Top Rank Marketing

DECEMBER 11, 2023

There are two competing questions in search marketing that may not have obvious answers: Why spend money on a Google Ads campaign if I can just rank organically? Why try to rank organically if I can just run a Google Ads campaign? Google Ads and where digital marketers should invest their time and resources.

Paid Search Agency 134

Paid Search Agency SEO Allocation Google 134

Marketing Insider Group

OCTOBER 11, 2023

Yes, the hub and spoke content model is alive and well. It’s only one of the most effective ways to keep your content organized and ensure a positive content experience. In a world where information is abundant and attention spans are short, guiding your readers through a well-structured content journey is crucial.

Lead Ranking 263

Lead Ranking Content Lead Scoring Keywords 263

Top Rank Marketing

MARCH 27, 2024

The latest update to Google’s algorithm has potentially major implications for brands and marketers who are focused on showing up for their audiences in search. The March 2024 update to Google’s algorithm primarily targets low-quality, AI-generated content and spammy SEO techniques. The March update is no different.

Marketing AI 116

Marketing AI Google Lead Scoring Lead Ranking 116

Webbiquity

MARCH 28, 2023

A well-rounded content marketing strategy will rely on several different types of content to achieve its goals. Understanding how each different content format works, which audience segments it appeals to, and how it fits into your overall sales and marketing funnel is key to success.

Top of Funnel 309

Top of Funnel Marketing & Strategy Marketing Strategy Planning 309

Optinmonster

MAY 11, 2023

Wondering how to promote your website for free? Now it’s time to get it in front of your target audience! There are many ways to promote your website for free. In this article, we’ll go over 15 free website promotion ideas you can start using today. But what is content marketing? Absolutely!

Paid Content 76

Paid Content Promotion Marketing Websites Webinar Metrics 76

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Marketing AI 131

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 131

Navigate the Channel

AUGUST 24, 2023

or estimated the amount of material needed or the cost of a project using a website’s online calculator, you’re probably a fan of interactive content. According to Mediafly, B2B buyers prefer interactive content and presentations in an increasingly digital selling environment. But, we must inject some caveats: Know your audience.

CMS Development 65

CMS Development Content Peer-to-peer Budget Programs 65

Marketing Insider Group

OCTOBER 18, 2023

Then, you should work with your marketing team on adding more journalistic content to your mix. Buyers are turning away from salesy ads and overtly promotional media and gravitating toward content that is educational and informative. You’ll attract better clients with journalistic content.

Top of Funnel 276

Top of Funnel Tips Content High Quality Lead 276

Marketing Insider Group

MARCH 6, 2023

Now is the time to become an expert on creating video content. With all of the benefits that come along with creating video content, like building your brand identity and increasing your SEO , there’s no reason why your company should miss out. If you haven’t already, this is your sign to hop on the video content bandwagon.

Video Marketing 292

Video Marketing Content Marketing Content Paid Search Agency 292

Marketing Insider Group

MARCH 16, 2021

When it comes to driving value, content marketing beats advertising (almost) every time. They can coexist and support each other, but there’s no better ROI for your efforts than what you’ll experience with content marketing. Let’s dive into why so you have a better idea of what to expect when you focus on content.

Advertising Agencies 332

Advertising Agencies Advertisements Advertising Paid Search Agency 332

Marketing Insider Group

MARCH 2, 2021

When it comes to content marketing, how do you know what to write about? The answer is simple: conduct a content gap analysis. If done right, it should tell you what opportunities you’re missing, where you can cut back or bulk up, and how to provide the best value possible to your target audience. What is Content Gap Analysis?

Analysis 318

Analysis Top of Funnel Work Management Lead Scoring 318

Optinmonster

JANUARY 29, 2024

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics. Here’s how you work it out: Step 1.

Paid Content 103

Paid Content ROI Content Marketing Marketing Analytics Tools 103

Marketing Insider Group

APRIL 11, 2023

When you invest in digital marketing services, you also secure a reliable way to reach your niche audiences and promote your products and services. Luckily, perfecting your website design, content creation, and other marketing tactics is simple when you work with digital marketing experts. Content Creation. Distribution.

Marketing Automation Services 319

Marketing Automation Services Marketing Budget Paid Search Agency Service 319

ClearVoice

MARCH 14, 2024

You can’t overlook the value of email marketing when it comes to content distribution. After all, content marketing is highly regarded for its exceptional capability of generating an ROI of over 3,600 percent. We will explore the ins and outs of integrating email marketing into your content distribution strategy.

Distribution 98

Distribution Marketing AI Email Marketing Marketing & Strategy 98

Sprout Social

JULY 25, 2023

Google Analytics (GA) offers solutions to these multi-pronged questions around social media analytics. Read on to find out how Google Analytics for social media helps with stronger reporting. Why use Google Analytics for social media measurement? It’s critical to track how well your brand awareness campaigns are running.

Marketing Analytics Tools 138

Marketing Analytics Tools Social Media Top of Funnel Analytics 138

BOP Design

OCTOBER 13, 2020

As more and more B2B businesses turn to webinars to connect with prospects and clients, we are getting more inquiries on how to promote webinars to increase attendance. Send an Email Invite to Your Audience. Remember that your existing audience may be a mix of customers, vendors, and prospects. Launch a Google Ad Campaign.

Webinar Metrics 122

Webinar Metrics Promotion Tips Paid Social Agency 122

ClearVoice

MARCH 9, 2024

What is Content Distribution? Content distribution is the strategy you apply to publishing, sharing, and promoting your content across multiple platforms and channels to ensure maximum reach and engagement. You want to make sure your content is reaching its intended audience. It’s not enough to hit “Publish.”

Distribution 52

Distribution Paid Content Content Planning 52

Sprout Social

MARCH 28, 2024

With over a billion members in 200+ countries and territories worldwide, LinkedIn is one of the most popular social networks for brands looking to reach a professional audience. But with millions of posts flooding users’ feeds daily, how do you make sure your content gets noticed? Table of Contents What are LinkedIn hashtag analytics?

Linkedin 100

Linkedin Analytics Work Management Marketing Management 100

Valasys

JULY 26, 2021

You should drive more B2B traffic to your content, which can increase your subscriber’s list. To acquire this, you should implement effective and relevant content to get more B2B traffic. Research Customer Needs to Create Effective and Relevant Content. How can lead generation happen?

Paid Content 59

Paid Content Relevance Traffic Top of Funnel 59

Go Beyond SEO

FEBRUARY 8, 2024

One of the most effective ways to achieve this is by optimizing your website and Google Maps listing to improve your SEO. Attracting organic traffic and staying at the top of Google Maps SEO can boost your online visibility and drive more customers to your business. Proximity: Location matters in Google Maps SEO.

SEO 60

SEO Google Ideal Customer Profiles Keywords 60

Only B2B

MARCH 13, 2024

“It’s not the best content that wins. It’s the best-promoted content that wins.” Think of your content as seeds of knowledge. Is content syndication worth the effort? Must Read: B2B Content Syndication Strategies The Challenge: Where’s the ROI? Choose one that fits your budget and target audience.

ROI 71

ROI Marketing Budget Creation B2B Thought Leadership B2B 71

Scoop.it

APRIL 13, 2023

Long story short: If you don’t have a YouTube channel or don’t create videos to engage your audience, it’s high time to start. Think of video content when creating your small business marketing strategy and optimize it accordingly for higher rankings and maximum results. For what do you need this channel?

Youtube 101

Youtube Optimization Top of Funnel Marketing & Strategy 101

Convince & Convert

NOVEMBER 8, 2016

Considering each link posted to social media enjoys a half-life of around three hours , brands must search constantly for novel ways to promote their posts to keep them relevant for longer. Social media still is a great native distribution channel, and if we can master its complexities, we can generate more attention for our content.

Social Media 166

Social Media Promotion Media Clickthrough 166

ClearVoice

APRIL 14, 2023

Key performance indicators (KPIs) are the metrics that determine your content marketing success, but not all KPIs are equally important. In this article, we’ll explore the metrics that matter most for content marketing in 2023. Content marketers can establish KPIs to measure the effectiveness of their content marketing strategy.

Marketing & Strategy 103

Marketing & Strategy Marketing Strategy Content Marketing Work Management 103

Hubspot

AUGUST 11, 2020

As we know, targeted ads are used to find the most qualified leads by showing audiences content that's relevant to them. Targeted advertising allows you to use demographic information, including location or age, to surface ads to relevant audiences. This increases the impact ads have on audiences.

Work Management 101

Work Management Marketing Management Budget Programs Sales Qualified Leads 101

Top Rank Marketing

MARCH 27, 2024

The latest update to Google’s algorithm has potentially major implications for brands and marketers who are focused on showing up for their audiences in search. The March 2024 update to Google’s algorithm primarily targets low-quality, AI-generated content and spammy SEO techniques. The March update is no different.

Marketing AI 52

Marketing AI Google Lead Scoring Lead Ranking 52

Navigate the Channel

JUNE 19, 2023

After you hit publish on the content you’ve created, it can be tough to manage your ROI expectations. Your content writers are good, fast and know what they’re doing, so why shouldn’t you expect hundreds of views and requests for further information or engagement? WHY IS IT NOT HAPPENING? We know that’s not shocking.

Traffic 65

Traffic Marketing & Strategy Marketing Strategy Paid Search Agency 65

Buffer

JANUARY 4, 2023

Have you ever tried a Google search that just wasn’t giving you the answers you were seeking? Despite its limitations – only having data up to 2021 and sometimes spouting wrong information – ChatGPT is an incredibly powerful tool that is poised to change the way content creators work. Meet ChatGPT.

Marketing AI 129

Marketing AI Paid Search Agency Content User-Generated Content 129

BOP Design

MARCH 22, 2021

In fact, the recent pandemic has demonstrated that digital connections and communications technology (like Zoom, Google Hangouts, Teams, etc.) With distributed workforces becoming more of the norm, it’s essential to create content that can be accessed remotely. are critical to everyday business. Let me explain.

Activities 166

Activities B2B Thought Leadership B2B Marketing Content Marketing 166

Outgrow

JANUARY 3, 2022

How to Use Google Trends for Content Marketing? If you are a content marketer who hasn’t explored Google Trends yet, you’ve got to read this blog! And, trust us, using Google Trends for content marketing will become your new favorite marketing strategy by the end of it. . Google Trends! . Let’s begin!

Trends 52

Trends Google Outgrow Content Marketing 52

Only B2B

OCTOBER 18, 2023

In the ever-evolving digital landscape, the power of video content cannot be overstated. This can include popular video hosting platforms like YouTube, Vimeo, or Dailymotion, as well as social media channels and content aggregators. Dailymotion, with its global reach, can provide an alternative platform for your content.

Video Marketing 62

Video Marketing Content Click Rate Lead Scoring 62

Contently

APRIL 20, 2023

Content value is a superpower — and it’s not just because superpowers are few and far between. When you find the right metrics to prove the value of your content, you can showcase how important your work is to the organization. But to truly maximize content value, you need to have a way to measure your content’s impact.

Lead Scoring 125

Lead Scoring Lead Ranking Traffic Organization 125

Content Marketing Institute

OCTOBER 15, 2017

How do you identify an effective space in the content arena for your brand? Take a journey with your audience. We developed the audience journey as a tool for content marketers. Its sole purpose is to align your brand’s content with the needs of your audience. It focuses on “help” content.

Top of Funnel 109

Top of Funnel Trigger Marketing Content Fulfillment 109

Martech

FEBRUARY 8, 2024

Too often, companies focus SEO efforts on driving traffic with top-of-the-funnel content and keywords. Higher conversion rates The bottom-of-the-funnel (BOFU) content is all about conversions. And yes, while niche content traffic may be low, conversions can be high. Where can top-of-the-funnel content come in handy?

Top of Funnel 119

Top of Funnel SEO B2B Paid Search Agency 119

Navigate the Channel

JULY 9, 2023

so the concept of a social media content calendar isn’t as foreign as it was in social’s early days. Developing enough valuable and relevant content for your audience every day can seem unrealistic or unnecessary. A social media content calendar helps keep your company organized while connecting with your audience online.

Ad Building 65

Ad Building Tips Content Social Media 65

Launch Marketing

SEPTEMBER 30, 2020

Content marketing continues to be an important part of B2B marketing strategies in 2020. The process of content creation, curation, distribution and tracking can be time-consuming, and with an ever-growing to-do list, how can you manage the process of creating and managing content across multiple platforms?

Paid Search Agency 127

Paid Search Agency B2B Marketing Tools Content Marketing 127

ClearVoice

SEPTEMBER 5, 2022

Every new Google algorithm update is meant to help searchers find useful information faster, better, and more reliably. The same rings true for the latest “helpful content update,” which is a part of Google’s ongoing effort to bring more “content by people, for people” into search engine results pages (SERPs).

Google 52

Google Lead Scoring Lead Ranking De-duplication 52