The ROI Guy

SEPTEMBER 17, 2010

These three issues are having a measurable impact on marketing. According to IDC research, 62% of B2B vendors now need more leads in order to generate the same amount of sales, and 72% indicate an increase in sales cycle time over the past 6 months. Assuring that the solution delivers bottom-line benefits is key at this stage.

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

The ROI Guy

NOVEMBER 29, 2010

Fueled by a wealth of on-line resources and social networks, buyers have seized control of the buying cycle, engaging with sales representatives later and later, and further elongating sales cycles. Marketers recognizing this shift are providing the content needed at each stage of the lifecycle to fuel the decision making process.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

B2B Digital Marketer

OCTOBER 5, 2020

He has been featured in Success Magazine, Fox Radio, and big stage events, and has trained tens of thousands of business leaders across the country on the best ways to leverage digital marketing for their businesses. I knew internet marketing, but really what was amazing, Jim then, uh, everything was so transactional.

Sales Management 52

Sales Management B2B Marketing Top of Funnel Planning 52

Webbiquity

JANUARY 3, 2012

social media ROI, lead quality, content marketing) will remain priorities in 2012. Just What Do Marketers Do, Anyway? ” Why lead generation and branding aren’t mutually exclusive by iMedia Connection. by Marketing Automation Software Guide. The Future of Buyer Relationships by Business2Community.

Sales Management 100

Sales Management B2B Sales Top of Funnel B2B Marketing 100

The ROI Guy

SEPTEMBER 28, 2010

HOWEVER, because of information overload driven marketing fatigue, ZDE and others report that white paper downloads and frequency of use are DOWN year over year. To attract buyers, the interactive white papers deliver a more personalized analysis and relevant content, generating more leads than traditional white papers.

Enterprise Management 40

Enterprise Management Paper Work Management Marketing Budget 40