Oktopost

MARCH 11, 2020

The potential is limitless and since a B2B advocacy program must provide metrics that measure true business impact and ROI, this is a powerful component to look for in vendors. This is why our average engagement rate is usually 30% higher than the industry standard. How Oktopost Can Help B2B Brands Transition From LinkedIn Elevate.

Linkedin 138

Linkedin Enterprise Management Work Management Marketing Management 138

Customer Experience Matrix

MARCH 16, 2016

Users see attributes for each persona such as interests, titles, functions, tenure, and average deal size. Mariana finds other people who match the personas, using its deep understanding of social data to accurately identify and find contact information on larger numbers of relevant people than other vendors. Pretty cool, I must say.

Ad Building 120

Ad Building Work Management Ideal Customer Profiles Marketing Management 120

Oktopost

FEBRUARY 28, 2021

The potential is limitless and since a B2B advocacy program must provide metrics that measure true business impact and ROI, this is a powerful component to look for in vendors. This is why our average engagement rate is usually 30% higher than the industry standard. Why Oktopost Can Help B2B Brands Transition From LinkedIn Elevate.

Linkedin 109

Linkedin Enterprise Management Work Management Marketing Management 109

Customer Experience Matrix

JUNE 9, 2009

But I expect the sales automation vendors to take the business for themselves. It’s irresistible to compare Sales Insight with Eloqua Prospect Profiler, launched two weeks ago (see my review ), which also gives sales people access to prospect activities gathered by the marketing system. Marketo includes the anonymous visitor tracking.

Marketo 120

Marketo Work Management Marketing Automation Services Eloqua 120

Customer Experience Matrix

NOVEMBER 9, 2015

Maybe I shouldn't be surprised that predictive marketing vendors seem to have anticipated this. The past week brought three more announcements about predictive vendors expanding beyond lead scoring. This isn’t a new service for Radius but it’s one that only some of the other predictive modeling vendors provide.

Lead Ranking 120

Lead Ranking Lead Scoring Work Management Marketing Automation Services 120

Customer Experience Matrix

JULY 8, 2009

Summary: Based on Web traffic rankings, new demand generation vendors with low prices are gaining market presence. But Eloqua , Silverpop and Marketo remain industry leaders. I revisited that data today, adding a few new vendors and dropping some of the very minor ones. Pardot and (perhaps) Genius.com look particularly strong.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Vendors 120

ANNUITAS

MAY 5, 2020

According to Scott Brinker, the average marketer uses 100 different pieces of software in a given month — and they don’t even think about 90 of them. For example, prioritize someone who is a Marketo Certified Expert, Eloqua Master, or SFDC Certified Administrator. They just use them! How to Assess a Candidate’s Background.

Marketing Automation Services 130

Marketing Automation Services Demand Work Management Marketing Management 130

Customer Experience Matrix

DECEMBER 5, 2011

We released two more vendor selection workbooks last week, both sponsored by Eloqua and available for free on the RaabGuide Web site. One is about estimating the cost of a marketing automation system and the other is about evaluating vendor services. The cost workbook was a particular challenge because the subject is so complex.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Cost 120

LeadSloth

APRIL 29, 2009

Today I’ve put together a list of vendor blogs. Most of these vendors blogs really get ‘online marketing’, so they talk about best practices rather then just touting their products, and they post regularly. Eloqua Marketing Insights and Digital Body Language. For Eloqua I’m following two blogs.

Demand Generation 100

Demand Generation Marketing Management ReadyContacts Marketing Automation Services 100

Vidyard

SEPTEMBER 1, 2015

And it likely won’t slow down: according to Aberdeen Group, companies that utilize marketing automation have a 107% better lead conversion rate and 40% greater average deal size. That’s probably why more than 100 vendors have swelled the ranks of those offering automation tools. So without further ado: Eloqua.

Marketing Automation Services 101

Marketing Automation Services Work Management Marketing Management Marketing Automation 101

Customer Experience Matrix

FEBRUARY 13, 2014

The main basis for my prediction is high growth that vendors reported in 2013, and in particular a trend towards higher revenue per client among the vendors who share that information with me. They are vastly more likely than average to have a system in place. The Mintigo results confirm this. Features Don''t Drive Decisions.or

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

JUNE 14, 2013

Vendors are another matter: there’s inherent scale economy to scanning the Web and social media once and applying the results to many different clients. Connectors are currently available for Marketo and Salesforce.com , with an Eloqua connector due soon. An average client starts around $3,000 per month.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Social Marketing Ideal Customer Profiles 120

Televerde

JUNE 12, 2018

It’s important to know there are a number of vendors that actually provide tools to help that will help you audit the different places where you store data, and an audit will help you understand and chart both the locations and actual types of personal data that you stored. pipeline, with an average deal size of $50k.

Eloqua 59

Eloqua Opt-out Guidelines Opt-in 59

Customer Experience Matrix

JUNE 8, 2011

On one hand, I’ve seen plenty of systems that track customers through the buying process, including Eloqua , Marketo , Leadformix , Clear Saleing , C3 Metrics , and Encore Media Metrics. But, on the other hand, seeing another vendor offer this sort of analysis reinforces the importance of the concept.

Analysis 120

Analysis Eloqua Eye-Tracking Segmentation 120

ClickZ

JANUARY 13, 2020

But in a market that is constantly getting saturated by vendors, how is Convertr looking to stand out? There are a ton of vendors in the market today and the problem consistently keeps getting worse, because for the buyer – they’re still operating and buying technology in silos.

Privacy 61

Privacy Work Management Privacy Policies Marketing Management 61

TrustRadius Marketing

JUNE 19, 2019

Which vendors offer high quality pre-sale AND post-sale support? What type of learning & training resources does the vendor offer? Here’s the list of the Marketing Automation products featured in the guide: Adobe Campaign Oracle Eloqua Marketo Pardot Act-On HubSpot SharpSpring. Which products are within your price range?

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Management Marketing Automation 40

ViewPoint

JULY 11, 2011

In a sense, three cloud application companies at a combined average of five years after going public are all spending nearly half of their revenue on sales and marketing. Could the reasons why point to similar expense paths for the marketing automation vendors looking at going public? Target market challenges.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Vidyard

SEPTEMBER 2, 2015

And it likely won’t slow down: according to Aberdeen Group, companies that utilize marketing automation have a 107% better lead conversion rate and 40% greater average deal size. That’s probably why more than 100 vendors have swelled the ranks of those offering automation tools. Get reading, learn, and enjoy!

Marketing Automation Services 65

Marketing Automation Services Work Management Marketing Management Marketing Automation 65

Customer Experience Matrix

FEBRUARY 4, 2009

My new obsession with Twitter (follow me as @draab) has led to several messages from people who seemed to have trouble choosing between Eloqua and Marketo. I do recognize that they are the best known vendors in the space (with apologies to Vtrenz , whose identity is somewhat blurred since its purchase by Silverpop ).

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

Biznology

JUNE 17, 2013

In addition, visitors who view videos stay on the site an average of 2 minutes longer than those who don’t view videos, (comScore). In addition, visitors who view videos stay on the site an average of 2 minutes longer than those who don’t view videos, (comScore). The average user is exposed to an average of 32.2

Video Marketing 80

Video Marketing Content Youtube Forrester 80

Industrial Marketing Today

OCTOBER 7, 2010

This has resulted in fewer direct interactions with sales reps from vendors. To demonstrate lead scoring’s ROI, Eloqua conducted a study they looked at ten companies for six months before and after implementing lead scoring. The chart below shows the average improvement in key marketing metrics: Metric 6 months before 6 months after.

Lead Ranking 60

Lead Ranking Lead Scoring Sales Qualified Leads Marketing Qualified Leads 60

ViewPoint

MARCH 6, 2012

According to Aberdeen , 40% of the sales-forecasted pipeline among Best-in-Class companies is generated by marketing, compared with 22% among Industry Average firms and 13% within Laggard companies. average year-over-year growth in corporate revenue, versus 18.7% for Industry Average firms and a 6.7% decline among Laggards.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

Content Marketing Institute

MARCH 22, 2018

In 2016, when Intel iQ boasted 2 million monthly readers who averaged more than two minutes per visit, the iQ team wondered what is the additional value of a returning reader versus a first timer? HANDPICKED RELATED CONTENT: 10 Questions You Should Answer Before Evaluating Marketing Automation Vendors. A lot, it turns out.

Marketing Automation Services 108

Marketing Automation Services Work Management Marketing Management Paid Search Agency 108

Engagio

FEBRUARY 21, 2020

Review the data provided by third party data vendors. Review the data provided by third party data vendors. Not everyone uses a third party data vendor, and there’s nothing wrong with that. Take Marketing Automation Platforms (MAP) – one company might show that they have Marketo, Eloqua and Hubspot. Standardize data.

Lead Ranking 62

Lead Ranking Lead Scoring Marketing Automation Services Work Management 62

The Effective Marketer

FEBRUARY 15, 2010

Our open rates average 30%. Instead of asking how to match the industry averages, ask instead: How can we improve deliverability? A good starting point is the major email service providers (ExactTarget, Silverpop, Lyris, Eloqua, ConstantContact, Emma, etc.). I work for a B2B software company and we do regular email blasts.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

SnapApp

MAY 12, 2015

And that interest is borne out in the results marketers see: a study by Demand Metric found that interactive assessments convert on average 2x better than static content. Modern B2B buyers are looking for engaging, entertaining, and informational content from potential vendors. is pretty spot-on decision-stage content. Demand Metric.

Top of Funnel 59

Top of Funnel Work Management Marketing Automation Services Marketing Management 59

Chris Koch

JULY 24, 2009

One of them told me that it had used these analytics to reduce the average number of interactions needed to schedule a sales appointment in half. Steve Woods of marketing automation vendor Eloqua has an excellent list of questions to ask about lead scoring here, but I wonder if they rely too much on making people fill out forms.

Top of Funnel 100

Top of Funnel Lead Scoring Lead Ranking Marketing Automation Services 100

Chris Koch

JULY 24, 2009

One of them told me that it had used these analytics to reduce the average number of interactions needed to schedule a sales appointment in half. Steve Woods of marketing automation vendor Eloqua has an excellent list of questions to ask about lead scoring here, but I wonder if they rely too much on making people fill out forms.

Lead Qualification 100

Lead Qualification Marketing Automation Services Lead Scoring Lead Ranking 100

markempa

AUGUST 4, 2014

I know that you’ve worked with Eloqua at the time and a lot of things have happened with many of the companies and consolidation is taking place but what we realized is tools aren’t going to drive transformation – they support it. And the other side, decision-makers felt 80% of the time they were the ones who discovered the vendor.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Demand Generation Agencies 120

Webbiquity

JUNE 14, 2011

Steve Woods , Eloqua. A common issue for B2B vendors: how do you sell “boring stuff&# online? Even the best paid tools only find, on average, about 65% of your global brand mentions. It was three days of drinking from a firehose of expertise from an impressive lineup of speakers, but did the conference deliver the goods?

DemandBase 100

DemandBase Eloqua Marketing Automation Services Work Management 100

Hubspot

OCTOBER 13, 2014

Oracle buying Vitrue and Eloqua for $1.2B. Indeed, a statistic from Corporate Executive Board, and cited here by Microsoft Dynamics CRM’s Seth Patton , suggests 57% of buyer research is completed before a vendor is ever contacted; you can bet this includes referrals as well. of assets to build out its Marketing Cloud.

Work Management 28

Work Management Marketing Management Paid Search Agency Marketing Automation Services 28

Hubspot

MAY 13, 2013

Recent acquisitions (Eloqua acquired by Oracle, Pardot by ExactTarget, and others) are also signs of a market headed in the right direction. The average email database expires at the rate of ~25% per year. Instead, you need to focus on solutions, since all vendors solve problems differently. Marketing changes a lot, and fast.

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Automation RFP 28

Customer Experience Matrix

MARCH 29, 2016

My blog post listed three vendors from the MarTech show: Pointillist , Usermind , and Thunderhead. But I had already spoken with another relevant vendor before the show, Hive9. Integration with Oracle Eloqua and Salesforce.com lets a new tactic automatically create a corresponding campaign in either system. Newbrightshiny.

Work Management 120

Work Management Marketing Management Multi-Touch Attribution Optimization 120

Conversica

OCTOBER 3, 2018

Admissions departments had an average first response time of 38 hours, compared to the 24-hour average response time of other industries. Recognized by Gartner as a Cool Vendor, Conversica is a portfolio company of Providence Equity, Kennet Partners and Toba Capital and is headquartered in Foster City, Calif.

Education 66

Education Marketing Automation Services High Quality Lead Eloqua 66

thePoint

MAY 25, 2018

Find a vendor that has the expertise that relates well to your market and the selling process (e.g., email systems like iContact or Constant Contact or marketing automation platforms like Eloqua, Marketo, or Hubspot). manufacturing requires a combination of direct sales, distributors, manufacturer reps) for your industry.

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

Lead Liaison

MARCH 1, 2019

The Events Dashboard displayed live data such as Total Prospects Captured, Average Engagement Score, Top Performing Sales Representatives, and more. This solution was on full display at EXHIBITORLIVE 2019, demonstrating how businesses can use it to run user conferences, vendor conferences, and road shows. What sets GoExhibit!

Lead Liaison 48

Lead Liaison Lead Capture Lead Scoring Lead Ranking 48

Customer Experience Matrix

OCTOBER 11, 2012

ExactTarget announced its acquisition today of mid-tier marketing automation vendor Pardot , for just under $100 million ($95.5 But both are also quite low compared with industry peers: Marketo will average about $3,000 per month per client in 2012 and even down-market HubSpot should get $600. million, to be exact).

Enterprise Management 120

Enterprise Management Marketing Automation Services Peer-to-peer Marketo 120