NuSpark Consulting

JANUARY 21, 2012

The definitive overview of lead generation strategies and tactics. The book covers the entire buying process including lead capturing, content, offers, lead nurturing, and measurement. Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your ROI.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

Rev

AUGUST 30, 2023

For example, it might involve providing salespeople access to customer data, training on product features and benefits, or using technology to automate sales processes. How do you know what type of content will resonate with your target audience? Why invest resources into this type of training? What about your sales team?

Practices 78

Practices Work Management Marketing Management Best Practices 78

ANNUITAS

APRIL 10, 2014

the marketing automation space is due to grow by 60% this year and reach overall revenues of $1.2 The continued rise in revenue is indicative of the increased sophistication of the B2B market and the need for marketers to be more strategic in driving demand for their organizations. VB asked 1,000+ marketers about marketing automation.

Paid Search Agency 100

Paid Search Agency Enterprise Management Marketing Management Automation 100

Customer Experience Matrix

APRIL 28, 2009

Summary : a small survey of demand generation users shows that more than half deployed basic demand generation features within one week , and about 75% within one month. More complicated features take longer, but in general, 80% of the features ever deployed are in place by the end of two months. So far so good.

Demand Generation 120

Demand Generation User-Generated Content Customer Surveys Lead Scoring 120

Martech

MARCH 10, 2023

Major League Baseball’s spring training recently opened, and as a baseball fan it’s one of my favorite times of the year. Manages the marketing tech stack and ensures that all systems are integrated, as well as trains team members on how to best utilize new and existing technologies. Marketing Automation Specialist.

Work Management 95

Work Management Marketing Management Planning Marketing Automation Services 95

SmartBug Media

APRIL 15, 2020

We juggle lead generation, demand generation, CRM management, partnerships, teammate training, securing buy-in, and so much more. Among all the responsibilities, one that continues to be a challenge is generating the right amount of traffic and leads for organizations. Ownership: Marketing Team.

Top of Funnel 93

Top of Funnel Lead Ranking Sales Qualified Leads Marketing Qualified Leads 93

The Point

MARCH 18, 2014

Over at marketing automation firm Marketo , CEO Phil Fernandez just wrote a full-throated rant against the evils of unsolicited email and purchased email lists used indiscriminately: “How does anyone think that these are sensible emails to send to the CEO of a fast-growing public company? Stop buying lists.

Demand Generation Agencies 100

Demand Generation Agencies Advertising Agencies Marketo Demand Generation 100

The Point

AUGUST 1, 2013

Lead scoring has quickly become an integral part of a demand generation marketer’s arsenal. A well-planned, well-designed, and optimized lead scoring schema can be a key contributor to sales productivity, sales engagement, and the rate at which inbound leads convert to Sales Qualified Leads, opportunities, and deals.

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Marketing Qualified Leads 100

Adobe Experience Cloud Blog

JANUARY 2, 2014

In fact, football teams are a lot like marketing automation teams – you need talented players, of course, but you also need dedicated roles, internal coordination, and sound strategy. The Basic Structure of a Marketing Automation Team. We also have a four-member creative services team supporting the marketing automation team.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Demand Generation Agencies 48

Adobe Experience Cloud Blog

JANUARY 2, 2014

In fact, football teams are a lot like marketing automation teams – you need talented players, of course, but you also need dedicated roles, internal coordination, and sound strategy. The Basic Structure of a Marketing Automation Team. We also have a four-member Creative Services team supporting the Marketing Automation team.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Demand Generation Agencies 48

Customer Experience Matrix

MAY 12, 2009

Eloqua Senior Vice President Paul Teshima, who is in charge of post-sales support, said the new program includes system configuration, CRM data integration, setting up an email template, landing page, three-touch lead nurturing program and a lead scoring discussion. A good start is important but it’s only a start.

Eloqua 120

Eloqua Marketing Automation Services Marketing Management Demand Generation Agencies 120

LeadSloth

JUNE 7, 2010

Hubspot is best known for their Inbound Marketing evangelism and a software product that helps small to medium-size companies generate leads through search engine optimization and social media. They are taking some steps towards lead management, and will be showing their email marketing and lead nurturing capabilities in this webinar.

Lead Management 100

Lead Management Marketing Management Co-Registration Leads 100

markempa

AUGUST 30, 2011

In many industries, for example, executives are scrutinizing much smaller transactions, so lead generation, lead nurturing and sales enablement tactics must address this shift in buying behavior. Create an automated rule - on the first teleprospecting conversation send an email to the prospect moments after the call.

Sales Management 120

Sales Management Top of Funnel Ideal Customer Profiles Lead Scoring 120

SnapApp

JULY 26, 2018

Today we’re going to explore what it takes to be a modern demand gen marketer in this crazy new marketing world. So You Want To Be A Demand Gen Marketer? Demand generation marketers have become a hot commodity as companies are all striving to generate qualified leads at scale.

Demand 92

Demand Marketing Analytics Tools Marketing Automation Services Planning 92

The Point

JULY 15, 2010

Salesforce.com is a dominant player in the CRM category and an integral part of many companies’ lead management, database marketing, and demand generation programs. HS: How do marketing automation systems make Salesforce more useful? Note: you can say the same of most marketing automation systems – HS.].

Salesforce.com 100

Salesforce.com Marketing Automation Services Budget Programs Work Management 100

ANNUITAS

OCTOBER 26, 2018

What makes Demand Generation perpetual ? One key component (other than a decreased reliance on tactical, campaign-based activities to drive demand) is its adaptability. Developing a “perpetual” demand generation program is no small undertaking. Lead Management Strategy. Is your data clean?

Demand Generation 199

Demand Generation Demand Generation Lead Ranking 199

ANNUITAS

APRIL 12, 2012

During this discussion we were focusing in on the skills gap that has been well documented by groups like the Marketing Automation Institute , Sirius Decisions , Aberdeen Group and others. To quote our friend and author of Balancing the Demand Equation , Adam Needles – “ Modern B2B demand generation is failing.

Marketing Management 100

Marketing Management B2B Sales ROI Marketing Automation 100

Adobe Experience Cloud Blog

OCTOBER 18, 2012

by Jon Miller Marketing automation is a technology that streamlines and automates marketing tasks so companies can increase operational efficiency and grow revenue faster. In other words, companies don’t buy marketing automation to automate their marketing. Generate more high quality sales-ready leads.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation ROI Automation 48

NuSpark Consulting

OCTOBER 15, 2011

When people ask me what I do, I usually give them my standard 15-second commercial; generate quality inbound leads and shorten sales cycles via lead generation, lead nurturing, and content marketing. I created the Lead Generation Journey to showcase the process of “before-during-after” lead generation.

Marketing Automation Services 100

Marketing Automation Services Lead Generation Process Lead Ranking 100

NuSpark Consulting

OCTOBER 15, 2011

When people ask me what I do, I usually give them my standard 15-second commercial; generate quality inbound leads and shorten sales cycles via lead generation, lead nurturing, and content marketing. I created the Lead Generation Journey to showcase the process of “before-during-after” lead generation.

Marketing Automation Services 100

Marketing Automation Services Lead Generation Process Lead Ranking 100

Computer Market Research

SEPTEMBER 29, 2017

There are endless strategies to fuel your distributor’s demand generation workflow, but a channel-marketing plan without a performance-based foundation, which relies on a measurable return-on-investment from the output of marketing activity, is destined to come up short.

Allocation 60

Allocation Demand Generation Agencies POS Top of Funnel 60

Canadian Marketing Association

APRIL 23, 2018

It is done by integrating demand generation, lead nurturing and lead management into one overall strategy and plan. Tools include CRM tools, your website, marketing automation and on top of that other campaign and deployment measurement tools, such as Demandbase, Uberflip or Bizable.

Trends 48

Trends Planning Lead Ranking Budget Programs 48

ANNUITAS

JUNE 8, 2017

When you are in the planning phase for your nurture program, you should hopefully already have answers to questions such as: Where is the data being stored – is it on the lead or contact object itself, or are you leveraging marketing automation platform statuses or Salesforce campaign objects (or a combination of these)?

Ad Building 153

Ad Building Buyer Personas Marketing Automation Services Top of Funnel 153

MLT Creative

MAY 19, 2010

Once you've grasped the whole marketing automation concept, you're going to need a vendor to help you follow through. Over my next two blogs, I'll highlight different marketing automation vendors, and what they do that sets them apart. Marketo Marketo is made up of two sections: Marketo Lead Management and Marketo Sales Insight.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

Terminus

OCTOBER 29, 2021

and am making a guest appearance on the Terminus blog as a practitioner, to share three account-based marketing campaigns that generated seven-figure pipeline, and were set up in six weeks or less: ?A A pilot campaign that generated six opportunities and two sales from 21 target accounts.

Ideal Customer Profiles 58

Ideal Customer Profiles Account Based Marketing ABM Campaigns 58

Anything Goes Marketing

NOVEMBER 15, 2009

One of the memorable moments on Day #1 was at the social media training session when all of students needed to set up a Twitter account (if they didn’t have one) and tweet using the #EE09 hash tag. It actually caused Twitter to block the #EE09 hash tag at the hotel for a short period of time due to the amount of traffic generated.

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

Valasys

JULY 22, 2020

Sales pipeline management starts with setting up a sales pipeline to drive your demand generation endeavors and by defining and measuring the Key Performance Indicators (KPIs) and metrics to assist the salespeople to expedite the sales conversions. The tools being employed for lead generation should be automated and integrated.

Work Management 52

Work Management Marketing Management Top of Funnel Lead Qualification 52

Convince & Convert

MAY 12, 2016

Alternatively, you can have this sent out using your marketing automation platform. In the thank-you emails, include a link to view the webinar on-demand and instructions on how they can receive more information. For example, did you attract your target audience? Some webinar hosting platforms have this capability built in.

Webinar Metrics 104

Webinar Metrics Tips Marketing Automation Services Thought Leadership 104

Valasys

MAY 28, 2020

As an integral part of the demand generation mix, strategic planning, and execution of online and offline events fuel the lead generation endeavors. Event Marketing provides you with an opportunity to follow up the leads. 5 Train Your Team Well. 8 Try to Connect with Maximum Number of Target Audience.

Lead Generation 72

Lead Generation Event Marketing Generation Work Management 72

The Point

MARCH 13, 2013

Studies show that responding to new sales leads promptly, literally within minutes, can have a dramatic impact on the rate at which those leads are qualified, and the speed at which they convert to opportunities and, ultimately, deals. Here are 3 keys to crafting a successful autoresponder strategy: 1. Don’t try to do too much.

Autoresponders 100

Autoresponders Effectiveness Trade Show Bandwidth 100

Tony Zambito

MAY 4, 2011

  As buyer personas makes their way into the dialogue of B2B marketing, content marketing, lead generation, and lead nurturing, this seems to be what is happening:  buyer personas are being seen as another means for profiling buyers.  The Importance of Buyer Personas to Lead-to-Revenue Management.

Buyer Personas 100

Buyer Personas Research Ideal Customer Profiles Demand Generation Agencies 100

Metadata

SEPTEMBER 1, 2022

This guide walks you through the features you should look for in demand generation tools, red flags to avoid, and a description of three top-notch tools. You’ll come away with some great info about demand gen tools that will help your company increase conversion rates and load up your sales funnel with high-quality leads.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Budget Programs Paid Content 52

Webbiquity

AUGUST 29, 2011

If you are just looking to get a site up on the web and already have systems in place for CRM and marketing automation, these tools are worthy of consideration. Squarespace is a generally well-regarded tool with reasonable design functionality for building natively search-optimized websites and blogs. Squarespace.

CMS Development 100

CMS Development Small Business Marketing Work Management Marketing Automation Services 100

Circle Studio

JUNE 6, 2018

In a nutshell, inbound is essentially content marketing combined with modern approaches to lead generation, lead nurturing and marketing automation. The study found that 69% of marketers see converting leads into customers as their top marketing priority.

Paid Content 76

Paid Content Enterprise Management Paid Search Agency Inbound Marketing 76

Metadata

JUNE 9, 2020

Adding a ton of tangible take-home value to decision-makers in your target accounts. This content asset checks all of the boxes for generating quality demand and pipeline. This new content is so good your only motivation is to share it with the world – more specifically, your target audience. Targeting/Reach.

Demand Generation 98

Demand Generation Distribution B2B Thought Leadership Top of Funnel 98

Adobe Experience Cloud Blog

MAY 2, 2013

Pierce leads Demand Generation at 360pi and runs a blog called Epic Marketing Fails. Executives are demanding that marketers prove ROI from their investments. As anyone who uses marketing automation knows, now more than ever it’s important to work smarter. Buyers have changed forever, and marketers need to adapt.

Work Management 48

Work Management Marketing Automation Services Marketing Management Peer-to-peer 48

Sales Engine

AUGUST 15, 2016

Because of the complexities of today’s buyer’s journey, and the ever-changing role of sales in this process, marketing must be involved more than ever before: More than branding and awareness More than demand generation More than just lead conversion Because each sales process has become unique. Enter the lead nurturer.

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Leads Lead 120