Marketing Insider Group

MAY 19, 2015

What’s the difference between B to B and B to C Content Marketing? Based on my definition, content marketing is content the audience wants and campaigns include promotion that no one wants and that we try to avoid. Please follow me on Twitter , LinkedIn , and Facebook and Subscribe here for regular updates.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Planning Content Marketing 100

MLT Creative

JANUARY 12, 2011

Is Twitter's Sun Setting or Rising for B-to-B Marketers? The LinkedIn Company Profile: Is your B2B in the top 1%? Guest blogger and webinar presenter Viveka von Rosen shares how your LinkedIn Company Profiles can be a powerful channel for B2B inbound marketing and client engagement. Get your B2B LinkedIn Toolkit.

B to B 40

B to B Advertising Agencies Paid Search Agency B2B 40

MLT Creative

MAY 27, 2011

Our client invested in a booth at an industry trade show and wanted to generate leads while promoting their presence at the show. Promote before, during and after the show. As a standard course of action, our approach is to promote the client before, during and after the trade show. Since this was for a B2B.

Trade Show 40

Trade Show B to B Advertising Agencies B2B 40

B2B Digital Marketer

SEPTEMBER 29, 2020

Nicoline’s LinkedIn: [link]. And, uh, and w we know I’ve a lot of, uh, governmental projects and it’s, uh, like a, the last one that’s B to B to C. So for them, that’s not what they were promoting. .” “You need to adjust with what is happening outside of your company.”

Planning 52

Planning Paid Search Agency Advertising Agencies Work Management 52

Adobe Experience Cloud Blog

DECEMBER 15, 2009

Linkedin and Twitter integrate. Technorati release their state of the blogosphere - shows that most bloggers are just hobbiest and number one use of Twitter is to promote blogs. Social media use soars among b-to-b marketers. LinkedIn to Launch Pay for Whitepaper Downloads. Top word of 2009: Twitter.

Paid Content 48

Paid Content Online Marketing Paid Search Agency Web 2.0 48

MLT Creative

JULY 30, 2010

This question was recently posed to a LinkedIn Group of which I’m a member, and it got me thinking, because it’s a question you could approach from a few different angles. Patrick Manes is Director of Marketing Strategy with B-to-B marketing agency MLT Creative and heads their Rhode Island office.

Inbound Marketing 40

Inbound Marketing Advertising Agencies B to B B2B Marketing 40

B2B Digital Marketer

MARCH 18, 2021

How many times have you posted on LinkedIn? Dr. Pelè’s LinkedIn: [link]. I am excited today because I’m going to get the opportunity to share with you the results of a case study that I did with content marketing on LinkedIn, which resulted in a 726.9, Everyone is afraid to be sold. ” Episode Links and Resources.

Paid Content 52

Paid Content ROI Marketing & Strategy Top of Funnel 52

MLT Creative

SEPTEMBER 27, 2011

When I began blogging and engaging on Twitter and LinkedIn , the first thing I realized is how much I have to learn regardless of my decades of experience. The term social media shouldn’t be limited to sites like Twitter, Linkedin, Facebook , YouTube and foursquare.

Social Media 40

Social Media Advertising Agencies Media B to B 40

MLT Creative

JANUARY 18, 2012

We recommend a "LinkedIn Boot Camp" for employees (especially management level) who are interested in contributing to the company's successful inbound marketing efforts. To be successful in social media, it helps to be human.

Social Media 40

Social Media Advertising Agencies Social Marketing B2B Marketing 40

MLT Creative

SEPTEMBER 2, 2011

2) Engage daily on social media (Twitter, LinkedIn and Facebook). 4) Comment and question more on Focus and Linkedin discussion groups. Known as the Idea Launch Pad for B-to-B marketers, MLT Creative's services include strategic planning, positioning, brand development, advertising and sales promotions for business-to-business clients.

Case Study 40

Case Study Case Studies Social Media Advertising Agencies 40

MLT Creative

OCTOBER 14, 2011

The LinkedIn Company Profile: Is your B2B in the top 1%? Known as the Idea Launch PadTM for B-to-B marketers, MLT Creative's services include strategic planning, positioning, brand development, advertising and sales promotions for business-to-business clients. Mark Schaefer. Viveka von Rosen.

B2B Thought Leadership 40

B2B Thought Leadership B to B Blogger B2B 40

markempa

JUNE 28, 2007

Guys writes, “The backbone of traditional marketing has long been the 4Ps: product, pricing, placement and promotion. Implementing the 4Ts can help you get the most out of the Internet in your b-to-b sales and marketing efforts, and can help improve the alignment between sales and marketing within an organization.”

Online Lead Generation 120

Online Lead Generation Lead Generation Work Management Marketing Management 120

Adobe Experience Cloud Blog

DECEMBER 6, 2009

We think we’re drawing an audience due to the approach we’ve taken in order to grow the blog, which is the notion that we are a news agency covering the b-to-b sales and marketing industries. What other ways is your team using social media to promote ZoomInfo?

Business Blogging 48

Business Blogging Zoominfo B to B Enterprise Management 48

MLT Creative

AUGUST 1, 2011

I consider the top three social media platforms for B2B marketing to be Linkedin, Twitter and Facebook. And if you need to narrow further, I suggest Linkedin and Twitter – and here are two guides you might find helpful. It’s not about hard-selling or blasting out promotional “spam” as updates.

Inbound Marketing 40

Inbound Marketing Social Media Social Marketing B2B Marketing 40

MLT Creative

OCTOBER 28, 2010

Known as the Idea Launch Pad for B-to-B marketers, MLT Creative's services include strategic planning, positioning, brand development, advertising and sales promotions for business-to-business clients. Take a look at our latest B2B marketing webinars and eBooks: Get your B2B LinkedIn Toolkit.

Twitter 40

Twitter Advertising Agencies B2B Marketing B to B 40

MLT Creative

AUGUST 9, 2010

Known as the Idea Launch PadTM for B-to-B marketers, MLT Creative's services include strategic planning, positioning, brand development, advertising and sales promotions for business-to-business clients. Get your B2B LinkedIn Toolkit.

Creativity 40

Creativity Advertising Agencies B to B B2B 40

MLT Creative

SEPTEMBER 8, 2011

I’ve averaged about 10 twitter posts per day (Retweets of others at about a 9 to 1 ratio to tweets with my links) and at least once per day, I’ve updated my Linkedin status with something that I felt would be of interests to my contacts. Goal: Be more active in discussions on LinkedIn and Focus. Actual: Success.

Positioning 40

Positioning Advertising Agencies B2B Marketing ROI 40

MLT Creative

DECEMBER 9, 2010

Known as the Idea Launch Pad for B-to-B marketers, MLT Creative's services include strategic planning, positioning, brand development, advertising and sales promotions for business-to-business clients. Take a look at our latest B2B marketing webinars and eBooks: Get your B2B LinkedIn Toolkit.

Enterprise Management 40

Enterprise Management B2B Advertising Agencies Marketing Automation Services 40

Convince & Convert

MARCH 8, 2012

I’m B-to-B. I think that ultimately it’s for the best because it forces companies of all sizes to be less overtly promotional. We’re very much getting into yet another micro-era of niche networks, of people saying, “Well maybe it’s not just Facebook and Twitter and LinkedIn and YouTube.

Paid Search Agency 120

Paid Search Agency Companies Work Management Facebook 120

Adobe Experience Cloud Blog

JUNE 24, 2009

LinkedIn gave an impressive demonstration on how they handled demand generation without a robust marketing budget or unlimited marketing staff members.   (This means use LinkedIn differently than you use Facebook.)     4.     2.      You can do a lot even with a small budget.

Demand Generation Agencies 48

Demand Generation Agencies BtoB Demand Generation Demand 48

Hubspot

NOVEMBER 16, 2012

Sometimes measured by Net Promoter Score surveys or user testing, their role aims to keep customer happiness and loyalty high by making customers' experiences with the company easy and rewarding. Dan explains, "We partner with like-minded companies on projects that will help promote the marketing industry. Lead Nurturing Specialist.

Planning 28

Planning Paid Search Agency Advertising Agencies Top of Funnel 28

B2B Digital Marketer

OCTOBER 5, 2020

For more information on Paul’s background visit his LinkedIn profile – [link]. Paul’s LinkedIn: [link]. Nobody was focusing on, especially in the B to B space, the, the marketing side. Or, um, you know, we’re posting some stuff up on our LinkedIn page and, you know, nothing’s really happening.

Sales Management 52

Sales Management B2B Marketing Top of Funnel Planning 52

B2B Digital Marketer

AUGUST 25, 2020

Linda’s LinkedIn: [link]. Linda Ruffenach ( 09:28 ): Here’s what I’m excited about is that people, you know, LinkedIn, you know, I was used LinkedIn before, but it was more casual, right? And this one, the one thing I’m finding is the real power of LinkedIn right now, for B to B marketing.

Personalization 52

Personalization Marketing Budget Work Management Enterprise Management 52

Biznology

OCTOBER 28, 2013

Joe makes a compelling case for promoting content delivered by subscription, like newsletters and social media follows. To accomplish the subscription mission, you have to deliver valuable fresh content consistently, and promote the subscription vehicle with vigor.

Education 80

Education B2B Marketing B to B Content Marketing 80

B2B Digital Marketer

AUGUST 17, 2020

Ethan’s LinkedIn: [link]. I came up in local television, marketing and promotion. So again, we have a tool set that allows you to easily record send videos in emails, in text messages, in LinkedIn messages and Facebook messages, our primary philosophy and practices around true one-to-one Hey Jim, it’s Ethan.

B2B Marketing 52

B2B Marketing Work Management Planning B2B 52

B2B Digital Marketer

OCTOBER 13, 2020

Joey’s LinkedIn: [link]. When in reality, when you have so many people on both sides of the equation now in B to B is how do you provide an ecosystem that when they’re ready to transact, when they didn’t make that last five meetings or four meetings, how do they get caught up on that? Proteus website: [link].

Trust Marketing 52

Trust Marketing Sales Management B2B Marketing Planning 52

A Better Jones

AUGUST 2, 2019

On July 25th A Better Jones founder and CEO Kasey Jones joined growth strategist and influence builder Lucas Walker to discuss How to leverage LinkedIn to become an industry influencer. Kasey: You don't remember everything I've ever said on LinkedIn? Let us know. Most people don't care enough about you to put you down. Kasey: Yeah.

Linkedin 61

Linkedin Paid Content Top of Funnel Paid Search Agency 61

B2B Digital Marketer

APRIL 29, 2021

Maryna’s LinkedIn: [link]. So to get lost with that, and after this, we’ll, we’ll ask a little bit about your background is if you could answer to me or help me answer, what question do B to B digital marketers need to be asking themselves today? Identify their goals, what they want to achieve, objectives, etc.”

Marketing AI 52

Marketing AI Planning Growth Marketing Marketing Plans 52

Savanta

JUNE 25, 2011

Perhaps that’s why my interest was piqued by a recent discussion on the B-to-B Marketing LinkedIn Group. To use, or not to use, promotional girls at a trade show stand? First, let’s be clear about exactly what a “promotional girl” is. Use promotional girls if… They’re tastefully dressed. I share them.

B2B Marketing 120

B2B Marketing B to B B2B RSS 120

B2B Digital Marketer

SEPTEMBER 22, 2020

John’s LinkedIn: [link]. Well, I came into B to B marketing through a fairly security route because I I’m an engineer by background. And a lot of companies are going to say, well, look, I to be customer centric, I need a Seesaw program or a net promoter score program. Technology is just the enabler.”.

B2B Thought Leadership 52

B2B Thought Leadership Work Management Lead Ranking Marketing Management 52

Paul Gillin

JUNE 24, 2010

The VP of marketing communications at SAP was recently asked by B-to-B magazine how she is measuring ROI on marketing efforts. Even then, a definitive correlation can’t be established until other factors are eliminated from consideration, such as a promotion or a new advertising campaign. Defining ROI. Measurement.

ROI 50

ROI Paid Content Social Marketing Webcast 50

MLT Creative

DECEMBER 22, 2010

Known as the Idea Launch Pad for B-to-B marketers, MLT Creative's services include strategic planning, positioning, brand development, advertising and sales promotions for business-to-business clients. Get your B2B LinkedIn Toolkit. Get your B2B Twitter Toolkit.

Creativity 40

Creativity B2B Marketing Advertising Agencies Planning 40

B2B Marketing Zone Posts

OCTOBER 5, 2010

Almost all the businesses we come in contact with continue to look for ways to promote their blog. Promote it on your website. LinkedIn for Lead Generation - Client Bridge , September 18, 2010 LinkedIn is a powerful social network for business professionals that allows you to increase and strengthen your business relationships.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

8217; On Linkedin. Socialize Gmail with Rapportive - Sazbean , August 5, 2010 Rapportive is a free-plugin for Firefix, Safari, Mailplane or Chrome which shows you information about a contact — their job, company and LinkedIn profile, their latest tweets, links to their Facebook and Skype accounts and more. Conditions Apply.

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40

Hubspot

OCTOBER 18, 2011

Once you start building reach, try using "second order" promotion -- help those that mention you get more attention and over time you get more mentions. What's not as obvious is the value of what I call second order promotion. It does take some effort to promote it. Well, that's all really straightforward and obvious.

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Scoring 28