11 Top Tips For Developing YouTube Influencers
JANUARY 27, 2016
YouTube influencer marketing is an often-overlooked, but highly valuable component, of a strong marketing automation strategy. YouTube is just one platform where you can execute your influencer marketing strategy. But because of its high discoverability, authenticity, long-form potential and long-tail durability, YouTube is ideal for information-based lead generation.
How to Get Results from YouTube Ads (Hint: It’s Not Advertising)
JUNE 23, 2016
Most YouTube ads do not deliver a measurable ROI for advertisers. This is because most of the pre-roll ads (YouTube calls them “in-stream ads”) we see on YouTube are geared only towards raising brand awareness – they’re designed to get reach and attention, but not conversion. You can create highly targeted YouTube campaigns towards specific demographics.
The Top 5 YouTube Analytics Every Marketer Should Know
FEBRUARY 24, 2016
But did you know that YouTube, which is part of Google, has an incredible analytics offering as well? In fact, YouTube Analytics probably gives users more ways to slice and dice their data than any video platform ever has. But like Google Analytics, YouTube Analytics has so much data that it can be overwhelming. Same goes for YouTube videos. Of course not.
Video ads: Facebook or YouTube?
MARCH 22, 2016
For the last decade, the social option has lived almost exclusively in the land of YouTube, but since last year, Facebook has officially become a player in the video field. November 2015 marked the first month where more videos were uploaded to Facebook than posts containing links to YouTube. Well you can accomplish the same thing with your own videos on YouTube. Get the Guide.
4 Ways to Improve Your YouTube Channel
MARCH 16, 2015
Given these numbers, it’s not surprising that so many businesses are turning to YouTube to create a video presence. We’ve created a list of four tips to help you make the most of your YouTube channel. 1. Your YouTube page is a representation of your business. YouTube suggests a dimension size of 2560 x 1440 px. Social Media improve YouTube experience youtub
How a small family business pulled off one of the greatest successes in YouTube history
grow - Practical Marketing Solutions
FEBRUARY 10, 2014
This is the story of how an entrepreneur used a shoe and a wine bottle to create one of the most successful videos in YouTube history and transform his small family-owned business. A few years ago, I was approached by a fellow named Stephen Cronk for help on developing a new marketing strategy. No winemaker in the region had the presence and audience that the upstart Mirabeau had.
4 Marketing Lessons from YouTube Giants
Modern B2B Marketing
JANUARY 29, 2016
Author: Raymond Coppinger Did you catch the video about the crazy guys snowboarding through New York that went viral just hours after it was posted on YouTube? have actually been following the work of Casey for the last year, and through Casey’s content, I was introduced to another New York-based entrepreneur and YouTube personality, Gary Vaynerchuk. The commitment is staggering.).
This Week in Content Marketing: YouTube Proves We Have No Rights on Social Media
OCTOBER 31, 2015
In this week’s episode, Robert and I question YouTube’s controversial decision to force content creators to be part of their new paid subscription program. companion article describes how this is already starting to happen to ESPN, which has already removed its videos from YouTube. It provides advice on how advertisers can communicate more effectively with their audiences.
How to Gain More Subscribers on YouTube
NOVEMBER 21, 2014
Have you created and posted videos on YouTube only to realize they’re not garnering the engagement you’d hoped for? To be successful on YouTube, you need to build an engaged subscriber base. In In this short video, we show you how to use your existing YouTube videos to gain more qualified subscribers. All rights reserved.
YouTube Analytics Decoded
EMagine B2B Blog
NOVEMBER 5, 2014
What many don’t know, or haven’t explored yet, is the robust analytics tool that YouTube offers within its very own interface. Unlike the majority of social networks that offer little more than “vanity metrics,” YouTube Analytics gives marketers the tools they need to drill down and decode specific metrics- with help from its parent company, Google of course. YouTube Monitor.
Video Content: Facebook VS. YouTube in the Ring
JULY 1, 2015
Facebook Vs. YouTube video content. It's been a hot topic as video has risen to the top of the priority list for ways to effectively capture online audiences. While YouTube has been dubbed the second largest search engine in the world, many signs point to the power of Facebook as the winning platform to publish videos. Here are a few things to keep in mind when betting on Facebook VS. YouTube in the ring: Round 1: Content Consumption. If a large portion of your audience is on Facebook, it makes sense to publish content here. YouTube. YouTube.
How Should Our Staffing Firm Use YouTube?
SEPTEMBER 8, 2015
YouTube may be one of the most overlooked social channels to use in the staffing and recruiting industry -- which leaves a large gap in your overall social media strategy. As with many of the other social channels, including Facebook, Twitter and Google+, YouTube provides an opportunity for you to answer questions and provide valuable resources for your key audiences.
Add YouTube Closed Captioning—Create 30 Million Opportunities
JANUARY 18, 2016
In the great wide world of video (mobile or not), something that many businesses seem drop from their radar is YouTube closed captioning. So, you hit up YouTube and find the channel you’ve been searching for in less than thirty seconds. How To Add Subtitles & Closed Captions To Your YouTube Videos. However, something is consistently missing from that content. UM, WHAT?
The Do’s and Don’ts of YouTube Marketing
Modern B2B Marketing
OCTOBER 20, 2014
Author: Jon Mowat There are a multitude of reasons why it’s really important to fine-tune your YouTube presence. Other important reasons include: that YouTube is the biggest player in Video Marketing , and it’s the second largest search engine on the net (bigger than Bing, Yahoo!, YouTube Channel Do’s. Your YouTube channel is a part of your online brand identity.
Revenge of the YouTubers: The Growing Power of Social Influence Marketing
MAY 8, 2015
Sorry, dad, couldn’t sleep; you either, huh? I’m watching this sweet episode of Clash of Clans Attacks by my favorite YouTuber, Galadon. Such was my introduction to the role of the YouTuber in that growing area of digital known as social influence marketing. His YouTube channel, Clash of Clans Attacks , has over 600,000 subscribers. Mainstream Celebrity vs YouTube Personality.
5 Steps To Optimizing Your YouTube Videos [Infographic]
EMagine B2B Blog
JUNE 18, 2015
Titles help audiences and YouTube’s discovery systems make sense of your content. video’s description field is valuable real estate, helping audiences and YouTube’s discovery systems understand what your content is about. Tags are keywords that the YouTube discovery systems use to help new users discover your videos. YouTube recommends using an image (.JPG,GIF,BMP,
To YouTube and Beyond! 5 Places Where Including a Video Will Boost Results
It's All About Revenue
OCTOBER 8, 2013
Uploading your marketing videos to YouTube is essential, it is after all the second largest search engine available and can be used to direct leads back to your website for more content and eventual conversion, but you can’t stop there to realize improved ROI. To YouTube & Beyond! To YouTube and Beyond! Use video assets in email campaigns. Spice up a blog post.
YouTube Best Practices
DECEMBER 29, 2011
The YouTube Creator Playbook is a compilation of tips, best practices and strategies for building an audience on YouTube. View Original Article
Is YouTube Advertising Right for You?
OCTOBER 5, 2015
Whether you realize it or not, more advertisers are allocating part of their advertising budget toward YouTube. In fact, the number of advertisers running video ads on YouTube is up 40% year over year. Well, there are several reasons: The amount of users who actively use YouTube is insane. In addition, YouTube reaches more 18 to 49 year olds than cable television.
Case Study: Denny’s flips its audience with a sassy social media strategy
grow - Practical Marketing Solutions
SEPTEMBER 29, 2014
As Denny’s has proven through their use of Twitter , Tumblr , YouTube , and other channels, breakfast can be a surprisingly compelling topic. Mashed potatoes and mash-ups Denny’s Tumblr offers its audience a stream of eminently shareable pop culture riffs, mashed up – or “hashed up,” perhaps? The restaurant chain is re-inventing itself, led by a sassy social media strategy.
What the New YouTube Comments Mean for Marketers
NOVEMBER 14, 2013
If you’ve ever posted a YouTube video for your business and been inundated with a slew of negative comments , or been sorely disappointed with the snide remarks on videos you’ve enjoyed viewing, there’s some good news in store. YouTube has announced some changes to the commenting system that would focus on the relevance of comments rather than their recency.
Grow Your B2B Audience by Considering Size, Engagement and Value
Social Media B2B
APRIL 17, 2014
What’s the premise of your book Audience ? But what’s been gnawing at me for a while is that I go to a lot of the content marketing shows, and I hear people speak about what they’re doing in content marketing, and they have what I call Audience Assumption Disorder. These are audiences that we can build through email, Facebook, Twitter, Instagram, YouTube, SMS and contests.
Content Marketing Showcase Series # 10 French Connection YouTube Channel
Connect the Docs
DECEMBER 28, 2012
YouTube is one great social networking tool that helps brands to reach out to their customers in real time. Fashion retailer French Connection knew how often its target audience was asking this question, and happily responded by creating a YouTube channel: Youtique. Youtique’ is the very first ‘webshop’ on YouTube. Description. In short, it’s every woman’s dream.
Leveraging YouTube as a Manufacturer
SEPTEMBER 16, 2015
Manufacturing, like many other industries, is continuously searching for the best ways to engage its audience. It is designed to help companies make content that will not only engage and educate, but also entertain audience members. So Why Should Manufacturing Marketers Use YouTube as a Channel to Distribute their Videos? Use enticing titles that will grab audience attention.
YouTube Insights for B2B from the Frozen Food Master
Social Media B2B
JUNE 10, 2014
In that time he has learned quite a bit about YouTube. Most of the biggest YouTube channels are run by individuals, not corporate brands. Does this make YouTube different from other social platforms? believe that most of the big YouTube channels are run by individuals because they don’t have the politics or red tape to publish like corporations have.
New Study: Get On YouTube, NOW
AUGUST 7, 2013
Still wondering if creating a YouTube channel is worth it for your brand? Pixability has released a new report, Top 100 Global Brands: Key Lessons for Success on YouTube , that’s got some pretty tantalizing and alluring stats underscoring why you should set up a YouTube account, like, yesterday. 56 of the Top 100 have 10 or more YouTube channels. Moving on -. Viola!
Wistia or Youtube?
APRIL 14, 2015
What makes it different than a traditional video hosting service like YouTube is that it allows users to track the performance of their videos with analytics. Wistia or Youtube? On the other hand, YouTube is free. There’s also no way to add a CTA to a YouTube video (yet). Moreover, from an SEO perspective, YouTube is superior because it’s owned by Google.
YouTube Launches New and Improved YouTube Analytics
NOVEMBER 30, 2011
It looks like the marketer's cry for more data has reached YouTube's ears, and not too long after Facebook beefed up its analytics with new features for Facebook Insights. Here are the four latest features YouTube Analytics will tack on to the almost-defunked Insights. Audience Retention. Some marketers are trying to monetize their YouTube presence. Estimated Earnings.
4 Strategic Tips to Increasing Your Social Media Presence with YouTube Marketing
JANUARY 8, 2013
We know people are watching YouTube video, but how do we use that information in social media marketing? want to provide you some useful tips for increasing your social media presence using YouTube. For a long time, the only YouTube strategy was viral video. The days of your video becoming viral on YouTube are quickly disappearing. It’s not totally over, though.
Six Seconds? Bah. YouTube Says Long Videos Sometimes Work Better
JUNE 25, 2013
But over at YouTube, they’re finding shorter isn’t always better. “It’s kind of counterintuitive,” says Vanessa Pappas, Global Head of Audience Development at YouTube. But we’re finding the audience is there for all types of content. We caught up with Pappas to talk about what’s going on at YouTube and get some tips on how brands can best work with the platform.
New Year, New Audience: 10 Essential Social Media Tactics to Get Your Content Seen
Modern B2B Marketing
DECEMBER 17, 2015
Unless you have an audience that seeks out your content en masse, promoting your content is the only way that your audience is going to see it. But it makes an impact because it’s the first thing that your audience will look at when they visit your page. Create Another way is to understand their audience and make sure that your content offers value to them.
How To Reach Millennials + Moms – The YouTube Formula
B2B Marketing Insider
JUNE 10, 2015
While no one really has an explanation for those, Cenk Bulbul, YouTube’s head of strategy and insights , recently shared the necessary framework needed to make an effective video content channel that will resonate with your audience. This was one of the top 10 ads on YouTube,” he said. What is Generation C? Gen C has a “curation mindset.” Choice drives action,” said Bulbul.
Internet video killed the TV star. The rise of YouTube for B2B advertising
Earnest about B2B
DECEMBER 12, 2014
“By the time you finish reading this sentence, users around the world will have uploaded another eight hours of video to YouTube.”. No longer the preserve of cats playing musical instruments , YouTube has become one of the most exciting and sensational media sharing websites in the world. Communities of millions and brand new stars. The VIP effect: advertising & exclusivity.
The Making of a Viral Video: How One Dog Racked Up 1.6 Million Views on YouTube
DECEMBER 22, 2014
Here at HubSpot, we have our own YouTube "celebrity" of sorts: Jill Fratianne. The partner channel manager often creates YouTube videos of her two Great Danes (Luke Skywalker and Laya) that rack up tons of views and even a few placements on Animal Planet. Luke and Laya''s) YouTube fame. Ah, the great mystery of viral content. Right? Well, not exactly. That music you hear?