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Infographic: The State of Marketing Automation Maturity

The Point

Are most B2B companies getting maximum value from their investment in marketing automation? A recent industry survey by Spear Marketing Group suggests: no. Or are companies rushing to implement marketing automation without a full understanding or strategy for how to put that technology to best use? Is this a technology problem relating to ease of use?

Top 10 Marketing Automation Mistakes

The Point

It’s well documented that, of the companies who invest in marketing automation, many fail to achieve maximum return from that investment, or even utilize marketing automation technology to its full capacity. Many of the pitfalls that cause the returns on marketing automation to fall short can be distilled into a handful of common issues. Not testing enough.

Marketing Automation Hacks

ANNUITAS

B2B marketers are always pressed for time. Marketers build strategies, run programs, manage technologies and teams, so how do we make the most of our time? Marketing Automation Platforms (MAPs) are often referred to as the “Swiss Army Knife” of technology. Here are a few marketing automation hacks you need to try: Tokens-. Work smarter, not harder.

Online Marketing Automation

Salesfusion

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How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. And content fuels it all

Is Marketing Automation Right for Every Company?

The Point

For those of us who work in and around the technology every day, it can seem like marketing automation is already pervasive. Analyst David Raab reports that for companies under $5 Million in revenue, marketing automation penetration is a miserly 5 percent. Even then, however, the vast majority of B2B marketers have yet to take the plunge.

Are Agencies the Future of Marketing Automation?

The Point

It’s always been obvious that agencies were a sensible channel for marketing automation vendors to pursue, but I’m beginning to wonder whether agencies might turn out to be the primary channel for such systems, excepting only direct sales to large enterprises. Vendors have been knocking themselves out for the past five years trying to educate marketers to run their systems.

Agency 101

3 Major Marketing Automation Misconceptions

ANNUITAS

I recently had a conversation with a budding marketer about my experience with a leading marketing automation platform, and when discussing its robust capabilities was asked, “So, will this program create infographics for us to send out?” Simply installing even the most robust marketing automation platform does not mean that you will have instant results.

6 Success Factors for Adopting Marketing Automation

Act-On

Are you getting ready to implement marketing automation? Marketing automation is not rocket science, but it does take strategy, planning, and preparation to make it work well and meet your company’s expectations. As the Professional Services partner manager and marketing strategist at Act-On, I’ve worked with hundreds of companies that implemented marketing automation.

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. Marketers need to take the. content.

Marketing Automation is Lead Management

Salesfusion

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Marketing Automation Consultation

Salesfusion

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Avoid these 10 Marketing Automation Rookie Mistakes

It's All About Revenue

If your company is considering marketing automation or you have recently implemented it, you are not alone. According to The State of the Marketing Technology Industry , only 3% of businesses surveyed use one of the four most common marketing automation systems. Clearly, a lot of marketers are going to be very new to this. Some marketers will fail.

These 6 Marketing Automation Statistics Show Where Marketers Really Are

It's All About Revenue

Marketing automation is a core technology that all marketers, especially B2B marketers need to implement to connect with prospects and generate the right leads for their sales team. The time of scattershot marketing, or even broadcast marketing, is long past. Marketers need to focus on prospects that have a higher likelihood of becoming customers.

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. Marketers need to take the. content.

Want to Do Marketing Automation? Do These 6 Things First

Act-On

Do they include launching a marketing automation program? But be aware you’ve got a lot of work to do before you buy marketing automation software, much less schedule your first campaign. You see, if you want marketing automation to work, you’ll need to set up a few things first. Marketing automation runs on data. Data quality has always been the bedrock of marketing. Or watch our video, “ Marketing Automation for the New Buyer’s Journey in 15 Minutes.”. Marketing automation is effective, but it’s not magic.

Are 70% of Marketing Automation Users Unhappy? Well, Not Exactly

Customer Experience Matrix

A recent piece in TechCrunch quoted me as saying that “almost 70 percent of marketers are either unhappy or only marginally happy with their marketing automation software.” This lead to enough questions about the data that it now seems worth a blog post on the topic. Answers came from 159 marketing automation users. You can buy it here if you’re interested.

5 Ways to Reactivate Lost Leads Using Marketing Automation

It's All About Revenue

When a lead expires, what do you do? Most companies move on to the next lead, forgetting about these leads entirely. After a few years have passed, this once insignificant pile of expired leads can look more like a mountain of missed opportunity. First, though, let’s dissect what a lost lead actually is. There are two kinds of lost leads.

Marketing Automation Platform, Salesfusion, Improves Lead Management for Highland Solutions

Salesfusion

The post Marketing Automation Platform, Salesfusion, Improves Lead Management for Highland Solutions appeared first on Salesfusion.

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. Marketers need to take the. content.

8 Steps to Guarantee Marketing Automation Success

It's All About Revenue

EmailMonday gathered an impressive list of statistics about marketing automation usage and its relevance for businesses in 2016 and beyond. Some key statistics from various sources include: • 91% of the most successful users agree that marketing automation is very important to marketing success across all channels (Ascend2). Marketing Automation

Marketing Automation is More Than a Fancy Email Machine

It's All About Revenue

Marketing automation is one of those terms that could have a variety of meanings, but the most obvious one is not really what it means. The tool that is called a marketing automation platform is not strictly about automating your marketing. If you are using marketing automation extensively, you will have success. Marketing Automation

Sales and Marketing Automation

Salesfusion

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4 Marketing Automation Must-Haves For Beginners

ANNUITAS

When I think about starting my career in marketing automation, I think of the complete confusion of how everything should be setup. This wasn’t just for our marketing team — it included our CRM admins, the sales team, communications and so many other parties. Rome wasn’t built in a day and neither was a fully automated marketing engine. Resources Are Key-.

What is Marketing Automation?

Salesfusion

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Top Tips for Increasing Marketing Automation ROI

B2B Lead Blog

Marketing automation involves using software to streamline and automate marketing processes. When performed manually, these processes take more time than they need to, and marketing automation considerably speeds things up. But […].

3 Ways Marketing Automation Changed My Life

Modern B2B Marketing

Maybe it’s when you got that big promotion or when the right mentor came in and developed you into the marketer you are today. For me, my career changed the moment I was introduced to marketing automation. A guy at Marketo is about to drink tons of Purple Kool-Aid and tell us how marketing automation changed his life. Marketing is no longer making hats.

4 Steps to Get Started with Marketing Automation

Act-On

But when it comes to marketing automation – if you know what to plan for and what to expect, it doesn’t have to be so painful. What is it you want marketing automation to achieve for you? Open up your marketing plan (just fyi: if you don’t already have an overall plan and a few processes in place , you’re not ready to automate anything). To get more leads.

35 Marketing Automation Stats to Make You Look Smart

Act-On

What do marketers love even more than new tools? You have only to look at most marketers’ social media feeds to see it. We marketers just love our statistics. Especially, it seems, our marketing automation statistics. Here are 35 marketing automation stats to know and love and share and cite. Is marketing automation just a flash-in-the-pan kind of trend? People from the United States, India, and Australia are doing the most searches for the term “marketing automation.” Who uses marketing automation?

Stats 81

Why You Are Losing Leads by Not Integrating Events with Marketing Automation

It's All About Revenue

Did you know that businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads? According to the State of B2B Event Marketing study , events are the most effective tactic for B2B marketers to increase their sales pipeline and generate revenue. What is Event Automation? Marketing Automation

Survey: Marketing Automation Users Score a “C” in Maturity

The Point

Spear Marketing Group has published an informative report detailing results of a survey designed to gauge the maturity of marketing automation deployments within the B2B community. The survey asked marketing operations managers and other B2B marketing executives to rank their current deployment of marketing automation software in 33 separate categories relating to either key software functionality or generally accepted best practice. In some notable areas, the average marketing automation user appears to be achieving real business value.

Marketing Automation Simplified [Slide Deck]

It's All About Revenue

by Eloqua | Tweet this Looking for more information about marketing automation, but afraid to ask? Calm your marketing chaos! Check out our new slide deck presentation via SlideShare (also embedded below) for tips on how marketing automation can help your team work smarter, not harder! Marketing Automation Simplified from Eloqua.

The Best Marketing Automation Software

Salesfusion

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Mautic Offers Free, Open Source Marketing Automation

Customer Experience Matrix

The only real question about free, open source marketing automation from Mautic is what took so long. The core features of B2B marketing automation have been well understood for nearly ten years and prices have been dropping steadily for about the same time. But pricing will remain well below standard marketing automation products. My problem is two-fold.

5 Key Differences Between Email Marketing and Marketing Automation

Act-On

You’ve started to gather a critical mass of leads. You begin to look at the options for marketing software, and. There are hundreds of different marketing software tools out there, most offering some variety of automation, email, and analytical functionality. Email marketing tools track a recipient’s behavior within your email campaign. Did they click a link?

Marketing Automation is More than Email

Salesfusion

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The Importance of Marketing Automation in Your Modern Marketing Future

It's All About Revenue

We asked global experts to provide their thoughts on the future of modern marketing and several of them highlighted marketing automation as the key to success in the future. Top Performing Businesses Use Marketing Automation Yoav Schwartz , CEO and Co-Founder of Uberflip , says that 84% of top performing businesses are using or will use marketing automation in 2016.

The 14 Best Marketing Automation Tools

Webbiquity

Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. Marketing can’t be automated.) But “segmented prospect email followup sequence design and automation,” while a more accurate label for the category, certainly isn’t as catchy.

Tools 48

Marketing Automation 2014 Industry Overview: What the Surveys Tell Us

Customer Experience Matrix

The Interwebs have delivered an unusually rich trove of data about the marketing automation industry in the past few weeks. Taken together, these provide a clearer picture than usual of the state of marketing automation. The reason is selection bias: most surveys are answered by people who are actively engaged in marketing automation. million for Marketo.)