ANNUITAS
SEPTEMBER 15, 2015
According to the SiriusDecisions B-to-B Marketing Automation Study from 2014, there are nearly 11 times more B2B organizations using marketing automation now than in 2011. It takes a lot more work and dedication to make your marketing automation flourish than it does to destroy it.
ViewPoint
FEBRUARY 8, 2017
Qualified leads can be generated any number of ways: phone calls email, webinars, direct mail and even marketing automation if done well. It's not, however, the quantity of leads that counts. It’s the quality of the leads. These measurements drive low-quality leads to sales. Create value.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
eTrigue
DECEMBER 2, 2021
Not surprisingly, savvy marketers are embracing the concept because they see how it can help them drive consistent demand, whether they represent the corporation, a business unit or region. Since customers set the cadence of the buying cycle, marketers must be able to respond with the right information at the right time.
Online Marketing Institute
NOVEMBER 28, 2012
Lead Generation. Sales & Marketing. --> Bloggers. --> Resources. Study: B-to-B Marketers Lagging With Social Media. Data shows about 40 percent of b-to-b brands aren’t using social marketing. 32 percent use social media as an outbound marketing channel for demand generation.
ViewPoint
SEPTEMBER 15, 2011
Rachel Spasser is Vice President of Marketing at Ariba ; the leading provider of collaborative business commerce solutions. Rachel is a global marketing and business development executive with experience growing venture-backed, PE-backed and public companies in the Internet and technology sector.
ViewPoint
OCTOBER 6, 2015
First, here’s the question we’ve been asking our experts: According to a report by SiriusDecisions, 2015 State of Account-Based Marketing (ABM), more than 60 percent of companies plan to invest in technology for ABM to better align sales and marketing over the next twelve months. That’s what it takes to be an efficient marketer today.
Biznology
DECEMBER 31, 2014
Early examples of this exciting new trend in prospecting were Jigsaw, a business-card swapping tool that allowed sales people to trade contacts, and ZoomInfo, which scrapes corporate websites for information about business people and merges the information into a vast pool of data for analysis and lead generation campaigns. Like this post?
Expert insights. Personalized for you.
100 
Let's personalize your content