LeadSloth

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Process Turns Marketing Automation Into Revenue

LeadSloth

Today I read a blog post about 7 trends that speed up the adoption of marketing automation. It mentions the importance of valuable content, the increasingly longer sales cycles and the “consumerized&# B2B sales processes. The result today: too many Marketing Automation users use their expensive system as an email marketing tool.

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Will Marketing Automation Be Free?

LeadSloth

Today Genius.com announced a free version of their Marketing Automation system. Only about a month ago, Loopfuse also started offering a free version of their Marketing Automation system. What does this mean for companies interested in adopting Marketing Automation? Tags: marketing automation genius.com loopfuse.

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Genius Marketing Automation Blog Posts

LeadSloth

The main topic has been Marketing Automation , with several other online marketing topics blended in. Marketing Automation. These posts are about Marketing Automation and Lead Management: Lead Management Introduction. Are You Ready for Marketing Automation? Not Ready for Marketing Automation. Lead Scoring.

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Inbound Marketing & Marketing Automation

LeadSloth

The Marketing Automation industry is evolving continuously. Many digital marketers are using marketing automation tools to automate lead nurturing. SEO has not exactly been a science: you have to optimize your site’s structure and content, and you ask other sites to link to you. Inbound Marketing Automation.

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Guest Post: Best Practices in Marketing Automation

LeadSloth

There are certainly a lot of capabilities within marketing automation. Below are some of the best practices we have found within our customer base that helped drive success with marketing automation. Which content provided the desired lead interaction for which segmented list during which stage of nurturing?

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7 Reasons Why Marketing Automation Projects Fail

LeadSloth

Needless to say, Marketing Automation software is very popular today. In reality, Marketing Automation can help you automate existing campaigns, and also create new campaigns that would not be possible without automation. And please share your Marketing Automation “horror&# scenarios in the comments below!

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Social CRM, Inbound Marketing and Marketing Automation

LeadSloth

Today I’m a panelist at the Silverpop Client Summit and we’re talking about Social CRM, Inbound Marketing and Marketing Automation, moderated by Adam Needles. For now I’ll focus on the “sales” part of CRM (Sales Force Automation). Social Marketing Automation. Social + CRM + Marketing Automation.