KoMarketing Associates

FEBRUARY 15, 2018

We have discussed marketing automation on the KoMarketing blog and industry news section several times, including speaking to how important it is , how to create content around it , and why so many marketers still use it as it improves performance. Customer Service. This allows him or her to send hundreds of emails per day.

Automation 200

Automation B2B Marketing Paid Search Agency Marketing Automation Services 200

KoMarketing Associates

JANUARY 23, 2018

How content strategy fits into marketing automation (and content marketing in general). It might seem like this is a lot of background work, but this is exactly what needs to be done before you get too deep into marketing automation. Witness the #1 barrier to marketing automation success: It’s a lack of strategy.

Top of Funnel 275

Top of Funnel Marketing Automation Services Marketing Automation Automation 275

KoMarketing Associates

MARCH 20, 2019

Marketers don’t always have incentives to use more automation to drive their activities, but those who do often see more benefits across the board, according to new research. Marketers’ Success with Email Marketing Automation. This is compared to just 28 percent without incentives who said the same.

Marketing Report 151

Marketing Report Marketing Automation Automation Aggregators 151

KoMarketing Associates

JULY 11, 2018

Although marketers are focused on marketing automation to achieve their top priorities, research shows that they are still facing numerous barriers when it comes to executing this tactic. Ascend2 recently conducted the “Optimizing Marketing Automation” survey to determine how marketers are faring in terms of marketing automation.

Marketing Automation 141

Marketing Automation Customer Surveys Automation Barriers 141

KoMarketing Associates

AUGUST 30, 2017

Automating some marketing processes can streamline day-to-day business, but how is technology benefiting marketers who have invested in the automation process? Recently, Econsultancy conducted the “2017 State of B2B Marketing Automation” report with Act-On Software to dive deeper into the concept.

Marketing Automation Services 149

Marketing Automation Services Marketing Automation Automation Peer-to-peer 149

KoMarketing Associates

AUGUST 6, 2018

Although marketers are focused on marketing automation to achieve their top priorities, research shows that they are still facing numerous barriers when it comes to executing this tactic. Ascend2 recently conducted the “Optimizing Marketing Automation” survey to determine how marketers are faring in terms of marketing automation.

Barriers 142

Barriers Marketing Automation Customer Surveys Automation 142

KoMarketing Associates

JULY 31, 2019

Although marketers are turning to automation tools more frequently to streamline everyday processes, new research shows that they still have many concerns when it comes to utilizing these assets. That being said, the majority of respondents (72 percent) claimed that they feel like a level of automation is inevitable for their business.

Marketing Automation Services 120

Marketing Automation Services Marketing Report Automation Tools 120

KoMarketing Associates

OCTOBER 22, 2019

As marketers start to develop marketing automation integration strategies, they are doing so with specific objectives in mind, according to a new report. To an extent, the majority of marketers have found their marketing automation integration strategy to be successful.

Marketing Automation 122

Marketing Automation Marketing Report Automation Planning 122

KoMarketing Associates

AUGUST 23, 2018

Through a blend of marketing automation, personalization, and enhanced customer experience, it is increasingly possible to nail that goal. The first step is a true understanding of how closely tied these three tactics (marketing automation, personalization, and delivering a great customer experience) are.

Marketing Automation Services 156

Marketing Automation Services Marketing Automation Work Management B2B Marketing 156

KoMarketing Associates

OCTOBER 3, 2019

Marketing automation platforms (MAPs) can provide several benefits to marketers looking to tackle a wide range of tasks. InsightSquared recently published the “Marketing Automation Satisfaction Benchmark Report,” and statistics showed that the majority of marketers (62.1 Marketing Automation as a Concern for CMOs.

Marketing Automation Services 121

Marketing Automation Services Marketing Automation Marketing Report Automation 121

KoMarketing Associates

MAY 22, 2018

Many marketers are turning to email to reach out to customers and prospects, but in terms of automation, new research suggests that they are still lagging. This is to say that they do not use many of the features of marketing automation. This is to say that they do not use many of the features of marketing automation.

Marketing Automation 125

Marketing Automation Email Marketing Automation Customer Surveys 125

KoMarketing Associates

JULY 14, 2016

Once your decision for what automated social media platform to use is done, it’s time to move onto the research and monitoring aspects. To automate receiving these results, you can subscribe to the RSS feed of the results or send them via email. What automation tools do you use for B2B social media marketing? Final Thoughts.

Social Media 120

Social Media Social Marketing Automation B2B Marketing 120

KoMarketing Associates

SEPTEMBER 28, 2021

Interestingly, many intend on automating some of their efforts in the near future. Optimizing Marketing Automation for Success. Some organizations are turning to automation to continue benefiting from digital marketing, but previous research indicates that it will not come without obstacles.

Customer Surveys 251

Customer Surveys Organization Barriers CMO 251

KoMarketing Associates

APRIL 19, 2023

Marketers Remain Dedicated to Investing in Automation Solutions Marketers are now spending less on initiatives, such as CRM, but previous research indicates that they are still dedicated to investing in other areas, such as automation. This is an increase from the 64.3%

Budget Programs 223

Budget Programs Marketing Report Spending Marketing Management 223

KoMarketing Associates

APRIL 25, 2013

A marketing automation solution is one tool B2B marketers use for succeeding at these lead management challenges. Marketo is considered a leader in the lead management / marketing automation industry. What is Marketing Automation? What is the value and ROI of marketing automation? . Typically, that figure is less than 1%.

Search Engine Marketing 120

Search Engine Marketing Marketing Automation Services Search Marketing Marketing Automation 120

KoMarketing Associates

JANUARY 19, 2022

Marketing Automation Platforms Like Marketo and Pardot. It’s no secret that cybersecurity marketers are busy people, so being able to automate repetitive digital marketing tasks can be a huge help. From housing our database, nurture flows, and automation rules, marketing automation truly owns the story behind a prospect.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

KoMarketing Associates

SEPTEMBER 23, 2020

B2B marketing automation is booming. And when we look back to the B2B marketing automation trends we outlined last year , it’s impressive how far we’ve come in just one year. So as you plan your B2B marketing strategy and budget for the new year, consider each of these B2B marketing automation trends carefully. More Investment.

Marketing Automation Services 296

Marketing Automation Services Marketing AI Marketing Automation Marketing Budget 296

KoMarketing Associates

JUNE 2, 2022

Video marketing (20%), marketing automation (20%), and content creation and design (20%) also made the list. However, the majority (48%) stated that social media marketing is their top area of desired growth, suggesting that they aren’t giving up just yet. B2B Marketers and Growing Social Media Usage.

Social Media 265

Social Media Peer-to-peer Social Marketing Media 265

KoMarketing Associates

DECEMBER 1, 2020

Approximately 44% of respondents said that they have email marketing automation in place, while 39% have a Customer Relationship Management system. Website/SEO (43%), as well as email/automation (42%) are also proving beneficial.

Lead Generation 207

Lead Generation Marketing Report Generation Leads 207

KoMarketing Associates

OCTOBER 13, 2022

Approximately 45% of marketers and tech professionals say that the automation of marketing tasks is the primary benefit of leveraging AI. However, 43% cite personalization as the main benefit of AI. Uncovering the Potential Marketing Benefits of AI.

Segmentation 208

Segmentation Statistics Marketing & Strategy Newsletter 208

KoMarketing Associates

APRIL 13, 2022

AI automates simple, repeatable tasks and expedites pattern recognition, which helps businesses improve their marketing initiatives and provide the right offer to the right person at the right time in the right channel,” wrote the authors of the report. That being said, 38.8% intend to eventually leverage AI to do the same. “AI

Personalization 239

Personalization Marketing Budget Content Statistics 239

KoMarketing Associates

JULY 7, 2022

AI automates simple, repeatable tasks and expedites pattern recognition, which helps businesses improve their marketing initiatives and provide the right offer to the right person at the right time in the right channel,” wrote the authors of the report. claimed that they intend to eventually leverage AI to do the same. “AI

Marketing Report 213

Marketing Report Work Management Paid Search Agency Statistics 213

KoMarketing Associates

MARCH 16, 2022

AI automates simple, repeatable tasks and expedites pattern recognition, which helps businesses improve their marketing initiatives and provide the right offer to the right person at the right time in the right channel,” wrote the authors of the report. In general, 74.5%

Marketing Report 229

Marketing Report Personalization Planning Statistics 229

KoMarketing Associates

OCTOBER 26, 2021

MarTech published the “Martech Replacement Survey 2021,” and statistics showed that the majority of marketers (24%) have replaced their marketing automation system. As marketers adapt to the changing demands of their customers and feel the impact of the pandemic, new research indicates that many are replacing their existing marketing tools.

Marketing Report 242

Marketing Report Marketing Automation Services Tools Statistics 242

KoMarketing Associates

SEPTEMBER 22, 2021

Optimizing Marketing Automation. From the Ascend2 Report: Ascend2 asked best-in-class marketers “what are the most challenging barriers to marketing automation success?”. Delivering personalized content could be made easier via marketing automation, as explored here. Making Content Marketing Convert.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

KoMarketing Associates

NOVEMBER 10, 2020

The most popular forms of martech used by marketers are CRM (100%), marketing automation (98%) and webinar (88%). Nearly 26% said that they would boost their investment by between 11% and 20%, while 16% of respondents said they would do so by between 1% and 10%.

Advertising Channels 293

Advertising Channels Digital Transformation Statistics Custom Publishing 293

KoMarketing Associates

APRIL 18, 2019

Addressing innovation, AI, technology and marketing automation (92 percent) was also a main concern for CMOs. The slow adoption could be put down to confusion or lack of knowledge around AI’s applications, amid widespread concerns over the societal impact of automation in general,” wrote the authors of the report.

Marketing AI 131

Marketing AI Customer Surveys ROI Automation 131

KoMarketing Associates

JANUARY 30, 2020

In the future, 69% of marketers said they would consider automating more elements of their lead generation process. This is all despite the fact that the majority of marketers (64%) stated that they have a specific plan for generating leads from social media in place.

Lead Generation 157

Lead Generation Social Media Marketing Report Social Marketing 157

KoMarketing Associates

SEPTEMBER 8, 2020

Do NOT over automate. There are some really interesting tools available that will let you automate a lot of your networking activities on LinkedIn. LinkedIn will not send a warning if it detects you using these sorts of automated tools. Now, can you use something like Buffer or any of the automated posting tools?

Linkedin 165

Linkedin B2B Marketing Ideal Customer Profiles B2B 165

KoMarketing Associates

APRIL 3, 2017

Data May Hold Back B2B Marketing Automation. According to a report published at the end of 2016, low-quality data is proving to be a barrier for B2B marketers, specifically those who use automation. This data suggests that B2B marketers still trust their own information over the analytics gathered from third-party resources.

Marketing Report 120

Marketing Report B2B Marketing CRM B2B 120

KoMarketing Associates

FEBRUARY 12, 2019

LinkedIn Director of Marketing Solutions, Prue Cox, explained, “when we think about simple things like marketing automation platforms, and where AI is playing into it, B2C was definitely more ahead.”. That’s no rounding error, either – the B2B marketers are using marketing automation at almost twice the rate of B2C content marketers.

Work Management 121

Work Management B2B Marketing Marketing Management Peer-to-peer 121

KoMarketing Associates

MARCH 16, 2021

CRM (100%), marketing automation (98%) and webinar (88%) are the most common forms of martech that marketers cite using on a regular basis. Nearly 26% said that they will boost their investment in this area by between 11% and 20%, and about 16% claimed that they would increase their marketing technology investment by between 1% and 10%.

Marketing Report 169

Marketing Report Statistics Advertising Mediums Webinar Metrics 169

KoMarketing Associates

FEBRUARY 9, 2021

Meanwhile, their ability to better understand the customer journey, automate and engage is lacking.”. “They are more confident in areas like pricing and promotions, media buying and social media voice and creativity, demonstrating that while they feel their marketing brand, voice and value proposition is strong.

Marketing Report 162

Marketing Report Planning Acquisitions Statistics 162

KoMarketing Associates

MARCH 25, 2020

To cater to this increase, the majority of respondents (48.5%) claimed that they will use technology to automate administrative tasks. Most marketers (32%) agreed that the best use of automation for marketing and branding purposes was to create content more efficiently and quickly. said they were looking into increasing headcount.

Marketing Report 121

Marketing Report Advertising Agencies Content Marketing Paid Search Agency 121

KoMarketing Associates

SEPTEMBER 12, 2017

Why do marketers appear to be slow to automate data capture? From the results yielded by our recent survey, we’re seeing that the lag in automating data capture is due to a lack of tools, resourcing and capabilities, which the vast majority (89 percent) listed as the main reason for delayed follow ups.

Event Marketing 124

Event Marketing B2B Marketing Planning B2B 124

KoMarketing Associates

DECEMBER 4, 2017

This is followed by marketing automation (57 percent). “Much like other industries, marketing and communications is anticipating the potential impact of digital disruption, technology and automation,” said Tom Coombes, CEO and founder of Cognito.

Analytics 196

Analytics SEM Aggregators CMO 196

KoMarketing Associates

SEPTEMBER 1, 2020

This is followed by website/SEO (43%) and email/automation (42%). In terms of the digital tactics that are helping marketers build relationships for lead conversion, social media (55%) is at the top of the list. B2B Marketing and the Benefits of Social Media.

Lead Generation 161

Lead Generation Marketing Report Generation Ad Building 161