Biznology

JANUARY 30, 2015

To shed some light on B2B data problems, Bernice Grossman and I compiled a working list of problems and solutions. The bonus: these two parties will team, build a valuable relationship, work together well, and improve data quality. Test a few vendors to find the one that works best with your data. It’s a never-ending battle.

De-duplication 80

De-duplication Work Management Marketing Management Marketing Attribution 80

Biznology

APRIL 25, 2012

Event marketing has long been a staple in B-to-B, where the face-to-face conversation enabled by a trade show or corporate event plays a valuable role in launching or deepening a business relationship. That’s including sessions, speaker bios, maps, the works. Getty Images via @daylife. Virtual events.

Event Marketing 80

Event Marketing B to B Planning Webinar Metrics 80

Biznology

JULY 2, 2018

So, let’s review the top prospecting tools and techniques that are working for B2B marketers today. Lead generation is a major preoccupation of the typical B2B marketing department. Indeed, most B2B marketers report that leads—with an emphasis on quality leads—are their primary goal. And if you have any that I’ve missed, please chime in.

Ad brokers 190

Ad brokers B2B Lead Ranking Best Practices 190

Biznology

MARCH 23, 2018

Whatever is in fashion or what people think is working, remember that the basics still drive B2B marketing. And just as I turned to leave I asked what if any way they planned to follow up with me. We’ll probably send you an email,” they said. I rest my case. My conclusion?

B2B Marketing 190

B2B Marketing Work Management Marketing Management Opt-out 190

Biznology

AUGUST 17, 2018

Catina Martinez of Pluralsight makes sure to meet weekly with her sales counterparts, to explain their specific roles in upcoming campaigns, and work together on effective account penetration strategies. Deliberate communications between marketing and sales is key to success in ABM.

Account Based Marketing 116

Account Based Marketing ABM Conference Tips 116

Biznology

OCTOBER 14, 2015

You need to get a grip on customer data, and figure out how to put it to work for your business. But for many marketers, thinking about data is a chore—or a bore. Even with the data on hand, many marketers are unsure of what to do with it. This seminar will help. You’ll find out: New sources of B2B data you may not have known about before.

B2B Marketing 80

B2B Marketing Emarketing B2B Webinar Metrics 80

Biznology

SEPTEMBER 3, 2015

We worked with the sales team to identify target accounts, and we invited marketing leaders from those companies to bring their teams,” said Jasmine Cortez, event marketing manager. Who better to sell for you than happy current customers? These attendees were treated like leads, with post-event nurturing communications and sales follow-up.

Conference 80

Conference Trends B2B Trade Show 80

Biznology

SEPTEMBER 25, 2015

Martyn’s answers reveal what’s working today in B2B digital marketing. In a reflective mood, he was willing to field some questions about his successes there. You may remember Martyn from his instructive Diary of a CMO , published by Direct Marketing News in 2013. Where did you direct them to focus their efforts, and why?

B2B Marketing 80

B2B Marketing Work Management Marketing Management B2B 80

Biznology

MAY 31, 2012

Yesterday, in this very space, my friend Ruth Stevens made the case against “gating content” –placing your best stuff behind a registration or contact form so that you mine your Web visitors for those precious e-mail addresses and hand them off to your CRM system so they can be worked as “leads.”

Conversion Rate 80

Conversion Rate B2B Content Sales Qualified Leads 80

Biznology

JANUARY 6, 2016

Her fascination for me is how easy she is to work with as a co-author. With a long career at Texas Instruments, IBM and Cisco, Theresa is now at VMWare managing a team of data professionals across the globe.

B2B Marketing 48

B2B Marketing PointClear Work Management B2B 48

Biznology

JANUARY 29, 2014

In other words, marketing automation doesn’t work without strategy. B2B Marketing Internet Marketing Slider B-to-B marketing CRM Eloqua marketing automation Marketo Sirius Decisions' No way will it make the tough decisions among competing investment options. Remember ten years ago, when CRM came along?

Marketing Automation Services 80

Marketing Automation Services Work Management Marketing Automation Marketing Management 80

Biznology

OCTOBER 28, 2013

One that really works, especially in B2B. B2B Marketing Blogging Content Marketing Internet Marketing Monthly Newsletter Slider Social Media Marketing B-to-B marketing Business content formats Content marketing Content Marketing Institute ROI' I recommend Epic Content Marketing to everyone who sells to business buyers.

Education 80

Education B2B Marketing B to B Content Marketing 80

Biznology

JULY 25, 2013

To stimulate your thinking, here is a working list of the types of content assets to search for: Archived webinars. B2B Marketing Content Marketing B-to-B B2B buyer journey buying process content audit Content marketing' Identify the content you have on hand. There may be some hidden gems you can put to good use. Blog entries.

Enterprise Management 80

Enterprise Management B to B Work Management B2B Thought Leadership 80

Biznology

JANUARY 3, 2019

The top reason why I love my work is the fascinating people I have the privilege to meet. Great work, Scott! . I’ve always thought B2B marketing attracts unusually interesting professionals. People who see the potential, embrace the complexity, and relish the challenges of our field.

B2B Marketing 126

B2B Marketing Advertising Agencies B2B Paid Search Agency 126

Biznology

MARCH 28, 2013

And it works great for luring prospects at various stages of the buying cycle, especially when they have already identified a need and are researching potential solutions. The theory is a good one. Bingo, with pull marketing tactics like providing educational content, you have a good chance of snagging a fairly qualified prospect.

B2B Marketing 80

B2B Marketing Advertising Agencies B2B SEM 80