KoMarketing Associates

JANUARY 19, 2022

B2B cybermarketers are unique in that each organization can have a completely different sales cycle, approval process, team structure, and much more. Hubspot is key in monitoring our campaign performances and tracking lead conversion in real-time. Marketing Automation Platforms Like Marketo and Pardot. LinkedIn, Twitter.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

KoMarketing Associates

SEPTEMBER 10, 2012

But content can do more than generate demand; the right content can also be invaluable to a successful lead nurturing campaign. Relevant content can take marketing automation process to the next level, and it can also help sales and account managers build better relationships with prospects and customers.

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Ranking Lead Scoring 120

KoMarketing Associates

NOVEMBER 8, 2018

We’ve discussed the benefits of B2B content marketing in the past, but the benefits of an overall campaign strategy is more than lead generation. A landing page builder like LeadPages can help you automate this process, much like an email platform does. Build Brand Awareness.

Lead Generation 123

Lead Generation B2B Marketing Lead Ranking Lead Scoring 123

KoMarketing Associates

SEPTEMBER 12, 2016

But how do you know when you’re looking at a marketing qualified lead? A few telltale signs and characteristics will help you navigate the vast world of online discussion and find those qualified leads that you want. Let’s take a look at using Twitter for B2B marketing leads: 1. They’re Talking.

Marketing Qualified Leads 120

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 120

KoMarketing Associates

DECEMBER 5, 2017

This includes investing in data quality processes against internal data sets but also acquiring and integrating third-party data. Our focus for 2018 will be on attracting more users to the site, we’ll be investing in marketing automation and other marketing avenues and technologies that can help us drive and convert traffic.

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

KoMarketing Associates

SEPTEMBER 12, 2017

Post-event, 81 percent said they still seek further information on leads. Why do marketers appear to be slow to automate data capture? How could marketers reduce the lag in following up with leads post-event? With the help of advanced event automation solutions, event follow ups require much less manual work.

Event Marketing 124

Event Marketing B2B Marketing Planning B2B 124

KoMarketing Associates

SEPTEMBER 22, 2021

Content marketing can be a powerful way to build a foundation for your overall marketing strategy, create lead generation opportunities, and engage with your target audience. Optimizing Marketing Automation. Delivering personalized content could be made easier via marketing automation, as explored here.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

KoMarketing Associates

FEBRUARY 28, 2017

Surveyors note that “[Validating contact data] has also become a very popular automated process that is easily integrated into online contact forms.”. Poor Data Quality Impacts B2B Lead Generation. Another study from Integrate found 40 percent of leads generated from B2B marketers have poor data quality.

Customer Surveys 120

Customer Surveys Marketing Budget Marketing & Strategy Marketing Strategy 120

KoMarketing Associates

JULY 2, 2019

That lead to lots of top-of-funnel effort: views, impressions, clicks, etc. To do that, my advice is to invest in an automated solution! Since you can now automate tasks that are sucking up loads of time, a million rows in your Excel sheet isn’t something to brag about, it’s something to streamline! Let me explain.

Tactics 120

Tactics Lead Ranking ROAS Effectiveness 120

KoMarketing Associates

SEPTEMBER 23, 2020

B2B marketing automation is booming. And when we look back to the B2B marketing automation trends we outlined last year , it’s impressive how far we’ve come in just one year. So as you plan your B2B marketing strategy and budget for the new year, consider each of these B2B marketing automation trends carefully. More Investment.

Marketing Automation Services 296

Marketing Automation Services Marketing AI Marketing Automation Marketing Budget 296

KoMarketing Associates

FEBRUARY 2, 2016

They were skeptical of the impact SEO and content marketing could have on actual lead generation, and ultimately sales performance. As I explained to this prospect, this leads to the one critical component required in demonstrating the true sales ROI of our online marketing programs. Here are three important steps in the process.

ROI 120

ROI B2B Marketing Marketing Analytics Tools B2B 120

KoMarketing Associates

MARCH 30, 2017

The goal of social media marketing is to build relationships and connections with target audiences, that lead to improvements marketing performance (such as brand awareness, website traffic, leads, etc), in defined social media platforms. This can be done through thorough network analysis, discovery attribution and lead nurturing.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

KoMarketing Associates

APRIL 11, 2013

At the forefront are lead generation, lead nurturing, and building a brand that distinguishes the organization from the competition. A growing list of tactics and technological opportunities further complicates the process. Optify B2B Lead Generation Report. The Definitive Guide to Marketing Automation.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

KoMarketing Associates

MAY 9, 2017

If your marketing team is using a marketing automation system, they already have the skills needed to incorporate and manage a personalization solution and strategy.”. Marketers are also leveraging marketing automation platforms and CRM solutions. Which tools are helping marketers with personalization the most?

Personalization 151

Personalization Work Management Marketing Management B2B Thought Leadership 151

KoMarketing Associates

DECEMBER 8, 2015

For the proposing new tactics and ideas, it is critical to have resources on hand in the investigative process and to provide support in development. More than a quarter (28 percent) of marketers surveyed said they receive a 20 percent of greater increase in sales opportunities from nurtured leads, as opposed to non-nurtured prospects.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

KoMarketing Associates

JANUARY 2, 2018

Team members from both our PPC and SEO teams joined the meeting to get a sense of the steps involved in the process. For those with a bit more experience (agency side in particular), consider collaborating or even leading sections of client meetings that relate to skills being learned. Marketing Automation: Marketo , Pardot , Act-On.

Training 185

Training Work Management Marketing Management Paid Search Agency 185

KoMarketing Associates

MARCH 1, 2018

Only 5% of sites are removed per year and like nearly everything Google does, it’s an automated process. This leads to a very poor and confusing experience for the user and may leave them with a bad impression of both the site and brand. Image via Marketing Land. Google Display Network Opportunities.

Display 184

Display Advertisements Advertising Adsense 184

KoMarketing Associates

JULY 28, 2016

Yet earning trust is a process gained through consistent user engagement; think about any relationship you’ve ever had. Today, the process of link building (or rather earning links) has more structure and rules; dubbing that quality is better than quantity. All SEO Can Be Automated. Indexing is another reason. Not exactly.

SEO 120

SEO Lead Scoring Lead Ranking Mobile Marketing 120

KoMarketing Associates

MARCH 22, 2018

While DSA campaigns shouldn’t be used without traditional ad campaigns, they can be an excellent way to augment your strategy and capture additional leads that otherwise would have been difficult to come by. Fortunately, there is a tool that can help you stay on top of these issues – and in front of your buyers: Dynamic Search Ads (DSA).

Paid Search Agency 207

Paid Search Agency Advertisements Advertising Ads 207

KoMarketing Associates

JANUARY 17, 2019

Nowhere is that more evident than in marketing automation. Most B2B marketers, for example, have moved beyond the simplest forms of marketing automation. We’ve got the email part of marketing automation down. Which seems appropriate, given the state of marketing automation in 2019. Marketing has become a data wonk’s job.

Marketing Automation Services 137

Marketing Automation Services Marketing AI Marketing Automation Automation 137

KoMarketing Associates

APRIL 10, 2018

While that’s likely not always the case with every business or industry, a useful series of emails can help your business establish a relationship with new leads or re-engage “cold” leads that haven’t purchased anything from your business for a while. When creating an email course, first outline your goals for the course (e.g.

Email Marketing 212

Email Marketing B2B Marketing Paid Search Agency Ideal Customer Profiles 212

KoMarketing Associates

SEPTEMBER 14, 2013

In fact, the whole buyer consideration process is changing – especially as you look at it from the customer buyer journey. The buying process is not only much more self-directed, but influence has fundamentally changed from just 5 years ago. How does content marketing play a part in the B2i experience? The short answer is: critically!

Enterprise Management 120

Enterprise Management Work Management Marketing Management Top of Funnel 120

KoMarketing Associates

OCTOBER 20, 2013

An average of 2% of leads close into customers. 57% B2B buyers process before contacting a salesperson. 57% B2B buyers process before contacting a salesperson. Having an email address is not a lead – it's a contact via @wowjim #mpb2b. Marketing Automation Essentials for Small Businesses #mpb2b [link].

B2B Marketing 120

B2B Marketing B2B Wikipedia Search Engine Marketing 120

KoMarketing Associates

MARCH 21, 2013

Think about what that means in B2B buying cycles, where multiple individuals are impacting the decision making process. Conversion Optimization: Test location and presentation of conversion actions to improve conversion rates, even if those actions are closer to top of funnel lead generation initiatives. Value is the Currency.

B2B Marketing 120

B2B Marketing SEO Marketing Automation Services Ad brokers 120

KoMarketing Associates

DECEMBER 14, 2015

In the process, I have doubled my traffic, tripled my blog subscribers and generated inbound leads I wold have ever seen. We anticipate refining this even further in 2016 as we offer a crescendo of visibility and leads to our clients.” – Wendy Marx , Marx Communications. SALES AND MARKETING ALIGNMENT. Final Thoughts.

Tactics 120

Tactics B2B Marketing Top of Funnel Effectiveness 120

KoMarketing Associates

OCTOBER 30, 2018

Marketing Automation is a Content Machine. Marketing automation. Basically, marketing automation brings in the machine-like discipline content marketing has always needed. Which may be why setting up a comprehensive marketing automation program can be so involved. You can’t avoid any of this with marketing automation.

Top of Funnel 126

Top of Funnel Marketing Automation Services Marketing Automation B2B Marketing 126

KoMarketing Associates

JUNE 6, 2013

Another leading conference for search engine and online marketing professionals, Search Engine Strategies (“SES”) San Francisco has yet to reveal the full agenda and speaker list but typically focuses on a range of search marketing topics across multiple industries, platforms, and geographic regions. eMetrics Summit Boston 2013.

Conference 120

Conference B2B Marketing Planning B2B 120

KoMarketing Associates

NOVEMBER 11, 2014

At KoMarketing, we develop buyer personas to better understand our target audience, unlocking specific SEO-related insights that can lead to more informed keyword research, competitive review, and link building/social media exploration. Show Value of Products and Services. Let’s face it: We’re all busy.

Content Marketing 120

Content Marketing Paid Search Agency Content Multi-Channel 120

KoMarketing Associates

JUNE 28, 2018

as likely to be effective or very effective at using personas than those who miss lead and revenue goals.”. That ends up being the most important quality of content in the purchasing process: 2. That means more traffic, leads and sales from the content you create, and a more engaged audience. Connect with influencers.

Webinar Metrics 130

Webinar Metrics Enterprise Management B2B Marketing Budget 130

KoMarketing Associates

AUGUST 26, 2014

Event tracking is ideal for less sales-oriented lead generation efforts, like video views, and image or link clicks. Top 24 Google Analytics Tips, Hacks & Automations. Walk through the process of uncovering performance benchmarks with details on helpful resources and real-life examples.

Marketing Analytics Tools 120

Marketing Analytics Tools SEO Lead Ranking Lead Scoring 120

KoMarketing Associates

SEPTEMBER 14, 2015

Unfortunately, even with the robust amount of tools marketers have available for gathering data, automating communication and streamlining processes, we can’t transform an industry by leading with tools. If the buyer is digital, social, and mobility empowered – then marketers and sales professionals have to be too.

B2B Marketing 120

B2B Marketing B2B Paid Search Agency Marketing Analytics Tools 120

KoMarketing Associates

MAY 12, 2021

But Marketing’s role is increasingly to support the Sales process – most B2B marketers are now directly compensated based on how many SQLs they produce or how much revenue they drive. It brings the idea of letting the buyer guide their own sales process from the back burner to the front burner, if you will. That may well be true.

Work Management 166

Work Management Marketing Automation Services Marketing Management Demand Generation Agencies 166

KoMarketing Associates

SEPTEMBER 7, 2017

These tools can help make the research process a lot easier. Here are some of the ways employees can get involved in the social selling and B2B marketing process: All departments: All employees can share blog posts and news items about the company on their own social media networks that they use for professional reasons.

Social Marketing 151

Social Marketing B2B Marketing B2B Skype 151

KoMarketing Associates

APRIL 27, 2017

Marketing Automation and Sales Alignment. Previous research indicates that marketing automation platforms (MAPs) can help sales and marketing teams work more closely and effectively. Approximately 68 percent of respondents who use a MAP made the investment to automate the lead nurturing process.

Sales Qualified Leads 120

Sales Qualified Leads High Quality Lead SMB Work Management 120

KoMarketing Associates

JUNE 20, 2017

Whether your goals are around building thought leadership and brand awareness, generating new leads, nurturing existing leads, or even reaching a broader audience, consider these goals to help guide your B2B content strategy. What are your broader business goals and how can they tie back to content marketing specifically?

Top of Funnel 176

Top of Funnel Marketing & Strategy B2B Marketing Automation Services 176

KoMarketing Associates

OCTOBER 28, 2013

For B2B marketers, this means ensuring a phone number is visible and can be clicked from a mobile device, lead forms aren’t asking for loads of information, and, most importantly, the site can be accessed and read from a smartphone. Social for Lead Generation. Better Data, Better Decisions.

B2B Marketing 120

B2B Marketing B2B B2B Thought Leadership Lead Ranking 120

KoMarketing Associates

JULY 26, 2016

Based on our years of experience across hundreds of e-commerce projects, we’ve included a large number of example requirements to this document that are unique to B2B organizations, including features like paying with PO instead of credit card, allowing for quick bulk ordering, and automating re-order processes for consumables.

Work Management 120

Work Management Marketing Management B2B RFP 120