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3 Keys to an Effective Autoresponder Program

The Point

Studies show that responding to new sales leads promptly, literally within minutes, can have a dramatic impact on the rate at which those leads are qualified, and the speed at which they convert to opportunities and, ultimately, deals. Here are 3 keys to crafting a successful autoresponder strategy: 1. Don’t try to do too much.

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3 Sneaky Tactics for Heating Your Leads Up Nearly Immediately

Prospectr

Customer stories, also called “success stories” or the more mundane “case studies,” have amazing lead generation power. In fact, written right, they can bypass nearly the entire sales cycle and literally almost close your leads for. Say your sales team has your prospect on the phone. So stay tuned.

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Shifts in B2B Buyer Behavior Support New Priorities for Demand Gen Content

The Point

Demand Gen Report has published the results of this year’s “B2B Buyer’s Survey,” and the trends identified merit close attention for those marketers involved in B2B demand generation and content development. IMPACT : Use ABM strategies to deliver personalized, relevant content to specific buying roles within large accounts.

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Why is Inside Sales So Scared of Lead Nurturing?

The Point

Recent studies tell us while the adoption of marketing automation technology continues to gain momentum, fewer than 20 percent of marketing executives say that they are fully integrating the technology into their current sales and marketing initiatives. Once initiated, the steps are as follows: 1. Marketo sends first follow-up email.

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A Follow-Up Strategy for Content Syndication Leads

The Point

It’s important to recognize that content syndication leads are not like most sales leads. When someone registers to download a white paper or podcast or case study about the business challenge that your product solves, he or she is expressing an interest in that topic, not necessarily in your product.

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How Marketing Automation Can Improve Marketing Productivity

BenchmarkONE

Let’s discuss more about the ways you can leverage marketing automation to boost team productivity , increase sales efficiency, and accomplish goals faster. . Set up autoresponder welcome emails that are triggered as soon as a customer signs up to become a member. . 8 Ways Marketing Automation will Boost Your Productivity.

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The Critical Role of Testimonials in Digital Marketing

seo.co

According to Visual Website Optimizer , a case study by WikiJob proved that A/B testing customer testimonials increased their sales by 34 percent. While it’s unlikely that all businesses will experience this high of a sales increase, it shows that testimonials have an undeniable impact on consumers. Conclusion.