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Fresh Insights in Selling to SMBs

Biznology

You’ve got a tighter decision-making unit and shorter sales cycles. When it comes to tablets, they expect to see quotes, order confirmations, videos, interactive tools, and presentations. B2B Marketing Content Marketing Public Relations B-to-B marketing B2B marketing marketing Small and medium enterprises SMB'

SMB 80
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38 Handy Stats to Prove the Value of Personas

Cintell

You’re about to present to your board/boss/someone about the budget you need for next year, and a big part of that is persona development, maintenance, or persona management technology. I hope you can drop some of these into your next presentation to the board, and as I find more I will absolutely be updating this post.

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Sirius Decisions Thinks Websites Will Generate 71% of All B2B Sales Leads by 2015. I Disagree.

The Point

Sirius Decisions wrote an insightful article last week about the acquisition by Marketo of Insightera (a Web personalization platform), and included was the following projection: “By 2015, we expect to see 71 percent of b-to-b organizations’ new inquiries coming via the corporate Web site.”. I doubt it. What do you think?

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Sales Enablement Effectiveness?

The ROI Guy

IDC research shows that because of frugal buyer sentiment, 62% of B2B vendors need more leads in order to generate the same amount of sales, and 72% indicate an increase in sales cycle time over the past 6 months. So why are the sales enablement investments not paying off? April 2009.

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The End of Marketing as We Know It: Overcoming Buyer Challenges with Interactive Smart Content

The ROI Guy

Prospect driven buying cycles mean that buyers research solutions on their own, and do their own due diligence, engaging sales much later in the sales cycle. Although a challenge, it is clear that overcoming these issues can improve qualified lead generations, drive more conversions, and reduce lenghthening sales cycles.

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ClickInsights: Mistakes to avoid in copy used for lead generation

Ambal's Amusings

Stephanie Tilton is an expert case study and white paper writer who helps B2B companies advance the sales cycle by engaging prospects and customers. Present dense copy that’s daunting to read. Instead, present a benefit-oriented offer sure to spur a response. Mac McIntosh’s Blog Sales Lead Insights.

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Five Reasons You May Not Be Spending Enough on Content Marketing

The ROI Guy

Fueled by a wealth of on-line resources and social networks, buyers have seized control of the buying cycle, engaging with sales representatives later and later, and further elongating sales cycles. Sales teams are being engaged later and later in the sales cycle.