Contently

JUNE 13, 2018

Plenty of brand accounts gain attention for their sass and engaging content , but the number of likes and retweets you get may not be a perfect representation of your true social impact. When evaluating the performance of Contently’s posts, the first thing I look at is the number of clicks a post receives. Yes, timing matters.

Social Media 158

Social Media Paid Search Agency Companies Media 158

Adobe Experience Cloud Blog

NOVEMBER 11, 2016

Author: Ellen Gomes The fast-moving world of content marketing is filled with an abundance of opinions trends, and insights. To help you along, we’ve compiled a list of 20 of the top content marketers in both B2B and B2C. B2B Content Masterminds. His top advice : Be insanely honest in your content marketing.

B2B Marketing 134

B2B Marketing Top of Funnel Content Marketing B2B Thought Leadership 134

Oktopost

MAY 12, 2021

Without a supportive community, businesses run the risk of not appearing relevant to their audience, having to implement costly support tech solutions, or dealing with dwindling engagement rates. Once they begin following all of your content, they move up the ladder in the customer journey from passive prospects to active brand loyalists. .

Communities 121

Communities Ad Building Brand Identity Branding 121

Content Standard

APRIL 26, 2019

So how can you know the best social media distribution channels for your content when the platforms are in constant flux? The platform is instead putting a lot of effort into curating groups, so now’s the time to start building that private social media community your brand has been cooking up. We really have no choice.”

Distribution 111

Distribution Social Media Paid Content Advertising Channels 111

Walker Sands

AUGUST 10, 2021

It also assertively floods your feed with engaging content. Within five minutes, a user can watch enough content to lead a debate on a conspiracy theory, start a dance crew and learn how to make lemon meringue pie. At first glance, TikTok looks like a world curated and occupied strictly by millennials and Gen Z.

Enterprise Management 52

Enterprise Management Work Management Brand Identity Branding 52

6sense

JANUARY 3, 2022

Personalized buyer journeys aren’t just for B2C shopping experiences anymore. And it can impact your bottom line: 93% of B2B professionals report that personalizing content on their website increased their company’s revenue. Highly curated and personalized content experiences at our website’s content hub, and then ….

Buyer's Journey 62

Buyer's Journey Personalization Account Based Marketing ABM 62

Oktopost

JUNE 15, 2023

Tuning into your target audience(s) on social media, keeping your nose to the ground – your finger on the ever-beating pulse – so that you can gain actionable and potentially game-changing insights into the very people you’re most interested in. What do we mean by this? Trends and conversations rise and fall fast on social media.

Social Media 62

Social Media Marketing Management Custom Publishing Analysis 62

EveryoneSocial

NOVEMBER 20, 2018

Big platforms like LinkedIn, Facebook, and Twitter now give your company direct access to the people who matter most for your business. There are more than 560 million LinkedIn user accounts in over 200 countries. LinkedIn ). This helps to connect with audiences who aren’t aware of your products and services.

Social Media 103

Social Media Peer-to-peer Advertising Channels Social Marketing 103

PureB2B

MARCH 31, 2022

Otherwise, B2B sales organizations risk losing sizeable audiences to other, more flexible vendors. Table of Contents Traditional v. Unlike its B2C counterpart, B2B sales has never been a simple transaction. However, churning out content and hoping something sticks doesn’t quite cut it with today’s customers.

Buy 62

Buy Marketing Management B2B Thought Leadership B2B 62

SalesIntel

AUGUST 21, 2023

Marketing personalization involves tailoring marketing messages, content, offers, and experiences to cater to individuals instead of a collective group. Segmentation When applying B2B personalization strategies, you’ll want to break your audience into segments based on shared characteristics or behaviors.

Enterprise Management 40

Enterprise Management Marketing Budget Work Management Marketing Management 40

Scoop.it

DECEMBER 19, 2023

That means they have more time to browse social media platforms like LinkedIn, a great way to promote and engage with B2B buyers. What type of content will you share? Think Mobile-First In B2C, many consumers use their mobile phones for holiday shopping. So should your written content. So, what will?

Curation 92

Curation Work Management Marketing Automation Services Webinar Metrics 92

Oktopost

MARCH 5, 2019

For success with RTM, messages need to be clever, on-target, stands out and grabs your audience’s attention, and do all that within a very short time frame. Done right, real time marketing (RTM) captures (and holds) the attention of your target audience. B2C is rife with great examples of real time marketing. Sounds complex?!

Marketing & Strategy 125

Marketing & Strategy Marketing Strategy Webinar Metrics Paid Search Agency 125

Convince & Convert

MAY 24, 2016

But how do you even begin to create a social strategy when your products run such a wide spectrum and are sold to a truly global audience? How do you balance product sales, brand awareness, and local content activation? Why success for a global, multi-faceted company means connecting dots across B2B, B2C, and consolidation of social.

Skype 88

Skype Multi-Channel Paid Search Agency Touchpoints 88

Hubspot

MAY 14, 2014

Over the past two years, LinkedIn has quickly evolved from a cocktail party for recruiters and job seekers to something much more substantial: an epicenter for content -- particularly branded content. All of those moves have turned LinkedIn into a place where people come to consume professional content.

Paid Search Agency 28

Paid Search Agency Linkedin Companies Clickthrough 28

Martech Advisor

NOVEMBER 20, 2019

Your audience is more likely to click on an ad for a product they have already viewed, explored, or considered. That’s why Google remarketing has emerged as such a popular strategy, allowing both B2B and B2C brands to increase brand and product recall. Reach a targeted audience. Google remarketing FAQs answered.

Spending 71

Spending Google Ads Adwords 71

EveryoneSocial

JUNE 10, 2020

Audiences will respect your brand and be more inclined to feel connected to your company over competitors. Doesn’t matter if they are B2B or B2C, what niche, or if they offer products or services. Naturally, building brand equity takes time and effort to connect with audiences. LinkedIn ). The Power of Social Media.

Social Media 52

Social Media Ad Building Brand Identity Branding 52

Hubspot

FEBRUARY 16, 2022

A good hook is imperative for holding your audience's attention, and ultimately convincing your audience that you're worth hearing out. For starters, you'll want to take a look at your prospect's existing social media content, and seek out areas for improvement. As a writer, I know all about the importance of great hooks.

Work Management 90

Work Management Marketing Management Tips Hubspot 90

Martech Advisor

DECEMBER 19, 2019

Create Weekly Themed Content. Brands use the #MondayMotivation or #ThrowbackThursday hashtags to appear among trending content and to bring consistency in their posting schedule. Considering the vast quantity of content created by B2B companies, this campaign idea helps you compartmentalize the content distribution process.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Terminus

SEPTEMBER 27, 2021

The message of your business plays a big part in developing connections with your audience. Listening to your audience and letting them define your message is the best way to reflect their needs. How could anyone know the exact needs and wants of everyone in the target audience? The latter, right? A Key Takeaway.

Curation 26

Curation Digital Marketing Funnels Communities Top of Funnel 26

PureB2B

JUNE 14, 2021

Most brands dedicate approximately 43 percent of their marketing budget to content, but only 23 percent of CFOs think the brand's message is correctly curated for their audience and produced timely. Content marketing Includes blog posts, long-form content, whitepapers, webinars, podcasts and image galleries.

Budget Programs 62

Budget Programs Paid Search Agency Optimization Advertising Agencies 62

KoMarketing Associates

DECEMBER 19, 2013

Ryan Young (Content Marketing Strategist). 6 Reasons Why Content Marketing is Like March Madness – Jessica Ann, Steam Feed. March Madness is one of the most exciting times on the sports calendar and this post is a great example of how to compare content marketing to real-world events. What is Content?

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

Terminus

SEPTEMBER 27, 2021

While many benefits can come from building momentum, some potential setbacks can pop up as well: Too much too soon: When you have two audiences — the content marketer and the brand audience — trying to solve the pain points for both can lead to a solution that works for neither. Stop filling out forms, start enjoying content.

Ad Building 26

Ad Building Allocation Work Management Curation 26

Canadian Marketing Association

JANUARY 5, 2016

There has been a lot of buzz recently in the B2B marketing world about the power and purpose of content marketing as an important business and customer engagement tool. Content marketing is not a new idea: companies have been developing information about their products and services for years as a way to support the sales process.

Customer Satisfaction 75

Customer Satisfaction B2B Thought Leadership Marketing & Strategy Ad Building 75

Terminus

SEPTEMBER 27, 2021

The Juice: Website | Twitter | LinkedIn | Instagram. Jonathan Gandolf – Chief Executive Officer at The Juice – Twitter | LinkedIn. The Juice is a B2B Content Discovery Platform that more intelligently connects content consumers and content marketers. Stop filling out forms, start enjoying content.

Top of Funnel 26

Top of Funnel Curation B2B Sales Digital Marketing Funnels 26

Terminus

SEPTEMBER 27, 2021

And I’m going to turn that into content. ” — Brett McGrath. With their brand message built on the conversations with 100 marketers, it was an organic move to turn conversations Brett had into content. The Juice: Website | Twitter | LinkedIn | Instagram. Stop filling out forms, start enjoying content.

Marketing & Strategy 26

Marketing & Strategy Top of Funnel Curation Paid Search Agency 26

Terminus

SEPTEMBER 27, 2021

Jonathan shares some plans to help keep the ball rolling with momentum: Plan for future product launches Bring new content creators onto the platform Create fundraising opportunities. ”We’re The Juice: Website | Twitter | LinkedIn | Instagram. Stop filling out forms, start enjoying content. Things are going to fall flat.

Paid Search Agency 26

Paid Search Agency Top of Funnel Curation Planning 26

LeadSquared

MAY 20, 2015

What I am just saying that there is an excess of content, and not many ways to filter out the junk. Not really, given you understand your target audience. There are many businesses actually getting across to their target audience, and in many cases , without doing anything fancy. Are you just adding to the junk? YouTube Ads.

Tips 52

Tips Ad Building Content Marketing Paid Search Agency 52

Sprout Social

MARCH 8, 2019

When we talk about online social listening, we’re referring to social sites beyond “the big five” (Facebook, Twitter, Instagram, LinkedIn and Pinterest). There’s no logic in listening to feedback from particular segments of your audience instead of everybody. Here’s a good example of curated reviews for Blue Apron.

Youtube 100

Youtube Eye-Tracking Ideal Customer Profiles Curation 100

Martech

MARCH 19, 2024

Last year, my content and SEO teammates drastically changed their approach to content writing. We had an abundance of top-of-the-funnel (TOFU) content, such as: “What is appointment setting?” “Who The TOFU content strategy worked for us in 2019, but not now, when our goal is to become and remain the industry’s best.

Top of Funnel 124

Top of Funnel Ideal Customer Profiles B2B Paid Search Agency 124

Content Marketing Institute

JUNE 27, 2018

We’re sharing Aaron’s updated version today, as more efficient teamwork is a constant need for content marketers. As content marketers, we have our work cut out for us. Unfortunately, when we add all the curating, collecting, and collaborating necessary for full-scale engagement, overwhelmed is an understatement. Click To Tweet.

Curation 111

Curation Tools Enterprise Management Content 111

Single Grain

JUNE 21, 2023

As a B2B business, how do you create an effective LinkedIn marketing strategy? Many advertisers start by reading LinkedIn advertising statistics to know which tactics will benefit their marketing efforts. If you’re looking for the latest stats on all things LinkedIn, you’re in the right place. adults are on LinkedIn.

Statistics 98

Statistics Linkedin Advertisements Advertising 98

Hubspot

JUNE 25, 2015

With social media being one of the main channels used by companies to reach their audiences nowadays, and hundreds of social media sites available for use, it can make even a seasoned marketer or publisher feel overwhelmed when choosing which networks will work the best for them. Should you use Twitter or LinkedIn? Or maybe Facebook?

Social Networks 28

Social Networks Marketing Budget Best Practices Top of Funnel 28

LeadSquared

OCTOBER 27, 2015

Since it was an interactive session, the audience were asked. Content creation. Content is king! And to keep up with today’s smart customer who wants to be well armed with information, you have to create good content. If your budget doesn’t allow for that, you can try your hand at curated content.

Webinar Metrics 52

Webinar Metrics FAQ Practices Brand Identity 52

Hubspot

OCTOBER 27, 2016

Maybe you have a looming product launch to promote, a holiday special, or a particular piece of content to get in front of the public eye. Do you have multiple product or content launches taking place over the course of the year? 3) Who is your target audience? 4) What can your audience do with what you’re promoting?

Social Media 28

Social Media Planning Media Buyer Personas 28

Marketing Insider Group

FEBRUARY 9, 2021

What’s the goal of content marketing ? For most companies the goal of content marketing is to get business results – outcomes that drive profitable action. Remember that content marketing is a long-term strategy – a marathon, not a sprint. What Content Marketing Results Do You Want?

Content Marketing 362

Content Marketing Planning Paid Search Agency Lead Ranking 362

Marketing Insider Group

JANUARY 26, 2021

Every tactic should serve a specific goal by reaching a specific audience with a specific value proposition. Furthermore, ask more specific questions like: Which audience segments, accounts, or customers did we target? Personalize account-based email campaigns and use email marketing to nurture leads with relevant content.

Marketing Budget Creation 333

Marketing Budget Creation Marketing Budget Planning Budget Programs 333

Content Standard

OCTOBER 19, 2015

Social media marketing has evolved from a practice run by interns and misguided Millennials to a complex strategy used across almost every B2B and B2C organization. In August, I started this series of 6 content marketing trends affecting your success in 2016. And I admit to not being social media’s biggest supporter.

Paid Content 40

Paid Content Social Media Trends Paid Search Agency 40