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A Quick Guide to Automated Customer Service — And Why It’s Actually Good for Humans

Salesforce Marketing Cloud

This isn’t too good to be true — it’s exactly what over 80% of service leaders say automated customer service helps them do. To help you put your best foot forward, we’ll dive into the ins and outs of automated customer service, and we’ll offer practical tips for making the most of automated tools.

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Say “No” to No-Reply Email Addresses (And What to Do Instead)

Litmus

using a no-reply address and not responding) you help: Set a foundation of trust with subscribers and customers that you can then build from Create a valuable feedback loop whether an issue (like a broken email ) or positive feedback Humanize your brand by showing subscribers that there’s real people behind your emails 1.

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What are No-Reply Email Addresses and Why You Should Stop Using Them

SendX

While these are helpful for the marketer — who wants to avoid a crammed inbox — they can harm your email marketing efforts and your general brand image at large. First of all, replies from your subscribers help your email deliverability. In fact, you might look arrogant — as if you have better things to do than to help customers.

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The Ultimate B2C Marketing Automation Guide: How It’s Different

SendX

Automation and B2C Marketing When you are catering to thousands of people, with diverse habits backgrounds, and needs your manual approach doesn’t work, it just doesn’t!! To help you find your way around and make your choice, there are a huge number of autoresponder tools that you can use for free. Now what is Automation?

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What Is MarTech? Explore How Your Business Can Use It to Streamline Marketing Efforts

Marketing Insider Group

It’s a broad category of tools that leverage technology to help organizations meet their goals and gain efficiencies. A free plan is available, but for a small cost, you can access many helpful features. Your team will have clarity around processes, which could help you meet timelines better and reduce the need to edit.

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The Seven Deadly Sins of Guest Blogging Outreach

Webbiquity

Done right, influencer marketing helps to raise your profile in your industry, get in front of new but relevant audiences, and even get a bit of SEO benefit. That’s not how it works. Your only purpose for the guest post is to promote your business or get a few backlinks you think will help with your SEO.

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The Basics of Drip Marketing And Why You Need To Setup Lead Nurturing Today

Marketing Insider Group

How does it work? Drip marketing — sometimes called drip campaigns, automated email campaigns, marketing automation, lifecycle emails, autoresponders and more — is the use of automated sets of emails that are sent on schedule following an event or trigger. What is drip marketing? What benefits does it offer? Too much of a good thing.