YouTube is one great social networking tool that helps brands to reach out to their customers in real time. Fashion retailer French Connection knew how often its target audience was asking this question, and happily responded by creating a YouTube channel: Youtique. The company combines the mini-video format of YouTube with the ethos of the Home Shopping Network to offer women snack-sized personal shopping videos based on occasion. Youtique’ is the very first ‘webshop’ on YouTube. Name : Youtique : French Connection’s Twitter Handle [link]. Description. MORE >>

How to Use YouTube To Increase Sales. Who Is Your Audience? Now you are expanding your audience by talking to your own customers and beyond , and that is powerful. HubSpot CMO Mike Volpe says to keep in mind that “ social media isn’t a strategy, its a technology ” Use technology YouTube to share the information with anyone that wants it. There are riches in niches and a targeted audience of your current customers is a VERY deep niche. This will show up as a clicakble link on YouTube. This is a guest post authored by John Lawson. MORE >>

Many engineers, specifiers, users and buyers of industrial products regularly use social media in their personal lives but work-related usage is limited among this audience. Probably the most common use of social media is videos on YouTube. These people have readily embraced video marketing, YouTube and social media. They may not get a huge number of views or go viral like the Old Spice Man videos but the key is that their target audience views them, however small that may be. They actively use YouTube, Facebook and Twitter. MORE >>

Yet how many of us scramble to post on a blog or upload a  video to YouTube without taking time to survey our target audience ? Here’s a quick list of survey questions for your target audience: What are the five top web sites you visit frequently in your work? But unless you know what your audience wants, you’re shooting in the dark. Attracting Clients Brain Based Content Marketing Content Marketing Online Marketing content marketing with blogs neuromarketing target audienceDo you use social media like Facebook , Twitter or LinkedIn ? Tennis. MORE >>

As a Google property, YouTube brings increased exposure for your brand, not only in YouTube searches, but searches on Google itself. Additionally, statistics show that images and videos are more engaging for social media visitors, so utilizing your YouTube videos is also a strength. But how do you build your audience on YouTube, in the [.]. B2B Web Strategy MORE >>