consistently, and there’s no better platform to do that than Facebook. Whether you love or hate it, there’s no getting away from the fact that Facebook offers an incredible opportunity for business owners. . Using Facebook Conversion Ads . With over 2.89

Facebook 83

Facebook Lead Scoring Lead Ranking Generation 83

Valasys

MAY 6, 2021

Virtual marketing can be a boon for B2B marketers, especially in the post-pandemic wake to the next normal, where the common formats of virtual advertising including email marketing, social media marketing, display advertising, blogs, and other digital formats are gaining precedence due to the accelerated rate of digital transformation.

B2B Marketing 52

B2B Marketing Planning B2B Digital Transformation 52

Delivra

JANUARY 15, 2021

B2B marketing tactics are always evolving. So in 2021, there are seven B2B marketing strategies you need to have mastered. Whether you’re a B2B or B2C marketer, you have to go to your audience to share your messaging, at least at first. 84% of B2B decision-makers begin their buying process with a referral.

Tactics 64

Tactics B2B Marketing Marketing Automation Services Budget Programs 64

KoMarketing Associates

DECEMBER 27, 2017

We’ve seen our organization nearly double in size, our client programs become more complex, and the KoMarketing team rise to challenges when faced with continued changes in search, social media, and broader online marketing initiatives. Baidu PPC Versus Google AdWords: 8 Key Differences. 8 Steps to Open a Baidu PPC Account.

Paid Search Agency 197

Paid Search Agency SWOT PPC Case Study 197

LeadSquared

NOVEMBER 22, 2019

Pay per Click ads are real puzzlers of the marketing world. Ultimately, after a series of hits and trials, we learned and came up with the best PPC marketing hacks. Now, we have the secret ingredients required for an outstanding PPC marketing campaign. How Facebook ad frequency depends on the quality of leads?

PPC 52

PPC Lead Ranking Planning CTR 52

Webbiquity

MARCH 7, 2023

But best practices, strategies, and tactics change over time, especially in a dynamic field like digital marketing. This burst onto the scene like nothing before it, reaching one million users in just five days (for comparison, it took Facebook 10 months, and Twitter two years, to reach that milestone).

Consulting 348

Consulting Marketing AI Paid Search Agency Ad Building 348

Webbiquity

OCTOBER 11, 2022

Hanging onto outdated blog posts and announcements of events long past make your site harder to navigate and make it appear neglected. The look and feel of your website and other marketing materials help establish your brand identity in customers’ minds. to make it easy for potential clients to get in touch with you.

Digital Asset Management 273

Digital Asset Management Product Brand Identity Branding 273

KoMarketing Associates

MARCH 30, 2017

Before it’s possible for B2B marketers to implement successful social media tactics and tools, it is essential to understand what exactly social media is and how it supports your overarching business objectives. Key Benefits of Social Media Marketing. Social media marketing offers many benefits for both vendors and buyers.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

KoMarketing Associates

SEPTEMBER 1, 2016

If you go to China and make new friends there, you will be frustrated when you want to add them as Facebook friends or follow their Twitter account. Like Google, Facebook and Twitter are blocked in China due to the censorship issue. B2B marketers face a similar challenge. B2B Marketing Takeaway.

Social Media 162

Social Media Social Marketing B2B Marketing Media 162

Webbiquity

JUNE 21, 2022

With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits. They must get their branding right while addressing their target market on the different platforms where they hang out, and with the exact type of messaging they expect to hear.

Privacy Policies 342

Privacy Policies Brand Identity Branding Multi-Channel 342

Launch Marketing

NOVEMBER 21, 2018

Author’s Note: the following blog post was inspired from Launch Marketing’s 2018 Digital Marketing Guide: In-Depth Digital Strategy for B2B Marketers. To learn more, follow this link to download your own copy of the white paper and get various digital marketing best practices.

Paid Content 54

Paid Content PPC Cost per Lead Paid Search Agency 54

KoMarketing Associates

OCTOBER 20, 2015

As B2B advertisers, it’s important to make sure we also continue to evolve in line with the changing marketplace and the behaviors of our target audience. Our clients are evolving as well – Internet Retailer suggests that almost two-thirds of B2B companies offer some type of app or site designed specifically for mobile devices.

Mobile Advertising 120

Mobile Advertising Mobile Marketing Paid Search Agency Advertisements 120

DealSignal

SEPTEMBER 2, 2020

Why digital marketing is vital. Marketing and sales must generate awareness, pipeline, and revenue, and must prove their worth to the organization. Digital channels are the primary lifeblood of B2B sales and marketing programs right now. Most effective digital marketing channels. Why email generates high ROI.

Paid Content 52

Paid Content Advertising Channels ROI B2B Marketing 52

Marketing Insider Group

MAY 5, 2010

I realize my first blog posts are a bit self-indulgent but since I am only talking to myself and a few friends, I hope you will allow me these few introspections until I grow my followers and hopefully start to dispense pearls of wisdom that become widely shared across the web. I am in Marketing so, yes, this is my ego objective.

B2B Marketing 100

B2B Marketing Paid Search Agency Planning B2B 100

Tomorrow People

APRIL 12, 2013

For some time now, B2B marketers have doggedly measured the number of their Twitter followers or Facebook ‘likes’. But as more B2B companies adopt social media marketing programs, the importance of measuring ROI is taking over, says Liad Guez from Oktopost. Leads are the essence of most B2B marketing campaigns.

Social Media 120

Social Media Social Marketing B2B Marketing Top of Funnel 120

Tomorrow People

APRIL 12, 2013

For some time now, B2B marketers have doggedly measured the number of their Twitter followers or Facebook ‘likes’. But as more B2B companies adopt social media marketing programs, the importance of measuring ROI is taking over, says Liad Guez from Oktopost. Leads are the essence of most B2B marketing campaigns.

Social Media 120

Social Media Social Marketing B2B Marketing Top of Funnel 120

Stevens & Tate

NOVEMBER 13, 2022

As a homebuilder in an increasingly competitive market, getting ahead with your real estate marketing plan will give you an advantage on your competition and increase your value as a contractor. In much the same way you leverage creativity in your trade, you must be creative when it comes to your marketing. Social Media.

Creativity 115

Creativity Top of Funnel Planning Lead Ranking 115

Envy

OCTOBER 29, 2019

You can join in conversations about literally anything, from B2B marketing to sub-plots in the Game of Thrones series. But I’m not complaining; the strict rules are what make Reddit such a goldmine for marketers. There’s one more big benefit for marketers: paid, targeted ads in the subreddits of your choice.

B2B Marketing 90

B2B Marketing Paid Search Agency Planning B2B 90

KoMarketing Associates

SEPTEMBER 11, 2015

No matter what your specific industry is, if you’re in B2B, there are a several very useful disciplines and points of action that can help you implement campaigns successfully. ikewise, while Facebook doesn’t offer certification, they do have a pretty good support section for Page Insights. Website Analytics. Social Media Scheduling.

Paid Content 120

Paid Content B2B Marketing Marketing Analytics Tools Advertising Agencies 120

The Lead Agency

AUGUST 20, 2020

B2B marketing has undergone a dramatic change in the last 5-10 years. Previously, the key focus of B2B marketing was networking with the objective of securing a face-to-face meeting with the relevant C-level executive in the target company. This was a clear differentiator that separated B2B from B2C marketing.

Marketing AI 83

Marketing AI Trends B2B Marketing Paid Search Agency 83

Huptech Web

DECEMBER 14, 2023

Some Important Digital Marketing Statistics You Should Know Search Engine Optimization Paid Advertising Mobile Marketing Content Marketing Social Media Email Marketing Affiliate Marketing Wrapping Up FAQs Introduction Data is supеr important nowadays. In businеssеs, data is thе kеy factor in dеcision-making.

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

Zoominfo

FEBRUARY 1, 2018

Millions of companies crowd the B2B universe, vying for the same share of business. As bleak as this sounds for marketers, we remain hopeful. We’ll go out on a limb and say that, as a marketing practice, lead generation will never go extinct. There will always be prospects who need B2B products or services.

Lead Generation 243

Lead Generation Statistics Sales Qualified Leads Lead Scoring 243

KoMarketing Associates

JUNE 13, 2013

Based on multiple user surveys and research studies, it has been determined that the “big 3” of social media platforms include Facebook, Twitter, and LinkedIn. In this post, we’ll focus on LinkedIn and identify which professional groups are the most essential for B2B marketers to join via the LinkedIn network.

Linkedin 120

Linkedin B2B Marketing Marketing Analytics Tools SEM 120

Marketing Insider Group

MAY 5, 2010

I realize my first blog posts are a bit self-indulgent but since I am only talking to myself and a few friends, I hope you will allow me these few introspections until I grow my followers and hopefully start to dispense pearls of wisdom that become widely shared across the web. I am in Marketing so, yes, this is my ego objective.

B2B Marketing 100

B2B Marketing Paid Search Agency Planning B2B 100