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Tuesday, January 12, 2010
2009 was the year in which Marketing Automation really took off. Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. In this post I want to focus on the trends in Marketing Automation for 2010. predictions.
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Thursday, February 4, 2010
While marketing automation may allow your lead nurturing campaigns to be delivered to the right person at the right time and hot leads to pass to sales at the moment they are researching your product, that does not mean that your marketing programs do not need maintenance. Every week. Every Month. Every Quarter.
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Friday, April 24, 2009
Please send me your favorite blogs, because there must be lots of great Marketing Automation blogs that I haven’t found yet! BTW 1: Some of these blogs are more about lead generation, demand generation or inbound marketing, so maybe the title of this blog post is not ideal. Like no other he understands B2B lead generation.
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Tuesday, June 23, 2009
The Marketing Automation industry is evolving continuously. Many digital marketers are using marketing automation tools to automate lead nurturing. But if you want to expand your business, you also need to continuously add new leads to your database. Inbound Marketing Automation. What Does it Do for You?
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Monday, June 1, 2009
Much of the conversation around how best to set up lead scoring tends to focus around the aspects of the buyer's digital body language that are most interesting. are you using lead scoring to determine who to hand off to sales? If multiple lead scoring dimensions are merged into one, you will likely run into a challenge.
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Thursday, September 3, 2009
Marketing Automation is on its way to the peak of the hype cycle. My recommendation: use your Marketing Automation project to improve these 9 metrics and you have a good chance of avoiding disillusionment (and pleasing your CEO). Marketing-qualified leads (MQL), definition should be established together with sales. Key Metrics.
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Tuesday, July 14, 2009
I just finished reading Brian Carroll’s erudite blog post on Five steps to help create your universal lead definition. In 10 years of working with firms on marketing automation and lead management. [[ This is a content summary only. Tags: Lead Management Visit my website for full links, other content, and more! ]].
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Sunday, August 30, 2009
As a response to my posts 7 Reasons Why Marketing Automation Projects Fail and Marketing Automation ROI , several people mentioned that the benefits of Marketing Automation are not just increased sales. Marketing Automation Increases Revenue. Marketing Automation & Efficiency. Marketing influenced pipeline.
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Tuesday, July 21, 2009
So you have heard that Marketing Automation is going to turbocharge your revenues? But for some organizations it may be too early to invest in Marketing Automation. Let’s first define Marketing Automation. That ranges from email marketing to sales lead tracking. Marketing Automation: Are You Ready?
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Tuesday, October 14, 2008
the world's fastest growing B2B online media and lead generation company. We were a boutique sales and marketing firm that consulted with technology companies about their lead-generation strategy and inside sales processes. Prepare to give it a year — or more in some cases — especially when you are leveraging marketing automation.)
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