Customer Experience Matrix

MARCH 16, 2016

The difference is that Mariana uses its artificial intelligence to analyze connections between people – including unique access to the Twitter social graph, as well as where people work or have worked, groups they belong to, and the types of work they do. How many more? What does Mariana do with this information?

Ad Building 120

Ad Building Work Management Ideal Customer Profiles Marketing Management 120

Customer Experience Matrix

MARCH 13, 2014

Last year’s biggest marketing automation acquisitions were products for consumer marketing: ExactTarget by Salesforce.com , Neolane by Adobe , and Responsys by Oracle. But it would be wrong to see these as expanding the industry to a new set of users. Most other systems do this audience definition outside the campaign flow.

Enterprise Management 120

Enterprise Management Marketing Automation Services Resource Management Marketing Management 120

Customer Experience Matrix

SEPTEMBER 27, 2012

I wrote last August that it’s still possible for new B2B marketing automation vendors to challenge the industry leaders. My own answer is: at stage of the industry, the basic features of marketing automation are pretty much set, so radically different features are not likely to emerge as a major competitive advantage.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation Adwords 120

Customer Experience Matrix

MAY 31, 2013

As I mentioned last week , there haven’t been many new B2C marketing automation products in recent years. But this doesn’t mean the industry has been stagnant. New developments have come from established vendors who are steadily expanding their products. Each offer can include separate content for the different channel formats.

Enterprise Management 120

Enterprise Management Interactive Marketing Marketing Management Campaigns 120

Customer Experience Matrix

FEBRUARY 21, 2014

Equally helpful to me personally, it reinforced my intention to write about Bizo and DemandBase, both of which have recently briefed me on their latest product extensions. The DemandBase data are the company-level attributes that DemandBase has long assembled: company name, industry, revenue, employees, technologies used, etc.

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

Customer Experience Matrix

APRIL 10, 2014

Still, the real focus was on Marketo’s own announcements, which included several product changes and a new positioning. (I Real Time Personalization already exists, obviously, and will remain a separate product that can work with any marketing automation system. I wasn’t at the conference but Marketo briefed me on their plans.)

Marketo 120

Marketo Marketing Automation Services Conference Work Management 120

Customer Experience Matrix

AUGUST 21, 2014

Conference chair Scott Brinker assembled an all-star cast of presenters and, more important, a finely balanced mix of topics from industry trends to practical issues of planning, hiring, organization, and technology choices. (I Different attendees probably had their own favorites depending on their own interests. But why stop there?

Conference 120

Conference Planning Vendors Gartner 120

Customer Experience Matrix

APRIL 11, 2011

This reinforced and refined my conclusions from last month’s OMMA Metrics conference , which identified the burning industry issues as: - better understanding of the interactions between online and offline events (both advertising and results), and - better scalability for successful online advertising programs. television) is a happy bonus.

Conference 120

Conference Advertising Channels Ad Frequency Ad Exchange 120

Customer Experience Matrix

AUGUST 29, 2013

since they’re clearly in a different business. I suspect there are indeed significant differences. Most clients have multiple profiles for different products or customer segments. Rather, it conducts a fresh scan as each client requests research into its target audience.

Lead Ranking 120

Lead Ranking Lead Scoring Marketing Automation Services Ideal Customer Profiles 120

Customer Experience Matrix

JUNE 19, 2015

This made commercial products more financially attractive to potential developers and probably scared off others who couldn’t compete for attention on an open-source shoestring. Or perhaps people felt that the real barriers to adoption were lack of time and skills, so even a free product would not unlock a large new segment of customers.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Work Management Automation 120

Customer Experience Matrix

MARCH 9, 2015

I have some fuzzy notions that this future martech will be radically different from today. Current Trends These are developments happening now that will provide the context for industry changes. The implication of this is that there’s a lot of value gained from combining data from different sources into shared repositories.

Marketing Automation Services 120

Marketing Automation Services Ideal Customer Profiles Terms and Conditions Lead Ranking 120

Customer Experience Matrix

SEPTEMBER 7, 2010

LeadPAC lets marketers order prospect lists based on segmentation criteria such as title, industry and company size. If you're aware of a similar product, please let me know. Select the audience by choosing from personal and company attributes including title, department, level, location, company size and ownership.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Work Management Adwords 120

Customer Experience Matrix

FEBRUARY 2, 2010

Summary: Database marketing and digital marketing are more different than it seems. But the similarities are superficial while the differences are profound. But presenting multiple choices is quite different from trying to guess in advance which one is best. It's hard for experts in one to adjust to the other.

Database Marketing 120

Database Marketing Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

AUGUST 4, 2022

The marketing industry is about to face not one, but several of those seemingly sudden brutal changes. Privacy The change that gets the most industry attention is privacy: our long season of customer data raining freely from the heavens is being replaced – seemingly overnight – by a customer data drought. These are not new problems.

Marketing AI 292

Marketing AI Work Management Marketing Management Paid Search Agency 292

Customer Experience Matrix

MARCH 23, 2011

Both are needed for marketing automation to reach to a wider audience. Although Infusionsoft doesn’t put it this way, the critical difference I see is that one methodology is built around the customer while the other is built around the company. But that has more to do with pricing and sales models than the products themselves.

Work Management 120

Work Management Marketing Automation Services Marketing Management Marketing & Strategy 120

Customer Experience Matrix

FEBRUARY 6, 2008

Reflecting Red Herring’s own audience, the speakers and audience were largely from technology companies and many presentations were about business-to-business rather than business to consumer marketing. Although each described different challenges and solutions, they all shared a very strategic, analytical approach to marketing issues.

Conference 120

Conference CMO Advertising Agencies Marketing Management 120

Customer Experience Matrix

SEPTEMBER 13, 2023

And, when I say all interactions, I mean all interactions: not just marketing interactions, but every interaction from initial advertising impressions through product purchase, use, service, and disposal. I also mean every touch point, from the Internet and email through call centers, repair services, and the product itself.

Work Management 149

Work Management Marketing Management Ideal Customer Profiles Paid Search Agency 149

Customer Experience Matrix

FEBRUARY 16, 2019

It seems a bit soon to wax nostalgic about the good old days of the Customer Data Platform industry. But the industry has become so bewilderingly diverse in recent years that it is tempting to recall simpler times when all a new product needed to promise was making it easier to unify their customer data.

Ideal Customer Profiles 120

Ideal Customer Profiles Generation Ad Frequency Segmentation 120

Customer Experience Matrix

JUNE 18, 2017

Most of the comments I’ve seen about Amazon ’s acquisition of Whole Foods have described it as Amazon (a) expanding into a new industry (b) continuing to disrupt conventional retail and (c) moving more commerce from offline to online channels. Here are some things to keep an eye on: - Growth of Voice. Whither MarTech?

Amazon 212

Amazon Paid Content Buy Marketing Management 212

Customer Experience Matrix

MARCH 29, 2016

That’s quite different from pre-defining an ideal customer journey and trying to force customers to follow it. It’s even more different from taking conventional multi-step campaigns and calling them "journeys”. It’s also different from systems that draw journey maps but don’t connect them with campaigns for execution.

Work Management 120

Work Management Marketing Management Multi-Touch Attribution Optimization 120

Customer Experience Matrix

SEPTEMBER 19, 2013

These systems compete with non-CDP products which also add or enhance prospect records but do not maintain a database with their clients’ customers. Audience management. The major difference is that they also recommend messages in other channels, such as Web site personalization or email campaigns.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Customer Experience Matrix

DECEMBER 6, 2013

Each campaign triggers a single action, which can be directed to email, banner ads, direct mail, Facebook custom audiences, in-app pop-ups, SMS, app message boards, call centers, or other channels. Users can also see a history of all campaign results for a given segment, making it even easier to identify the most productive programs.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Optimization 120

Customer Experience Matrix

SEPTEMBER 16, 2014

Audience response was predictably enthusiastic, since CRM features have been much desired by HubSpot users and resellers for years. The product looked quite nice, although I think most of the features are already available in other CRM systems or add-ons.

Hubspot 120

Hubspot CRM Marketing Automation Services Work Management 120

Customer Experience Matrix

MAY 20, 2011

Sadly, one of the technical hiccups meant the DemandCon audience never saw this image, but I personally find it hilarious. The box also holds a chart that lists the features of different types of marketing automation systems. Along the way, he meets several companions with different traits. Note the pirate-style headline.):

Marketing Automation Services 120

Marketing Automation Services Training Marketing Automation Enterprise Management 120