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2011 B2B Marketing Predictions

Online Marketing Institute

We are always trying to stay on top of the B2B trends in the marketing industry. iPads and tablet technology will continue to grow in relevance as paper-less sales tools and innovative presentation tools are developed specifically for B2B companies. The use of highly targeted Direct Marketing will steadily increase in 2011.

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B2B Lead Generation Blog: Budget Wars: Sales & Finance vs Marketing

markempa

A new report by MarketingSherpa shows that marketers need to do a better job capturing and communicating their value. According to their research, " only 17% of B-to-B marketers we queried were sure their CFOs understood the value of lead generation programs." So why not begin with that?

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It’s the End of the B2B Inbound Marketing Funnel as We Know It…

MLT Creative

This was the picture HubSpot CEO and Co-Founder Brian Halligan painted during his “Inbound Marketing 2.0” ” talk at Inbound Marketing Summit (a FutureM conference earlier in the week), and again during his and HubSpot CTO and Co-Founder Dharmesh Shah’s welcome keynote at HUGS.

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Nicoline Maes: Finding the Right Balance Between Push and Pull Marketing

B2B Digital Marketer

And, uh, and w we know I’ve a lot of, uh, governmental projects and it’s, uh, like a, the last one that’s B to B to C. They invest in content marketing, a Legion, um, and then when it comes to ads, they do Google ads, uh, but not so much social media advertising. Nicoline Maes ( 09:49 ): Yes.

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B2B Lead Generation Blog: Podcast: Interview on the Cullinane & Green Report

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. During this podcast, I share my thoughts on how to use technology tools like podcasts, blogs and RSS for new business development and lead generation.

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B2B Lead Generation Blog: E-books: A Hip and Stylish Younger Sibling to the Nerdy Whitepaper

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. David not only compares them to the older whitepapers, but also discusses their use as a valuable marketing and lead generation tool.

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B2B Digital Marketing is About Relationships and Trust

B2B Digital Marketer

What time should we be doing all this stuff from a marketing perspective? Jim Rembach ( 19:56 ): Well, and without specifically getting the tool functions and they can look at listeners and Watchers can configure that out. And you’re like, are we giving them a tool to go to battle internally for us?