KoMarketing Associates

JULY 22, 2020

After all, 80% of B2B marketing leads from social media come through the platform, and 92% of B2B marketers use the platform more than other social platforms. Matched Audiences on LinkedIn. One of these is matched audiences. Matched audiences allow B2B marketers to upload lists of accounts for direct targeting.

Linkedin 373

Linkedin B2B Marketing Advertising Agencies Paid Search Agency 373

CoSchedule

JANUARY 27, 2023

Having the best social media marketing examples in your idea vault is an excellent way to develop new ideas for your next campaign. Not to mention, studying successful examples can also bring fresh ideas to your mind. So in this piece, let’s walk you through the top 12 social media marketing examples you can’t miss.

Social Media 126

Social Media Social Marketing Examples Planning 126

Marketing Insider Group

JANUARY 2, 2024

Social media isn’t the king of the castle anymore. That’s right – we’re first hand witnesses to the decline of social media as the go-to source for driving web traffic. While social media platforms are still bustling with activity, boasting billions of users worldwide, there’s a twist in the plot.

Social Media 253

Social Media Social Marketing Media Content Marketing 253

Webbiquity

NOVEMBER 15, 2022

Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. Agility is a fundamental skill in social media marketing, essential for continuously adapting to the evolving digital landscape. Social media managers must also juggle multiple responsibilities.

Social Media 308

Social Media Work Management Marketing Management Media 308

Marketing Insider Group

APRIL 21, 2021

With these foundational pillars solidified, the next challenge is understanding how to make your content attractive to your audience. Here, we’re discussing how you can build and leverage your brand identity to create content your audience actually wants to read by choosing a theme, identifying a voice, and keeping content fresh.

B2B 362

B2B Paid Search Agency Guidelines Content 362

Marketing Insider Group

FEBRUARY 14, 2023

Let’s dive into some of the best psychological hacks to get people to open your message, as well as 72 examples to get you inspired. Key Takeaways: Start off strong by defining your target audience and any subsections before you start emailing. These are your strongest tells to what your exact target audience is looking for!

Creativity 323

Creativity Examples Marketing Budget Urgency Marketing 323

Oktopost

NOVEMBER 9, 2023

Paid media has become a non-negotiable in demand generation. Its ability to reach targeted audiences, maximize brand visibility, and drive conversions is just what businesses need in an online world saturated with information. Owned media includes channels a brand controls, like its website and social profiles.

Paid Content 62

Paid Content Media Plans Planning Allocation 62

Sprout Social

FEBRUARY 15, 2024

Audience engagement is all about the connection your audience feels with your brand and the actions they take as a result of it. In general, audience engagement, and social media engagement in particular, isn’t easy to come by. Social media users’ feeds are flooded with content competing for their attention.

Webinar Metrics 106

Webinar Metrics Tips Marketing AI Social Media 106

Webbiquity

MAY 9, 2023

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. With 93% of marketers leveraging social media for increased brand exposure, it’s vital for businesses to identify ways to stay ahead of the curve. Guest post by Ahana Basu. What’s the best approach for creating that strategic plan?

Social Media 313

Social Media Social Marketing Planning Tips 313

Convince & Convert

APRIL 12, 2024

The struggle is real for social media leaders, managers, and teams. Whenever you mention that you work in social media, from the outside looking in, people think that you take a photo and/or video and just hit “post” to make the magic happen. Nevertheless, we know it takes much more work to manage a brand on social media.

Social Media 138

Social Media ROI Media Cross-Selling 138

Webbiquity

FEBRUARY 16, 2021

But small businesses also use this platform to interact with their target audience and spread the word about their products and services. The days when Twitter or LinkedIn were the only social media networks for B2B business promotion are long gone. 75% of B2B buyers use social media to discover new products and services.

Paid Search Agency 299

Paid Search Agency B2B Marketing Examples Enterprise Management 299

Martech

MARCH 28, 2024

Where available, we’ve linked vendor mentions in this article to video examples of the AI capabilities built into their tools. Jasper will help with researching and creating copy for campaigns and social media posts. Grain will help you take better notes in meetings. Let’s examine specific use cases for AI in marketing.

Marketing AI 130

Marketing AI Work Management Marketing Management Examples 130

Sprout Social

AUGUST 4, 2022

The solution: Build a strong social media recruitment strategy. Social media is where people go to level up their career. For brands, social media casts a wide net and helps them create a stronger employer brand that will attract top candidates. 10 ways to say ‘We’re hiring’ on social media (post examples).

Social Media 102

Social Media Creativity Examples Media 102

Oktopost

SEPTEMBER 21, 2023

Rather than limiting social media to corporate profiles, this strategy involves sales teams utilizing their personal accounts to reach new prospects, share insights, and engage in meaningful conversations. Social selling broadens your business’s reach, connecting you with a diverse audience through your employees’ combined networks.

Sales Management 136

Sales Management Examples Top of Funnel B2B Thought Leadership 136

Sprout Social

OCTOBER 10, 2023

But influencer marketing isn’t as simple as picking any creator, creating one-off content and reaping the benefits of their loyal following—our report found 81% of social marketers describe influencer marketing as an essential part of their social media strategy. What do different types of influencer marketing campaigns look like?

Examples 127

Examples Campaigns Advertising Agencies Burn Rate 127

Kapost

MARCH 5, 2019

Attracting and keeping your ideal audience can be a difficult proposition. The post Examples of Rich Media to Hook Your Audience appeared first on Kapost Blog. Buyers have become increasingly sophisticated, with higher expectations of the brands that they buy from. With more customers opting.

Examples 73

Examples Media Buy Brand Identity 73

Content Standard

MARCH 12, 2024

We’re living through the decline of mainstream media, and as marketers, we have a role to play in filling the void. No major media conglomerate has been spared. For years, Pew Research has reported a continual decline in the share of audiences following traditional media. Why does this matter?

Media 95

Media Brand Identity Branding Storytelling 95

Smartyads

MAY 3, 2023

Rich media ads are a type of online display advertising that goes beyond the traditional banner or text ads by incorporating more interactive and engaging elements such as videos, animations, audio, and other multimedia features. Rich media ads are designed to grab the viewer's attention and provide a more.

Paid Search Agency 52

Paid Search Agency Ads Media Examples 52

SocialPilot

MARCH 12, 2024

Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. An integrated marketing strategy that focuses on a key theme across all media is critical. Marketing leaders are 1.5 Take a look!

Paid Content 83

Paid Content Campaigns Examples Advertising Agencies 83

Convince & Convert

DECEMBER 15, 2023

User behavior is changing, and studies show that around 31% of consumers use social media channels to find answers to their queries. If you’re growing your business and footprint online, this is the best time to understand social media SEO. What is social media SEO?

Social Media 157

Social Media SEO Cost Per Click Media 157

Martech

APRIL 19, 2024

Even with new channels and new tactics entering the fray on a regular basis, the debate around how to do lead gen rages on, including on social media channels. And social media is a good place to start if you’re looking for consumers who are thinking about researching and buying products. Meta saw 16.6% There were more than 1.1

Lead Gen 116

Lead Gen Paid Content Social Media Sales Qualified Leads 116

Optinmonster

MARCH 11, 2024

Gamification Marketing Examples Gamification Marketing With OptinMonster What Is Gamification in Marketing? By doing so, marketers can transform otherwise ordinary interactions into compelling, enjoyable user experiences that encourage the target audience to engage more deeply and frequently with a brand.

Examples 102

Examples Planning Paid Search Agency Interactive Marketing 102

Sprout Social

MARCH 12, 2024

The 2024 US presidential election is several months away, but social media is already politically charged. A proof point that illustrates what many social marketers already know: Presidential elections make social media a hard place to navigate, even if your brand isn’t inherently political. Will brands sit this one out?

Social Media 114

Social Media Social Marketing Media Planning 114

Spiralytics

FEBRUARY 7, 2024

However, there are several avenues where social media automation can be a game changer. This comprehensive guide will help you understand the power of social media automation for your business. We’ll delve into its intricacies, explore its benefits, and show some examples of how you can make use of this innovation.

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

SmartBrief - Marketing

FEBRUARY 27, 2024

By livestreaming events, you can expand possibilities for real-time engagement with a global audience, significantly extending your brand’s reach. Livestream experiences to engage audiences Businesses have a golden opportunity to captivate and engage their audiences like never before with livestreaming.

Buzz 93

Buzz Marketing & Strategy Barriers Paid Search Agency 93

Sprout Social

OCTOBER 16, 2023

Even the most well-known legacy brands need to adapt to attract audiences over the years. This article will unpack how social media insights are essential to understanding younger consumers and how brands are using that data to transform and reach new audiences.

Brand Identity 115

Brand Identity Branding Marketing AI Social Media 115

Sprout Social

SEPTEMBER 14, 2023

Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. Investing in your current audience leads to building trust with them, as well as prospective customers. This effectively makes their audience feel seen and connected to the brand. What is customer marketing?

Marketing & Strategy 124

Marketing & Strategy Marketing Strategy Webinar Metrics Top of Funnel 124

Spiralytics

DECEMBER 5, 2022

For many years, brands and marketers have used marketing tactics to pull their target audiences by the heartstrings by creating sappy and sentimental pieces of advertisement and product re-introductions. One of the best examples is the millennial meme and slogan, “Only ‘90s kids will understand.” Pandemic Media Consumption.

Statistics 127

Statistics Examples Planning Advertising Agencies 127

SmartBrief - Marketing

MARCH 7, 2024

One area marketers can’t dismiss is dark social media activity. Dark social media refers to the private sharing of content through channels such as Facebook groups, Instagram DMs and WhatsApp messages. Marketers may be missing out on important brand conversations by not leveraging dark social media activity to their advantage.

Social Media 104

Social Media Social Marketing Peer-to-peer Media 104

SocialPilot

JANUARY 26, 2024

I have curated a list of 50 AI prompt examples for marketers that you can use to create well-optimized content. From nailing those email subject lines to writing social media posts that pop, these AI prompt examples can come in handy in all scenarios. Did you know there are countless ways to use AI in social media ?

Examples 78

Examples ROI Planning Work Management 78

Sprout Social

FEBRUARY 28, 2024

What is social media technology? At its core, social media technology is software designed to manage a company’s social media profiles across multiple platforms. But as social media has evolved, management platforms have matured beyond this primary function, delivering much more to brands and the people behind them.

Social Media 103

Social Media Work Management Marketing Management Media 103

Sprout Social

JANUARY 9, 2024

According to The Sprout Social Index™ , consumers across age groups agree the most memorable thing a brand can do on social media is respond to customers. Your audience expects more from their favorite brands than canned responses. Learn about your audience on a deeper level. Audience research Every audience is different.

Social Media 125

Social Media Personalization Media Work Management 125

Brandpoint

JULY 18, 2019

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. Here are 12 solid video content ideas to bolster your social media presence: 1. Here’s a fantastic example done by HubSpot that is both engaging and informative for a B2B audience.

Social Media 114

Social Media Traffic Top of Funnel Video Marketing 114

Martech

JUNE 1, 2022

In this context, it is critical to develop strategies to keep your audience engaged and further develop your customer base. It is ironic that social media , one of the most potent conduits of content, is also the force behind the attrition of our attention. Audience development is not about volume alone.

Multi-Channel 115

Multi-Channel Ad Exchange Work Management Acquisitions 115

Martech

OCTOBER 11, 2023

Never has the expression, “Don’t confuse activity for performance,” rang truer than in B2B social media programs. You can divide organizations into two buckets based on their approach to social media execution: Those that think strategically and plan their programs. The ones who just post… anything and everything.

Social Media 134

Social Media Media B2B B2B Thought Leadership 134

Optinmonster

OCTOBER 31, 2023

Are you looking for headline examples? How can you craft headlines that resonate with your audience and drive engagement? In this blog, we’ll deep dive into the world of headlines, exploring their importance the key components of a compelling headline, and providing many headline examples across various niches.

Click Rate 98

Click Rate Examples Lead Ranking Work Management 98

Sprout Social

FEBRUARY 1, 2024

Without a deep understanding of their audience, even the most seasoned marketers, at times, find themselves in a cycle of guesswork and reactive strategies. Tapping into social media conversations points to customer insights that go beyond surface-level metrics and unearth the real needs, desires and pain points of your audience.

Social Media 110

Social Media Ideal Customer Profiles Media Customer Satisfaction 110