Biznology

FEBRUARY 28, 2014

Tim Slevin provides a nice 3-point assessment approach in the SLMA blog , where he recommends checking out the vendor’s physical address, researching them on LinkedIn, and asking them for a data sample so specific that you can tell whether their product is any good. Do they have a company page on LinkedIn? Any other ideas out there?

B to B 80

B to B Data Hygiene Marketing Management B2B Sales 80

Biznology

JULY 2, 2018

Beef up your LinkedIn skills. LinkedIn is a treasure trove. Use analytics to build a profile of your best customers, and use that model to find lookalikes. Find a data company that also offers modeling services. Your lookalikes can be modeled at the contact level and the company level.

Ad brokers 190

Ad brokers B2B Lead Ranking Best Practices 190

Biznology

DECEMBER 31, 2014

Social networks, especially LinkedIn, are rapidly becoming a source of marketing data. For years, marketers have mined LinkedIn data by hand, often using low-cost offshore resources to gather targets in niche categories. B2B Marketing Internet Marketing B-to-B marketing B2B B2B marketing data sources lead generation prospecting data'

Marketing Automation Services 80

Marketing Automation Services Lead Ranking Tools B to B 80

Leading Results Rambings

JULY 8, 2013

And yet later in the same conversation he lamented how it seems that for all the hard work he’s done in developing his LinkedIn network, it really isn’t helping him develop any real connections or sales opportunities. I met a small business owner this week who made the previous boast.

B to B 71

B to B Social Networks Network Marketing Broadcasting 71

Biznology

DECEMBER 5, 2014

Another approach, albeit less productive, is LinkedIn research. B2B Marketing Influencer Marketing Offline Marketing account-based marketing Advertising B-to-B marketing B2B marketing B2B sales banner advertising data append data discovery IP address marketing named accounts personalization responsive design Target market'

B to B 80

B to B Banner Ads Banners Paid Search Agency 80

Marketing Insider Group

OCTOBER 22, 2013

It’s great to see a B to B brand not taking itself too seriously and having a bit of fun. And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. Let me know what you think in the comments below.

Advertisements 100

Advertisements Advertising B to B Content 100

Biznology

NOVEMBER 27, 2013

Links to LinkedIn profiles of company managers (Stirista). B2B Marketing Market Research Offline Marketing Slider B-to-B B2B Data data modeling database marketing lead generation marketing lists propspecting' List of company competitors (OneSource). Biographies of company contacts (OneSource).

Lead Ranking 80

Lead Ranking Marketing Management B to B Lead Scoring 80

Paul Gillin

OCTOBER 11, 2012

I spend a lot of time in LinkedIn groups and have learned a bit about maximizing their potential as conversation-starters. The best way to provoke discussion on LinkedIn is to ask questions. LinkedIn is the only major social network that doesn’t permit brands to interact as members. Facebook is more playful than LinkedIn.

Linkedin 50

Linkedin Webinar Metrics Tips Webcast 50

markempa

FEBRUARY 23, 2006

» Marketing That Reaches Decision Makers In Big Companies I was quoted in an article on B-to-B marketing in Marketing News, a publication of the American Marketing Association. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 based sales qualifying service InTouch Inc.,

Sales Qualified Leads 120

Sales Qualified Leads Lead Generation B to B Paid Search Agency 120

markempa

SEPTEMBER 4, 2007

Some of the other topics include: New B-to-B Search Marketing; Maximizing White Papers, Ezines Webinars & Podcasts; Marketing to Fortune 500; Video, Viral & Web 2.0 B-to-B Marketing; How to Measure & Manage Leads and more. B-to-B Marketing; How to Measure & Manage Leads and more.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Lead Generation Demand 120

markempa

OCTOBER 28, 2005

MarketingSherpas posted their B-to-B Lead Generation Summit Notes. MarketingSherpas posted their B-to-B Lead Generation Summit Notes. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 they were using the term "Demand Generation instead.

Lead Generation 120

Lead Generation Generation B to B Marketing Qualified Leads 120

MLT Creative

JANUARY 12, 2011

Is Twitter's Sun Setting or Rising for B-to-B Marketers? The LinkedIn Company Profile: Is your B2B in the top 1%? Guest blogger and webinar presenter Viveka von Rosen shares how your LinkedIn Company Profiles can be a powerful channel for B2B inbound marketing and client engagement. Get your B2B LinkedIn Toolkit.

B to B 40

B to B Advertising Agencies Paid Search Agency B2B 40

markempa

DECEMBER 21, 2006

According to their research, " only 17% of B-to-B marketers we queried were sure their CFOs understood the value of lead generation programs." According to their research, " only 17% of B-to-B marketers we queried were sure their CFOs understood the value of lead generation programs."

Budget Programs 120

Budget Programs Lead Generation B2B Sales Sales Qualified Leads 120

Marketing Insider Group

MAY 19, 2015

What’s the difference between B to B and B to C Content Marketing? Please follow me on Twitter , LinkedIn , and Facebook and Subscribe here for regular updates. That’s why financial service firms were early in content marketing: there’s a huge need for information in the customer journey.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Planning Content Marketing 100

B2B Digital Marketer

SEPTEMBER 29, 2020

Nicoline’s LinkedIn: [link]. And, uh, and w we know I’ve a lot of, uh, governmental projects and it’s, uh, like a, the last one that’s B to B to C. As, as we speak, like we had a conversation on LinkedIn this week, like, so B2B marketers are like, Oh no, don’t do the ads. Show Transcript.

Planning 52

Planning Paid Search Agency Advertising Agencies Work Management 52

Online Marketing Institute

MAY 27, 2009

Posted on Tuesday, May 26th, 2009 at 7:27 pm Why B-to-B Marketers Will Pioneer the New, New Media 150,000 Years of Social Network Media Experience: Why B-to-B Marketers Will Pioneer the New, New Media. We’re all a twitter with Twitter, Facebook, LinkedIn and Flickr, to name a few of the new social media apps.

Peer-to-peer 40

Peer-to-peer B to B RSS Word of Mouth 40

markempa

JUNE 7, 2005

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Marketing Budget 120

Marketing Budget Lead Generation Work Management Lead Management 120

markempa

SEPTEMBER 12, 2007

According the MarketingSherpa research , " only 17% of B-to-B marketers we queried were sure their CFOs understood the value of lead generation programs." According the MarketingSherpa research , " only 17% of B-to-B marketers we queried were sure their CFOs understood the value of lead generation programs."

Lead Generation 120

Lead Generation B2B Marketing BtoB Lead Scoring 120

B2B Digital Marketer

MARCH 18, 2021

How many times have you posted on LinkedIn? Dr. Pelè’s LinkedIn: [link]. I am excited today because I’m going to get the opportunity to share with you the results of a case study that I did with content marketing on LinkedIn, which resulted in a 726.9, Everyone is afraid to be sold. ” Episode Links and Resources.

Paid Content 52

Paid Content ROI Marketing & Strategy Top of Funnel 52

markempa

APRIL 5, 2007

As a lead generation tactic, podcasting is still in its infancy but its expected to be used by many more b-to-b marketers in 2007. As a lead generation tactic, podcasting is still in its infancy but its expected to be used by many more b-to-b marketers in 2007.

Lead Generation 120

Lead Generation Generation Marketing Qualified Leads Leads 120

markempa

OCTOBER 31, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Lead Scoring Lead Ranking Generation 120

markempa

SEPTEMBER 17, 2005

Last night, I stumbled upon Jeremy Porters notes and observations from DMAs B-to-B Conference session entitled, "Sales and Marketing Integration: How To Make It Happen and Why You Cant Afford Not To." Jeremy Porters Blog: B-TO-B CONFERENCE DAY ONE - SALES & MARKETING INTEGRATION.

Lead Generation 120

Lead Generation B2B Sales Sales Qualified Leads B to B 120

Adobe Experience Cloud Blog

DECEMBER 15, 2009

Linkedin and Twitter integrate. Social media use soars among b-to-b marketers. LinkedIn to Launch Pay for Whitepaper Downloads. Few b-to-b firms are signing up for Super Bowl XLIII advertising. Top word of 2009: Twitter. Google Announces New Offerings in Real-Time, Mobile and Social Search.

Paid Content 48

Paid Content Online Marketing Paid Search Agency Web 2.0 48

Paul Gillin

OCTOBER 7, 2010

For example, I have 725 friends on Facebook, nearly 1,000 connections on LinkedIn, and almost 7,500 Twitter followers. Tags: B-to-B Social Media influence socialnetworks CRM socialcrm socialmap. What’s more, I question how much social interactions have to do with decision-making in many cases. But it’s not 2.0

CRM 50

CRM B to B Marketing Management Eye-Tracking 50

Vidyard

MAY 18, 2017

Video ads, again, tend to convert higher than do static images, and can be used effectively in both B-to-C and B-to-B marketing. Are they connecting with people on LinkedIn to prospect and see if they’re interested in? Are your sales reps doing outbound cold calling?

Sales Qualified Leads 63

Sales Qualified Leads Lead Scoring Lead Ranking Video Marketing 63

markempa

JULY 16, 2007

Don’t focus exclusively on Web-based leads because typically in a b-to-b environment, a prospect may choose to communicate with your company by telephone or some other channel. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Ive summarized Kevins three points: Don’t be too Web myopic.

Lead Generation 120

Lead Generation Work Management Marketing Management Search Marketing 120

MLT Creative

JULY 30, 2010

This question was recently posed to a LinkedIn Group of which I’m a member, and it got me thinking, because it’s a question you could approach from a few different angles. Patrick Manes is Director of Marketing Strategy with B-to-B marketing agency MLT Creative and heads their Rhode Island office.

Inbound Marketing 40

Inbound Marketing Advertising Agencies B to B B2B Marketing 40

MLT Creative

MAY 27, 2011

However, show-specific blogs were written and promoted via Twitter and LinkedIn. Patrick Maness is Director of Marketing Strategy with B-to-B marketing agency MLT Creative and heads their Rhode Island office. Since this was for a B2B. client, we made a point not to tweet the landing page for fear of generating unqualified leads.

Trade Show 40

Trade Show B to B Advertising Agencies B2B 40

Industrial Marketing Today

JULY 29, 2009

Even though the use of social media like Facebook, Twitter and LinkedIn is growing exponentially, there is a raging debate about measuring its ROI. I use LinkedIn and Twitter quite a lot in my online networking and sure, I’ve grown my network in a short period of time.

Social Networks 60

Social Networks Lead Scoring Lead Ranking Web 2.0 60

markempa

OCTOBER 19, 2006

They posed 10 of the toughest questions B-to-B marketers often ask them about qualifying and scoring leads. They posed 10 of the toughest questions B-to-B marketers often ask them about qualifying and scoring leads. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Qualification 120

Lead Qualification Lead Scoring Lead Ranking Sales Qualified Leads 120

B2B Digital Marketer

AUGUST 31, 2020

Everyone is making Standing Out in LinkedIn a priority. With the world at the current state it’s in, finding leads and standing out in LinkedIn has become vital and a real challenge for B2B companies. 08:04 – How to avoid being banned in LinkedIn. 11:17 – Why blogging on LinkedIn is overrated.

Linkedin 52

Linkedin Marketing & Strategy Ideal Customer Profiles B2B Sales 52

markempa

MARCH 30, 2005

Sirius Decisions , a leading B-to-B research firm concludes, "While brand isnt dead, we believe it has become a byproduct of reputation, the first of three overall outputs todays b-to-b organizations must systematically produce in order to be successful.

Word of Mouth 120

Word of Mouth Lead Generation WOM B to B 120

MLT Creative

SEPTEMBER 27, 2011

When I began blogging and engaging on Twitter and LinkedIn , the first thing I realized is how much I have to learn regardless of my decades of experience. The term social media shouldn’t be limited to sites like Twitter, Linkedin, Facebook , YouTube and foursquare.

Social Media 40

Social Media Advertising Agencies Media B to B 40

markempa

JUNE 14, 2005

Fellow Revenue Roundtable member, Mike McLaughlins Blog, Guerrilla Consulting won in the "B-to-B marketing blogs" category. Fellow Revenue Roundtable member, Mike McLaughlins Blog, Guerrilla Consulting won in the "B-to-B marketing blogs" category. A big thank you to everyone who voted!

Lead Generation 120

Lead Generation Generation B2B Thought Leadership B to B 120

MLT Creative

JANUARY 18, 2012

We recommend a "LinkedIn Boot Camp" for employees (especially management level) who are interested in contributing to the company's successful inbound marketing efforts. To be successful in social media, it helps to be human.

Social Media 40

Social Media Advertising Agencies Social Marketing B2B Marketing 40

Paul Gillin

JUNE 29, 2011

I wrote in B-to-B magazine early this year about a Make magazine-like video series they started last fall that appeals to engineers’ passion for tinkering as well as for fun. A couple of notable B2B efforts have caught my eye recently that I wanted to share.

Social Marketing 50

Social Marketing B2B Marketing B2B B to B 50

markempa

APRIL 18, 2005

Last year, the B2B Lead Generation Blog (yours truly) received honorable mention for the "Best b-to-b marketing-topic Blog." Last year, the B2B Lead Generation Blog (yours truly) received honorable mention for the "Best b-to-b marketing-topic Blog." Anyone can nominate. Want to see who won last year?

Lead Generation 120

Lead Generation B2B Marketing Generation B to B 120