markempa

APRIL 26, 2010

This year’s Summit is focused on providing you with the interactive training, practical tools and proven techniques you need to generate more highly-qualified leads to improve your companies’ results, from the top of the funnel to your bottom line. B-to-B email. Social media marketing. Lead nurturing. Lead scoring.

B2B Marketing 120

B2B Marketing Paid Search Agency B to B Top of Funnel 120

Biznology

SEPTEMBER 29, 2016

My long-overdue sequel seeks to address the complexity of content as a searchable, educational, and/or motivational tool for branding when strategy calls for a marketing “pull.” Consumers, either in B to C or B to B fall back on a perception of brand trust earned over time. But it can’t be rushed or abbreviated.

Brand Identity 80

Brand Identity Branding B to B Ad Exchange 80

Webbiquity

JUNE 17, 2014

John Lee details four practices used by the most successful social brands in B2B, such as using measurement to drive integration (“Lack of measurement is the number one reason that social fails…Nearly 90 percent of brands measure volume and engagement (likes, followers, etc.),

Sales Management 100

Sales Management Work Management Marketing Management B2B Marketing 100

Online Marketing Institute

FEBRUARY 22, 2011

iPads and tablet technology will continue to grow in relevance as paper-less sales tools and innovative presentation tools are developed specifically for B2B companies. Traditional, paper-based direct marketing is an increasing effective tool to reach your audiences. What are our industry predictions for the future? .

B2B Marketing 40

B2B Marketing Paid Search Agency Advertising Agencies B to B 40

Paul Gillin

JUNE 17, 2010

Dell TechCenter and other initiatives like it are microcosms of the changes that are sweeping across corporate America as a consequence of the rapid growth of social media tools like blogs, communities and user-generated multimedia. In fact, B2B companies were among the earliest adopters of social media.

Enterprise Management 50

Enterprise Management B2B Marketing Rules B to B 50

Online Marketing Institute

MAY 27, 2009

Posted on Tuesday, May 26th, 2009 at 7:27 pm Why B-to-B Marketers Will Pioneer the New, New Media 150,000 Years of Social Network Media Experience: Why B-to-B Marketers Will Pioneer the New, New Media. B-to-B has always been peer-to-peer.

Peer-to-peer 40

Peer-to-peer B to B RSS Word of Mouth 40

The ROI Guy

JUNE 3, 2010

A SiriusDecisions survey recently examined which b-to-b sources are trusted most by buyers during the buying lifecycle, and the results indicate not surprisingly that Industry Analysts and Peers are the most influential and trusted sources of information. of respondents) and peers (28.7%).

Peer-to-peer 40

Peer-to-peer B to B Vendors Marketing Proposals 40

markempa

DECEMBER 21, 2006

According to their research, " only 17% of B-to-B marketers we queried were sure their CFOs understood the value of lead generation programs." According to their research, " only 17% of B-to-B marketers we queried were sure their CFOs understood the value of lead generation programs."

Budget Programs 120

Budget Programs Lead Generation B2B Sales Sales Qualified Leads 120

Biznology

AUGUST 6, 2015

My head spins at the speed with which new tools, applications, and approaches arrive on the scene. That is changing fast, as new tools and measurable communications techniques enable marketing not only to demonstrate financial results, but to take on revenue responsibility. Where does this all come from?

B2B Marketing 80

B2B Marketing B2B Marketing Management Paid Search Agency 80

Convince & Convert

MARCH 8, 2012

This is Episode 6 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Jonathan Wichmann the head of social media for Maersk Line , the world’s largest container shipping company. I’m B-to-B. I can’t do social media.”

Paid Search Agency 121

Paid Search Agency Companies Work Management Facebook 121

Paul Gillin

JANUARY 6, 2011

I was recently quoted on Internetnews.com making the following prediction: “Look for marketing’s love affair with social media to give way in 2011 to the sobering reality that a Facebook fan page and Twitter account don’t solve problems of poor products or positioning. Blaming the Tools.

Social Marketing 50

Social Marketing Marketing Analytics Tools Peer-to-peer Paid Search Agency 50

MLT Creative

SEPTEMBER 22, 2011

You also need to nurture them through email, social media and on your website. You need to perform real-time A/B tests on landing pages, you need a smarter website that can recognize your repeat visitors, and you need more robust analytics to pull it all together. Your inbound process must constantly be improving.

Top of Funnel 40

Top of Funnel Marketing Funnels Inbound Marketing Advertising Agencies 40

MLT Creative

MARCH 1, 2012

You have things to sell, and limited time and resources to create social media content that is both human and helpful. Over the past few years I’ve tried various apps to better organize my social media efforts, but most of the time it’s just me manually tweeting and learning from those I follow.

Twitter 40

Twitter Advertising Agencies Process B to B 40

Adobe Experience Cloud Blog

DECEMBER 15, 2009

Google Removes Page Rank from the Webmaster Tools. A Robert Half Technology study announces 54% of companies blog social media sites. Microsoft announces Looking Glass to let marketers look into a real-time social stream aggregating feeds from Twitter, Facebook, Youtube, Flickr, and will connect with CRM’s and more.

Paid Content 48

Paid Content Online Marketing Paid Search Agency Web 2.0 48

MLT Creative

AUGUST 9, 2011

This would be a catalyst for innovation and a proving ground for the constantly evolving tools available to B2B marketers. With so much focus on and discussion about social media, what is your business doing in real life that’s making a difference and driving results? I’m interested to hear about it.

Advertising Agencies 40

Advertising Agencies B2B Marketing B to B Planning 40

B2B Digital Marketer

SEPTEMBER 29, 2020

And, uh, and w we know I’ve a lot of, uh, governmental projects and it’s, uh, like a, the last one that’s B to B to C. They invest in content marketing, a Legion, um, and then when it comes to ads, they do Google ads, uh, but not so much social media advertising. Nicoline Maes ( 09:49 ): Yes.

Planning 52

Planning Paid Search Agency Advertising Agencies Work Management 52

The ROI Guy

DECEMBER 6, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. The Death of a Salesman?

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

markempa

JUNE 27, 2006

« Direct mail for the complex sale that really works | Main | The B2B Lead Generation Blog Wins Best B-to-B Marketing Blog in MarketingSherpas Readers Choice Awards » Podcast: Interview on the Cullinane & Green Report I was interviewed by podcasting experts Joe Cullinane and Roger Green on the Cullinane & Green Report.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Work Management 120

markempa

AUGUST 16, 2006

« Speaking at MarketingSherpas B-to-B Demand Generation Summit 2006 | Main | Article: Why Most B2B Websites Fail To Convert Sales Leads » E-books: A Hip and Stylish Younger Sibling to the Nerdy Whitepaper If you’re reading this, it’s likely that you are a reader of other blogs. So “get hip” and read this article.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Leads 120

Biznology

JANUARY 6, 2016

Mark Rentschler revolutionized the go-to-market strategy at Makino Americas, a leading machine tools company, by building a marketing database and using content marketing , social media and targeted communications to reduce marketing expense-to-revenue year on year. Thanks, Charlie.

B2B Marketing 48

B2B Marketing PointClear Work Management B2B 48

MLT Creative

DECEMBER 22, 2011

Google is a remarkably powerful tool that can ease and enhance your Internet exploration. b2b OR b-to-b marketing. intitle:"b2b marketing" "social media" site:mltcreative.com/blog. Using special syntax you can tell Google that you want to restrict your searches to certain elements or characteristics of Web pages.

B2B 40

B2B B to B Advertising Agencies Domain 40

The ROI Guy

SEPTEMBER 3, 2010

One of the catalysts for this change has been the Internet, which has clearly made more information and tools available to decision makers, and put the buyer in control of the buying process. And when they find you do you have the right tools to engage them? Valuable research and interactive tools are required.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Peer-to-peer Demand 40

Anything Goes Marketing

NOVEMBER 16, 2008

During my research, I stumbled upon a great article by the Canadian Marketing Blog called " 2009 B-to-B Demand Creation Trends " eh (Canadian joke). Use social media techniques such as Twitter and YouTube to maximize the effect of your webinars, videos and white papers. United States etc.).

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

Adobe Experience Cloud Blog

JUNE 24, 2009

.      Social media is not going away and needs to be embraced by ALL marketer s. Social media was mentioned a lot during the show.   Three big social media tips from the show: 1. .   Three big social media tips from the show: 1.   Why?

Demand Generation Agencies 48

Demand Generation Agencies BtoB Demand Generation Demand 48

MLT Creative

OCTOBER 21, 2011

CRM tools like Salesforce , Sugar , SAP CRM and others have made it easier to integrate marketing automation with sales opportunities among a company’s current customers, in addition to nurturing leads from non-customers. Most marketers, especially those in B2B, understand the importance of customer relationship management.

Work Management 40

Work Management Marketing Management Marketing Automation Services B2B Marketing 40

WebMarketCentral

JULY 14, 2008

With that in mind, MarketingSherpa last week presented their Top 10 B-to-B Marketing FastFixes: How to Generate & Nurture More Qualified Leads. Next, run those phrases through a keyword tool to find similar phrases and their relative search frequency. Here are the highlights from the webinar.

Enterprise Management 20

Enterprise Management Work Management Marketing Management B2B Marketing 20

Paul Gillin

JANUARY 26, 2016

–New tech tools and big data so that we can no longer say half our budget is wasted but we don’t know which half. I picked a few quotes from the e-book that I really like. Download a free copy and find your own favorites.

Peer-to-peer 50

Peer-to-peer B2B Marketing Trends Sales Qualified Leads 50

B2B Digital Marketer

MARCH 18, 2021

There are plenty of great tools to help you with your content marketing. Dr. Pelè is a bestselling author, musician, educator, and Founder of VelocityJam , where he partners with professionals to build social velocity, which turns their authentic content into clients. So use your content as a tool to get ideal clients.

Paid Content 52

Paid Content ROI Marketing & Strategy Top of Funnel 52

Heinz Marketing

DECEMBER 24, 2018

I think maybe five years ago, the big buzzword in B2B was maybe “social selling,” “social media.” It’s a super helpful tool if you’re in sales because you can receive real-time alerts, right on your desktop, as soon as your prospects open your emails or click links within your emails. MailTag.io

Marketing AI 76

Marketing AI Top of Funnel B to B Enterprise Management 76

Paul Gillin

APRIL 27, 2012

The tools made it easy to find information and expertise by consulting friends. Social: Session 1: Social Selling – The IBM Transformation. “I All members of the team can now apply social tools like tagging and profiling to identify and recommend experts who can help solve customer problems and closed deals.

Process 50

Process Word of Mouth Forecasting Lock-In 50

B2B Digital Marketer

OCTOBER 13, 2020

When in reality, when you have so many people on both sides of the equation now in B to B is how do you provide an ecosystem that when they’re ready to transact, when they didn’t make that last five meetings or four meetings, how do they get caught up on that? What time should we make calls?

Trust Marketing 52

Trust Marketing Sales Management B2B Marketing Planning 52

Webbiquity

JANUARY 3, 2012

Social media, content aggregation and curation , user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years. social media ROI, lead quality, content marketing) will remain priorities in 2012. Five Ways B-to-B Marketers Need to Change Their Game by Biznology.

Sales Management 100

Sales Management B2B Sales Top of Funnel B2B Marketing 100

B2B Digital Marketer

SEPTEMBER 8, 2020

Am I using the data and the tools available to me to deliver content with the right message to the right people at the right time in order to drive business forward and close deals.”. Um, but, but Lee’s focused on B to B, specifically B to B type of marketing and digital marketing and content creation.

Top of Funnel 52

Top of Funnel Digital Marketing Funnels B to B Content 52

B2B Digital Marketer

OCTOBER 19, 2020

But if I’m talking about in a B to B digital marketing process, and I’m the marketer that’s responsible for helping to bring sales qualified leads to the salespeople, how does this really work? Okay, great. Raza Imam ( 03:39 ): I love it. Let’s talk. Your, your manuscript is right there.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Sales Qualified Leads 52

B2B Digital Marketer

SEPTEMBER 15, 2020

I’m sure you’ll probably load and are unload a few of those honest, but I want to make sure that we’re really getting an understanding or at least listeners are of your background, your experience and how you fit into B to B digital marketing. People are spending eight hours a day on social media.

Ideal Customer Profiles 52

Ideal Customer Profiles Ad Building B2B Top of Funnel 52

B2B Digital Marketer

AUGUST 25, 2020

As a Certified Exit Planning Advisor (CEPA) and a certified Value Builder™, she provides business owners with the tools to find time to work “on” their business versus always working “in” their business. And this one, the one thing I’m finding is the real power of LinkedIn right now, for B to B marketing.

Personalization 52

Personalization Marketing Budget Work Management Enterprise Management 52

Adobe Experience Cloud Blog

NOVEMBER 11, 2008

To help you find the good stuff, we recently put together a new site with B2B marketing tools and resources that collects a whopping 64 eBooks, whitepapers, webinars, podcasts and blog posts to help you learn all these best practices and more. As always, if you have an additional tool or resource you'd like to share, please let me know.

Budget Programs 48

Budget Programs Marketing Automation Services Resources Marketing Budget 48