Writing on the Web

NOVEMBER 18, 2010

In it, I stress the importance of knowing what makes your audience tick. In order to have content that engages the hearts and minds of your target audience, you must gain: Attention. More coming on these important tips next week. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader.

Digg 100

Digg Advertising Agencies Loyalty Work Management 100

Writing on the Web

APRIL 18, 2011

You have to find what works for you in your business, with your target audience. ET , I’m giving an open webinar to share my tips and tools that make online marketing manageable, especially for service professionals, solo entrepreneurs, busy consultants, coaches, etc. Add this to Google Bookmarks. Post on Google Buzz.

Content Marketing 100

Content Marketing Work Management Digg Content 100

Webbiquity

FEBRUARY 2, 2011

10 Tips For Content Marketing Success by TopRank Online Marketing Blog. Marketers need to create a process for content planning that helps them maximize the return from their investments in developing content resources,&# then provides seven tips (such as re-purposing content for different audiences) to help accomplish that goal.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Writing on the Web

SEPTEMBER 29, 2010

Here’s a summary of the ideas, in case you’re in a hurry: Make sure content is relevant to your audience and helps them with an issue they have right now. Give your audience something that they can’t find anywhere else. Tell the audience a story. Add this to Google Bookmarks. Post on Google Buzz.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

MAY 25, 2011

What I’m asking is that you pause before you write for your audience. Who is your audience? Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Top 10 Tips for Creative Blog Writing. Get a picture of the person reading your blog, in your mind’s eye. Blog this on Blogger.

Digg 100

Digg Blast Campaigns Buzz Blogger 100

Webbiquity

SEPTEMBER 13, 2010

Here are seven tips for a healthy blog and a happy blogger. When someone is thoughtful enough to link to your blog, show your appreciation: leave a comment on their blog, link to their post from your blog or from Twitter, Digg their post, send them a quick note, do something to affirm the recognition. Post on Google Buzz.

Digg 100

Digg Blogger Broadcasting Buzz 100

Writing on the Web

JULY 19, 2010

You may want to educate or entertain, but truth be told, you want to persuade your audience to do something. These can include having no clear intention at all, focusing inward rather than outward (audience), or having too many intentions and objectives. Provide 3-5 tips, toward a solution. What do you want the audience to do?

Process 100

Process Ning Digg Content 100

Writing on the Web

AUGUST 16, 2010

This means that the audience has to work harder than usual. And it works, since the audience has to stay alert and active. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Related posts: Top 10 Tips for Creative Blog Writing. Everything, perhaps. Blog writing is similar.

Digg 100

Digg Buzz Blogger Class 100

Writing on the Web

SEPTEMBER 20, 2010

Content marketing isn’t a buzz word because marketing people just like new buzzes. Know your target audience. The more you know about your audience of readers, the easier it will be to “speak their language.&# Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader.

Buzz 100

Buzz Digg Content Rules 100

Writing on the Web

DECEMBER 7, 2010

Unless, of course, you’ve got a targeted audience of readers who lack mirror neurons and all signs of empathy. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Content Marketing Tips: The Brain Runs the Show. Why do I say this? Blog this on Blogger. Share this on Facebook.

Digg 100

Digg Trigger Marketing Buzz Blogger 100

Writing on the Web

MARCH 29, 2011

They try to appeal to everyone, and don’t clarify who their target audience is. But a few basic marketing tips apply if you want yours to be effective. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Half the time, I couldn’t figure out what their “ABC&# was.

Video Marketing 100

Video Marketing Digg Sample Small Business Marketing 100

Writing on the Web

DECEMBER 16, 2010

Are you everywhere, or at least in the key places your target audience is? Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. How easy is it for someone to find you doing a search? What comes up for your name? What comes up for the keywords that describe what your business does?

Online Marketing 100

Online Marketing Work Management Marketing Management Planning 100

Writing on the Web

JULY 15, 2010

It was being able to speak with a world-wide audience. I predicted the buzz about blogs would die down simply because everyone would be using a blog platform, such as WordPress, to build and manage their websites as well as blogs. I’ll do my best to help you learn a few tips, trends and tactics and have fun along the way.

Content Marketing 100

Content Marketing Ning Work Management Content 100

Writing on the Web

SEPTEMBER 8, 2010

As a blogger, you know by now that increasing your traffic means grabbing your audience’s attention and keeping it. The Internet is a veritable distraction mine filled with bells and whistles and flashing lights, so keeping a large audience enthralled and focused is a constant but rewarding challenge. Post on Google Buzz.

Blogger 100

Blogger Digg Buzz Business Blogging 100

Writing on the Web

JULY 27, 2010

Here’s a typical one… “Okay, Patsi, I’ve been following you for a while now, and your blog writing tips have helped. Outreach: Blog authors spend far too little time on other blogs in their field and don’t use commenting to spark interest with other audiences. Please contribute your tips.

Traffic 100

Traffic Work Management Marketing Management Content Marketing 100

Writing on the Web

OCTOBER 13, 2010

Neuromarketing and science can help improve your content writing so that it has more of an impact on people in your target audience. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. 10 Conversion Tips from Brain Science. How will you apply it to your content marketing?

Copywriting 100

Copywriting Digg Trigger Marketing Buzz 100

Writing on the Web

SEPTEMBER 7, 2010

(As I’m on vacation for a week, I’ve invited Sydni Craig-Hart to share social networking tips.). The answer depends on your target audience. Remember, your target audience determines where you should be and how you spend your time. The same could be true if your target audience hangs out on Facebook.

Social Networks 100

Social Networks Ning Business Ideal Customer Profiles 100

Writing on the Web

APRIL 13, 2011

You need to become a trusted resource and go-to curator of tips and information that is helpful to people who are interested. Who is your audience? Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. They will help you focus on your customers, their needs, their preferences.

Rules 100

Rules Content Digg Press 100

Writing on the Web

NOVEMBER 4, 2010

But why gain them the ‘hard way’ – and in front of your audience, no less? Calls to action – tips to engage your readers without hype. 30+ tips for better writing – perfection is not the goal, but avoiding public humiliation would be nice, yes? Confidence in creating content relevant to your audience and your goals.

Digg 100

Digg Work Management Blast Campaigns Webinar Metrics 100

Writing on the Web

SEPTEMBER 24, 2010

There are two things you must realize about this seemingly obvious and simple question: People who are in your target audience may not realize they have a problem (or how bad it can get). And this is why you really need to know your audience well. Add this to Google Bookmarks. Post on Google Buzz.

Content 100

Content Digg Custom Publishing Buzz 100

Online Marketing Institute

DECEMBER 23, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Several readers asked how B2B companies could take advantage of the tips we shared, and I know that some organizations are still wondering if it even makes sense to try to reach a business audience on Facebook Facebook.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Buzz Marketing for Technology

JULY 7, 2008

7) I’m not convinced there is a “tipping point&# for social tools (like twitter): Many may disagree on this and likely we’ll end up debating semantics…but here’s my thinking. Television hit a tipping point - but channels (NBC) don’t. Google Bookmarks. Bev: hear hear! advertising. blogcouncil.

Social Media 100

Social Media Communities Wiki Work Management 100

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 In many instances, these audiences self-identify online as interested in specific topics, themes, products and/or services and congregate in groups, message boards or communities.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Online Marketing Institute

OCTOBER 29, 2010

Really though, it boils down to one thing Truong said during our interview: “How can we mobilize a captivated audience to do something on our behalf?&# Social Media Shaping the Product PayPal’s Sudha Jamthe believes we’ve only seen the tip of the iceberg when it comes to B2B social media. million followers).

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Convince & Convert

MARCH 4, 2010

If you're blogging for community, I'd also pay close attention to the Content, that it's targeting the right communities and audiences for the business. If you're blogging for community, I'd also pay close attention to the Content, that it's targeting the right communities and audiences for the business.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Online Marketing Institute

NOVEMBER 7, 2010

We need both…and curation doesn’t work without creation (much like Google trying to save the newspapers because they need great news to survive, but that is for another story). Content curation is as important in the content marketing toolbox as is creation. For some brands, curation may be enough.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Convince & Convert

MARCH 23, 2010

Also, while I think it’s somewhat less likely that a first-time visitor will tweet or Digg or Stumble your work (I’d love to see a study on that), you should make that process as easy as possible as well. I'll have to check my Google numbers, all that good stuff.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Convince & Convert

SEPTEMBER 21, 2010

What’s Your Relationship with Your Audience? What does your audience know about you today? How Does Your Audience Use Social Media? Using the Forrester Social Technographics Ladder, understand how your target audience (as defined by gender, age, and geography) uses social media. What’s the Point?

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Webbiquity

FEBRUARY 21, 2011

Email Marketing Tips and Tactics. Add Google Analytics to Emails and Gain B2B Lead Generation Intelligence by Industrial Marketing Today. Achinta Mitra provides step-by-step instructions for integrating Google Analytics with standard ESP email tracking, which produces much richer data to help optimize conversion rates.

Marketing Budget 100

Marketing Budget Email Marketing Tactics Tips 100

Webbiquity

MARCH 3, 2011

Discover the answers to these questions along with a heavy dose of artistic inspiration here in 27 of the best website design guides, tips and insights of the past year. Web Visitors: Make Them Stick 10 Tips by SEO Wizardry. Google Instant Previews Makes Site Design A Priority by MediaPost Online Media Daily. Share this on Bebo.

CMS Development 100

CMS Development Design Marketing Websites Industry CMS 100

Writing on the Web

JUNE 13, 2011

Here is a summary of what other content marketers think about this important question: Just as there is no single definition of engagement, there is no single way to engage with your audience: Focus on what is important to your ideal reader, which is often different than what is important to your business. Add this to Google Bookmarks.

Tips 100

Tips Digg Buyer Personas Content 100

Webbiquity

JANUARY 19, 2011

and 2) there are more ways for people to search than just Google and Yah-Bing (YouTube is now the second-largest search engine and Facebook SEO is its own emerging discipline). Web Presence Optimization Tips and Tactics (Though They Don’t Call Them That). 4 tips for higher rankings through better links by iMedia Connection.

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100

Convince & Convert

JUNE 15, 2010

Have you added the ability for email recipients to share content on Twitter, Facebook, Digg and elsewhere? Obviously these are based around Facebook, but a lot can be transferred to other platforms (especially the email tip, with Twitter and LinkedIn working this way too). link] Hugh Macken Jay – Terrific tips.

Social Media 155

Social Media Ideal Customer Profiles Paid Content Media 155

Webbiquity

JULY 26, 2010

CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) 7 Tips for Getting People to Your B2B Blog , June 4, 2010. 7 Old Fashioned Marketing Tips that Set You Apart , June 14, 2010. CeeKue ( Promotion Word of Mouth B2C CRM Google Content Tips ).

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Webbiquity

FEBRUARY 7, 2011

Social Media Tips, Tactics and Techniques. Making the observation that “Every brand Facebook page or Twitter account begins with an audience of zero, unlike every medium that’s come before it where access to a given channel brought you a defined audience size and type. How are marketers really using social media?

Social Media 100

Social Media Paid Content Tactics Tips 100

Buzz Marketing for Technology

JUNE 27, 2008

I just put out information to stimulate your thinking and give you some tips and tricks to build good elearning. As you go through these two sites you’ll immediately see how forcing a bullet point template on your audience shuts down effective communication. There’s a Difference Between Internal & External Audiences.

Work Management 100

Work Management Budget Programs Enterprise Management Template 100

Writing on the Web

OCTOBER 6, 2010

Here is a summary of what other content marketers think about this important question: Just as there is no single definition of engagement, there is no single way to engage with your audience: Focus on what is important to your ideal reader, which is often different than what is important to your business. Add this to Google Bookmarks.

Digg 100

Digg Content Buyer Personas Buzz 100