B to B Buying Cycle Leads Marketing Automation 
ViewPoint
FEBRUARY 8, 2017
Qualified leads can be generated any number of ways: phone calls email, webinars, direct mail and even marketing automation if done well. It's not, however, the quantity of leads that counts. It’s the quality of the leads. These measurements drive low-quality leads to sales. Create value.
eTrigue
DECEMBER 2, 2021
Not surprisingly, savvy marketers are embracing the concept because they see how it can help them drive consistent demand, whether they represent the corporation, a business unit or region. Since customers set the cadence of the buying cycle, marketers must be able to respond with the right information at the right time.
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ViewPoint
OCTOBER 6, 2015
First, here’s the question we’ve been asking our experts: According to a report by SiriusDecisions, 2015 State of Account-Based Marketing (ABM), more than 60 percent of companies plan to invest in technology for ABM to better align sales and marketing over the next twelve months. That’s what it takes to be an efficient marketer today.
Industrial Marketing Today
JULY 29, 2009
But like many b-to-b marketers, I’m not sure how it has impacted my business. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0
Adobe Experience Cloud Blog
JUNE 24, 2009
Yesterday’s BtoB Leading Edge, Demand Generation in the Digital Age was a great way to make sure your organization’s demand generation programs are best-in-class. With almost 5,000 registrants, it is clear that B2B marketers are concerned about getting the most out of their demand generation and lead management programs.
The ROI Guy
SEPTEMBER 17, 2010
The question any marketer needs to ask - Are your marketing efforts adding to the clutter, or driving a valuable dialogue and as a result, connecting meaningfully with prospects to advance the buying cycle? These three issues are having a measurable impact on marketing.
The ROI Guy
NOVEMBER 29, 2010
Fueled by a wealth of on-line resources and social networks, buyers have seized control of the buying cycle, engaging with sales representatives later and later, and further elongating sales cycles. Two economic downturns over the past decade have made buyers more spendthrift, and more skeptical of vendor claims.
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