Industrial Marketing Today

JULY 29, 2009

But like many b-to-b marketers, I’m not sure how it has impacted my business. Even though the use of social media like Facebook, Twitter and LinkedIn is growing exponentially, there is a raging debate about measuring its ROI. So, I’m leaning more towards Seth’s point of view.

Social Networks 60

Social Networks Lead Scoring Lead Ranking Web 2.0 60

MLT Creative

AUGUST 16, 2011

No matter what brand of equipment or technologies they’re using, printers need to use their available press time to personally engage with influencers and decision-makers in their marketplace. Why not use any available press time as an opportunity for testing? View Billy's Other Blog Posts.

Advertising Agencies 40

Advertising Agencies B2B Marketing Paid Search Agency Planning 40

Paul Gillin

JULY 8, 2010

See Policy Regarding Communications with Press and Analysts. Tags: B-to-B B2B Social Media corporate governance oracle policies. Remember that you are not an official spokesperson for Oracle. Make it clear that your opinions are your own and do not necessarily reflect the views of the corporation.

Social Media 50

Social Media Media Copyright B to B 50

markempa

MAY 26, 2005

« How to leverage word of mouth for more leads | Main | RSS Your Press Room for better search engine visibility » B2B Lead Generation Blog Nominated for MarketingSherpas 2005 Readers Choice Blog Awards Thank you for nominating the B2B Lead Generation Blog for MarketingSherpas 2005 Readers Choice Award !

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

MLT Creative

AUGUST 1, 2011

In addition to expert advice and observations, your look within your company’s files for whitepapers, presentation decks, videos, how-to guides, case studies, press releases, etc., Every customer-facing element of your business, from sales to customer service, is a potential source for “problem solved” success stories.

Inbound Marketing 40

Inbound Marketing Social Media Social Marketing B2B Marketing 40

Convince & Convert

MARCH 8, 2012

I’m B-to-B. Then that is the idea to create volume and awareness through Facebook and I think Twitter is more for sharing news and trying to even influence the press and the other bloggers and stuff like that. ” You are going to be blown away when you understand just how good these guys are at social. ” Bull!

Paid Search Agency 120

Paid Search Agency Companies Work Management Facebook 120

The ROI Guy

NOVEMBER 29, 2010

For example, this could include methodologies, presentations, white papers and assessment tools to help sales professionals identify and illuminate buyer issues, benchmark buyers versus competitors and best practice leaders, and create / drive solution roadmaps to help resolve the most pressing customer issues.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

Buzz Marketing for Technology

JUNE 27, 2008

The KM exercise must be rooted in pressing business issues (and there should be plenty of those to go around, given the business climate). Energy Efficiency. Space Management. Mainframes. Blade Servers. Virtualization. Applications. Middleware/EAI. Inventory Management. Document Management. E-Business. Data Warehouse. Development.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

Leading Results Rambings

OCTOBER 22, 2013

You will be hard pressed to find all the needed skill sets in a single consultant (or a single employee). B-to-B Marketing Lead Generation Marketing marketing consulting firm outsourced marketing part time marketing person small business marketing consultant'

Small Business Marketing 74

Small Business Marketing Consulting Work Management B to B 74

Paul Gillin

JUNE 24, 2010

The VP of marketing communications at SAP was recently asked by B-to-B magazine how she is measuring ROI on marketing efforts. These include press mentions, speaking invitations and performance on customer satisfaction surveys. Tags: B-to-B B2B PR Social Media blogging communities events marketing search ROI.

ROI 50

ROI Paid Content Social Marketing Webcast 50

B2B Digital Marketer

MARCH 8, 2021

So in your mind, in your perspectives perspective, what is B to B digital marketing. And for B to B some of the problems that we’re solving are very specific, you know, either industry or the problem itself is very niche. Ryo Chiba (17:23): Because of what B2B digital marketing is? So that brings up a good point.

High Quality Lead 52

High Quality Lead Marketing AI Optimization Effectiveness 52

Online Marketing Institute

JANUARY 4, 2011

Now we get new project inquiries, speaking engagements, press mentions, job inquiries and even advertising requests just about every day. " Jon Miller, Marketo Learn More Recent Comments Kirk Taylor : That’s great advice for anyone writing a blog. Our agency, TopRank Marketing, was virtually unknown until we started blogging.

B to B 40

B to B Blogger B2B Thought Leadership RSS 40

Buzz Marketing for Technology

JUNE 27, 2008

But IT departments are hard-pressed to protect mobile data and to manage security software, wireless clients and regulatory compliance for mobile workers. Energy Efficiency. Space Management. Mainframes. Blade Servers. Virtualization. Applications. Middleware/EAI. Inventory Management. Document Management. E-Business. Data Warehouse.

Enterprise Management 100

Enterprise Management Opinions Work Management Marketing Management 100

B2B Marketing Zone Posts

AUGUST 3, 2010

Smarketer, ZoomInfo: In light of the ongoing upheaval in b-to-b sales, what are your biggest challenges for the remainder of the year? Time to Kill the Press Release? What Works - What Doesn’t , July 8, 2010 While writing a press release for a client the other day, I got to thinking about what I was doing.

Ning 40

Ning Paid Content Facebook Sales Management 40

B2B Marketing Zone Posts

OCTOBER 5, 2010

The webinar, “ Enhancing Your Career in the B2B Press ,” is sponsored by the American Society of Business Press Editors.). 0160; Just think about this for a second: 70% of b-to-b marketers of all sizes do not feel their social media marketing is effective. Future of news: Insider Dave Morgan touts new media.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

The ROI Guy

JUNE 29, 2011

However, since buyers have been impacted by successive downturns and forced to “do more with less”, they are more pressed for time than ever before.

Peer-to-peer 40

Peer-to-peer Webcast Buying Cycle B2B 40