Webbiquity

JUNE 8, 2010

Its impact on many industries is still murky, but how it is re-shaping marketing strategy and activities like market research and demand generation continues to get clearer and more understood. Kim Albee is Founder and President of Genoo, a marketing automation and online marketing tools vendor for small and midsize businesses.

Social Media 100

Social Media Marketing Automation Services Media Digg 100

Webbiquity

SEPTEMBER 7, 2010

“Lead nurturing can help you improve your lead conversions over time. ” “ Lead nurturing will generate an increase in sale opportunities up to 20%. ” “ Lead nurturing can help you build a trusted relationship with your economic buyer.” lead nurturing Alsamarketing b2b buying cycle b2b marketing Content Marketing marketing automation.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Buying Cycle Lead Management 100

Webbiquity

DECEMBER 1, 2010

The summary reveals no shocking surprises but a few interesting trends: 78% of marketers identified “generating high-quality leads&# as their top priority, while 44% said the same for “generating a high volume of leads&# (so generating low-quality leads is a priority for some marketers? Want to know more?

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Trends Planning 100

Webbiquity

FEBRUARY 13, 2010

Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. But they’re just that: tools. Share this on del.icio.us. Post this on Diigo. Share this on Reddit. Stumble upon something good?

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

Webbiquity

DECEMBER 16, 2010

In Maverick Marketing: Trailride into the Wild West of New Marketing , Tom Hayes invites readers on a gallop through the new west of innovative marketing campaigns, to help generate new ideas to stand out from the herd… The Truth About Search Engine Optimization by Rebecca Lieb. Check out the Webbiquity bookstore. Share this on Bebo.

Social Media 100

Social Media Social Marketing Emarketing Media 100

Writing on the Web

APRIL 4, 2011

Marketing Automation Software Guide (MASG) posted an article on this topic. Microsites are also powerful lead generation tools. Many marketing automation systems have microsite building tools that allow you to create the site, modify content regularly, and track activity to measure the effectiveness of your content.

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

Webbiquity

APRIL 26, 2010

How effective is demand generation software? The Marketing Automation & Lead Nurturing Myth by Nurture. Thomas Baekdal offers a 22-point checklist for maximizing the way the web works today, from content generation and social media to calls to action. How do you select the right market research to support your goals?

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Allocation Budget Programs 100

Biznology

MAY 19, 2015

This is in response to people’s time, talent, and treasure being spent more on automated systems, advertising, link-buying, and savvy inbound marketing programs than on doing what brick and mortar businesses have been doing for generations: community-engagement. It’s worth it!

Youtube 80

Youtube Digg Social Media Advertising Mediums 80

Webbiquity

AUGUST 9, 2010

While larger numbers are generally better, keep in mind that it’s easy to inflate a Twitter following (note all of the spammy “Internet marketers&# with ridiculously large follower counts) and that in terms of generating business value, quality is more important than quantity. Share this on Bebo. Share this on del.icio.us.

Social Media 100

Social Media Social Marketing Media Marketing Analytics Tools 100

Webbiquity

NOVEMBER 2, 2010

She provides an excellent taxonomy of the social media landscape, categorizing the different types of social media tools into: • Social News Sites (Digg, Reddit, Kirtsy, etc.). Sure, social media can in some cases drive lead generation and even direct sales (so can PR), but that isn’t its strength or its primary purpose.

Social Media 100

Social Media Social Marketing Media Planning 100

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) Among other stuff.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Webbiquity

SEPTEMBER 1, 2010

When we help clients generate news in the traditional news publications–both print and online–we will use Twitter to post links to those stories and give our clients a “shout out.&# For example, “PRO: Twitter gives us a great way to leverage PR. How to Reach Out to Bloggers by Chris Brogan. Share this on Bebo.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Convert

NOVEMBER 13, 2023

If you deny it, I’ll refer you to Blockbuster and Digg. And you use them to generate problem statements and hypotheses to experiment on. You can also use a hypothesis generator to put it all together. For most businesses today, SaaS companies especially, product experimentation is a must-have. What experience is causing that?

Product 52

Product Lead Ranking A/B testing Sample 52

Buzz Marketing for Technology

JUNE 27, 2008

Comments Digg This. A New Generation of Software as-a-Service (SaaS) Solutions. Tripwire PCI DSS Solutions: Automated, Continuous Compliance. (If you havent already, spend the $14.95 on a copy of Malcolm Gladwells The Tipping Point to learn more about influencers.). « previous page. | How To Create A Know-It-All Company.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

Buzz Marketing for Technology

JUNE 27, 2008

I could capture entire conversations on audio or video, but this wouldnt be very useful unless there was great automated tagging of the content, and even then the really valuable outcomes are the insights generated rather than the entire conversation. Share this: Digg this | Reddit | StumbleUpon | Del.icio.us |. For now, Iâ??ll

Web 2.0 100

Web 2.0 Process Enterprise Management Work Management 100

Webbiquity

FEBRUARY 14, 2010

Marketing automation / demand generation software enables marketers to build microsites and use content marketing to capture leads and nurture them through the buying process. With a boatload of advanced features and an affordable price point, Genoo hopes to earn a spot on the shortlist for any marketing automation / lead gen purchase.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Microsite Salesforce.com 100

Hubspot

OCTOBER 5, 2017

The end goal is to move prospects through the sales funnel until they eventually convert into revenue-generating customers. Kyle uses Digg to subscribe to company’s blogs that he thinks would make for good prospects. Connects the web apps we use to automate tedious tasks. What's the difference between leads and prospects?

Budget Programs 99

Budget Programs Top of Funnel Tools Work Management 99

Adobe Experience Cloud Blog

AUGUST 27, 2008

As part of a new feature on this blog, I will be interviewing industry thought leaders to provide expert advice on lead generation, making the most of your current leads with effective lead management, and increasing your marketing ROI. I started experimenting with social bookmarking sites like Digg, del.icio.us

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Enterprise Management Work Management 48

Online Marketing Institute

NOVEMBER 7, 2010

Pure automation of content aggregation doesn’t foster interaction. It’s already happened in the consumer world: Sites like Digg (social curation) which have little or no original content have become key resources for information.  Pure content creation is demanding.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Convince & Convert

SEPTEMBER 18, 2011

Here we’re measuring how successful your content is in getting consumers to share it with others, as determined by tweets, likes, Linkedin shares, Google + shares, Diggs, and the like. Lead Generation Metrics. Now we’re sniffing dollars, not just gathering eyeballs.

Lead Scoring 153

Lead Scoring Lead Ranking Digg Marketing Analytics Tools 153

Customer Experience Matrix

NOVEMBER 29, 2010

Summary: Treehouse Interactive has been slowly enhancing its marketing automation system with features that appeal to experienced users. Its new clients are larger firms and half are switching from another marketing automation product that they found inadequate. This might foreshadow attrition problems at other vendors.

Features 120

Features Marketing Automation Services Marketing Management Salesforce.com 120

Webbiquity

JULY 26, 2010

Inbound Marketing Automation Blog ( Inbound Marketing Marketing Automation Efficiency Measurement Sales Process ). The Process of Inbound Marketing Automation , Wednesday, July 14, 2010. B2B Sales Lead Generation using SMM , Monday, July 19, 2010. Blog as hub, site as spoke , June 23, 2009. Thursday, April 29, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Buzz Marketing for Technology

JUNE 27, 2008

Rapid elearning is all about automating the elearning production process. Once the process is automated, it puts more capability into the hands of creative people. In the next generation elearning tools, you’ll be able to build Flash animations in what I like to call “PowerPoint comfort.&# Here’s the deal.

Work Management 100

Work Management Budget Programs Enterprise Management Template 100

Buzz Marketing for Technology

MAY 13, 2010

Now that Avaya has developed our Social Media Manager solution ( get our new book on this ) to help folks like Frank to automate what he and his team currently does which is reading tweets and other social data to find support related items. So they can begin to focus elsewhere. Tweet This! Share this on Facebook. Share this on Linkedin.

Contacts 100

Contacts Work Management Marketing Management Cable 100

Buzz Marketing for Technology

JUNE 27, 2008

For example, I subscribe to high volume streams like Twitter timelines, AP news syndicates, various digg feeds and more. These generate a torrent of posts but I dont let them get in my way. » Monitor the content that others are generating about you and your business from Relevant and Valued. Digg: srubel.

Work Management 100

Work Management Marketing Management Google RSS 100

Buzz Marketing for Technology

JUNE 27, 2008

In the meantime, for tips on managing these new employees and spanning the gaps between them and the Baby Boomers, check out our collection of articles on managing multiple generations in todays workforce. Digg this Slashdot Reddit. Rating: Thats the point - this generation is listening - to us! Average (1 vote). All Comments.

Enterprise Management 100

Enterprise Management Opinions Work Management Marketing Management 100

Webbiquity

JANUARY 8, 2010

To avoid being picked up by automated email address extraction programs used by spammers, write the email address as something like “nameATcompany.com” or “name-at-company-dot-com.”) If the purpose of your blog is make money itself, ads are a potential revenue generator. This also gives you some insight into who is visiting your blog.

Business Blogging 100

Business Blogging Adsense RSS Effectiveness 100

Hubspot

JULY 29, 2018

Digg - Digg is a social news website that allows members to submit and vote for articles. For marketers, ebooks commonly serve as lead generating content -- people must fill out a form to receive their ebook copy. Zapier - Zapier is a software that leverages "zaps" to connect apps and provides users with a way to automate tasks.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Is social media creating a generation of cowards? Your PR team was aware of most of these as it often had a hand in generating those placements. Six killer ways to boost blog traffic and revenue via social media , October 6, 2010 have some blogs that generate considerable traffic. Have I gone MAD?? And why not? Wait a minute.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Webbiquity

JANUARY 3, 2011

Effectively generate content contributions from subject matter experts in your organization? use automated social bookmarking tools like IMAutomater and Shareaholic tips for increasing traffic to your blog. use automated social bookmarking tools like IMAutomater [[link] and Shareaholic. Grow your audience? obvious (e.g.,

Business Blogging 100

Business Blogging Tips Business B2B Thought Leadership 100

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

B2B Marketing Zone Posts

APRIL 5, 2010

B2B Online Marketers Focus on Lead Gen - eMarketer , March 4, 2010 Lead generation for B2B Marketing. 7 Demand Generation Best Practices - Marketing Genius Blog , March 11, 2010 This post presents 7 best practices for demand generation and provides many ideas to improve your marketing campaigns and lead generation effort.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Planning B2B 40

Webbiquity

JANUARY 10, 2010

The incredible number of comments this post generated is a testament to the tag’s importance in the SEO toolbag. How Yahoo Might Automate SEO by SEO by the Sea. He outlines the tag’s purpose, operation, and treatment by search engines as well as answering common questions. Just say “no&# to nofollow. Tweet This!

SEO 100

SEO Tips Best Practices PageRank 100

B2B Marketing Zone Posts

JANUARY 4, 2011

Marketing Automation Trends for 2010 - LeadSloth , January 12, 2010. 8 Critical Success Factors for Lead Generation 2.0 - B2B Lead Generation Blog , April 29, 2010. Inbound Marketing Automation’s Free Usability Testing - Inbound Marketing Automation Blog , April 16, 2010. Digg (785). Generation (2097).

B2B Marketing 40

B2B Marketing B2B Thought Leadership Work Management Paid Search Agency 40

Online Marketing Institute

JULY 31, 2009

The bickering between marketers (who feel sales doesn’t follow up on the great leads they generate) and sales (who feel the quality of said leads is subject to debate) seems to continue unabated. So I commend Eloqua on their next generation of marketing software and their efforts dedicated to the process of making marketing more accountable.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Hubspot

MARCH 26, 2013

Newsjacking, as defined by David Meerman Scott in his book, Newsjacking , is "the process by which you inject your ideas or angles into breaking news, in real time, in order to generate media coverage for yourself or your business.". Are they news junkies who dive deep into topics on Digg, Reddit, or StumbleUpon?

Class 28

Class Paid Search Agency Planning Advertising Agencies 28

B2B Marketing Zone Posts

AUGUST 3, 2010

Blog to Generate Leads - Lead Views , July 16, 2010 The importance of Corporate blogging is known to all, but few companies are able to use this medium as a lead generation tool. Yes, corporate blogs are an excellent resource for Lead generation. Name your blog. That was just a tip I hope you caught. OK, I accept the challenge!

Ning 40

Ning Paid Content Facebook Sales Management 40